Surefire Insurance Brokers

Name

Surefire Insurance Brokers

Legal name

Surefire Insurance Brokers Pty Ltd

Website

https://surefireib.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Surety & Bond Brokerage (FSAEADAI), Workers’ Compensation for High-Hazard & Specialty Trades (FSAJAEAF)

Keywords

• Commercial insurance brokerage
• Mining insurance services
• Construction insurance coverage
• Transport logistics insurance
• Corporate risk advisory

Headquarters

HQ city

Leederville (Perth)

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions and Fees: Surefire Insurance Brokers earns revenue through commissions paid by insurers on placed policies and fees charged to clients for advisory and broking services. As a licensed insurance broker (AFSL 554324) operating within the Steadfast Group network, the firm accesses a wide panel of insurers to place tailored coverage for commercial clients. Revenue is recurring in nature as clients renew policies annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Surefire Insurance Brokers is a Western Australian insurance brokerage that places and services tailored commercial insurance policies on behalf of mid-market and enterprise clients, primarily in mining services, construction, and transport & logistics. Through the Steadfast Group network of 150+ insurers, the firm designs bespoke programmes across approximately 20 product lines — including public liability, mining liability, drilling & blasting, commercial vehicle, cyber, workers compensation, and home indemnity — and provides ongoing claims advocacy and risk advisory. Exclusive purpose-built facilities for drilling & blasting and mining services, with coverage up to $50M and specialised features such as Blanket Principals Indemnity, differentiate the offering from generic brokers.

Product overview

Surefire Insurance Brokers is a leading insurance broker providing a comprehensive portfolio of insurance solutions as a single unified offering. The core portfolio spans 20+ distinct insurance products covering business, liability, property, people, and specialty risks. Key product categories include Business Insurance (property, liability, cyber, workers comp, commercial vehicle), Liability Insurance (public, professional, management, environmental, mining, drilling & blasting), Specialty Insurance (home indemnity, surety bonds, international risk, complex commercial), and Advisory Services (contract reviews, corporate risk advisory, travel advisory). The company specialises in high-risk industries including mining, construction, transport & logistics in Western Australia, offering tailored solutions backed by Steadfast Group network access to 150+ insurers.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance covering property, liability, business interruption, cyber liability, workers compensation, commercial vehicle, and professional indemnity for commercial clients.
• Construction Insurance
• Mining Liability Insurance
• Transport & Logistics Insurance
• Corporate Risk Advisory
• Cargo Liability Insurance
• Commercial Vehicle Insurance
• Cyber Risk Management
• Environmental Liability Insurance
• Industrial Risk Insurance
• Management Liability Insurance
• Professional Indemnity Insurance
• Public Liability Insurance
• Workers Compensation Insurance
• Home Indemnity Insurance
• Surety Bonds
• International Risk Insurance
• Complex Commercial Insurance
• Contract Reviews
• Drilling & Blasting Insurance
• Corporate Travel Advisory

Quantifiable outcome

• Coverage limits up to $50,000,000 with 'Primary' coverage over all other policies, Blanket Principals Indemnity, faulty workmanship coverage up to $250,000 (market standard is typically $50,000), and full Waiver of Subrogation — features specifically designed to meet mining contract requirements.
• +2 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Steadfast GroupcoreStrategic or Co-development PartnerSurefire is partly owned by Steadfast Ltd, an ASX 200 company and Australasia's largest insurance broker network. This partnership provides access to over 150 insurers, exclusive policy options, bulk buying power, claims management services, professional development, compliance support, and technology platforms. The relationship is central to Surefire's ability to offer market-leading terms for complex mining and commercial risks.
• National Insurance Brokers Association (NIBA)coreOthersSurefire is a member of NIBA and subscribes to the Insurance Brokers Code of Practice. NIBA membership provides a framework for professional standards, ongoing broker education, and industry representation.
• WA Mining ClubminorGTM or Marketing PartnerSurefire is a member and supporter of the WA Mining Club, an industry body that facilitates networking and knowledge sharing among mining sector participants. Membership serves as a marketing and relationship-building channel for new client acquisition.
• Association of Mining and Exploration Companies (AMEC)minorGTM or Marketing PartnerSurefire holds membership with AMEC, the peak industry body for mining and exploration companies in Western Australia. AMEC membership supports targeted business development within Surefire's primary client segment.
• Chamber of Commerce and Industry WA (CCIWA)minorGTM or Marketing PartnerSurefire is a member of CCIWA, Western Australia's peak business chamber. Membership provides advocacy alignment, event access, and cross-referral opportunities with WA business community.
• Henderson AllianceminorGTM or Marketing PartnerSurefire is listed as a proud member of Henderson Alliance, an association that connects member businesses with preferred service providers.
• WesbuildersminorGTM or Marketing PartnerWesbuilders is a construction industry group whose logo appears alongside Surefire's client/member associations, suggesting a referral or endorsement relationship serving the residential building sector.
• MACA Cancer 200 Ride for The PerkinsminorOthersSurefire Insurance Brokers and its staff support the MACA Cancer 200 Ride for The Perkins, an annual charitable cycling event raising funds for cancer research at the Harry Perkins Institute of Medical Research.
• FocusNetminorOthersThe Surefire Insurance Brokers website is powered by FocusNet, a technology platform provider for insurance brokers in Australia. FocusNet provides back-office, client management, and workflow automation capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marsh: Global insurance and risk advisory firm with a mining and metals practice serving resources clients in WA; comparable at the enterprise end of Surefire's market with significantly greater scale.
• Aon (Australia): Global insurance broker with a substantial Australian presence including Honan; competes for mid-market and enterprise WA accounts with broader product offerings and global insurer relationships than Surefire.
• Gallagher (Arthur J. Gallagher): Global insurance brokerage with mining and resources specialty practices worldwide; a large incumbent that competes for the same enterprise mining accounts Surefire targets, with much broader geographic and product reach.

Emerging players

• Risk Strategies Company: US-based specialty insurance brokerage with niche industry expertise and a high-touch model for complex commercial risks — comparable consultative brokerage approach but operating in different geography.

Regional players

• Cromwell Insurance Brokers: Australian commercial insurance broker with expertise in transport, construction, and earthmoving — comparable industry vertical mix to Surefire though serving eastern-state markets rather than WA.
• Westport Insurance Brokers: Western Australia-based commercial insurance broker serving regional WA businesses, comparable in geography and mid-market commercial focus, though with broader industry coverage than Surefire's mining concentration.

Direct peers

• Honan Insurance Group: Australian specialty insurance broker (now part of Aon) with a similar consultative model serving commercial clients across construction, transport, and professional services — directly comparable mid-market specialty broker model, though with broader geographic reach than Surefire.
• Insurance House Group: Australian commercial insurance broker focused on SME and mid-market accounts with specialist industry teams, comparable in size and broker-led distribution model to Surefire, with similar reliance on Steadfast/AusBroker network affiliation.
• Austbrokers (Network): Australian broker network grouping independent commercial brokers under shared resources and insurer access — directly comparable network-affiliated distribution model to Surefire's Steadfast relationship.
• Breeze Insurance Brokers: Specialist Australian insurance broker with focus on high-risk industries including mining and resources, offering bespoke commercial coverage with claims advocacy — closely comparable niche specialisation to Surefire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/surefire-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surefire Insurance Brokers