Surfers Lodge Peniche

What Surfers Lodge Peniche does

Surfers Lodge Peniche is a privately-held 4-star boutique surf hotel located in Baleal, Portugal, operating under the legal entity Surf Lodge Portugal, Lda. Founded in 2013 by a Swedish entrepreneur (John) and his American wife (Annie Graham, an artist from California), the property combines hotel-grade accommodation with integrated surf camp amenities in a California-inspired vintage aesthetic. The property accommodates up to 46 guests across 9 twin rooms, 6 double rooms, 2 suites, and 2 family rooms with bunk beds, supported by a staff of 9 employees.

The business operates a multi-vertical model centered on accommodation and monetizes adjacent revenue streams: an on-site Surf School offering private (€100-€120/person) and group lessons with a maximum 4:1 student-instructor ratio; wellness services including group yoga (€15/person), private yoga (€45/person), massage (€80/session), and Reiki (€80/session); the Lume Wine Bar Restaurant & Grill serving breakfast, lunch, and dinner with wine tastings (€26-€46/person) and tours to local wineries (Quinta da Folgorosa, Vale do Armo, Cortem); and surf equipment and surf bike rentals. The property also markets event services including corporate retreats, weddings, and group bookings for 7+ guests. Go-to-market is direct-to-consumer through the hotel's own WordPress-based booking engine, phone, and email — no OTA partnerships are visible. Marketing is digital-first, with Instagram as the primary channel, supplemented by blog content, email newsletter, and earned media in international surf and lifestyle publications.

The underlying technology stack is standard hospitality web infrastructure (WordPress, 10i.hostpms.com booking system, Google Analytics, Hotjar, Mixpanel) with no proprietary platform or AI/ML capabilities. The business is certified as an Eco-Hotel (solar panels, water conservation, waste management) and holds required Portuguese tourism registrations (RNAAT, RNET). Revenue is not publicly disclosed, and the company operates as a small, founder-managed independent business with no external equity or institutional investment.

Name

Surfers Lodge Peniche

Legal name

Surf Lodge Portugal, Lda

Website

https://surferslodgepeniche.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Surfers Lodge Peniche is a privately-held 4-star boutique surf hotel in Baleal, Portugal, accommodating up to 46 guests with integrated on-site surf school, wellness services, restaurant, and wine experiences, targeting surf tourists, families, wellness travelers, and groups.

Ownership category

akta.pro rank

Product category

Boutique Surf Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Surf Schools & Surf Camps (THAAAKAC), Coastal & Island Eco-Resorts (THAAAHAG), Destination Spa Resorts (THAGAMAA)

Keywords

• Boutique surf hotel
• Surf school services
• Wellness retreats
• Eco hospitality
• Wine tourism

Headquarters

HQ city

Casais do Baleal – Ferrel

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals across various room types (Twin, Double, Suite, Family rooms) with seasonal pricing. Includes breakfast for all guests.
2. Surf School and Lessons: Private surf lessons (€100-120/person), group surf lessons, and surf lesson packages (3-class and 5-class packages). Includes equipment, insurance, and transport to beach.
3. Wellness Services: Yoga sessions (€15/person group, €45/person private), massage therapy (€80/session), and Reiki treatments (€80/session).
4. Restaurant and Bar: Full-service restaurant serving breakfast, lunch, and dinner. Bar open until midnight. Wine tasting experiences and wine tours to local wineries.
5. Wine Tasting and Tours: Mini wine tasting (4 wines, €26/person) and full wine tasting (8 wines, €46/person). Organized tours to local wineries including Quinta da Folgorosa, Vale do Armo, and Cortem.
6. Equipment Rentals: Surfboard rentals (€100 deposit) and wetsuit rentals (€50 deposit). Also surf bikes available from Ronin Customs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Surfers Lodge Peniche is a 4-star boutique surf hotel in Baleal, Portugal offering accommodation (46 guest capacity), an on-site surf school with lessons and equipment rentals, wellness services (yoga, massage, reiki), the Lume Wine Bar Restaurant & Grill, wine tastings and winery tours, and event spaces for groups up to 150 people. The property operates as a certified Eco Hotel targeting surf travelers, families, wellness seekers, and corporate groups.

Product overview

Surfers Lodge Peniche is a 4-star boutique surf hotel in Baleal, Portugal, combining accommodation with surf experiences. The property offers vintage California surf culture-inspired accommodation (9 twin rooms, 6 double rooms, 2 suites, 2 family rooms), the Lume Wine Bar Restaurant & Grill serving international cuisine with Portuguese wines, and an on-site Surf School providing lessons for all levels. Wellness offerings include yoga, massage, and reiki treatments. The lodge features event spaces for groups, regular live music and sunset DJ sessions, wine tastings, and winery tours. The property operates as an Eco Hotel with sustainability practices.

Differentiator

Problem solved

Functional benefit

Brands

• Lume Wine Bar Restaurant & Grill: The on-site restaurant and wine bar operation featuring Portuguese wines, BBQ, and live music events.

Products and services

• Accommodation (Lodge Rooms and Suites) 4-star boutique surf hotel accommodation with vintage 1960s California surf culture-inspired design, including twin rooms, double rooms, suites, and family rooms with bunk beds; breakfast included for all guests.
• Surf School Lessons Surf instruction services for beginners through intermediate surfers, with private lessons (€120/person), double private lessons (€100/person, min 2), and group lessons (max 4 students per instructor), including equipment, insurance, and transport to the beach.
• Surf and Wetsuit Equipment Rentals Surfboard rentals (€100 deposit) and wetsuit rentals (€50 deposit) for guests who wish to surf independently at local breaks during their stay.
• Lume Wine Bar Restaurant & Grill Full-service restaurant and wine bar serving international cuisine with local Portuguese products, including burgers, pasta, fish, and healthy options, paired with Portuguese wines; open until midnight with capacity for 70 covers and weekend BBQ offerings.
• Yoga Sessions Healing yoga and gentle vinyasa flow yoga sessions (€15/person group, €45/person private) taught by Elisabeth Ippel and Sophie to complement surf activities and support guest recovery and relaxation.
• Massage Therapy 50-minute massage sessions plus 10 minutes of relaxation in a private massage room (€80/session), aimed at muscle recovery after surfing.
• Reiki Treatments 45-minute healing energy reiki treatments (€80/session) for detoxification, stress relief, and shoulder recovery after surfing.
• Wine Tastings Wine tasting experiences including mini tastings (4 wines with cheese and snacks, €26/person, min 2 people) and full tastings (8 wines with cheese and snacks, €46/person, min 4 people).
• Winery Tours Guided tours to local wineries including Quinta da Folgorosa, Vale do Armo, and Cortem, featuring tastings and behind-the-scenes experiences.
• Group Event Services Corporate retreats, birthday parties, bachelor/bachelorette parties, yoga retreats, and weddings with dedicated conference room (30 people), restaurant (70 covers), and rooftop terrace (150 people); group reservations of 7+ people require a 20% deposit.
• Surf Bikes (Beach Cruisers by Ronin Customs) Beach cruiser bicycles made by Ronin Customs, available for guest use to explore the Baleal area and surrounding coastline.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lapoint Camps: International boutique surf camp operator (Morocco, Nicaragua, Portugal, Sri Lanka) offering accommodation bundled with surf instruction and wellness. Comparable business model and beginner-to-intermediate customer segment, with stronger brand scale.
• Salinas House: Boutique surf guesthouse in Ericeira, Portugal combining accommodation, surf instruction and yoga retreats. Closely mirrors Surfers Lodge's integrated surf-wellness hospitality model on the same Silver Coast.
• Soul & Surf: Boutique surf-and-yoga retreat operator with locations in Sri Lanka and the UK, targeting beginner-to-intermediate surf travelers with curated instruction and wellness. Comparable positioning, customer segment and integrated lesson/lodging offering.
• Noah Surf House: Portugal-based boutique surf hotel combining eco-conscious accommodation, surf school, restaurant and wellness offerings. Most directly comparable to Surfers Lodge Peniche in product mix, eco positioning and target guest.
• Memmo Baleal Hotel: Design-forward boutique hotel located in the same Baleal/Peniche area, serving leisure travelers with beach access and on-site F&B. Comparable geography and full-service hotel offering, though without the integrated surf school and wellness stack.

Broad incumbents

• Selina: Global hospitality brand targeting digital nomads and surf travelers with hostels/hotels co-located with surf and wellness amenities. Comparable surfer-lifestyle target customer and integrated amenity model, but operating at significantly larger scale across many geographies.

Regional players

• Sublime Comporta: Luxury boutique resort on Portugal's Comporta coast combining accommodation, F&B, wellness and event spaces. Comparable integrated lifestyle-resort positioning and Portugal geography, though at higher price tier and without surf-specific programming.

Emerging players

• Casa do Conto: Boutique design hotel in Porto, Portugal focused on curated guest experience and culture-driven hospitality. Comparable boutique, independently-owned Portuguese lodging concept at slightly smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/surferslodgepeniche
• LinkedInlinkedin.com/company/surfers-lodge-peniche

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfers Lodge Peniche