Soul & Surf
Soul & Surf is a boutique, founder-led surf and yoga retreat company operating all-inclusive retreats in Portugal and Sri Lanka, and pop-up retreats in other global locations, serving wellness-focused adult travelers seeking surf coaching, yoga, and community experiences.
- Company typePrivate
- Founded2010
- HeadquartersLuz Lagos, Portugal
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Soul & Surf does
Soul & Surf is a boutique surf and yoga retreat company founded in 2010 by Ed, Sofie, and Kit, originally based in Varkala, Kerala, India. The business is legally organized as The Adventure Bureau Ltd., a UK private limited company (Company No. 13678730), and operates as a direct-to-consumer experiential travel brand. The core product is all-inclusive retreat packages combining surf coaching, yoga, pranayama, meditation, massage therapies, and healthy meals at fixed boutique accommodations. As of April 2026, the company operates two permanent retreats: a Portuguese Quinta farmhouse in the Algarve near Burgau (offering 3, 4, and 7-night packages from €166/night) and a nine-room beachside boutique in Ahangama, Sri Lanka (Saturday-to-Saturday packages from £156/night, with green season and B&B-only options). The original 15-year-old Kerala retreat closed on April 30, 2026 following a landlord dispute.
The company monetizes through multiple streams: all-inclusive retreat packages (subscription-style multi-night stays), standalone surf lessons (private 1:1, 2:1, and group), an intensive Surf Progression Week program, board rentals, and a small e-commerce merchandise shop (posters, t-shirts, totes). Ancillary products include the Soul of Surfing philosophy workshops and the Soul & Surf School sub-brand operating in Sri Lanka and Portugal. The company also runs a Pop-Up retreat program experimenting with locations including Peru, Lombok, Cornwall, Croatia, Ireland, Indonesia, Panama, Brazil, and Ghana, using these as low-commitment tests of new destinations.
Customers are predominantly individual wellness-focused adults (solo travelers, couples, small groups, and families) seeking mindful surf and yoga experiences, plus digital nomads and surf enthusiasts pursuing skill progression. GTM is direct-to-consumer via the company website and dedicated booking platforms, supported by content marketing through a Journal blog, Instagram, Facebook, Vimeo, an email newsletter, and TripAdvisor reviews. The company does not fundraise; it is bootstrapped by founders, and self-describes as 'sustainable-ish' through a UN Sustainable Development Goals-aligned program, a public Climate Action Plan (55% emissions reduction by 2030), and partnerships including Mossy Earth, Surfers Against Sewage, 1% For The Planet, Tourism Declares Climate Emergency, and Climate Neutral Now.
Soul & Surf firmographics
Firmographics- Name
- Soul & Surf
- Legal name
- The Adventure Bureau Ltd.
- Website
- https://soulandsurf.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soul & Surf is a boutique, founder-led surf and yoga retreat company operating all-inclusive retreats in Portugal and Sri Lanka, and pop-up retreats in other global locations, serving wellness-focused adult travelers seeking surf coaching, yoga, and community experiences.
- Ownership category
- akta.pro rank
Soul & Surf industry classification
Industry- Product category
- Wellness Retreats / Surf & Yoga Hospitality
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Surf Schools & Surf Camps (THAAAKAC)
- akta.pro secondary industries
- Beach & Island All-Inclusive Resorts (THAGAKAG), Wellness & Spa All-Inclusive Resorts (THAGAKAE), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Soul & Surf is headquartered
LocationHeadquarters
- HQ city
- Luz Lagos
- HQ country
- Portugal
- HQ region
- Europe
Offices3 records
Markets served
Soul & Surf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- All-Inclusive Retreat Packages: Full-board accommodation packages including surf lessons, yoga classes, therapies, and meals. Offered in 3, 4, and 7 night durations at Portugal location.
- Sri Lanka Retreat Packages: Saturday-to-Saturday all-inclusive retreats with accommodation, surf lessons, yoga, and meals. Also offers B&B only option and green season discounted rates.
- Standalone Surf Lessons: Private 1:1 and 2:1 lessons, group lessons, and Surf Progression Week packages available for non-stay guests in Sri Lanka.
- Board Rental: Premium and non-premium surfboard rental with daily and weekly rates.
- Merchandise Shop: Online shop selling posters, t-shirts, and tote bags.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Portugal All-Inclusive Retreats |
| Subscription | Pay-as-you-go | Sri Lanka Full Retreat |
| Unit Pricing | Pay-as-you-go | Private Surf Lessons Sri Lanka |
| Unit Pricing | Pay-as-you-go | Group Surf Lessons Sri Lanka |
| Unit Pricing | Pay-as-you-go | Surf Progression Week Sri Lanka |
| Usage-based | Pay-as-you-go | Board Rental Sri Lanka |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Soul & Surf product offering
Product offeringCore offering
Soul & Surf sells all-inclusive surf and yoga retreat packages at boutique beachfront properties in the Algarve, Portugal and Ahangama, Sri Lanka, with stays of 3, 4, or 7 nights combining accommodation, meals, surf lessons, yoga, video analysis, and massage therapies. The company also operates standalone surf schools (private and group lessons, Surf Progression Weeks, board rentals) for non-guests, pop-up retreats in global locations, and a branded merchandise shop.
Product overview
Soul & Surf operates as a multi-location surf and yoga retreat company offering experiential wellness holidays across Portugal, Sri Lanka, and previously India. The core offering consists of all-inclusive retreat packages combining surf lessons, yoga sessions, pranayama/meditation, therapies/massage, and healthy meals at boutique accommodations. The company provides standalone surf lessons through its Soul & Surf School sub-brands in Portugal and Sri Lanka for non-guests, a Surf Progression Week intensive program, and board rental services. Additional offerings include the Soul of Surfing philosophy program, an e-commerce shop for branded merchandise, and a comprehensive Sustainable-ish Program with Climate Action Plan focused on environmental stewardship through UN Sustainable Development Goals alignment. The company previously operated a flagship retreat in Kerala, India which closed in April 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Soul & Surf School: Surf school offering surf lessons, board rentals, and surf progression programs in Ahangama, Sri Lanka, and the Algarve, Portugal.
Products and services
- Soul & Surf Portugal Retreat All-inclusive 3, 4, and 7-night surf and yoga retreat packages at a traditional Portuguese Quinta farmhouse near Burgau in the Algarve, including accommodation, surf lessons, yoga sessions, therapies, and meals.
- Soul & Surf Cove Sri Lanka Retreat Beachfront boutique hotel retreat in Ahangama, Southern Sri Lanka offering all-inclusive Saturday-to-Saturday retreats with nine sea-facing rooms, on-site cafe (Canteen), bar, surf lessons, yoga, video analysis, and massage therapies.
- Pop-Up Retreats Temporary surf and yoga retreats in rotating global destinations such as Cornwall, Croatia, Ireland, Indonesia, Panama, Brazil, Peru, Lombok, and Ghana, allowing the company to test new locations.
- Soul & Surf School Sri Lanka Standalone surf school in Ahangama, Sri Lanka offering private 1:1 and 2:1 lessons, group lessons, board rentals, and week-long Surf Progression Weeks for non-guests, with ISA-qualified instructors.
- Soul & Surf School Portugal Surf school at the Portugal retreat offering focused, functional surf coaching for all abilities, separate from the retreat accommodation packages.
- Soul & Surf Online Shop E-commerce storefront selling branded merchandise including posters, t-shirts, and tote bags featuring Soul & Surf designs.
- Sustainable-ish Program Sustainability initiative structured around UN Sustainable Development Goals, focusing on climate action, responsible consumption, ocean education, and community support through measurable pledges and partnerships.
Companies that use Soul & Surf
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Soul & Surf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Soul & Surf partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Mossy EarthcoreReforestation and rewilding partner since 2020. Plants trees for each customer that stays with Soul & Surf. Includes reforestation, kelp, and mangrove projects supporting biodiversity. Portugal location plants 1m² of kelp per customer per week.
- Surfers Against SewagecoreUK-based ocean activist campaigners. Soul & Surf donates 1% of total income via the 1% For The Planet scheme. Creates ocean activists everywhere for thriving oceans and thriving people.
- SISP (Sebastian Indian Social Projects)coreSocial charity near Kerala location. Their mission is to improve quality of life of disadvantaged people from marginalised fishing communities through free education, training, and support. Soul & Surf funds teacher's salary and employs surf club graduates.
- Take 3 for the SeaminorOcean cleanup initiative. Soul & Surf asks guests and team to take 3 pieces of rubbish when leaving the beach.
- Tourism Declares A Climate EmergencycoreGlobal community of organisations committed to aligning plans with need to cut global emissions in half by 2030. Soul & Surf committed to reducing emissions to 55% below 2017 levels by 2030.
- Climate Neutral NowcoreUN initiative. Soul & Surf has taken the Climate Neutral Now Pledge committing to become climate neutral and act to keep global temperatures from rising above 1.5 degrees by 2030.
- 1% For The PlanetcoreEnvironmental donation platform. Soul & Surf donates 1% of total income to approved environmental charities through this scheme.
- 30x30minorOcean protection initiative calling on world leaders to support highly protecting 30% of global ocean by 2030.
- Lanka Environment FundminorSri Lanka-based environmental organization that Soul & Surf supports.
- World NomadsminorRecommended travel insurance provider aligned with Soul & Surf's ethical and responsible travel values. Provides coverage for all locations and activities.
Scale indicators3 records
Recent moves9 records
Expansion highlights7 records
Soul & Surf competitors and assessment
Company assessmentDirect peers
- Banana Surf Camp: Surf camp and yoga retreat on Portugal's Algarve coast offering all-inclusive packages. Direct competitor in the Algarve region for Soul & Surf's Portugal location.
- Lapoint Surf Camp: Norwegian-founded surf camp operator with similar concept, offering surf and yoga retreats across multiple locations including Portugal, Morocco, Costa Rica, and Indonesia. Directly comparable in target customer (wellness-focused adult travelers) and bundled surf/yoga/accommodation offering.
- Surf Maroc: Surf and yoga retreat operator based in Taghazout, Morocco, offering all-inclusive packages with surf lessons, yoga, and accommodation. Competes directly with Soul & Surf in the European-origin wellness surf retreat segment.
- Nomad Surf Camp: Portugal-based surf camp and yoga retreat operator in Peniche and other locations, offering all-inclusive packages to international travelers. Similar customer segment and bundled surf/yoga/accommodation model.
- Salt House: Surf and yoga retreat in Portugal offering similar transformative wellness experiences with surf lessons, yoga, and healthy food. Comparable in concept, location geography (Portugal), and customer profile.
- Ocean Spirit Surf: Surf school and retreat operator in Sri Lanka, providing lessons, accommodation, and packages in the same Ahangama/southern coast region. Direct competitor for Sri Lanka-based surf and yoga retreat customers.
- Surf Yoga Beer: Surf and yoga retreat company operating in Portugal, Bali, and Nicaragua with bundled wellness surf experiences. Competes for similar wellness-focused surf travelers seeking location variety.
Broad incumbents
- Beyond Yoga Retreats: Aggregator/operator of yoga and wellness retreats globally, surfacing retreats across multiple destinations. Comparable in the wellness retreat category but operates more broadly as a marketplace rather than a single branded operator.
- BookRetreats.com: Online marketplace aggregating yoga, meditation, and wellness retreats worldwide including surf and yoga retreats. Indirect competitor for Soul & Surf's direct-to-consumer bookings and a channel partner opportunity.
Regional players
- A-Frame Surf Co: Surf school and retreat in Sri Lanka offering surf coaching and accommodation packages. Regional competitor in the same Sri Lanka market as Soul & Surf's Cove location.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Soul & Surf social profiles
Digital presenceSoul & Surf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soul & Surf leadership team
Management profileNumber of profiles
Profiles4 records
Soul & Surf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soul & Surf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soul & Surf
What does Soul & Surf do?
Soul & Surf sells all-inclusive surf and yoga retreat packages at boutique beachfront properties in the Algarve, Portugal and Ahangama, Sri Lanka, with stays of 3, 4, or 7 nights combining accommodation, meals, surf lessons, yoga, video analysis, and massage therapies. The company also operates standalone surf schools (private and group lessons, Surf Progression Weeks, board rentals) for non-guests, pop-up retreats in global locations, and a branded merchandise shop.
Is Soul & Surf a public or private company?
Soul & Surf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soul & Surf founded?
Soul & Surf was founded in 2010. It employs 11 to 50 people.
Where is Soul & Surf based?
Soul & Surf is headquartered in Luz Lagos, Portugal, in the Europe region.
How does Soul & Surf make money?
Five revenue lines are on record. All-Inclusive Retreat Packages are the primary driver. The others are sri Lanka Retreat Packages, standalone Surf Lessons, board Rental and merchandise Shop.
Who are Soul & Surf's main competitors?
Direct peers on record are Banana Surf Camp, Lapoint Surf Camp, Surf Maroc, Nomad Surf Camp, Salt House, Ocean Spirit Surf and Surf Yoga Beer. Broad incumbents are Beyond Yoga Retreats and BookRetreats.com. A-Frame Surf Co is listed as a regional player.
Does Soul & Surf have an API?
No public API is recorded for Soul & Surf.
What industry is Soul & Surf in?
Soul & Surf's product category is Wellness Retreats / Surf & Yoga Hospitality. Its primary akta.pro industry code is THAAAKAC, Surf Schools & Surf Camps, with a secondary code of THAGAKAG, Beach & Island All-Inclusive Resorts. Its NAICS code is 532284 and its SIC code is 7000.