Surftides Hotel

What Surftides Hotel does

Surftides Hotel is a single oceanfront hotel property located at 2945 Northwest Jetty Avenue in Lincoln City, Oregon, operating under the legal name Surftides Lincoln City and doing business as Surftides Lincoln City Hotel and Surftides Hotel. The business traces its origin to the original Surftides apartments opened in 1936 and has been owned and operated by the Cho family since 1979, with management passing to the next generation of the family in 2007. It is a privately held family-owned business with approximately 11 employees and no public listing, venture backing, or parent company.

The hotel offers oceanfront accommodations across multiple room types (courtyard, standard, premium, and suite configurations), an on-site restaurant and lounge branded MIST Restaurant & Lounge that serves breakfast, lunch, and dinner to hotel guests and the local community, and three private event venues (Melville Banquet Hall with capacity up to 165 guests, Hemingway Media Center with classroom-style seating for 50, and an Outdoor Courtyard) supported by full catering from MIST. Additional amenities include an indoor dome pool, hot tub, dry sauna, fitness center, game room, private beach access, bicycle rentals, and tennis courts. The technical infrastructure is standard for the segment: a BookingSuite-operated website (suite.booking.com) and the iqwebbook.com booking engine, with reservations also processed through a partnership with Booking.com B.V. for broader OTA distribution.

The revenue model is primarily transactional nightly room rentals augmented by food and beverage sales from MIST Restaurant, event space rentals with catering for weddings, reunions, and corporate meetings, and ancillary amenity rentals. Distribution combines direct website and phone booking (with a Best Rate Guarantee for direct bookings), Booking.com for global reach, and walk-in local patronage for the restaurant. Pricing is not publicly disclosed; the stated cancellation policy is a 72-hour window with a one-night room-and-tax fee for late cancellations. Marketing is conducted through the company's website, Facebook, Instagram, email newsletter, and TripAdvisor.

Name

Surftides Hotel

Legal name

Surftides Lincoln City

Website

https://surftideslincolncity.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Surftides Hotel is a family-owned oceanfront hotel in Lincoln City, Oregon, operating since 1936 under Cho family ownership since 1979, serving leisure travelers, couples, families, and event guests with rooms, MIST Restaurant & Lounge, banquet facilities, and on-site amenities.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Oceanfront hotel accommodations
• Coastal hospitality services
• Hotel rooms and suites
• Private event venues
• Beachfront lodging

Headquarters

HQ city

Lincoln City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guest Room Accommodations: Hotel rooms and suites rented to guests on a nightly basis. Multiple room types available including courtyard rooms, standard rooms, premium rooms, and suites with various amenities such as fireplaces, jetted tubs, and oceanfront views.
2. Food & Beverage - MIST Restaurant & Lounge: On-site restaurant and lounge serving breakfast, lunch, and dinner. Open to hotel guests and the local community. Offers full catering services for events hosted at the property.
3. Event Space Rental & Catering: Private event hosting including weddings, family reunions, business conferences, and meetings. The property offers indoor and outdoor venues (Melville Banquet Hall, Hemingway Media Center, Outdoor Courtyard) with full catering from MIST Restaurant.
4. Amenity Services: Additional revenue from amenities including bicycle rentals, DVD rentals, and potentially spa services. The hotel features an indoor pool, hot tub, sauna, fitness center, and game room.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Surftides Hotel operates an oceanfront hotel property in Lincoln City, Oregon offering nightly guest room accommodations across multiple room and suite categories, on-site dining at MIST Restaurant & Lounge, and private event hosting in dedicated indoor and outdoor venues. The property serves leisure travelers, couples, families, and event groups seeking a beachfront lodging experience with integrated food and beverage and event services.

Product overview

Surftides Hotel is a single oceanfront hotel property offering a unified hospitality experience. The core offering comprises room accommodations (10 room types ranging from courtyard rooms to premium oceanfront suites with jetted tubs), MIST Restaurant & Lounge serving coastal dining for breakfast, lunch and dinner, and Private Events spaces for weddings, reunions, and conferences accommodating up to 165 guests. Hotel amenities include an indoor pool, hot tub, sauna, fitness center, game room, beach access, and bicycle rentals. Special packages like Weekday Escape and Rise & Dine provide added value for direct bookings.

Differentiator

Problem solved

Functional benefit

Brands

• MIST Restaurant & Lounge: Coastal dining spot at Surftides offering breakfast, lunch, and dinner with oceanfront views. Serves both hotel guests and locals.

Products and services

• Rooms and Accommodations Oceanfront hotel accommodations featuring ten room types including Courtyard King, Courtyard Double Queen, Standard King, Standard Double Queen, rooms with fireplaces, Premium Corner King, Premium Double Queen with Fireplace, Double King Suite, and King with Jetted Tub. All rooms include free WiFi, flat-screen TV with premium cable, DVD player, microwave, mini fridge, and Keurig coffee maker. Targeted at leisure travelers, couples, and families visiting the Oregon coast.
• MIST Restaurant & Lounge Coastal dining establishment offering breakfast, lunch, and dinner with oceanfront views. The casual menu includes dishes such as Eggs Benedict, Crab Cake Benedict, Chicken & Waffles, Fish & Chips, Prime Rib, Ribeye Steak, and salads. The lounge provides bar service with happy hour options. Open to both hotel guests and local community members.
• Private Events and Event Spaces Flexible event spaces including an outdoor courtyard, the Hemingway Media Center, and the Melville Banquet Hall. Venues accommodate up to 165 guests and include fire pit, beach access, A/V equipment, private entrance, and dedicated restrooms. Full catering from MIST Restaurant is available. Services cover weddings, family reunions, business conferences, and intimate gatherings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Booking.com B.V.coreTechnology or IntegrationSurftides has partnered with Booking.com B.V. to offer online reservation services. Booking.com processes reservations made through the hotel's website and provides customer service. This partnership allows the hotel to reach a broader audience of travelers and provides 24/7 multilingual customer support through Booking.com's global service centers.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Shearwater Inn: Independent Lincoln City, OR hotel offering beachfront accommodations; directly competes for leisure travelers in the same destination market with similar independent ownership.
• Looking Glass Inn: Lincoln City, OR beachfront inn with similar mid-scale independent positioning; competes in the same destination for leisure couples and families seeking oceanfront value.
• The Inn at Spanish Head Resort Hotel: Beachfront resort hotel in Lincoln City, OR; directly competes with Surftides for oceanfront leisure travelers on the Oregon coast with similar mid-scale positioning and ocean views.
• Hallmark Resort: Oregon coast resort hotel in Lincoln City with oceanfront rooms and event space; directly competes for leisure and family travelers seeking beachfront accommodations.
• Coho Oceanfront Lodge: Lincoln City, OR oceanfront hotel with comparable mid-scale positioning and direct beach access; competes head-to-head for leisure travelers in the same micro-market.

Regional players

• Overleaf Lodge & Spa: Yachats, OR upscale coastal lodge serving Oregon coast leisure travelers with similar oceanfront positioning; comparable independent coastal lodging model farther south on the coast.
• Headlands Coastal Lodge & Spa: Gearhart, OR upscale coastal lodge on the Oregon coast; comparable lodging model serving similar leisure traveler segments but in a different geography within the Oregon coast destination.
• Salishan Coastal Lodge: Upscale Oregon coast resort in Gleneden Beach (nearby Lincoln City); comparable coastal property with event venues, dining, and amenities, but at a higher price point and farther south.

Broad incumbents

• Choice Hotels (Comfort Inn / Quality Inn Oregon coast): National lodging franchisor with branded properties on the Oregon coast; competes for similar traveler segments through scaled distribution and loyalty programs at the same price band.
• Best Western (Lincoln City / Oregon coast properties): National mid-scale lodging brand with multiple Oregon coast properties including Lincoln City; competes for value-conscious leisure travelers preferring brand consistency and loyalty programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SurftidesHotel
• Instagraminstagram.com/surftideslincolncity
• LinkedInlinkedin.com/company/surftides-lincoln-city

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surftides Hotel