Headlands Coastal Lodge & Spa

What Headlands Coastal Lodge & Spa does

Headlands Coastal Lodge & Spa is a luxury oceanfront resort operating 51 keys on the North Oregon Coast in Pacific City, Oregon, at Cape Kiwanda with views of Haystack Rock and the Pacific Ocean. The property opened in December 2018 after a 20-year development effort by founders Jeff Schons and Mary Jones, and transitioned to management by Noble House Hotels & Resorts in March 2024. The accommodation mix comprises 33 oceanfront lodge rooms (440-510 sq ft) with king or queen configurations and 18 multi-bedroom cottages (985-1,350 sq ft) with gourmet kitchens and whirlpool tubs, all priced with a 10% amenity fee plus 11.9% lodging tax and a first-night deposit at booking.

Revenue is generated across seven streams: lodging (rooms and cottages), dining at Meridian Restaurant & Bar (Pacific Northwest coastal cuisine), spa and wellness at Tidepools Spa & Wellness, guided outdoor experiences through the proprietary Adventure Coach program, event venue rentals, in-room dining, and ancillary fees (self-parking $12/night, pet fee $125/stay, spa day passes $50/person, private yoga $65/person). Distribution combines direct booking via the website and a toll-free phone line with third-party channels including American Express Fine Hotels & Resorts, Expedia, and Booking.com; corporate and group bookings are handled by an internal Director of Sales.

The underlying technology stack is conventional hospitality SaaS — SynXis for reservations, Flip.to for guest engagement, OpenTable for restaurant bookings, SpaTime for spa scheduling, and Google Analytics plus Meta Pixel for digital marketing — with no proprietary AI or ML capabilities. The customer base is a hybrid of leisure personas (couples, wellness travelers, culinary enthusiasts, pet owners, empty nesters) and corporate retreat planners, sourced primarily from the Pacific Northwest with Portland as the largest feeder market. Operational and ownership oversight is provided by Noble House Hotels & Resorts under a strategic management partnership, while physical ownership structure post-March 2024 is not publicly disclosed.

Name

Headlands Coastal Lodge & Spa

Legal name

Headlands Coastal Lodge & Spa

Website

https://headlandslodge.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Headlands Coastal Lodge & Spa is a 51-key luxury oceanfront resort in Pacific City, Oregon, offering lodge rooms, cottages, dining, spa, and guided adventure experiences to leisure travelers and corporate groups. The property is managed by Noble House Hotels & Resorts since March 2024.

Ownership category

akta.pro rank

Product category

Luxury Oceanfront Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Destination Spa Resorts (THAGAMAA)

Keywords

• Oceanfront resort lodging
• Luxury spa wellness
• Adventure hospitality experiences
• Boutique hotel operations
• Event venue catering

Headquarters

HQ city

Pacific City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lodging - Oceanfront Rooms: 33 oceanfront lodge rooms (440-510 sq ft) with king or queen beds, private balconies, gas fireplaces, spa-style bathrooms. Revenue from nightly room rates.
2. Lodging - Oceanfront Cottages: 18 multi-bedroom cottages (985-1,350 sq ft) with gourmet kitchens, whirlpool tubs, gas fireplaces. Revenue from nightly cottage rental rates.
3. Dining - Meridian Restaurant & Bar: Seasonal Pacific Northwest coastal cuisine served for breakfast, lunch, and dinner. Also offers in-room dining, wine, and hand-crafted cocktails.
4. Spa Services: Massage and facial treatments at Tidepools Spa & Wellness. Includes 22% spa fee (18% goes to provider). Open daily 9am-5pm.
5. Adventure Experiences: Guided outdoor experiences including kayak excursions, guided hikes, clamming, crab shaking, oyster shucking, and mixology sessions through Adventure Coach program.
6. Event Venues: Indoor and outdoor event spaces (Longitude, Latitude, Fireside, Compass rooms, Patio) for corporate retreats, weddings, and celebrations up to 40 guests.
7. Ancillary Revenue: Self-parking ($12/night), pet fee ($125/stay for up to 2 dogs), spa day passes ($50/person mid-week), private yoga sessions ($65/person).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Headlands Coastal Lodge & Spa is a luxury oceanfront resort on the North Oregon Coast in Pacific City, offering 33 lodge guest rooms (440–510 sq ft) and 18 multi-bedroom oceanfront cottages (985–1,350 sq ft). The property bundles accommodations with on-site Pacific Northwest coastal dining at Meridian Restaurant & Bar, massage and facial services at Tidepools Spa & Wellness, and guided outdoor experiences through its signature Adventure Coach program. Event venues, vacation packages, and ancillary services (parking, pet amenities, spa day passes, private yoga) round out the integrated hospitality offering.

Product overview

Headlands Coastal Lodge & Spa is a luxury oceanfront resort offering a unified hospitality experience on the Oregon Coast. The property features 33 oceanfront lodge guest rooms and 18 multi-bedroom cottages as its core accommodations, complemented by Meridian Restaurant & Bar for dining, Tidepools Spa & Wellness for spa and fitness services, an Adventure Coach Program for guided outdoor experiences, and event venues for meetings and celebrations. All offerings are available à la carte or bundled through vacation packages, unified by an 'Adventure Luxury' positioning that blends Pacific Northwest ruggedness with refined hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Meridian Restaurant & Bar: On-site dining venue serving innovative Pacific Northwest coastal cuisine with seasonal dishes featuring local farm produce, Pacific Ocean seafood, and herbs from the lodge's own garden.
• Tidepools Spa & Wellness
• Adventure Coach Program

Products and services

• Oceanfront Lodge 33 oceanfront guest rooms (440–510 sq ft) featuring king or two-queen beds, private balconies, gas fireplaces, spa-style bathrooms, and views of Haystack Rock and the Pacific Ocean. Configurations include King Signature, King Top Floor, King Sunlight, Corner King Sunlight Top Floor, Two Queens Signature, Two Queens Sunlight, and accessible room options. Targeted at leisure travelers and couples seeking luxury oceanfront overnight stays.
• Oceanfront Cottages 18 spacious oceanfront cottages (985–1,350 sq ft) with two- and three-bedroom layouts, gourmet kitchens, jetted indoor soaking tubs, gas grills, private decks/balconies, and panoramic views of Haystack Rock. Includes Two Bedroom Cottage, Two Bedroom ADA Cottage, Three Bedroom Cottage, and Three Bedroom Grand Cottage options. Targeted at families, multi-generational groups, and longer-stay leisure travelers.
• Meridian Restaurant & Bar Innovative Pacific Northwest coastal cuisine restaurant serving breakfast, lunch, dinner, Sunday brunch, and happy hour. Features seasonal dishes sourced from local farms, the Pacific Ocean, and the lodge's own herb garden, served under sky-high windows with ocean views and an open-kitchen concept. Reservations are managed via OpenTable and are open to both resort guests and outside diners.
• Tidepools Spa & Wellness Full-service spa offering massage and facial treatments incorporating therapeutic herbal remedies and botanical blends, plus an outdoor hot tub with Haystack Rock views, steam room, fitness center with Precor equipment and Peloton bikes, wellness studio, and private yoga sessions. A 22% spa fee is added to treatments (18% paid to providers). Open daily 9am–5pm; appointment scheduling via SpaTime.
• Adventure Coach Program Signature program connecting guests with knowledgeable local Adventure Coaches for personalized coastal itineraries including kayaking, hiking, tide pooling, beach bonfires, stargazing, clamming, crabbing, mushroom foraging, and culinary adventures such as oyster shucking, crab shaking, and mixology sessions. The only Oregon Coast property offering guided outdoor experiences as premium amenities included with stays.
• Event & Meeting Venues Five indoor and outdoor event spaces accommodating up to 40 guests: Longitude (248 sq ft, 20 ppl), Latitude (370 sq ft, 16 ppl), Fireside Room (365 sq ft, 30 ppl), Compass Room (248 sq ft, 20 ppl), and Patio (352 sq ft, 40 ppl). Features AV support, climate control, and in-house catering. Targeted at corporate retreats, weddings, and celebrations; bookings of 10 or more are handled by the Director of Sales and Catering.

Quantifiable outcome

• Every stay donates $5 to Wildlife Center of the North Coast through Kind Traveler partnership

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Noble House Hotels & ResortscoreOthers · 1 March 2024Property management partnership. Noble House Hotels & Resorts has operated Headlands Coastal Lodge & Spa since March 2024, providing operational expertise and brand affiliation within their portfolio of luxury hotels and resorts across the US. Headlands is part of Noble House's Pacific City Collection alongside Hart's Camp and Inn at Cape Kiwanda.
• Kind TravelercoreStrategic or Co-development PartnerPhilanthropic partnership through Every Stay Gives Back program. For each night stayed, a $5 donation goes directly to the Wildlife Center of the North Coast, supporting wildlife rehabilitation, ecological education and conservation. Participation is optional.
• Wheel the WorldminorStrategic or Co-development PartnerAccessibility verification partnership. Headlands is listed and verified through Wheel the World, an organization dedicated to making travel more accessible. Provides guests with trusted accessibility information to help plan their stay with confidence.
• Hart's CampminorChannel Partner/ Reseller/ DistributorSister property and referral partner. Located nearby in Pacific City, Hart's Camp provides complimentary beach wheelchair rentals for Headlands guests (up to 3 hours) through the Tillamook Coast Visitors Association.
• Pelican BrewingminorChannel Partner/ Reseller/ DistributorSister property down the beach from Headlands. Recommended for larger group events when Headlands' venue capacity (up to 20 guests) is insufficient.
• Wildlife Center of the North CoastcoreOthersNonprofit beneficiary of Kind Traveler Every Stay Gives Back program. Donations support wildlife rehabilitation, ecological education and conservation efforts in the local Oregon Coast environment. 100% of donations go directly to supporting their mission.
• American Express Fine Hotels & ResortsminorChannel Partner/ Reseller/ DistributorLuxury travel program partnership providing premium benefits to American Express card members booking through the FHR platform.
• David's ChairminorChannel Partner/ Reseller/ DistributorAccessibility equipment partner. All-terrain mobility track chairs available to rent from PC Pour Wine Bar (located across the street), providing additional beach and trail access options for guests with mobility needs.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Salishan Coastal Lodge: Oregon Coast luxury resort on the Siletz Bay with full-service spa, golf, dining, and event venues. Comparable full-service luxury coastal Oregon positioning with multiple revenue streams including wellness and adventure activities.
• Hallmark Resort & Spa Cannon Beach: Oregon Coast oceanfront resort with on-site spa, in-room fireplaces, and ocean views. Comparable Oregon Coast leisure/luxury lodging with multiple revenue streams targeting Portland and Seattle drive-in markets.
• Hart's Camp: Sister property in Pacific City operated under Noble House's Pacific City Collection. Offers more casual Airstream-style lodging but targets the same drive-in leisure market from Portland and the Pacific Northwest.
• Inn at Cape Kiwanda: Sister property within the Noble House Pacific City Collection, located steps away on the same beach. Comparable boutique oceanfront lodging targeting couples and leisure travelers in Pacific City with similar ADR positioning.
• Treebones Resort: Southern Oregon Coast glamping/eco-resort with unique lodging, ocean views, and curated experiences. Comparable small-key, experience-forward Oregon Coast positioning at a slightly different price point.
• Post Ranch Inn: Luxury cliffside oceanfront resort in Big Sur, California. Comparable 'scenic luxury' positioning, intimate room count, integrated spa/wellness, and nature-driven experiential programming at the premium end of boutique independent resorts.
• Surfsand Resort: Family-oriented Cannon Beach oceanfront resort with spa, dining, and varied accommodation types. Comparable Oregon Coast mid-to-luxury pricing tier with similar reliance on Portland/Seattle drive-in demand.
• Stephanie Inn: Boutique luxury oceanfront inn in Cannon Beach focused on curated Pacific Northwest culinary and leisure experiences. Comparable size, independent luxury positioning, and weekend/escape guest profile.

Regional players

• Black Butte Ranch: Central Oregon destination resort with vacation rentals, dining, spa, and outdoor recreation. Comparable Oregon-based leisure/destination positioning with multiple revenue streams, though located inland rather than on the coast.
• Brasada Ranch: Central Oregon high-desert luxury resort with multiple on-site amenities, dining, spa, and adventure programming. Comparable 'adventure luxury' positioning and independent upscale leisure profile, though a different geography (Central Oregon vs. Coast).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/headlands-coastal-lodge-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headlands Coastal Lodge & Spa