CELLERS DE CAN SURIOL DEL CASTELL SL

What CELLERS DE CAN SURIOL DEL CASTELL SL does

CELLERS DE CAN SURIOL DEL CASTELL SL is a family-owned Catalan winery operating under the Can Suriol brand from the Castell de Grabuac estate in Font-rubí, within the Penedès denomination of origin. The company produces certified organic and biodynamic still wines (white, red, rosat, brisat/orange), traditional-method cavas (white and rosat), sweet solera wine, and Malvasia de Sitges grape must. Production capacity exceeds 180,000 bottles annually across the entry-level Azimut line (sourced from partner growers across Penedès subzones) plus approximately 76,000 bottles of estate wines from 30 hectares across 25+ micro-parcels at four estates. Winemaking relies on traditional infrastructure including 150,000+ litres of underground concrete vats and chestnut barrels from Montseny forests, with indigenous yeast fermentation and minimal intervention.

Revenue is generated through a diversified direct-to-consumer stack: an online shop, on-site cellar door, the Eco WineBar, Restaurant La Taba (charcoal-grilled cuisine, 40 seats), rural accommodation at Castell de Grabuac (4 rooms, 12 guests), event spaces for up to 100 persons, and the 'Amics de Can Suriol' wine club with direct home delivery. Enotourism experiences — cellar visits (€20/pax), tasting workshops (from €25/pax), disgorgement workshops (€30/pax), and Catalan country breakfasts (€18/pax) — drive both wine sales and brand engagement, supplemented by a third-party partnership with Penedès Ecotours for English-language tours. Bottles are priced €4.50–€30, with the Azimut range anchoring volume at €8–€9 and premium estate cuvées at €15–€30. The company holds DO Penedès, DO Cava, Vinya Celler Masia, CCPAE/NOP-USDA organic, and Terradinàmica biodynamic certifications. Leadership is family-based, with Assís Suriol directing winemaking (since 2006) and Eudald Suriol driving enotourism (since 2013).

Name

CELLERS DE CAN SURIOL DEL CASTELL SL

Legal name

Cellers de Can Suriol del Castell S.L

Website

https://suriol.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Winery and Cava Production

NAICS

Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Bars (THAFAEAF)

Keywords

• Organic wine production
• Biodynamic viticulture
• Traditional method cava
• Enotourism experiences
• Natural winemaking

Headquarters

HQ city

Font-rubí

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine and Cava Sales: Direct sales of proprietary wines, cavas, and grape must through the winery's own online shop (botiga online) and at the winery. Products include red, white, and rosé wines, traditional method cavas, and grape must. Bottle prices range from €4.50 to €30.
2. Enotourism Experiences: Wine tourism activities including cellar visits (€20/pax), tasting workshops (from €25/pax), disgorgement workshops (€30/pax), and country breakfasts (€18/pax). Generates revenue while building brand awareness and direct customer relationships.
3. Restaurant La Taba: On-site restaurant specializing in charcoal-grilled cuisine operating from the historic Sínia building. Run by Eudald Suriol since 2013, featuring local Km0 products and Suriol wines.
4. Rural Accommodation: Rural tourism accommodation at Castell de Grabuac with 4 rooms accommodating up to 12 guests. Four themed rooms: Suite Xarel·lo (with jacuzzi), Monastrell (double room), Parellada (single with extra bed), and Ull de Llebre (triple family room).
5. Eco WineBar: Wine bar serving all Suriol products plus organic and local products. Includes outdoor spaces and walking routes to natural spots with wine service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cellers de Can Suriol del Castell SL is a family-owned Catalan winery that produces organic and biodynamic wines and traditional-method cavas (sparkling wines) from estate-grown grapes in the Penedès region of Spain. The company sells its wines directly to consumers through its own online shop, on-site wine bar, and restaurant, and supplements its wine business with enotourism experiences (cellar visits, tastings, riddling workshops, country breakfasts), rural accommodation at the historic Castell de Grabuac, and event spaces.

Product overview

CELLERS DE CAN SURIOL DEL CASTELL SL is a traditional family winery producing still wines (Vi Blanc, Vi Negre, Vi Brisat/orange wine) and cavas (white and rosé) under the Penedès and Cava Denominación de Origen. The core product portfolio centers on estate wines from Castell de Grabuac (Castell de Grabuac, Bancals, Sang de Drac, Mataró, Donzella) and entry-level Azimut range wines sourced from partner growers across Penedès subzones. The company also produces Dolç Solera (sweet wine), Most Malvasia de Sitges (grape must), and distributes via enotourism experiences (cellar visits, tasting workshops, riddling workshops, country breakfasts), a restaurant (La Taba), rural accommodation at Castell de Grabuac, an Eco WineBar, and event spaces. The wines are certified organic (CCPAE/NOP-USDA), biodynamic (Terradinàmica), and carry Vinya Celler Masia designation. A wine club (Amics de Can Suriol) provides direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Brands

• Azimut: Wine and cava brand including Azimut Blanc, Azimut Negre, Azimut Rosat, Azimut Brut Nature, and Azimut Brisat.
• Castell de Grabuac
• Gran Reserva Collita
• Les Carbasses
• Els Lledoners
• Bancals
• Can Peritxó
• Mataró
• Sang de Drac
• Most Malvasia de Sitges
• Dolç Solera
• Donzella

Products and services

• Azimut Blanc White wine made from Macabeu, Garnatxa Blanca, Xarel·lo and Malvasia de Sitges grapes, naturally fermented with indigenous yeasts and aged 3 months in underground concrete vats. Entry-level Penedès white for everyday consumption.
• Azimut Negre Red wine made from Ull de Llebre (Tempranillo), Garnatxa Negre, Monastrell and Carinyena grapes, aged 12 months in concrete vats. Entry-level Penedès red for everyday consumption.
• Azimut Rosat Brut Nature rosé cava made from Garnatxa Negre, Monastrell and Xarel·lo Vermell using the traditional champenoise method. Entry-level rosé cava.
• Azimut Brut Nature Brut Nature white cava made from Macabeu, Xarel·lo and Parellada using the traditional champenoise method, aged over 9 months in bottle. Entry-level white cava.
• Azimut Brisat Orange/brisat wine made from Parellada, Sumoll Blanc, Garnatxa Blanca and Moscatell grapes using skin-contact maceration. Entry-level skin-contact white.
• Castell de Grabuac 2021 Brut Nature cava from Macabeu, Xarel·lo and Parellada estate grapes from Castell de Grabuac, combining youth and aging notes, aged 18+ months in bottle. Premium estate cava.
• Gran Reserva Collita 2016 Gran Reserva cava from Macabeu, Xarel·lo and Parellada, aged over 50 months with lees for high complexity and persistence. Top-tier estate sparkling wine.
• Els Lledoners 2022 Rosé cava from Garnatxa negra grapes, combining classic reserve profile with maceration notes and bottle aging. Premium estate rosé cava.
• Les Carbasses 2013 Mono-varietal Parellada (Montònega) cava aged in chestnut bocois, known for finesse and persistence. Premium estate sparkling.
• Can Peritxó 2021 100% Parellada (Montònega) brisat/orange wine from Can Peritxó estate, aged 8 months in chestnut bocois, slightly orange and oxidative in style. Premium single-estate orange wine.
• Bancals 2022 100% Xarel·lo white wine from old vines planted in 1973, aged 8 months in chestnut bocois, intense and persistent. Premium single-vineyard white.
• Mataró 2022 100% Monastrell (Mataró) red wine aged 6 months in chestnut bocois, wild and smooth with fruit and mouth amplitude. Premium estate red.
• Sang de Drac 2016 100% Ull de Llebre (Tempranillo) red wine aged 20 months in vats and 12 months in chestnut bocois, classic style with penetrating aroma. Premium estate red.
• Dolç Solera 2010 Sweet Solera wine from overripened Merlot, Ull de Llebre, Monastrell and Garnatxa grapes, aged in chestnut bocois since 2010 using the solera system. Premium sweet wine.
• Donzella 2024 Young white wine from Xarel·lo grapes, intensely aromatic and savory with silky texture. Latest vintage estate white.
• Most Malvasia de Sitges 2025 Pasteurized Malvasia de Sitges grape must, fresh and balanced sweetness, positioned for children and athletes. Non-alcoholic grape juice product.
• Visita el Nostre Celler (Cellar Visit) Traditional cellar visit including guided tour, tasting of 3 wines/cavas and olive oil tasting, priced at €20 per person. Enotourism experience for visitors.
• Taller de Tast (Tasting Workshop) Wine tasting workshop with brief cellar visit, tasting of 5 products, and complimentary cava cork or corkscrew gift, starting at €25 per person (minimum 5 people). Enotourism experience.
• Taller de Desgorjat (Riddling Workshop) Hands-on riddling (desgorjat) workshop where visitors learn cava riddling secrets and create their own bottle; includes visit, 3 cavas tasting and a bottle to take home, priced at €30 per person. Enotourism experience.
• Esmorzar de Pagès (Country Breakfast) Traditional Catalan country breakfast surrounded by organic vineyards, including bread, cured meats, wine and atmosphere, priced at €18 per person. Enotourism experience.
• Restaurant La Taba Traditional charcoal-grilled meat restaurant with capacity for 40 diners, featuring local Km0 products paired with Suriol wines and cavas. On-site at the historic Sínia building. Restaurant dining service.
• Eco WineBar Wine bar in the new Can Suriol hall with views of Montserrat and Vilobí, serving all Suriol products plus local organic goods, with outdoor spaces and walking routes to natural spots with wine service. On-site wine hospitality service.
• Allotjament Rural (Rural Accommodation) Rural house accommodation at Castell de Grabuac with 4 themed rooms (Suite Xarel·lo with jacuzzi, Monastrell double, Parellada single with extra bed, Ull de Llebre triple family room) accommodating up to 12 guests. Rural tourism lodging service.
• Espais (Event Spaces) Rental event spaces including Sala Can Suriol (up to 100 persons), Sala Castell de Grabuac (up to 40 persons), Capella de Sant Pau, Pati del Castell, and Mirador. Venue rental for events, celebrations, and weddings.
• Amics de Can Suriol Wine Club Direct-to-consumer wine club delivering wines directly to members' homes, with early access to new vintages, personalized offers, and exclusive access without intermediaries. Membership-based subscription.

Quantifiable outcome

• Certified organic since 1996 and biodynamic since 2010
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• La Taba RestaurantcoreStrategic or Co-development Partner · 1 January 2013On-site charcoal-grilled restaurant operating from the historic Sínia building since 2013. Originally founded by Ernesto Pereira in 2008, transferred to Eudald Suriol (family member) in 2013, who has since significantly developed the estate's enotourism through gastronomy. Features Suriol wines exclusively paired with Km0 products.
• Penedès EcotoursminorGTM or Marketing PartnerThird-party wine tourism operator providing English-language guided tours of the estate. Partnership enables international visitor access to Suriol cellar experiences.
• Família Bartra (Masia la Serra)minorOthersSupplier of Macabeu, Malvasia de Sitges, Garnatxa negre, and Carinyena grapes from Marina del Garraf zone for Azimut wine line.
• Artur Freixedas (Finca Bellestar)minorOthersSupplier of Macabeu and Xarel·lo grapes from Conca del Riu Foix zone. Also supplies Sumoll Blanc for Azimut Brisat.
• Família Colomer (Finca Heretat del Castellot)minorOthersSupplier of Garnatxa Blanca, Xarel·lo, and Parellada grapes from Conca del Riu Foix zone for Azimut wines. Also provides Ull de Llebre and Monastrell for Azimut Negre. Owns Castellot estate incorporated to Can Suriol in 2016.
• Sebastià PiéminorOthersSupplier of Macabeu, Xarel·lo, and Xarel·lo Vermell grapes from Costers del Montmell (mountain zone) for Azimut wine line.
• Família Guilamany (Finca Can Guineu)minorOthersSupplier of Monastrell grapes from Conca del Riu Foix zone for Azimut Rosat.
• Quim MallofréminorOthersSupplier of Xarel·lo grapes from Conca del Riu Foix zone for Azimut Brut Nature and Azimut Rosat.
• Família Puig (Finca Gatalletes)minorOthersSupplier of Parellada grapes from Costers del Montmell zone for Azimut Brut Nature and Moscatell for Azimut Brisat.
• Boteria TornerminorOthersCooperage that crafts the estate's traditional chestnut bocois (barrels) using wood from Montseny forests.
• Familia Mataró (Montseny)minorOthersSupplier of chestnut wood from Montseny forests used for making barrel staves and vine posts without chemical treatment.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Others

• Cellers Torres: Adjacent Penedès wine-tourism and hospitality operator (associated with the Torres family). Relevant as a Penedès winery-with-hospitality peer, sharing the destination-visit model and rural-accommodation angle.

Broad incumbents

• Juvé & Camps: Major family-owned Penedès Cava producer with much larger scale and broader distribution. Comparable on Penedès Cava focus and family heritage but operates at significantly greater commercial scale.
• Bodegas Torres: Large family-owned Penedès winery with extensive national and international distribution. Comparable on Penedès base and family heritage but with a much broader and more commercial portfolio.
• Freixenet: Spain's largest Cava producer with global distribution. Overlaps with Can Suriol on Penedès Cava and Spanish sparkling wine but at industrial scale rather than craft-biodynamic.
• Codorníu: Historic large-scale Cava producer and one of the founding houses of the DO Cava. Comparable on traditional-method Cava focus and Penedès geography, but operates at vastly greater scale and broader portfolio.

Direct peers

• Recaredo: Family-owned Penedès producer of long-aged traditional-method Cava with biodynamic viticulture. Closely comparable in philosophy, scale, and Penedès geographic focus to Can Suriol.
• Raventós i Blanc: Penedès biodynamic sparkling-wine house on its own estate with a hospitality and tourism offering. Directly comparable in estate-integrated wine + tourism model and biodynamic practices.
• Llopart: Family-owned Penedès Cava and still-wine producer with centuries of heritage and estate vineyards. Directly comparable on family heritage narrative, traditional method, and premium Cava focus.
• Gramona: Penedès biodynamic Cava and still wine producer with multi-year lees aging. Highly comparable on traditional method, biodynamic certification, and family-owned premium positioning.
• Albet i Noya: Penedès pioneer of organic and biodynamic winemaking with a comparable premium natural-wine portfolio. Closely matches Can Suriol on organic heritage, Penedès geography, and small-scale craft positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cansuriol
• YouTubeyoutube.com/channel/UCzokC8TShgUP5umPB_RDWcw
• Facebookfacebook.com/cansuriol
• Instagraminstagram.com/cansuriol
• LinkedInlinkedin.com/company/cellers-de-can-suriol-del-castell-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CELLERS DE CAN SURIOL DEL CASTELL SL