Albet i Noya

What Albet i Noya does

Albet i Noya is a family-owned organic winery headquartered at Can Vendrell de la Codina in Sant Pau d'Ordal, Subirats (Barcelona), in the Muntanyes d'Ordal subzone of DO Penedès. Founded in 1978 by Josep Maria Albet as Spain's first organic winery, the company cultivates approximately 80 hectares of organic vineyards and operates as ALBET I NOYA SL under fifth-generation family leadership (Martí Albet Esteve and Adrià Albet Figueres). It produces a portfolio spanning entry-level Icones wines (€8), mid-range Curiós and Lignum lines (€9.50-€10.90), premium terroir wines (El Fanio, El Bosc Negre, La Milana, Reserva Martí), Clàssic Penedès traditional-method sparkling wines (Brut 21 at €25), and the newly introduced Les Mil i Una botrytis dessert wine (2026). The winery operates across three production facilities: the historic 1925 modernist cellar by Josep Maria Pericas, the 2004 Celler de Xapellà with 14-meter-deep underground aging housing 700+ barrels, and the 2015 Celler de l'Era fermentation facility equipped with pneumatic presses and inert gas systems.

The business model is hybrid: direct-to-consumer e-commerce (albetinoya.cat/shop with international shipping via CargoWine to US, Europe and Japan), on-premise sales through a daily winebar and cellar-door shop, structured enotourism experiences priced €26-€100 per person (visits, tastings, brunches, e-bike routes), corporate event hosting (Sala Xarel·lo, Masia Courtyard, Garden), and wholesale distribution through channel partners including Swiss distributor Delinat, with which the company is piloting a standardized reusable bottle system. The company also maintains a deep ecosystem of social and circular-economy partnerships, including Entrem cooperative (3% of online sales donated), Pots Reuse for glass recovery, Viure de l'Aire wind cooperative, and numerous social enterprises supplying the winebar. Sustainability credentials are stacked across B Corp (2025), ISO 14001, CCPAE organic certification, V-Label vegan certification, and Biosphere Responsible Tourism, supported by 136 solar panels covering 40%+ of energy consumption.

The core technology differentiator is the VRIAC project (Varietats Resistents i Autòctones Adaptades al Canvi Climàtic), a multi-stakeholder grape breeding program initiated in 2013 with Alta Alella and Josep Piñol wineries and Swiss breeder Valentin Blatner, executing over 300,000 manual crosses between Catalan autochthonous varieties (Xarel·lo, Macabeu, Parellada, Ull de Llebre, Garnatxa negra) and resistant varieties to develop natural fungus resistance without genetic manipulation. The program is projected to deliver first commercial results in 2026, targeting a 90%+ reduction in copper and sulphur treatments. Primary customers are organic wine consumers and wine tourists in Spain, with secondary international wholesale distribution; the company also serves corporate event clients and is a member of the Piwi International Association linking it to resistant-variety networks across Europe and the US.

Name

Albet i Noya

Legal name

ALBET I NOYA SL

Website

https://albetinoya.cat

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Albet i Noya is a family-owned organic winery founded in 1978 in the Penedès region of Catalonia, Spain, producing organic still and sparkling wines, operating enotourism experiences, and exporting to the US, Europe and Japan. It is the pioneer of organic viticulture in Spain and runs the VRIAC fungus-resistant grape breeding program.

Ownership category

akta.pro rank

Product category

Organic Wines

NAICS

Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Organic wine production
• Sparkling wine
• Wine tourism
• Organic viticulture
• Winery direct sales

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Sparkling Wine Sales: Primary revenue from producing and selling organic wines and sparkling wines (Clàssic Penedès) under multiple product lines including Curiosos, Lignum, Icones, and premium sparkling wines. Sold through own e-commerce, international distributors, and direct at winery.
2. Wine Tourism Experiences: Revenue from vineyard visits, tastings, bike tours, sustainable brunches, and corporate events. Winebar sales of wines by the glass and snacks. Prices range from €26 to €100 per person for various experiences.
3. Online Shop Donation Model: 3% of all online shop sales are donated to Entrem cooperative for labor insertion of people with mental health issues, creating social impact alongside commercial revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Albet i Noya is a family-owned organic winery founded in 1978 in the Muntanyes d'Ordal subzone of Penedès (Barcelona, Spain). The company produces and sells certified organic wines and sparkling wines under multiple product lines (Icones, Lignum, Curiós, Clàssic Penedès sparkling wines, terroir wines, and the Les Mil i Una botrytis dessert wine). In addition to wine production across approximately 80 hectares of organic vineyards, the company operates an enotourism business including guided vineyard tours, wine tastings, a winebar, e-bike experiences, vineyard brunches, and corporate event spaces, supported by an online direct-to-consumer e-commerce shop with international shipping.

Product overview

Albet i Noya is a family-owned organic winery and enotourism destination in the Muntanyes d'Ordal subzone of Penedès, certified B Corp since 2025. Founded in 1978 as Spain's first organic winery, the company produces a diverse portfolio of organic wines including: the Icones entry-level line (white, rosé, red); Lignum partially-oaked wines; Curiós young varietal wines; premium terroir wines (El Fanio, El Bosc Negre, La Volada, etc.); Clàssic Penedès traditional-method sparkling wines (Petit Albet, Entorns, Les Nords, Les Granes, Brut 21); and the new Les Mil i Una botrytis dessert wine. The company also operates comprehensive enotourism services including vineyard tours, tastings, wine bar, e-bike experiences, brunches, and corporate event venues. All wines are certified organic by CCPAE, with environmental management under ISO 14001. The VRIAC research project develops fungus-resistant grape varieties through natural crossing methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Icones Wines (Blanc, Rosat, Negre) Entry-level organic wines from Albet i Noya's youngest vineyards: Icones Blanc (Xarel·lo, Macabeu, Chardonnay), Icones Rosat (Syrah, Merlot), and Icones Negre (Cabernet Sauvignon, Ull de Llebre, Garnatxa). Versatile, easy-drinking introduction to the winery's organic portfolio.
• Lignum Wines (Blanc, Negre) Partially aged organic wines named from Latin for 'wood,' referring to oak aging. Lignum Blanc features Xarel·lo, Chardonnay, and Sauvignon Blanc with partial French oak aging. Lignum Negre blends Garnatxa, Cabernet Sauvignon, and Merlot aged 12 months in French oak barrels.
• Curiós Wines (Xarel·lo, Ull de Llebre, Rosat) Young varietal organic wines reflecting the winery's modern and innovative character. Curiós Xarel·lo is an unoaked white from handpicked grapes; Curiós Ull de Llebre (Tempranillo) is an unoaked red with 5-day skin maceration; Curiosa Rosat blends Pinot Noir and Merlot.
• Clàssic Penedès Sparkling Wines (Petit Albet Brut Reserva, Entorns, Les Nords, Les Granes, Brut 21) Traditional method sparkling wines under the Clàssic Penedès designation - 100% reserve wines, 100% organic, 100% from Penedès. Brut 21 is a Chardonnay and Parellada blend aged minimum 36 months on lees.
• El Corral Cremat Featured flagship terroir wine from Albet i Noya's emblematic vineyards in the Ordal Mountains subzone of Penedès.
• Premium Terroir Wines (La Volada, 3 Macabeus, El Fanio, Les Timbes, El Bosc Negre, Crestabocs, La Milana, Reserva Martí) Premium terroir-driven organic wines from small vineyard plots in the Muntanyes d'Ordal subzone, featuring limestone and clay-limestone soils surrounded by Mediterranean forests.
• Les Mil i Una Botrytis noble sweet wine made from grapes affected by noble rot; a rare dessert wine that only appears in vintages when nature permits.
• Vineyard Tours and Wine Tastings Guided tours of Albet i Noya's organic vineyards and cellar in the Ordal Mountains. Includes standard visits from €26, tasting experiences with local organic products, and educational components about organic viticulture practices.
• Winebar Wine bar at the winery offering all Albet i Noya wines by the glass or bottle, paired with local and vegan gastronomic products from socially-conscious suppliers. Open daily 10:00-14:30.
• E-coBike Experience Electric bicycle route through Subirats starting at the train station with self-guided vineyard touring and guided tastings. Includes e-bike rental, helmet, GPS route, and 3-wine tasting paired with local organic products (€55 per person).
• Vineyard Brunch Experiences Sustainable brunch experiences among the vineyards featuring local products including Penedès Black Rooster IGP meatballs, seasonal salads, and coffee from zero-waste capsules (€70 per person).
• Corporate Events (Sala Xarel·lo, Masia Courtyard, Garden) Corporate event spaces including Sala Xarel·lo (indoor meeting room for up to 50 people with WiFi and projector), Masia Courtyard (historic outdoor space for up to 70 guests), and Garden area for larger informal gatherings with vineyard views.
• Online Wine Shop Online store for Albet i Noya organic wines with international shipping to USA, Europe, and Japan via CargoWine. Offers free shipping over €60, 48-hour delivery, and donates 3% of online sales to Grupo Cooperativo Entrem for social inclusion.

Quantifiable outcome

• 90%+ reduction in copper and sulphur treatments through resistant grape varieties
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Viure de l'AirecoreStrategic or Co-development Partner · 1 January 2018Wind energy cooperative partnership since 2018. Albet i Noya is a cooperative member of this pioneering wind energy project in southern Europe - the first windmill in the region financed 100% collectively with shared ownership.
• Entrem CooperativecoreStrategic or Co-development PartnerLabor insertion cooperative working since 2020 for integration of people with mental health issues or risk of social exclusion. Albet i Noya contributes 3% of online sales to support their programs. Partnership includes cleaning services, packaging, and vegetable oil recycling.
• Institut Català del SurominorStrategic or Co-development PartnerCork recycling partnership where all corks generated at the winery are sent to the Catalan Cork Institute where they are recycled into construction materials such as tree guards or playground surfaces. Cork collector available for visitors.
• CircoolarminorStrategic or Co-development PartnerSustainable clothing brand from Barcelona specializing in uniforms and work clothes using ecological fabrics. Produces personalized shirts for Albet i Noya employees. Employs vulnerable people in Spain and Portugal.
• Infinit DenimminorStrategic or Co-development PartnerBarcelona clothing brand using recycled jeans to create furniture items for the winebar including pillows and aprons. 100% female-owned company exemplifying circular economy and sustainable consumption.
• Mallart / Mas Albornà FoundationminorStrategic or Co-development PartnerLocal producer of Gall del Penedès IGP (endangered local rooster species) pâté produced by Mas Albornà Foundation social workshop. Helps preserve endangered native species with only 4 remaining breeders.
• Es-imperfectminorStrategic or Co-development PartnerLocal workshop in Baix Llobregat producing jams and pâtés from fruits and vegetables that don't meet commercial standards due to size or aesthetics. Vegan artichoke and aubergine pâtés and onion jam offered at the winebar.
• VA! DE FUSTAminorStrategic or Co-development PartnerCarpentry workshop with social value that creates unique wooden objects while generating positive social impact. Collaborated on the carbon footprint calculation app project for wine tourism visitors.
• Sant Tomàs FoundationminorStrategic or Co-development PartnerSocial organization promoting employment inclusion of people with intellectual disabilities. Provides potato chips for the winebar. Each bag represents an employment opportunity, training and dignity for people with greater difficulties accessing the labor market.
• Pots ReusecoreStrategic or Co-development PartnerCompany specializing in recovery and reuse of glass bottles. Sparkling wine disgorgement bottles are now sent to their facility in Sant Andreu de la Barca (28km from winery) for cleaning and conditioning for reuse. Pioneer in circular economy for wine bottles.
• DelinatcoreChannel Partner/ Reseller/ DistributorSwiss distributor of organic wines that has designed a standardized reusable bottle system for all partner wineries. Circular bottle model tested with Pep Teixó red wine (30,000 bottles). Bottles are lighter, without capsule, designed for maximum lifespan.
• Piwi International AssociationcoreStrategic or Co-development PartnerInternational association of PIWI (fungus-resistant grape variety) producers. Albet i Noya leads the VRIAC project and is a member, connecting with resistant variety projects from Germany, France, Italy, Austria and the United States.
• Alta Alella WineryminorStrategic or Co-development PartnerJoined the VRIAC project in 2013 as a collaborating winery. First experimental vineyard of fungus-resistant native varieties was created at Can Milà de la Roca (Lavern) estate.
• Josep Piñol WineryminorStrategic or Co-development PartnerJoined the VRIAC project in 2013 as a collaborating winery for the development of fungus-resistant native grape varieties adapted to climate change.
• Valentin BlatnercoreTechnology or IntegrationSwiss breeder and engineer contacted in 2011 to start first trials of the VRIAC project. Provides expertise and genetic material for resistant variety crossing programs.
• Dr. Pierre BaslercoreTechnology or IntegrationFrench researcher who introduced Josep Maria Albet i Noya to resistant grape varieties in 1998 at Chateau Duvivier, Provence. First resistant vines (Vidal, Chambourcin, Chancellor) were planted based on his guidance.
• BiosphereminorStrategic or Co-development PartnerResponsible tourism certification body. Albet i Noya's enotourism department operates under Biosphere Responsible Tourism criteria.
• ILERSIS FoundationminorStrategic or Co-development PartnerSocial foundation from Lleida with 40+ years of history working for integration of people with intellectual disabilities. Produced wooden QR code panels for the digital winebar menu using sustainable packaging.
• Entrem TintaminorStrategic or Co-development PartnerNew service from Entrem cooperative providing screen printing services. Produced special t-shirts for Albet i Noya staff using sustainable methods. Provides employment for people with disabilities and mental health issues.
• Mirador de les CavesminorChannel Partner/ Reseller/ DistributorRestaurant partner for combined wine tourism visits. Located in nature with views of Montserrat. Combined vineyard visit and lunch package available.
• Cal XimminorChannel Partner/ Reseller/ DistributorRestaurant partner in Sant Pau d'Ordal center with traditional menu and best grill. Combined vineyard visit and lunch package available (Monday to Friday, closed Tuesday).
• Cal Pere del MasetminorChannel Partner/ Reseller/ DistributorRestaurant partner in Sant Pau d'Ordal offering six-course exclusive tasting menu paired with Albet i Noya wines. Combined vineyard visit and lunch package available (Tuesday to Sunday).
• Miranda FoundationminorStrategic or Co-development PartnerNon-profit organization in Garraf Park pioneering in recovering horses by reintroducing them into natural spaces. Albet i Noya donated to the foundation through Ultra Clean Marathon 2024 sponsorship.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Recaredo: Penedès-based family winery focused on traditional-method sparkling wines and organic/biodynamic viticulture. Comparable in scale, region, premium positioning, and reliance on terroir-driven organic production.
• Gramona: Penedès Corpinnat producer specializing in long-aged traditional-method sparkling wines from organic/biodynamic vineyards. Closely comparable in region, premium sparkling focus, and sustainability credentials.
• Raventós i Blanc: Family-owned Penedès sparkling wine producer under the Corpinnat designation, with organic farming and premium traditional-method focus. Highly comparable in scale, geography, and product category.
• Alta Alella: Penedès family winery collaborating with Albet i Noya on the VRIAC project since 2013. Comparable organic producer with shared R&D on fungus-resistant autochthonous varieties.
• Josep Piñol: Penedès winery that joined the VRIAC project in 2013, focused on organic and biodynamic viticulture. Comparable in scale, region, and organic positioning.

Broad incumbents

• Freixenet: Major global Cava producer headquartered in Penedès with broad product range and worldwide distribution. Comparable geography and category, but much larger and mass-market oriented.
• Codorníu: Historic Penedès sparkling wine producer with extensive domestic and international presence. Comparable as Penedès sparkling wine producer, but at industrial scale with broader portfolio.
• Bodegas Torres: Largest Spanish wine group with broad global distribution, sustainability programs, and innovation investments including climate-adapted varieties. Comparable as a Spanish family-rooted producer investing in sustainability, but at materially larger scale.

Emerging players

• Dr. Loosen: Family-owned German Mosel winery with strong sustainability and organic credentials. Comparable as a family-led premium producer emphasizing terroir, sustainability certifications, and export markets.
• Familia Zuccardi: Argentine family winery recognized for terroir-driven wines and strong sustainability programs. Comparable as a family-led premium producer investing in innovation and ESG credentials, though operating in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/albetinoya
• YouTubeyoutube.com/albetinoya
• Facebookfacebook.com/albetinoya
• LinkedInlinkedin.com/company/albet-i-noya
• Instagraminstagram.com/albetinoya

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albet i Noya