Sur Motors

What Sur Motors does

Sur Motors is a privately held company headquartered in Arequipa, in the Arequipa region of southern Peru, founded in 1945. The name "Sur Motors," combined with the Peruvian commercial web domain (surmotors.com.pe) and a headcount of 101-250 employees, is consistent with an automotive retail or motors-related business, most likely a regional vehicle dealership, distributor, or automotive service operator serving the Arequipa market. Beyond these firmographic anchors, the company's actual product lines, service offerings, and business model cannot be confirmed from the available input data.

The firm's online presence (surmotors.com.pe) was inaccessible at the time of data collection, returning only a loading/verification screen rather than product, pricing, or contact content, and the supplementary firmographic records contain no information on products, technology stack, pricing, distribution channels, customer segments, leadership, ownership, financial performance, funding history, or strategic actions. As a result, the analytical depth of this profile is necessarily limited; any deeper claims about Sur Motors' competitive positioning, revenue model, or operational footprint would require source material that is not present in the provided data set. The 80-year operating history and 101-250 employee band are the only verifiable signals, and they support a characterization of a mid-sized, long-established regional Peruvian enterprise whose specific industry vertical, while strongly suggested by the name, remains unconfirmed in the available evidence.

Name

Sur Motors

Website

https://surmotors.com.pe

Company type

Private

Founded year

1945

Headcount range

101–250 employees

Short description

Sur Motors is a privately held Peruvian company headquartered in Arequipa, founded in 1945, with 101-250 employees. The name and .pe web domain suggest an automotive retail or motors-related business serving southern Peru, though specific products, services, and business model details could not be verified from available data.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Other Motor Vehicle Dealers (4412), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Automotive retail
• Vehicle sales
• Auto dealership
• Car servicing
• Used vehicles

Headquarters

HQ city

Arequipa, Arequipa

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Core offering

Sur Motors is a Peruvian automotive retail and service business headquartered in Arequipa. Based on its firmographic profile (founded 1945, 101-250 employees, private ownership, automotive-aligned name and .com.pe web presence), the company fundamentally sells motor vehicles and provides related automotive services to consumers in southern Peru. Specific product, brand, and service line details were not accessible because the company website displayed only a loading/verification screen at the time of data collection.

Product overview

No product information available. The source page displays a loading/verification screen ("One moment, please...") rather than actual product content.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor vehicle retail Inferred offering: sale of motor vehicles to retail consumers in Peru, consistent with the company's name, automotive-aligned branding, and Arequipa-based retail footprint. No specific vehicle brands, models, or product line details were accessible in the source material.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Toyota del Perú: Official Toyota distributor in Peru operating an authorized dealer network. Comparable as a competing branded retail channel; larger and brand-concentrated versus a likely multi-line Sur Motors.
• Inchcape Perú: Subsidiary of the global Inchcape plc automotive distributor, operating premium and volume brands in Peru. Comparable as a multi-brand dealership competitor, though materially larger and more diversified across Latin America.
• Nissan Perú: OEM with an authorized dealer network in Peru. Comparable as a competing retail channel for vehicle sales, parts, and service; broader in scope than a regional dealer.
• Grupo Romero (Automotriz): Diversified Peruvian conglomerate with automotive/transport interests. Adjacent comparable due to capital scale and operational breadth, but only partial overlap with a regional dealership like Sur Motors.

Direct peers

• Derco Perú: Peru's largest multi-brand automotive distributor (Suzuki, Mazda, Changan, JAC, Geely, among others). Operates a national dealer network with strong southern-region presence, making it the most direct comparable to a regional Peruvian 'Motors' retailer in both business model and customer base.
• Motored: Peruvian automotive retail and distribution group with multi-brand operations. Comparable in dealer-network model and customer segments served in Peru's regional cities.
• Grupo Divemotor: Long-established Peruvian automotive group representing multiple brands (Hyundai, Mitsubishi, Subaru, Ford, etc.) with a national dealership footprint. Closely comparable as a multi-brand retail operator with similar full-line sales-service-parts offering.
• Automotores Gildemeister: Peruvian multi-brand automotive distributor with a long operating history (Mercedes-Benz, Jeep, Dodge, RAM, Fiat, among others). Direct comparable in dealership model, scale range, and southern-region presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/sur-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sur Motors