Nissan Perú
Nissan Perú S.A.C. is the wholly-owned Peruvian subsidiary of Nissan Motor Corp., importing and distributing 18 Nissan vehicle models through a nationwide network of 20+ authorized dealers, serving individual, commercial, and government customers across Peru.
- Company typePrivate
- Founded-
- HeadquartersLima, Peru
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Nissan Perú firmographics
Firmographics- Name
- Nissan Perú
- Legal name
- Nissan Perú S.A.C.
- Website
- https://nissan.pe
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nissan Perú S.A.C. is the wholly-owned Peruvian subsidiary of Nissan Motor Corp., importing and distributing 18 Nissan vehicle models through a nationwide network of 20+ authorized dealers, serving individual, commercial, and government customers across Peru.
- Ownership category
- akta.pro rank
Where Nissan Perú is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices8 records
Markets served
Nissan Perú business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: New vehicle sales through authorized dealer network across Peru. Revenue generated from retail sales of Nissan vehicles including SUVs, sedans, and commercial vehicles. Prices range from approximately $14,990 (March) to $82,990 (Patrol) in USD.
- After-Sales Service and Parts: Maintenance services, repairs, and genuine Nissan parts sales through authorized service centers and dealerships nationwide.
- Vehicle Financing: Financial products through partnership with Santander Consumer including traditional credit, 50/50 financing plans with balloon payments, and promotional financing rates. Nissan earns referral/partner fees from financial services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Nissan Urvan - Commercial van starting at $26,590 USD |
| One time/ perpetual license | Pay-as-you-go | Nissan March - Compact hatchback starting at $14,990 USD |
| One time/ perpetual license | Pay-as-you-go | Nissan Frontier - Pickup truck starting at $29,760 USD |
| One time/ perpetual license | Pay-as-you-go | Nissan X-Trail - SUV starting at $14,490 USD (e-Power) to $34,660 USD |
| One time/ perpetual license | Pay-as-you-go | Nissan Versa - Sedan starting at $14,650 USD (MY24) to $18,110 USD (MY23) |
| One time/ perpetual license | Pay-as-you-go | Nissan Kicks - Subcompact SUV starting at $19,690 USD |
| One time/ perpetual license | Pay-as-you-go | Nissan Sentra - Sedan starting at $18,490 USD |
| One time/ perpetual license | Pay-as-you-go | Nissan Qashqai - Compact SUV starting at $26,650 USD |
| One time/ perpetual license | Pay-as-you-go | Nissan Pathfinder - Full-size SUV starting at $56,730 USD |
| One time/ perpetual license | Pay-as-you-go | Nissan Patrol - Premium SUV starting at $82,990 USD |
| Transaction based/ take rate | Multi-year contract | Promotional financing - 2.99% rate campaign |
| Other | Pay-as-you-go | OportuNissan promotional bonuses up to $6,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Nissan Perú product offering
Product offeringCore offering
Nissan Perú S.A.C. imports, distributes, and retails new Nissan passenger and commercial vehicles in Peru through an authorized dealer network spanning Lima and all major provinces. The offering spans approximately 18 vehicle models from the compact March hatchback to the premium Patrol SUV, plus the Frontier pickup, Urvan commercial van, and X-Trail e-POWER hybrid. After-sales service, genuine parts, and vehicle financing through Santander Consumer are bundled with vehicle sales.
Product overview
Nissan Perú operates as the authorized distributor for Nissan Motor Corporation vehicles in Peru, operating under the corporate entities Nissan Perú S.A.C. and Overseas Motors Perú S.A.C. The product portfolio consists of two main categories: passenger vehicles and commercial vehicles. Passenger vehicles span multiple segments including subcompact cars (March, Versa, V-Drive, Tiida), compact sedans (Sentra, Versa), subcompact SUVs (Kicks, Kicks Play, New Kicks, Juke), compact SUVs (Qashqai, X-Trail), mid-size SUVs (X-Trail), and full-size SUVs (Pathfinder, Patrol). Commercial vehicles include the Frontier pickup truck and Urvan van. The portfolio includes multiple powertrain options including conventional gasoline engines, diesel, and the e-POWER hybrid technology. Beyond vehicle sales, Nissan Perú offers complementary services including Nissan Intelligent Mobility (advanced driver assistance technologies), Nissan Service (authorized maintenance and repairs), Nissan Check (free vehicle inspections), CrediNissan Plus (in-house financing), and home pickup/delivery service for maintenance. The company distributes through an authorized dealer network across Peru.
Differentiator
Problem solved
Functional benefit
Products and services
- Nissan March
- Nissan Versa
Quantifiable outcome
- 20+ authorized dealerships nationwide covering all major Peruvian regions
- +1 more outcomes
Companies that use Nissan Perú
Customer profileSegments3 records
Ideal customer profiles3 records
Nissan Perú technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Nissan Perú partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Amazon MusicminorPartnership for Nissan Kicks Play promotion offering 512 complimentary Amazon Music Unlimited subscriptions (12-month individual plan) to customers purchasing Kicks Play vehicles under the 'NISSAN KICKS PLAY: ACTIVA TU ACTITUD' campaign valid December 2024 to May 2026.
- AutolandcoreAuthorized dealer in Lima (San Miguel district) operating as part of the official Nissan dealer network in Peru.
- Planeta MotorscoreAuthorized dealer in Lima (Los Olivos district). Note: As of June 2026, Planeta Motors is transitioning to cease being an official Nissan distributor.
- IncamotorscoreAuthorized dealer operating in Arequipa and Cusco. Note: As of June 2026, Incamotors is transitioning to cease being an official Nissan distributor.
- AutonizacoreAuthorized dealer operating in Lima (Surco district). Note: As of July 2026, Autoniza is transitioning to cease being an official Nissan distributor.
- SAWA SpAminorMarketing services partner that organized the 'Ruleta Ganadora' promotional campaign for Nissan Perú, operating the promotional platform at l.sawa.cl/p/N1554N.
- Nissan Motor Corp.coreGlobal parent manufacturer providing vehicle platforms, technology (including e-POWER and Nissan Intelligent Mobility), brand rights, and corporate oversight.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nissan Perú competitors and assessment
Company assessmentDirect peers
- Volkswagen Perú: VW's Peruvian distributor offering competing sedans (Virtus vs. Versa/Sentra) and SUVs (T-Cross, Tiguan vs. Qashqai/X-Trail) through an authorized dealer network.
- Mitsubishi Perú: Authorized Mitsubishi distributor in Peru with comparable SUV and pickup (L200 vs. Frontier) lineup, plus PHEV offerings that overlap with Nissan's electrification narrative.
- Mazda Perú: Authorized Mazda importer/distributor in Peru with strong SUV positioning (CX-3, CX-5, CX-9) that directly overlaps with Nissan's Kicks, X-Trail, and Pathfinder.
- Ford Perú: Authorized Ford distributor in Peru competing in SUVs (Escape, Explorer vs. X-Trail, Pathfinder) and pickups (Ranger vs. Frontier) with a comparable authorized dealer model.
- Kia Perú: Kia's Peruvian distributor with a parallel mass-market SUV/sedan portfolio and similar dealer-network structure. Competes head-to-head with Nissan on subcompact SUVs (Kicks vs. Seltos) and compact sedans.
- Hyundai Perú: Authorized Hyundai distributor in Peru offering a comparable SUV and sedan lineup with strong financing partnerships. Directly competes with Nissan on Kicks, Qashqai, and Tucson/Creta segments.
- Toyota Perú: Peru's market-leading new vehicle distributor operating under an authorized dealer network with a full passenger and commercial lineup. Most direct competitor to Nissan Perú across SUVs, sedans, pickups, and commercial vans.
- Chevrolet Perú: Authorized GM distributor in Peru offering competing SUVs, sedans, and pickup trucks (S10 vs. Frontier). Operates with a comparable multi-tier dealer model across Lima and provinces.
- Honda Perú: Honda's Peruvian distributor competing in sedans (City vs. Versa) and SUVs (HR-V, CR-V vs. Kicks, X-Trail), with a similar authorized dealer structure.
Emerging players
- Subaru Perú: Authorized Subaru distributor in Peru focused on AWD SUVs and crossovers (Forester, XV). Competes for the same premium-SUV buyer pool as X-Trail and Pathfinder.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nissan Perú social profiles
Digital presenceNissan Perú financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nissan Perú leadership team
Management profileNumber of profiles
Profiles1 record
Nissan Perú funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nissan Perú M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nissan Perú
What does Nissan Perú do?
Nissan Perú S.A.C. imports, distributes, and retails new Nissan passenger and commercial vehicles in Peru through an authorized dealer network spanning Lima and all major provinces. The offering spans approximately 18 vehicle models from the compact March hatchback to the premium Patrol SUV, plus the Frontier pickup, Urvan commercial van, and X-Trail e-POWER hybrid. After-sales service, genuine parts, and vehicle financing through Santander Consumer are bundled with vehicle sales.
Is Nissan Perú a public or private company?
Nissan Perú is a private company. It is classified as corporate owned and is currently operating.
When was Nissan Perú founded?
Nissan Perú was founded in -1. It employs 101 to 250 people.
Where is Nissan Perú based?
Nissan Perú is headquartered in Lima, Peru, in the Latin America region.
How does Nissan Perú make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are after-Sales Service and Parts and vehicle Financing.
Who are Nissan Perú's main competitors?
Direct peers on record are Volkswagen Perú, Mitsubishi Perú, Mazda Perú, Ford Perú, Kia Perú, Hyundai Perú, Toyota Perú, Chevrolet Perú and Honda Perú. Subaru Perú is listed as an emerging player.
Does Nissan Perú have an API?
No public API is recorded for Nissan Perú.