Survey Club.com, LLC

What Survey Club.com, LLC does

Survey Club.com, LLC operates a consumer market research panel branded as Product Report Card, headquartered in Denver, Colorado and incorporated as Market Once Holdings.com, LLC in Colorado, USA. The platform connects brands, manufacturers, and market research firms with a panel of 2.4 million+ registered US consumers who complete paid surveys, at-home product tests, focus groups, quizzes, games, receipt scans, and sweepstakes entries in exchange for cash rewards and Amazon gift cards (redeemable at a $25 threshold). Underlying technology is a web-based self-serve platform with a profile-driven survey matching engine, automated immediate reward crediting, and integration with third-party affiliate networks (roi-rocket.org, forwardrocketlaunch.com, searchcactus.com) for offer distribution. The company has been operational since 2012, has worked with over 200 client companies, and has run more than 18,500 paid surveys.

The business operates a two-sided model. On the supply side, consumers join free, receive a $5 sign-up bonus, and are matched to surveys and product tests based on demographic profile data. On the demand side, B2B clients (market research firms, brands, manufacturers) pay Product Report Card to distribute surveys and recruit panelists; the company also generates affiliate commissions by redirecting members to partner merchants such as Nielsen, Hulu, Audible, SiriusXM, Sam's Club, Curology, Acorns, and Chatbooks, and monetizes aggregated survey response data as compiled market research insights. User acquisition is driven primarily through SEO, affiliate networks, and a member referral program, with no field sales force, no mobile app, and no API or SDK products. Service is limited to US residents (EU, UK, and Switzerland panelists are excluded), and the company operates with a lean headcount of 9 employees against a 2.4M+ member base, indicating a high-automation, product-led operating model.

Name

Survey Club.com, LLC

Legal name

Market Once Holdings.com, LLC

Website

https://surveyclub.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Survey Club.com, LLC (d/b/a Product Report Card) operates a US-focused online consumer survey and product-testing panel, connecting 2.4M+ registered members with 200+ market research clients and brand partners since 2012, and earning revenue via B2B survey fees, affiliate commissions, and aggregated data monetization.

Ownership category

akta.pro rank

Product category

Online Consumer Market Research Panel

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

akta.pro industry

PRIMARYMPAAAIAG

Rewards, Incentives & Gift Card Program Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

SECONDARYFSAMANAC

Multi-Merchant / Shopping Mall Gift Cards

Financial & Insurance/Payments & Transaction Processing/Prepaid, Gift Cards & Stored Value

SECONDARYCRAFAIAF

Subscription Boxes & Curated Product Subscriptions

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Paid online surveys
• Consumer market research panel
• Online rewards platform
• At-home product testing
• Affiliate offer network

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Market Research Services — B2B Survey Facilitation: Product Report Card serves as an intermediary connecting third-party companies (market research firms, brands, manufacturers) that need consumer opinions with a curated panel of survey respondents. Companies pay Product Report Card to distribute their surveys and recruit participants. The company collects survey responses and shares aggregate or individual data with client companies. This is the primary revenue stream. The Terms of Use explicitly state that the platform connects users with third-party companies willing to provide compensation for opinions, and that the company collects rewards from companies on behalf of members.
2. Third-Party Offers and Affiliate Commissions: The platform hosts third-party offers and discounts (e.g., Nielsen Pulse, Hulu, Audible, SiriusXM, Sam's Club, Curology, Acorns, Chatbooks) and redirects members to partner merchant sites. The company earns affiliate commissions or referral fees from these partner merchants when members click through or sign up via the platform.
3. Data and Research Insights Monetization: Member survey responses — including demographic profiles, consumer preferences, product opinions, and behavioral data — are aggregated and provided to client companies to help them improve products and services. The company monetizes this data by selling compiled market research insights to brands and manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Product Report Card is a free-to-join web community where consumers take paid surveys, complete at-home product tests, play games, take quizzes, scan receipts, and enter sweepstakes in exchange for monetary rewards redeemable as Amazon gift cards once $25 is accumulated. The company operates the consumer panel on the demand side and connects it to market research firms, brands, and manufacturers that pay the company to distribute surveys and access aggregated consumer opinion data.

Product overview

Product Report Card is a consumer market research platform operated by Survey Club.com, LLC that connects brands with consumers willing to share their opinions. The platform serves as a unified ecosystem where members earn rewards through multiple activities including paid surveys (offering payouts from $0.50 to $300), at-home product tests, quizzes, games, receipt scanning, and sweepstakes entries. Members redeem accumulated rewards as Amazon gift codes once they reach the $25 minimum threshold. The platform has facilitated over 18,500 paid surveys with more than 200 partner companies since 2012. The core value proposition is that members earn rewards for every survey taken, even if they don't qualify, and the platform matches members with opportunities based on their completed demographic profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Report Card Consumer Membership Free-to-join online consumer membership that gives members access to paid surveys ($0.50–$300 payouts), at-home product tests, quizzes, sweepstakes, games, receipt scanning, cash-back offers, and a Refer-a-Friend program; rewards are credited automatically and redeemable as Amazon or other gift codes once $25 is accumulated.
• Market Research Panel Services (B2B) Service for market research firms, brands, and manufacturers that need to distribute surveys, recruit respondents for focus groups and in-home product tests, and obtain aggregated consumer opinion and behavioral data; clients pay the company for survey distribution and access to compiled research insights.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• InboxDollars: Consumer rewards platform owned by Prodege, paying users for surveys, reading emails, watching videos, and shopping. Direct competitor in the same paid-survey-plus-offers category.
• MyPoints: Rewards platform combining paid surveys, shopping cashback, and offer-wall activities with gift card and PayPal payouts. Comparable multi-activity monetization model and audience.
• PrizeRebel: Consumer rewards platform offering surveys, offer completions, and video tasks paid in gift cards. Closely comparable in size, reward thresholds, and target demographic.
• Branded Surveys: US-focused survey panel paying members via PayPal and gift cards for sharing opinions on brands and products. Closely comparable in target audience, reward structure, and B2B client base.
• Survey Junkie: One of the largest US consumer survey panels; offers paid surveys, product testing, and profile-based matching with rewards paid via bank transfer, PayPal, and gift cards. Directly competes with Product Report Card for the same B2B market research clients and consumer panelists.
• LifePoints (Kantar): Kantar-owned consumer survey panel offering paid surveys and product testing. Direct competitor on the B2B research client side and highly comparable on the consumer rewards model.
• Swagbucks (Prodege): Major rewards platform offering surveys, product testing, receipt scanning, games, and affiliate offers paid via gift cards and PayPal. Highly comparable to Product Report Card's multi-activity rewards ecosystem.
• Toluna Influencers: Global consumer survey panel offering paid surveys, product testing, and community-driven research with rewards. Comparable in business model (B2B research client + B2C panelists) and operates at meaningfully larger scale internationally.

Broad incumbents

• Dynata: One of the largest first-party B2B market research data providers globally; competes on the same client side as Product Report Card but serves enterprise research needs at far greater scale.
• Ipsos i-Say: Consumer survey panel operated by global research firm Ipsos; offers paid surveys and product testing with rewards. Comparable panel business model with a much larger parent research organization behind it.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/survey-club.com-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survey Club.com, LLC