Survey Junkie
Survey Junkie is an online market research community with 20M+ members who earn rewards by completing surveys and, optionally, sharing digital browsing behavior via its Surf to Earn program. Wholly owned by consumer insights platform DISQO, it serves as the consumer-panel supply engine for DISQO's B2B brand clients.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Survey Junkie does
Survey Junkie is an online market research community that enables consumers to earn rewards by sharing opinions through surveys and focus groups, and optionally by sharing digital browsing behavior through its Surf to Earn (SJ Pulse) program. The platform operates two participation modes: SJ Opinion, which matches members to attitudinal surveys via profile-based routing, and Surf to Earn, which collects behavioral data (searches, site visits, app usage, shopping activity, ad views) through a desktop browser extension and mobile app on Android and iOS. Privacy architecture explicitly excludes collection of passwords, payment data, and SSNs, and blocks financial, medical, and government websites.
The company is wholly owned by DISQO, a consumer insights platform that packages aggregated member data for B2B clients (brands and market researchers) across categories including food and beverage, technology, entertainment, healthcare, automotive, and financial services. Survey Junkie serves as the consumer-panel supply engine feeding DISQO's analytics products. The company operates in four countries — United States, Canada, Australia, and the United Kingdom — with localized subdomains and a 20M+ member base. Distribution channels include a self-serve web platform, native mobile apps, and a desktop browser extension, supported by content marketing, organic social media, and trust signals (BBB accreditation, 4.5/5 Trustpilot rating from ~30,000 reviews).
Revenue mechanics are indirect: members earn virtual points redeemable for PayPal cash, bank transfers, or e-gift cards starting at a $5 minimum (500 points, approximately 100 points = $1), while the underlying B2B revenue flows through DISQO's sale of packaged consumer insights to brand clients. The go-to-market model is product-led growth with a free-to-join, low-friction onboarding flow. Headcount is reported in the 11-50 range, and no external funding rounds are disclosed, consistent with its wholly-owned subsidiary status within DISQO.
Survey Junkie firmographics
Firmographics- Name
- Survey Junkie
- Legal name
- Survey Junkie
- Website
- https://surveyjunkie.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Survey Junkie is an online market research community with 20M+ members who earn rewards by completing surveys and, optionally, sharing digital browsing behavior via its Surf to Earn program. Wholly owned by consumer insights platform DISQO, it serves as the consumer-panel supply engine for DISQO's B2B brand clients.
- Ownership category
- akta.pro rank
Survey Junkie industry classification
Industry- Product category
- Online Survey Panel
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Survey Junkie is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Survey Junkie business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- B2B Consumer Insights (DISQO): Survey Junkie is wholly owned by DISQO, a consumer insights platform. The platform aggregates survey responses and behavioral data from millions of members and packages this data in a privacy-compliant way for DISQO's business clients (brands and market researchers). Brands pay for consumer insights to inform product development, marketing strategies, and business decisions. Survey Junkie members power this research by sharing opinions and behaviors in exchange for rewards.
- Points/Rewards Redemption: Members earn virtual points by completing surveys, taking focus groups, and participating in Surf to Earn. Points are redeemed for PayPal cash, bank transfers, or e-gift cards (Amazon, Target, Walmart, Sephora, Starbucks, Visa, iTunes, etc.). Members can cash out starting at $5 (500 points).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with earning potential |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Survey Junkie product offering
Product offeringCore offering
Survey Junkie operates an online market research community where individual members complete profile questionnaires and are matched to paid attitudinal surveys, focus groups, and (optionally) share digital browsing behavior through the Surf to Earn browser extension or mobile app. Members earn virtual points redeemable for PayPal cash, bank transfer, or e-gift cards starting at a $5 threshold; the aggregated, privacy-compliant member data is packaged by parent DISQO for sale to brand and market-research clients.
Product overview
Survey Junkie is an online market research community operated as a single unified platform with two participation modes. The core product, SJ Opinion, enables members to share opinions through surveys and focus groups in exchange for points redeemable for PayPal cash, bank transfer, or gift cards. The add-on module, Surf to Earn (SJ Pulse), rewards members for sharing behavioral digital activity via browser extension or mobile app. The platform is wholly owned by consumer insights company DISQO and powers research for hundreds of brand clients.
Differentiator
Problem solved
Functional benefit
Brands
- SJ Opinion: Community offering opportunities to share perspective via attitudinal based market research through surveys and focus groups.
- Surf to Earn
Products and services
- SJ Opinion (Survey Junkie Attitudinal Community) The core attitudinal market-research community where members complete general and category-specific profiles, are matched to relevant paid surveys and focus groups, and earn virtual points redeemable for PayPal cash, bank transfer, or e-gift cards.
- Surf to Earn (SJ Pulse) A behavioral market-research program that rewards members on a guaranteed monthly-points basis for sharing digital browsing activity—searches, site visits, app usage, shopping activity, and ad views—collected in a privacy-compliant way through a desktop browser extension (Windows and Mac) or Mobile Surf to Earn on Android, with sensitive financial, medical, government, file-sharing and messaging sites blocked.
- Survey Junkie Mobile App Mobile application available on Android and iOS that gives members access to matched surveys and Mobile Surf to Earn behavioral data collection, and allows account management on smartphones and tablets.
Quantifiable outcome
- Members can earn $2-$5 per hour on average by taking surveys
- +2 more outcomes
Companies that use Survey Junkie
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Survey Junkie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Survey Junkie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DISQOcoreSurvey Junkie is wholly owned by DISQO, a consumer insights platform. DISQO packages data from Survey Junkie members for its business clients in a privacy-compliant way. Every day, hundreds of brands turn to DISQO for consumer insights, powered by the information shared by the Survey Junkie community. Survey responses are collected directly by the party conducting the research and passed along encrypted through DISQO.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Survey Junkie competitors and assessment
Company assessmentDirect peers
- Swagbucks (Prodege): One of the largest consumer rewards platforms offering paid surveys alongside other earning activities; directly comparable to Survey Junkie in panel scale, freemium rewards model, and B2B data monetization.
- InboxDollars: Paid survey and rewards platform competing for the same members and the same brand research budgets; shares Survey Junkie's freemium consumer panel + market research data model.
- Toluna: Global consumer panel operating surveys, focus groups and behavioral insights for brands; direct competitor in the panel-based market research space with similar B2B client base.
- Prolific: Online participant pool for academic and commercial research, offering paid surveys and studies; competes for the same paid-survey member demographic and serves overlapping market research clients.
Broad incumbents
- YouGov: Established global consumer research and data analytics firm with a large opt-in panel; competes for the same brand research budgets as DISQO/Survey Junkie but at much larger scale and with a public-market profile.
- Dynata: Large first-party data platform for insights and advertising, operating one of the world's biggest opt-in consumer panels; a broader incumbent serving many of the same brand-side clients as Survey Junkie/DISQO.
- Pinecone Research (Nielsen): Nielsen-owned consumer panel offering paid surveys and product testing; comparable panel model and rewards structure, backed by a much larger incumbent research firm.
Regional players
- Rakuten Insight: Asia-led consumer panel offering online surveys and research; comparable panel-based research model but concentrated in APAC, complementing rather than overlapping Survey Junkie's English-language footprint.
Emerging players
- Attest: Consumer research platform connecting brands to a growing pool of paid survey respondents; overlaps with Survey Junkie's market research use cases but with a younger, more SMB-tilted client base.
Others
- DISQO: Parent company of Survey Junkie; the B2B consumer insights platform that monetizes Survey Junkie's panel data. Included as the strategic counterpart rather than a competitive peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Survey Junkie social profiles
Digital presenceSurvey Junkie compliance and trust
Trust signalCompliance1 record
Survey Junkie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Survey Junkie leadership team
Management profileNumber of profiles
Survey Junkie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Survey Junkie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Survey Junkie
What does Survey Junkie do?
Survey Junkie operates an online market research community where individual members complete profile questionnaires and are matched to paid attitudinal surveys, focus groups, and (optionally) share digital browsing behavior through the Surf to Earn browser extension or mobile app. Members earn virtual points redeemable for PayPal cash, bank transfer, or e-gift cards starting at a $5 threshold; the aggregated, privacy-compliant member data is packaged by parent DISQO for sale to brand and market-research clients.
Is Survey Junkie a public or private company?
Survey Junkie is a private company. It is classified as corporate owned and is currently operating.
When was Survey Junkie founded?
Survey Junkie was founded in -1. It employs 11 to 50 people.
Where is Survey Junkie based?
Survey Junkie is headquartered in Brooklyn, United States, in the North America region.
How does Survey Junkie make money?
Two revenue lines are on record. B2B Consumer Insights (DISQO) is the primary driver. The others are points/Rewards Redemption.
Who are Survey Junkie's main competitors?
Direct peers on record are Swagbucks (Prodege), InboxDollars, Toluna and Prolific. Broad incumbents are YouGov, Dynata and Pinecone Research (Nielsen). Rakuten Insight is listed as a regional player. Attest is listed as an emerging player. DISQO is listed as an others.
Does Survey Junkie have an API?
No public API is recorded for Survey Junkie.
What industry is Survey Junkie in?
Survey Junkie's product category is Online Survey Panel. Its primary akta.pro industry code is BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 541910 and its SIC code is 7311.