Survival AED, LLC

What Survival AED, LLC does

Survival AED, LLC is a privately held e-commerce distributor of automated external defibrillators (AEDs) and emergency first aid supplies, headquartered in Windsor, California. Founded in 2015 and operating with approximately 10 employees, the company runs a direct-to-consumer Shopify storefront at survivalaed.com and ships to the lower 48 US states, with free shipping on orders over $150. It is not a manufacturer; its role is distribution and aggregation.

The product catalog spans AED machines from six major OEMs (Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control, Zoll) priced from roughly $1,400 to $4,232, plus associated consumables (electrode pads, batteries, carry cases, cabinets) and, as an authorized North American Rescue distributor, a complementary trauma and bleeding control line including C-A-T tourniquets, QuikClot hemostatic dressings, HyFin chest seals, and ANSI/ISEA Z308.1-2021 compliant trauma and first aid kits. The company has also introduced an AED Management and Compliance service intended to help organizations maintain AED readiness and reduce liability.

The business model is transactional hardware resale with a pay-as-you-go pricing structure; FDA-regulated AEDs and accessories are non-returnable, and consumables drive periodic repurchase. Customer segments are horizontal and fragmented, including workplaces seeking OSHA compliance, general consumers and bystanders buying Stop the Bleed kits, professional responders, and outdoor/adventure enthusiasts purchasing trail medical kits. There is no proprietary technology platform, no disclosed funding, no patents, no disclosed partnerships beyond the NAR distributorship, and no management team information available.

Name

Survival AED, LLC

Legal name

Survival AED, LLC

Website

https://survivalaed.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Survival AED, LLC is a Windsor, California-based e-commerce distributor selling AED machines, accessories, and trauma/bleeding control supplies from multiple OEMs (including Cardiac Science, Philips, Zoll, and North American Rescue) to SMBs, workplaces, and consumers across the lower 48 US states.

Ownership category

akta.pro rank

Product category

Emergency Medical Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits) (EDAEAIAL)

akta.pro secondary industry

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• Automated external defibrillators
• AED accessories
• Bleeding control kits
• First aid supplies
• Emergency medical equipment

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. AED and Medical Device Sales: Revenue generated from selling automated external defibrillators (AEDs) from major manufacturers including Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control, and Zoll. Products are sold as one-time purchases with no recurring revenue component.
2. Accessories and Consumables: Revenue from AED accessories including electrode pads, batteries, cabinets, and carry cases. These are consumable/replacement items that require periodic repurchase.
3. First Aid and Trauma Supplies: Revenue from first aid supplies including bleeding control kits, trauma dressings, tourniquets, and related products from North American Rescue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Survival AED, LLC distributes and sells Automated External Defibrillators (AEDs), AED replacement accessories (batteries, electrode pads, cabinets, carry cases), and first aid/trauma supplies including bleeding control kits, tourniquets, hemostatic dressings, and ANSI/ISEA Z308.1-2021 compliant workplace first aid kits. The company is an authorized distributor for major AED brands (ZOLL, Cardiac Science, HeartSine, Philips, Defibtech, Physio-Control) and North American Rescue trauma products. It also offers AED Management and Compliance services to help organizations maintain AED readiness and regulatory compliance.

Product overview

Survival AED, LLC is a distributor of Automated External Defibrillator (AED) machines and first aid supplies. The company offers a comprehensive portfolio spanning multiple major AED brands: ZOLL (AED 3, AEDPlus), Cardiac Science (Powerheart G5), HeartSine (Samaritan PAD series), Philips (HeartStart OnSite, HeartStart FRx), Defibtech (Lifeline, Lifeline VIEW, Lifeline ECG), and Physio-Control (LIFEPAK CR2, LIFEPAK 1000). The product portfolio also includes AED accessories such as batteries, electrode pads, cabinets (economy, premium surface mount, recessed, and outdoor models), mounting brackets, and carry cases. As an authorized North American Rescue distributor, the company offers first aid supplies including bleeding control kits (individual and 6-pack configurations), trauma dressings, QuikClot hemostatic products, chest seals, tourniquets (C-A-T), and trauma/first aid kits (TFAK, TPAK) meeting ANSI/ISEA Z308.1-2021 standards. The company provides AED management and compliance services to help organizations maintain AED readiness and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• ZOLL AED 3 ZOLL AED 3 defibrillator with Real CPR Help technology, full-color touchscreen display, RapidShock analysis, WiFi connectivity, and integrated pediatric rescue capability. Available in semi-automatic and BLS configurations.
• ZOLL AEDPlus ZOLL AEDPlus defibrillator with Real CPR Help technology providing real-time CPR feedback on compression rate and depth. Features ECG option, one-piece CPR-D-padz electrodes, and IP55 rating for dust and water protection.
• Cardiac Science Powerheart G5 AED Cardiac Science Powerheart G5 AED with Rescue Ready technology, RescueCoach user-paced instruction, customizable escalating energy, dual-language capability, and automatic shock delivery. IP55 rated with military-grade durability.
• HeartSine Samaritan AED HeartSine samaritan PAD AED series (350P, 360P, 450P) featuring lightweight design under 3 pounds, Pad-Pak combining battery and electrodes, and CPR Rate Advisor on 450P model for real-time CPR feedback.
• Philips HeartStart OnSite AED Philips HeartStart OnSite AED designed for ordinary people with automatic Life Guidance features, voice prompts, CPR coaching, and easy set-up. Includes 8-year warranty with pads and battery pre-installed.
• Philips HeartStart FRx AED Philips HeartStart FRx AED with step-by-step voice instructions, CPR guidance, audible metronome, and pre-connected SMART Pads II compatible for both adults and children. Rugged and lightweight design.
• Defibtech Lifeline AED Defibtech Lifeline AED featuring simple operation with clear voice prompts, long-life battery, active status indicator, and rugged durable design for real-world use.
• Defibtech Lifeline VIEW AED Defibtech Lifeline VIEW AED, the first and only AED with full-motion color video showing step-by-step instructions. Award-winning ergonomic design with real-time protocol selection.
• Defibtech Lifeline ECG AED Defibtech Lifeline ECG AED offering video instruction or ECG display with non-diagnostic ECG monitoring mode for rhythm and heart rate monitoring using standard ECG electrodes.
• Physio-Control LIFEPAK CR2 AED Physio-Control LIFEPAK CR2 AED with cprINSIGHT technology allowing chest compressions during ECG analysis, WiFi connectivity for LIFELINKcentral monitoring, and child mode for pediatric patients.
• Premium Surface Mount AED Cabinet Premium cold rolled steel AED cabinet with full body welding and high gloss powder coat finish. Available in large and compact sizes with optional alarm and strobe features.
• Fully and Semi-Recessed AED Cabinet Recessed wall cabinets blending aesthetics and function with less than 1 inch protrusion for fully recessed and less than 4 inches for semi-recessed models.
• Outdoor AED Cabinet Outdoor-rated AED cabinet with fully gasketed design, reflective branding, and protection from wind, sleet, hail, and snow. Available with or without alarm and keypad options.
• Economy Surface Mounted AED Cabinet Economy AED cabinet with recessed hinges, magnetic door seal, cold rolled steel fabrication, and powder coating finish in large and compact sizes.
• AED Batteries and Pads Replacement batteries and electrode pads for all major AED brands including Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control, and Zoll.
• Trauma and First Aid Kit (TFAK) North American Rescue TFAK Class A and B workplace first aid kits exceeding ANSI/ISEA Z308.1-2021 standard with bleeding control elements including C-A-T tourniquet and QuikClot dressings.
• Public Access Individual Bleeding Control Kit NAR Public Access Individual Bleeding Control Kit for bystanders with essential bleeding control equipment including tourniquet, pressure dressing, and wound packing gauze.
• Public Access Bleeding Control 6-Pack NAR 6-pack of Individual Bleeding Control Kits in vacuum-sealed carrying case with six complete kits and one Responder QuikLitter. Available in Basic, Intermediate, Advanced, and Advanced BCD configurations.
• Trail Personnel Aid Kit (TPAK) NAR Trail Personnel Aid Kit for outdoor activities including backpacking, hiking, hunting, and vehicles with adjustable waist belt and MOLLE attachment capabilities.
• Combat Application Tourniquet (C-A-T) C-A-T Gen 7 one-handed tourniquet proven 100% effective in occluding blood flow. Official tourniquet of the U.S. Army since 2005 with patented free-moving internal band for circumferential pressure.
• QuikClot Hemostatic Dressing North American Rescue QuikClot Bleeding Control Z-fold Dressing using kaolin technology to accelerate clotting, same technology adopted by US military. 3 inch x 4 yard configuration.
• HyFin Vent Chest Seal North American Rescue HyFin Vent Chest Seal Twin Pack with 3-vented channels for preventing tension pneumothorax, advanced adhesive technology for superior adhesion in austere conditions.

Quantifiable outcome

• AEDs and accessories are FDA regulated products from established medical device manufacturers
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• McKesson Medical-Surgical: One of the largest medical supply distributors in the US, offering AEDs, first aid, and emergency medical products to healthcare and business customers. Provides relevant competitive benchmark for distribution scale, though serving a broader healthcare market.
• Bound Tree Medical: Large medical supply distributor serving EMS, fire, and healthcare markets with AEDs, trauma supplies, and pharmaceuticals. Overlaps with Survival AED's first aid/trauma catalog but at much broader scale and via B2B channels.
• Henry Schein Medical: Major medical and dental supply distributor offering AEDs, first aid, and emergency equipment alongside a vast healthcare portfolio. Comparable product overlap but vastly broader distribution scale and customer base.

Others

• Defibtech: Manufacturer of Lifeline AED product line that Survival AED distributes. Represents the upstream supplier relationship and the alternative direct-from-manufacturer purchasing channel that any AED distributor must compete against.
• North American Rescue: Manufacturer of military-grade trauma and bleeding control products (C-A-T tourniquets, QuikClot, NAR kits). Survival AED is an authorized NAR distributor, making this a key supplier/partner rather than direct competitor, though NAR also sells direct to certain channels.

Direct peers

• CPR Savers: Online retailer specializing in AEDs, CPR training supplies, and first aid equipment from multiple manufacturers. Directly overlaps with Survival AED's product mix and direct-to-consumer distribution approach.
• AED Superstore: Largest pure-play online AED distributor in the US, carrying multiple AED brands plus accessories and program management. Directly comparable multi-brand e-commerce model targeting the same workplace and consumer AED market as Survival AED.
• AED.com: Multi-brand AED e-commerce retailer offering devices, accessories, and training products to consumers and businesses. Closely comparable product catalog and DTC channel strategy to Survival AED.
• Rescue One Training & Supply: Distributor of AEDs, first aid supplies, and emergency preparedness equipment, with training services. Comparable mix of multi-brand AED distribution and compliance/management support offerings.
• AED Brands: Online retailer distributing multiple AED brands alongside first aid and emergency preparedness products. Closely comparable catalog and customer base targeting businesses and individuals seeking AED solutions.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Survivalaed
• Facebookfacebook.com/Survivalaed
• Instagraminstagram.com/survivalaed
• LinkedInlinkedin.com/company/survival-aed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survival AED, LLC