SRG Hospitality

What SRG Hospitality does

SRG Hospitality, operating as Suser Restaurant Group, is a privately-held multi-concept restaurant group founded in 2003 and headquartered in the lakes area of Oakland County, Michigan (White Lake). The company operates four distinct dining venues across casual, full-service, event, and cafe formats: Sparkies Kitchen & Bar (casual bar/grill), Stella's Table (fine dining table service), Union 212 Banquet Hall (weddings, corporate events, large gatherings), and Street Side Cafe. It also operates an off-site corporate catering service delivered from a commissary kitchen with on-site chef presence. The company employs front-of-house, kitchen, and management staff across the four concepts and offers benefits including health/dental/vision, company-matched 401k administered by John Hancock, weekly pay, and education reimbursement up to $500 per semester.

The business model is direct-to-consumer food and beverage service with a secondary off-premise catering channel targeting corporate and event clients. There is no disclosed pricing, subscription, or licensing revenue; all income is generated through on-premise dining sales, banquet/event contracts, and catering engagements. The customer base is predominantly local residents and community members in Oakland County, supplemented by corporate and private event clients. Go-to-market is community-driven: the company emphasizes a "Dining for Dollars" charitable giving program that has returned tens of thousands of dollars to local schools, families, and outreach organizations, generating organic word-of-mouth and repeat patronage rather than paid digital marketing.

The underlying technology stack is minimal and operational rather than product-facing. The company uses Restaurant365 as its HR and payroll platform across all four concepts, with a dedicated hiring portal (r365hire.com). No proprietary software, mobile app, API, or data products are disclosed. Backend technology is therefore commodity and not a source of differentiation. There are no patents, trademarks, certifications, or regulatory registrations in the source data.

Name

SRG Hospitality

Legal name

Suser Restaurant Group

Website

https://suser-restaurant-group.r365hire.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

SRG Hospitality (Suser Restaurant Group) is a privately-held multi-concept restaurant group operating four dining venues — Sparkies Kitchen & Bar, Stella's Table, Union 212 Banquet Hall, and Street Side Cafe — in Oakland County, Michigan, serving local community members with casual dining, fine dining, banquet events, and off-site corporate catering.

Ownership category

akta.pro rank

Product category

Restaurant & Hospitality Services

NAICS

Food Services and Drinking Places (722), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Multi-concept restaurants
• Casual dining services
• Banquet event venues
• Corporate catering services
• Hospitality restaurant group

Headquarters

HQ city

Oakland County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining Services: Revenue generated from food and beverage sales across multiple restaurant concepts including casual dining, fine dining table service, banquet hall events, and catering services. The company operates Sparkies Kitchen & Bar (casual), Stella's Table (full-service dining), Union 212 Banquet Hall (events), and Street Side Cafe.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

SRG Hospitality (Suser Restaurant Group) operates a multi-concept restaurant portfolio in Oakland County, Michigan, including Sparkies Kitchen & Bar (casual dining and bar), Stella's Table (full-service/fine dining), Union 212 Banquet Hall (weddings, corporate events, large gatherings), and Street Side Cafe. The group supplements these four venues with off-site corporate and private-event catering services, including menu development, food preparation, delivery, and on-site event staffing. Operations began in 2003 under a community-focused hospitality model that includes a "Dining for Dollars" charitable giving program.

Product overview

SRG Hospitality (Suser Restaurant Group) is a multi-concept restaurant group operating a portfolio of distinct dining and hospitality brands. The company operates four main concepts: Sparkies Kitchen & Bar (casual dining and bar), Stella's Table (full-service restaurant), Union 212 Banquet Hall (event/banquet venue), and Street Side Cafe. The group offers a unified hospitality experience spanning casual dining, table service restaurants, and large-scale event catering and banquet services, all located in the lakes area of Oakland County, Michigan. Founded in 2003, the company emphasizes community involvement and operates a 'Dining for Dollars' charitable giving program.

Differentiator

Problem solved

Functional benefit

Brands

• Sparkies Kitchen & Bar: Restaurant concept located in the lakes area of Oakland County, offering food and beverage service.
• Stella's Table
• Union 212 Banquet Hall
• Street Side Cafe

Products and services

• Sparkies Kitchen & Bar A casual dining restaurant and bar concept offering food and beverage service in the lakes area of Oakland County, Michigan; targeted at local diners seeking a relaxed bar-and-grill experience.
• Stella's Table A full-service restaurant concept offering dining services in the lakes area of Oakland County, Michigan; targeted at guests seeking a higher-end table-service dining experience.
• Union 212 Banquet Hall A dedicated banquet and event venue in the lakes area of Oakland County, Michigan, hosting weddings, corporate events, celebrations, and large-scale gatherings; targeted at couples, families, organizations, and businesses needing a local event space.
• Street Side Cafe A cafe concept operating under SRG Hospitality, referenced alongside Sparkies Kitchen & Bar, Stella's Table, and Union 212 in employee-discount and careers material; targeted at guests seeking lighter cafe-style food and beverages.
• Corporate and Private-Event Catering Off-site catering service operated from a commissary kitchen that delivers menu development, food preparation, delivery, and on-site chef and event-server staffing for corporate events, weddings, celebrations, and private gatherings; targeted at local businesses and event planners needing full-service off-premise catering.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BJ's Restaurants: Casual full-service restaurant chain offering deep-dish pizza, craft beer, and event/private dining. Comparable to SRG in combining casual full-service dining with private event and banquet-style offerings.
• Cracker Barrel Old Country Store: Family-style casual dining chain with broad community and family-occasion positioning. Comparable to SRG's community-anchored, family-oriented dining model, though at national scale and publicly traded.
• Darden Restaurants: Operates Olive Garden, LongHorn Steakhouse, Cheddar's Scratch Kitchen, Capital Grille, and others. Compares to SRG as a multi-concept casual-to-upscale full-service restaurant group, though at vastly greater scale and public-company rigor.
• Texas Roadhouse: Casual full-service steakhouse chain with strong community ties and event/banquet capabilities at many locations. Comparable to SRG's full-service casual dining plus event-hosting model, though at national scale.
• Bloomin' Brands: Large multi-concept restaurant operator (Outback, Carrabba's, Bonefish, Fleming's) covering casual through fine dining. Far larger than SRG but the most direct structural analogue as a portfolio of distinct full-service concepts under one corporate umbrella.
• The Cheesecake Factory: Full-service restaurant operator with a broad menu and active event/private dining program. Mirrors SRG's Stella's Table concept in delivering full-service dining experiences with private event options.

Direct peers

• Hillstone Restaurant Group: Privately held multi-concept operator (Hillstone, Houston's, Palm, Bandera, East Coast Grill). Highly comparable to SRG in being a privately held group running a portfolio of casual and upscale concepts with shared operational infrastructure.
• The ONE Group Hospitality: Operates STK Steakhouse, Kona Grill, and Benihana concepts spanning upscale and casual dining plus event/hospitality programming. Comparable to SRG in combining full-service restaurants with event-driven and banqueting revenue streams.
• Lettuce Entertain You Enterprises: Chicago-based privately held multi-concept restaurant group (RPM Steak, Beatrix, Café Ba-Ba-Reeba, Wildfire). Closely mirrors SRG's model of operating several distinct dining concepts under one privately held hospitality banner with strong local community ties.

Emerging players

• First Watch Restaurant Group: Operates First Watch (cafe/daytime) and The Club (sports bar/grill) concepts. Comparable to SRG's Street Side Cafe and Sparkies bar/cafe concepts within a multi-concept growth-oriented restaurant group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/suser-restaurant-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRG Hospitality