Suspension Direct Inc
Suspension Direct Inc. (SDi) is a Lake Elsinore, California aftermarket suspension specialist that designs and distributes the E-CLIK semi-active electronic suspension and Terrain Master 2.1 passive shocks, plus distributed parts from WP, Showa, Fox, Walker Evans, and KYB, serving UTV, motocross, Jeep, Ford Raptor, RV, and snowmobile owners via DTC e-commerce and a dealer network.
- Company typePrivate
- Founded2006
- HeadquartersLake Elsinore, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Suspension Direct Inc does
Suspension Direct Inc. (SDi) is a privately held, Lake Elsinore, California-based aftermarket suspension specialist founded in 2006, operating with a 6-person team from a single headquarters at 571 B Crane St. The company designs, manufactures, and distributes proprietary semi-active electronic suspension systems under the E-CLIK brand — including the E-CLIK PRO, E-CLIK Active Pro, and E-CLIK Switch Shock variants — alongside the Terrain Master 2.1 line of passive UTV shocks, the SDI Accessory Mount System, ZERO FADE shock oil, and tiered rebuild/revalve services (Performance, Pro, Works, Raptor Revalve). Core technology centers on patent-pending E-Valve hardware and patent-pending E-CLIK PRO Terrain Modes (Trail, Street, Desert) that adapt damping in real time using 12 sensor inputs, a separate 8-axis IMU, and rule-based adjustment logic executing up to 500 times per second.
The business operates a direct-to-consumer e-commerce model through suspensiondirect.com with international shipping via FedEx and DHL, supplemented by a regional dealer network with a dealer locator and B2B dealer portal. SDi also functions as a multi-brand parts distributor for WP, Showa, Fox, Walker Evans Racing, KYB, and Swift, positioning itself as a one-stop shop spanning UTV/SxS (Polaris, Can-Am, Kawasaki, Honda, Yamaha, CFMOTO), motocross, Ford F-150 Raptor/Gen 2-3, Jeep JK/JL/JT Gladiator, Toyota 4Runner/Tacoma/FJ Cruiser, Honda Civic Type R, Porsche 911/Cayman, F-53/F-550 motorhomes, and Polaris/Ski-Doo snowmobiles. Pricing spans ~$24.99 consumables to $5,999.99 premium systems (e.g., F-53 Chassis Motorhome E-CLIK Active Pro), with no disclosed funding, parent company, or revenue.
The company maintains the #SDIElite Team racing sponsorship program across BITD, TORC Short Course, WORCS, Dirt Series, AZOP, AMA Supercross/Motocross, and Husqvarna Australia Enduro as its primary brand-building and product-validation channel, alongside YouTube, Instagram, and Facebook content marketing. Customer base is highly fragmented across individual racers and enthusiast off-roaders, with no disclosed enterprise contracts. The company holds no disclosed AI/ML capabilities; its differentiator is electromechanical control IP and a broad multi-brand parts catalog rather than software/data assets.
Suspension Direct Inc firmographics
Firmographics- Name
- Suspension Direct Inc
- Legal name
- Suspension Direct, Inc.
- Website
- https://suspensiondirect.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Suspension Direct Inc. (SDi) is a Lake Elsinore, California aftermarket suspension specialist that designs and distributes the E-CLIK semi-active electronic suspension and Terrain Master 2.1 passive shocks, plus distributed parts from WP, Showa, Fox, Walker Evans, and KYB, serving UTV, motocross, Jeep, Ford Raptor, RV, and snowmobile owners via DTC e-commerce and a dealer network.
- Ownership category
- akta.pro rank
Suspension Direct Inc industry classification
Industry- Product category
- Off-Road Vehicle Suspension Components
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)
- akta.pro primary industry
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)
- akta.pro secondary industries
- Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN), Brakes, Steering & Suspension Services (TLAKAAAC)
Keywords
Where Suspension Direct Inc is headquartered
LocationHeadquarters
- HQ city
- Lake Elsinore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Suspension Direct Inc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Suspension Components & Parts Sales: Sale of suspension parts including shocks, springs, shock rebuild kits, accessories, and tools. Products include E-CLIK systems, Terrain Master 2.1 shocks, Fox/Walker Evans/Elka parts, and proprietary SDI components.
- Suspension Services: Professional services including Performance Package (custom springs), Pro Package (springs + revalve), Works Package (springs + revalve + adjusters + reservoir caps), Raptor Revalve Service starting at $949.99, E-LINK Service, and Kashima Coat Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E-CLIK Active Pro Systems |
| One time/ perpetual license | Pay-as-you-go | E-CLIK Switch Shock Systems |
| Unit Pricing | Pay-as-you-go | Terrain Master 2.1 Shocks |
| Unit Pricing | Pay-as-you-go | Suspension Parts & Components |
| Unit Pricing | Pay-as-you-go | Raptor Revalve Service |
| Unit Pricing | Pay-as-you-go | ZERO FADE Shock Oil |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Suspension Direct Inc product offering
Product offeringCore offering
Suspension Direct Inc (SDi) designs, manufactures, and distributes aftermarket suspension systems and components for off-road vehicles, UTVs/SxS, motorcycles, trucks, Jeeps, and motorhomes. Its proprietary E-CLIK semi-active electronic suspension line and Terrain Master 2.1 passive shocks are sold alongside distributed parts from WP, Showa, Fox, Walker Evans, and KYB, complemented by tiered professional suspension services such as custom spring kits, revalves, and Raptor Live Valve tuning.
Product overview
Suspension Direct Inc (SDI) operates as both a manufacturer of proprietary suspension systems and a distributor of aftermarket suspension parts. The product portfolio centers on two flagship lines: E-CLIK (semi-active electronic suspension systems available as PRO, Active Pro, and Switch variants) and Terrain Master 2.1 (passive shocks for UTVs). These core products are complemented by SDI's own branded accessories (Accessory Mount System), consumables (ZERO FADE shock oil), and services (suspension rebuild, revalve, and custom spring kits). SDI also distributes parts from partner brands WP, Showa, Walker Evans, Fox, and KYB through its e-commerce platform, positioning itself as a 'one-stop shop' for suspension components serving motocross, UTV/SXS, Ford Raptor, Jeep, Porsche, and motorhome applications.
Differentiator
Problem solved
Functional benefit
Brands
- E-CLIK: Flagship line of semi-active electronic suspension systems for UTVs, motorcycles, Jeeps, Ford Raptors, Porsches, and RVs
- Terrain Master 2.1
- SDI Elite
Products and services
- E-CLIK Semi-Active Electronic Suspension System Proprietary semi-active electronic suspension system that automatically adjusts shock damping in real-time based on terrain and driving conditions, available in multiple variants including E-CLIK PRO, E-CLIK Active Pro, and E-CLIK Switch for UTVs, Ford Raptor, Jeeps, and RVs.
- E-CLIK Active Pro System Advanced semi-active electronic suspension system with touch screen controller offering three terrain modes (Trail, Desert, Street), independent front and rear shock adjustment, rear load compensation, and PRO menu for sensitivity tuning. Designed for UTV/SxS, Jeep, Ford Raptor, and motorhome applications.
- E-CLIK Switch Shock System Manual switch-based shock adjustment system with three compression positions (firm to soft) and independent front/rear control via rocker switches. Shipped revalved and resprung with Zero Fade Fluid. Fits RZR XP1000, Polaris Xpedition, and other supported platforms.
- Terrain Master 2.1 (TM2.1) Shocks Passive high-performance shocks for UTVs featuring high-flow pistons, low-friction piggyback reservoirs, induction-hardened chrome-coated shafts, PTFE-lined spherical bearings, and fully rebuildable 3-piece seal heads. Pre-tuned for standard travel on Honda Pioneer 1000, Polaris Ranger XP1000, Polaris Ranger XD1500, Kawasaki Ridge, and Can-Am Defender HD10 models.
- E-LINK Electronic Suspension Integration Electronic suspension link and integration module available for Jeep JK, JL, JT models and Polaris Xpedition, enabling the E-CLIK control system to operate on those vehicle platforms.
- SDI ZERO FADE Shock Oil Premium 5wt shock oil formulated with an advanced additive package for ultra-low friction and fade resistance under extreme heat and abuse. Sold in 1 Quart, 1 Gallon, and 5 Gallon EZ Pack sizes for individual riders and dealer accounts.
- UTV Suspension Service Packages Tiered UTV suspension rebuild and tuning services: Performance Package (custom springs), Pro Package (springs plus revalve), and Works Package (complete overhaul with high/low speed compression adjusters and extended reservoir caps).
- Raptor Revalve Service Performance revalve service for Ford F-150 Raptor Live Valve shocks, designed to be paired with the E-CLIK system on Gen 2 and Gen 3 Raptors. Starting at $949.99 plus return shipping.
- SDI Accessory Mount System Modular UTV accessory mounting system with adapter sleeves for 1.5", 1.75", and 1.875" tubing, a three-piece clamp design with 22.5-degree pivot increments, and seven interchangeable accessories including license plate holders, whip mounts, hook mounts, and light bar mounts. Made in the USA.
- SDI Elite Suspension and Chassis Parts Premium branded replacement parts for motocross and off-road applications, including Elite Fork Parts (pistons, free pistons, fork caps, spring perches), Elite Shock Parts (bladder kits, check valves, piston bushings), and Elite Chassis Parts (linkages, axle blocks, brake caps).
- Suspension Shims and Valve Hardware Metric and standard suspension shims in ID sizes from 6mm to 20mm (metric) and 7/16" to 5/8" (standard) with thickness options from 0.10 to 0.30mm, plus IBP check shims and valve hardware such as delta preload shims, cup washers, and lock nuts.
Quantifiable outcome
- E-CLIK adjusts suspension 500 times per second based on terrain and driving conditions
- +3 more outcomes
Companies that use Suspension Direct Inc
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles5 records
Suspension Direct Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Suspension Direct Inc partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- WPcorePartnership with WP (a major suspension manufacturer) enabling distribution of WP parts and access to WP's Cone Valve forks. SDi offers WP Pro Components including XACT & XPLOR PRO and APEX PRO suspension systems.
- ShowacorePartnership with Showa for distribution of Showa suspension parts and Kit Fork/Shock options. SDI offers Showa fork springs and related components.
- Walker Evans RacingcoreStrategic relationship with Walker Evans Racing enabling parts distribution and compatibility with Walker Evans shocks. SDI offers Walker Evans shock parts and compatibility with Walker Evans 2.5 and 3.0 Live Valve shocks.
- FoxcorePartnership with Fox for distribution of Fox suspension components including rebuild kits, shock parts, and compatibility with Fox Live Valve systems. SDI products work with Fox shocks including Live Valve X2 systems.
- KYB (Kayaba)corePartnership with KYB for distribution of KYB fork springs and shock springs for various applications including motocross.
- Joe Gibbs Racing (MX)coreHistorical partnership with Joe Gibbs Racing (Motocross) during company's founding years, contributing to engineering expertise and race-proven product development.
- Factory KTMcoreHistorical partnership with Factory KTM contributing to suspension engineering expertise and product validation at professional racing level.
- Hart & HuntingtoncoreHistorical racing partnership with Hart & Huntington during company's founding, building suspension engineering experience.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Suspension Direct Inc competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Suspension Direct Inc social profiles
Digital presenceSuspension Direct Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suspension Direct Inc leadership team
Management profileNumber of profiles
Suspension Direct Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suspension Direct Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suspension Direct Inc
What does Suspension Direct Inc do?
Suspension Direct Inc (SDi) designs, manufactures, and distributes aftermarket suspension systems and components for off-road vehicles, UTVs/SxS, motorcycles, trucks, Jeeps, and motorhomes. Its proprietary E-CLIK semi-active electronic suspension line and Terrain Master 2.1 passive shocks are sold alongside distributed parts from WP, Showa, Fox, Walker Evans, and KYB, complemented by tiered professional suspension services such as custom spring kits, revalves, and Raptor Live Valve tuning.
Is Suspension Direct Inc a public or private company?
Suspension Direct Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suspension Direct Inc founded?
Suspension Direct Inc was founded in 2006. It employs 1 to 10 people.
Where is Suspension Direct Inc based?
Suspension Direct Inc is headquartered in Lake Elsinore, United States, in the North America region.
How does Suspension Direct Inc make money?
Two revenue lines are on record. Suspension Components & Parts Sales are the primary driver. The others are suspension Services.
Does Suspension Direct Inc have an API?
No public API is recorded for Suspension Direct Inc.
What industry is Suspension Direct Inc in?
Suspension Direct Inc's product category is Off-Road Vehicle Suspension Components. Its primary akta.pro industry code is IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension), with a secondary code of IMACAIAN, Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware). Its NAICS code is 33633.