What Sussex County YMCA does

Sussex County YMCA is a nonprofit community-services branch of the Metropolitan YMCA of the Oranges, operating from a single facility at 15 Wits End Rd in Hamburg/Hardyston, New Jersey. It is one of six branches serving Bergen, Essex, and Sussex counties under a 150+ year-old parent organization founded in 1870. The branch delivers a broad portfolio of programs organized around youth development, healthy living, and social responsibility, including early childhood learning and school-age child care, summer camps, youth and adult sports, swim lessons, the Swordfish Swim Team, group fitness classes, personal training, and a 12-week wellness coaching program. It also serves as an authorized American Red Cross training provider for lifeguard, CPR, and first-aid certifications, and runs specialty initiatives such as a free Veterans Wellness Program and a dedicated Sussex County Y Pickleball Center.

The branch is supported by an underlying technology stack centered on the SGA Pulse member account management platform (member check-in, program registration, and class sign-ups) and InBody bioelectrical impedance analysis equipment for body composition measurement. Operations rely on standard digital marketing tooling (Google Analytics, Meta Pixel, TikTok Pixel) for audience engagement rather than proprietary AI. The facility includes an indoor pool, cardio equipment, supervised child watch, and youth room, with extended hours (Mon-Thu 5:00 AM-9:30 PM, Fri 5:00 AM-8:30 PM, weekends 7:00 AM-4:00 PM).

Revenue is generated through a diversified mix of recurring streams: individual and family membership dues (monthly), program fees, summer camp tuition, before/after-school child care subscriptions, facility rentals, corporate memberships, and one-time Red Cross certification fees. The Y For All financial assistance fund, supported by an Annual Support Campaign and event-based fundraising (Golf Outing, Sporting Clays, Day of Giving), distributed $2,403,907 across 3,169 awardees in 2025 system-wide, signaling the mission-driven subsidy layer that underwrites accessibility.

Name

Sussex County YMCA

Legal name

Metropolitan YMCA of the Oranges

Website

https://sussexcountyymca.org

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Sussex County YMCA is a nonprofit community-services branch of the Metropolitan YMCA of the Oranges operating a single facility in Hamburg/Hardyston, NJ. It delivers childcare, summer camps, youth and adult sports, aquatics, fitness programming, and Red Cross certifications to families across Sussex County.

Ownership category

akta.pro rank

Product category

Community Fitness and Youth Development Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214), Child Care Services (6244)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community fitness programs
• Youth development services
• Aquatics swim lessons
• Child care services
• Health wellness programs

Headquarters

HQ city

Hardyston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees providing access to facility, equipment, and standard programming.
2. Program Fees: Fees for structured programs including swim lessons, personal training, group fitness classes, youth sports, and enrichment activities.
3. Summer Camp Tuition: Day camp and sports summer camp registration fees for children entering grades 3-7.
4. Child Care Services: Before and after-school programs for children kindergarten through eighth grade, plus vacation camp.
5. Facility Rentals: Rental income from parties, events, and facility usage by community groups.
6. Donations and Campaign Contributions: Annual Support Campaign and community donations supporting the Y For All financial assistance fund. In 2025, total financial assistance distributed was $2,403,907.
7. Certification Courses: American Red Cross certifications including lifeguard training, CPR, first aid, and water safety instructor courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sussex County YMCA is a community-based nonprofit branch of the Metropolitan YMCA of the Oranges that delivers youth development, healthy living, and social responsibility programming. It sells individual and family memberships, child care and preschool, summer camps, youth and adult sports, swim lessons and certifications, group fitness, personal training, and financial assistance through the Y For All Fund. Services are delivered at its Hamburg/Hardyston, NJ facility with an indoor pool, fitness equipment, child watch, and youth room.

Product overview

Sussex County YMCA is a community-focused nonprofit organization offering a comprehensive portfolio of programs and services organized around youth development, healthy living, and social responsibility. The core offerings include child care (Early Childhood Learning Center & Preschool, School-age Care), summer camps, youth and adult sports, group fitness classes, personal training, and the 12-week Wellness Coaching program. Aquatics programming includes swim lessons, the Swordfish Swim Team, Safety Around Water training, and American Red Cross lifeguard certifications. Additional services include birthday parties, Kids Night Out, mental health support, and a Veterans Wellness Program. Financial assistance (Y for All Fund) provides reduced tuition for qualifying families. The organization operates the SGA Pulse member account management system for program registration and communication. The YMCA is accredited by the American Camp Association and holds Praesidium accreditation for child safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Care (Early Childhood Learning Center and School-Age Care) Full-day early childhood learning center and preschool plus before/after-school care for children from infancy through eighth grade, with homework help and vacation camp on school days off.
• Summer Camp Day camps and sports camps (basketball, tennis, soccer) for children entering grades 3 through 7, promoting fitness, confidence, and skill development.
• Youth Sports Youth sports programs for ages 2 to 18 including kids basketball, soccer, T-ball, karate, tennis, teen coaching, and personal training for older youth.
• Adult Sports and Recreation Recreational leagues and programs for adults 18 and older including co-ed volleyball, pickleball, and flag football offered nights and weekends.
• Group Exercise Classes Over a dozen group fitness classes including Zumba, Pilates, and vinyasa yoga, with nutrition lectures and counseling add-ons.
• Personal Training One-on-one personal training sessions available in one, two, or three sessions per week, focusing on exercise technique and weight loss.
• Swim Lessons Swim instruction for all ages from infancy to adulthood, covering the basics of learning to swim as well as stroke refinement and technique.
• Swordfish Swim Team Competitive swim team for children ages 5-18 who already have working knowledge of proper techniques and strokes.
• Safety Around Water Water safety training for children and CPR training for adults designed to build confidence and safety in and around water.
• American Red Cross Lifeguard Certifications Lifeguard training and recertification courses including CPR/AED for Professional Rescuer and First Aid, resulting in a 2-year American Red Cross certification.
• 12-Week Wellness Coaching Program Structured wellness coaching program designed to help individuals establish and maintain healthy lifestyle habits through personal goal-setting and accountability.
• Birthday Parties Two-hour pool, dance, sports, or combination parties with a dedicated party supervisor.
• Kids Night Out Supervised evening care for toilet-trained children featuring games, recreational activities, and pizza.
• Veterans Wellness Program Free wellness program providing fitness and health support services for veterans in the community.
• Y For All Financial Assistance Program Need-based financial assistance program providing reduced tuition for memberships, child care, camp, aquatics, school-age child care, and early childhood learning center programs to qualifying families.
• Corporate Memberships Discounted group membership rates offered to employers sponsoring YMCA benefits for their employees.

Quantifiable outcome

• 650+ community members received assistance in 2025 through financial aid and free programs
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Red CrosscoreStrategic or Co-development PartnerThe Sussex County YMCA serves as an authorized American Red Cross training provider offering lifeguard certifications, CPR/AED courses, first aid training, and water safety instructor recertification. The partnership enables Red Cross certification programs for community members seeking employment qualifications and water safety skills.
• Peanut Shell Early Childhood Learning CentercoreStrategic or Co-development PartnerEarly childhood learning center operated by the YMCA providing child care services. Families can receive Y For All financial assistance for Peanut Shell programs. The center supports children's social, emotional, and intellectual development.
• Child Mind InstituteminorStrategic or Co-development PartnerPartnership with Child Mind Institute offering free caregiver workshop series for families in Mercer, Monmouth, Sussex, and Warren Counties focused on helping children transition into summer. Includes mental health and wellness materials and resource distribution.
• Sussex County Miners (Skylands Stadium)minorGTM or Marketing PartnerAnnual fundraiser partnership with Sussex County Miners baseball team at Skylands Stadium. Community members purchase tickets through a special link with proceeds supporting the Sussex County YMCA Annual Support Campaign.
• Ballyowen Golf ClubminorGTM or Marketing PartnerGolf venue hosting the Sussex County YMCA Annual Golf Outing fundraiser. The award-winning Ballyowen Golf Club in Hamburg, NJ serves as the event location for the 'On Course for a Cause' charity event.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Planet Fitness: National low-cost fitness chain that competes for value-conscious adult members seeking basic gym access, though without the Y's child care, camp, or community programming depth.
• Gold's Gym: Established fitness franchise offering memberships, group classes, and personal training that competes for adult wellness members in the same geographic region.
• Life Time Fitness: Premium national fitness operator offering group classes, swim, child care, and youth programming that overlaps with the Y's family wellness positioning in higher-income markets.

Emerging players

• KinderCare Learning Centers: National child care provider competing directly for early-childhood and school-age child care enrollment in the same regional markets.

Direct peers

• Metropolitan YMCA of the Oranges (other branches): Parent organization's other five branch locations (Bergen and Essex counties) deliver the same membership, child care, camp, and aquatics programming, sharing infrastructure and donor base.
• YMCA of Greater New York: Large regional YMCA association offering membership fitness, child care, summer camps, swim lessons, and certification courses across multiple branches in the NY metro area.
• Jewish Community Center (JCC Association): Community-based nonprofit centers delivering parallel membership fitness, swim, child care, summer camps, and cultural programming with similar affordability-focused model.
• Greater Philadelphia YMCA: Regional YMCA association with comparable programming mix including child care, camps, aquatics, and youth sports, serving a similar Northeastern suburban market.
• Boys & Girls Clubs of America: National youth development organization with similar mission focus on child care, after-school programs, summer camps, and youth sports for working families and underserved youth.

Others

• American Red Cross (Training Services): Strategic partner that also operates its own authorized training provider network for lifeguard, CPR, and first aid certifications — adjacent enabler and partial channel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MetroYMCAOranges
• Facebookfacebook.com/SussexCountyYMCA
• LinkedInlinkedin.com/company/sussex-county-ymca
• Instagraminstagram.com/sussexcountyymca/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sussex County YMCA