Sustainable City Equestrian Club

What Sustainable City Equestrian Club does

Sustainable City Equestrian Club is a private equestrian facility and riding school operating from a single location within the Dubai Sustainable City master development in the United Arab Emirates. The club provides English-style riding lessons for children (ages 3 and up) and adults on 45 school horses, using British Horse Society-qualified instructors across four large outdoor sand and grass riding schools. Its core offerings include group, semi-private, and private lesson packages, guided hacks on a 4 km perimeter track, carriage rides with a Friesian stallion, birthday party hosting at its Carriage House event barn, after-school equestrian programs delivered through Dubai primary school partnerships, pony day camps during school holidays, and stable management courses.

The business operates on a direct-to-consumer model with all services delivered on-site. Revenue is generated through tiered 10-class lesson packages (AED 2,000–3,600) with 12-week expiry, a one-time AED 200 registration fee, promotional hack bundles (3 rides for AED 1,000 plus 1 free), birthday party packages (AED 1,600–3,400 depending on child count), carriage hire for weddings and corporate events (quote-based), and after-school program fees. Pricing is subject to 5% UAE VAT. Bookings are taken exclusively via phone (+971 4 557 6611) and WhatsApp (+971 50 358 6290), with no online booking platform.

The club is small-scale with 1-10 employees per firmographic data, privately held, and shows no evidence of institutional investment, funding rounds, or parent company ownership. It has no proprietary technology, no mobile applications, no AI/ML capabilities, and relies on organic Facebook and Instagram presence plus school referral partnerships for marketing. The operation represents a localized lifestyle services business dependent on the Dubai Sustainable City residential catchment and broader Dubai family market.

Name

Sustainable City Equestrian Club

Legal name

Sustainable City Equestrian Club

Website

https://sustainablecityequestrianclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sustainable City Equestrian Club is a Dubai-based riding school offering English-style lessons, hacks, carriage rides, and birthday parties for children and families at its Dubai Sustainable City facility.

Ownership category

akta.pro rank

Product category

Equestrian Riding School Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

akta.pro secondary industries

Equestrian & Horse Trekking Centers (THAAAKAL), Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Equestrian riding lessons
• Horse riding school
• Stable management courses
• Carriage ride services
• Pony birthday parties

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Riding Lessons: English style riding lessons for adults and children aged 3 and upwards. Offered as group classes (up to 7 riders), private lessons, and semi-private lessons in 10-class packages with 30 or 45 minute durations. Packages must be used within 12 weeks of purchase.
2. Track Riding / Hacks: Hacking experiences around the 4 km track surrounding Dubai Sustainable City. Promotional offer: book 3 rides and get 1 free.
3. Carriage Rides: Horse-drawn carriage rides with Friesian stallion for events including weddings, corporate functions, private functions, proposals, and casual rides around the track.
4. Birthday Party Packages: Birthday party packages held on Sundays from 3:00-5:00 pm at the Carriage House event barn. Includes riding lessons, stable tour, horseshoe decorations, sound system, and use of picnic facilities. Priced per child tier.
5. After School Activities & Stable Management: After school riding and stable management instruction for children, working with Dubai primary schools. Offered as 10-week premium packages (riding + stable management) or 10-week basic packages (riding only).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sustainable City Equestrian Club is a riding school and equestrian facility in Dubai Sustainable City that delivers English-style riding lessons (group, semi-private, and private) on 45 school horses, guided hacks on a 4 km perimeter track, horse-drawn carriage rides and event hire with a Friesian stallion, after-school riding and stable management courses via Dubai primary school partnerships, and tiered birthday party packages at the Carriage House event barn. Instruction is delivered by British Horse Society qualified instructors across four outdoor sand and grass riding schools. The offering targets children aged 3+, adult riders, families, Dubai primary schools, and event clients (weddings, corporate functions, proposals).

Product overview

Sustainable City Equestrian Club is a riding school and equestrian facility located in Dubai Sustainable City, offering a portfolio of services centered around English-style riding instruction and horse-related experiences. The core offerings include riding lessons (group, semi-private, and private formats) for ages 3+, track hacking around a 4 km perimeter trail, carriage rides and event hire featuring a Friesian stallion and antique carriage, after school programs in partnership with Dubai schools, birthday party packages at the Carriage House event barn, stable management courses, pony day camps, and shows/events. The club maintains 45 school horses and four large outdoor sand and grass riding schools, with British Horse Society qualified instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• English Style Riding Lessons English style riding lessons for adults and children aged 3 and upwards on trustworthy school horses with British Horse Society qualified instructors. Offered as group classes (up to 7 riders), private lessons, and semi-private lessons in 10-class packages with 30 or 45 minute durations.
• Track Riding / Hacks Guided hacks around a picturesque 4 km track that runs around the perimeter of The Sustainable City Dubai. Promotional bundle: book 3 rides and get 1 free.
• Carriage Rides Horse-drawn carriage rides featuring a black Friesian stallion and an antique-style wooden carriage for rides around the track and special events.
• Carriage Hire for Events Carriage hire services for weddings, corporate events, private functions, and proposals, featuring the club's Friesian stallion and antique-style wooden carriage. Pricing is quote-based.
• After School Activities After-school equestrian activities delivered in partnership with Dubai primary schools, including riding and stable management instruction. Sold as 10-week Premium Packages (riding + stable management, Dhs. 2,100) or 10-week Basic Packages (riding only, Dhs. 1,995).
• Stable Management Courses Specialized courses covering grooming, tacking up, colours and points, leading the horse, mucking out, feeding, horseshoeing demonstration, and horse anatomy.
• Birthday Party Package Birthday party hosting at the Carriage House event barn, including a 30-min riding lesson, stable tour, horseshoe decorations, sound system, and use of picnic area. Held Sundays 3:00–5:00 pm. Tiered per-child pricing (up to 10, 11–20, 21–30 children).
• Pony Day Camps Day camp programs for children held during school holidays featuring pony activities and equestrian education.
• Shows and Events Periodic shows held throughout the year where children showcase the riding skills they have learned at the club.

Quantifiable outcome

• Structured progression from beginner to advanced levels through lesson system

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dubai Primary SchoolscoreStrategic or Co-development PartnerThe club works with a number of Dubai primary schools to provide after school riding activities for students. This partnership enables the club to reach families through institutional channels and provides schools with a differentiated after school activity offering. The program includes 30 minutes of riding and 30 minutes of stable management instruction per session.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Emirates Equestrian Centre: Long-established Dubai-based equestrian center offering riding lessons, hacks, and event hire. Directly comparable on product mix, geography, and target customer (families, schools, events), making it the closest head-to-head competitor for SCEC.
• Arabian Ranches Equestrian Centre: Riding school serving the Arabian Ranches community adjacent to SCEC's Dubai Sustainable City location. Directly competes for the same family and school-age rider segment in a neighboring master-planned community.
• Desert Palm Riding School: Riding school in the Dubai area offering lessons and hacks on school horses. Directly competes with SCEC on the same lesson/hack product for the same family and adult learner segments in the same city.

Regional players

• Abu Dhabi Equestrian Club: Abu Dhabi government-affiliated equestrian facility providing riding instruction, training, and events. Comparable product mix but operates in a separate emirate and serves a partially distinct customer base.
• Al Ain Equestrian Club: Equestrian club in Al Ain offering lessons, hacks, and stabling. Comparable on core equestrian services and family programming, but geographically distant from SCEC's Dubai catchment.
• Sharjah Equestrian Club: Sharjah-based equestrian club offering lessons, stabling, and events. Comparable on product set (lessons, hacks, events) but serves a different emirate's catchment, making it a regional rather than direct competitor to SCEC.

Broad incumbents

• Dubai Polo & Equestrian Club: Large, established equestrian venue in Dubai offering polo, riding lessons, stabling, and events. Overlaps with SCEC on riding instruction and event hire but operates at a broader, more upscale scale with deeper corporate/event positioning.
• Al Forsan International Sports Resort: Multi-sport resort in Abu Dhabi featuring equestrian facilities alongside motorsport, shooting, and water sports. Comparable as a UAE-based premium equestrian venue with event hire and riding instruction, though positioned as a broader lifestyle destination.
• The Pony Club (UK): Established UK-based youth equestrian organization with a network of affiliated riding centers delivering structured lesson progression and certifications. Relevant as a benchmark for how SCEC could scale its structured, BHS-aligned curriculum into a branded or franchised platform.
• Jumeirah Golf & Equestrian Club: Premium Dubai sports and leisure complex that includes equestrian programming alongside golf, dining, and fitness. Comparable as a broader multi-sport incumbent offering riding instruction and events to Dubai's affluent family market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sustainablecityequestrianclub
• Instagraminstagram.com/team_sadeghi?igshid=5zgyjc6lm4mr
• LinkedInlinkedin.com/company/sustainable-city-equestrian-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable City Equestrian Club