Macarthur FC
Macarthur FC is an Australian professional men's football club, founded in 2020 and based in the Macarthur region of South West Sydney, competing in the A-League Men, Australia Cup, and AFC Champions League Two, with ticket, membership, sponsorship, and merchandise revenue, plus a youth academy and community programs.
- Company typePrivate
- Founded2020
- HeadquartersRegents Park, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Macarthur FC does
Macarthur FC is a professional men's football (soccer) club headquartered in the Macarthur region of South West Sydney, with home matches at Campbelltown Sports Stadium and operating under the Australian Professional Leagues (APL) umbrella entity Australian Professional Leagues Company Pty Ltd. The club was established as an A-League expansion team for the 2020-21 season and currently fields a first team in the Isuzu UTE A-League Men, the Australia Cup, and (from 2025-26) the AFC Champions League Two.
The revenue model combines four streams: matchday tickets sold via Ticketek, annual season memberships sold through a dedicated membership platform, multi-tier corporate sponsorship (kit supply by Kelme plus major sponsors across transport, mobile, hospitality, FMCG, and automotive categories), and merchandise sold through an owned online store, with secondary income from casual corporate hospitality and the Club 100 partnership tier. Distribution is direct-to-consumer via the club's website, social channels (Twitter/X, Facebook, Instagram), email newsletters, and a video content portal, supplemented by the Campbelltown Sports Stadium physical venue.
Beyond the senior team, Macarthur FC runs the Bulls FC Academy across Men's, Boys, and Women/Girls pathways competing in NPL NSW and FNSW leagues, plus an extensive community portfolio — Bulls in Schools, the Junior Bulls Program, FREE Bulls Holiday Clinics, the "Play Our Way: EmpowerHer" initiative, and the Junior Herd junior supporter program — that together reached approximately 28,000 students across 100 schools in a record community season. Leadership comprises CEO Sam Krslovic, Head Coach Mile Sterjovski, Assistant Coach Bruno Berner, and Goalkeeper Coach Glen Moss; the club is privately held within the APL structure and does not disclose financial results.
Macarthur FC firmographics
Firmographics- Name
- Macarthur FC
- Legal name
- Macarthur FC
- Website
- https://macarthurfc.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Macarthur FC is an Australian professional men's football club, founded in 2020 and based in the Macarthur region of South West Sydney, competing in the A-League Men, Australia Cup, and AFC Champions League Two, with ticket, membership, sponsorship, and merchandise revenue, plus a youth academy and community programs.
- Ownership category
- akta.pro rank
Macarthur FC industry classification
Industry- Product category
- Professional Sports Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
Keywords
Where Macarthur FC is headquartered
LocationHeadquarters
- HQ city
- Regents Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Macarthur FC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Matchday Revenue: Revenue from ticket sales for home matches at Campbelltown Sports Stadium across A-League Men, Australia Cup, and AFC Champions League Two competitions.
- Memberships: Season memberships offering fans access to all regular season home matches, exclusive content, and member benefits.
- Corporate Sponsorship: Partnerships with major sponsors including Alvaro Transport, Better Life Mobile, Cabravale Club Resort, Kelme (kit manufacturer), Purple Cow, Sixt, and STM. Includes signage options, casual corporate hospitality, player sponsorships, and academy sponsorships.
- Merchandise Sales: Online merchandise store selling official jerseys, apparel, and accessories. Home and away kits manufactured by Kelme.
- Merchandise - Kit Sales: Official Macarthur FC jerseys sold exclusively online via macarthurfcshop.com.au for the 2024/25 season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Memberships |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Macarthur FC product offering
Product offeringCore offering
Macarthur FC operates a professional men's football team that competes in the Isuzu UTE A-League, Australia Cup, and AFC Champions League Two at Campbelltown Sports Stadium. The club sells season memberships, matchday tickets via Ticketek, and official merchandise through its online store, and runs the Bulls FC Academy youth development program alongside community outreach programs. Revenue is supplemented by corporate sponsorship, signage, and hospitality packages.
Product overview
Macarthur FC operates as a professional football organization competing in the Isuzu UTE A-League Men, with a multi-layered structure including the senior A-League team, Bulls FC Academy for youth development across Mens, Womens/Girls, and Boys programs, and extensive community programs including Bulls in Schools, holiday clinics, and the Junior Herd supporter program. The club offers match-day experiences, membership packages, merchandise, and corporate hospitality services, serving as a community-focused football club with representation across senior professional football and youth development pathways.
Differentiator
Problem solved
Functional benefit
Brands
- Bulls FC Academy: The club's youth academy program developing players from grassroots to professional levels, including boys, girls, men's, and women's teams competing in NPL NSW and FNSW leagues.
- Macarthur FC Community
Products and services
- Isuzu UTE A-League Men (First-Team Matchday Offering)
Quantifiable outcome
- 28,000 students across 100 schools reached in record community season
Companies that use Macarthur FC
Customer profileSegments3 records
Ideal customer profiles3 records
Macarthur FC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Macarthur FC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, minor and core.
- Alvaro TransportmajorMajor sponsor of Macarthur FC. Alvaro Transport is a transport/logistics company providing sponsorship support to the club.
- Better Life MobilemajorMajor sponsor of Macarthur FC. Better Life Mobile is a mobile lifestyle company providing sponsorship support.
- Cabravale Club ResortmajorMajor sponsor of Macarthur FC. Cabravale Club Resort is a hospitality venue providing sponsorship and potentially hospitality services.
- KelmemajorOfficial kit manufacturer for Macarthur FC. Kelme provides all playing kits, training gear, and merchandise apparel for the club. The 2024/25 kits feature distinctive design elements including a chainmail pattern and 3D raised logo.
- Purple Cow IndustriesmajorMajor sponsor of Macarthur FC. Purple Cow Industries provides sponsorship support to the club.
- SixtmajorMajor sponsor of Macarthur FC. Sixt is a car rental company providing sponsorship and potentially vehicle support.
- STMmajorMajor sponsor of Macarthur FC. STM provides sponsorship support to the club.
- Australian Superbike Championship (ASBK)minorMacarthur Bulls FC partnered with the Australian Superbike Championship, bringing together football and superbike racing in a collaboration celebrating athleticism, competition, and community.
- TicketekcoreOfficial ticketing partner for Macarthur FC matches, providing the platform for matchday ticket sales.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Macarthur FC competitors and assessment
Company assessmentDirect peers
- Western Sydney Wanderers FC: A-League club based in Western Sydney. Most direct peer given the geographic overlap with the Macarthur/SW Sydney region and direct competition for the same corporate sponsors, supporters, and academy talent pool in Greater Sydney.
- Brisbane Roar FC: A-League club with a similar provincial / single-city identity outside the Sydney-Melbourne axis. Comparable in audience structure, sponsorship mix, and dependency on league-wide APL distribution.
- Melbourne City FC: A-League club owned by City Football Group. Comparable as a corporate-owned A-League franchise with multi-stream revenue (matchday, membership, sponsorship, merchandise) and an active academy pathway.
- Melbourne Victory: One of the A-League's flagship clubs and a top-tier membership/sponsorship franchise. Useful as an aspirational scale and revenue-mix comparable, though it operates in a much larger market.
- Perth Glory FC: A-League's most geographically isolated club. Comparable in operating model (single-team, geographically constrained fan base) and reliance on membership + sponsorship to supplement matchday revenue.
- Sydney FC: A-League powerhouse and Sydney's flagship football club. Competes with Macarthur FC for the same metropolitan Sydney fan base, corporate sponsors, and broadcast attention, making it the closest scale comparable in market.
- Adelaide United FC: A-League club operating in a single mid-size market. Comparable as a regional A-League franchise with an integrated youth academy and similar community-driven GTM approach.
- Central Coast Mariners: Fellow NSW-based A-League club playing in a smaller regional market. Comparable in terms of single-stadium operation, regional identity, and reliance on community/membership-driven revenue, making it a strong size and structure comparable.
- Wellington Phoenix FC: Trans-Tasman A-League club. Comparable as a single-market A-League franchise with constrained local TAM, similar community-driven commercial model, and dependence on league central revenue.
- Newcastle Jets: A-League club in a non-capital NSW city. Comparable in operating model (regional, single-team A-League franchise under APL) and in reliance on local community engagement and corporate partnerships for revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Macarthur FC social profiles
Digital presenceMacarthur FC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macarthur FC leadership team
Management profileNumber of profiles
Profiles4 records
Macarthur FC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macarthur FC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macarthur FC
What does Macarthur FC do?
Macarthur FC operates a professional men's football team that competes in the Isuzu UTE A-League, Australia Cup, and AFC Champions League Two at Campbelltown Sports Stadium. The club sells season memberships, matchday tickets via Ticketek, and official merchandise through its online store, and runs the Bulls FC Academy youth development program alongside community outreach programs. Revenue is supplemented by corporate sponsorship, signage, and hospitality packages.
Is Macarthur FC a public or private company?
Macarthur FC is a private company. It is classified as unknown and is currently operating.
When was Macarthur FC founded?
Macarthur FC was founded in 2020. It employs 51 to 100 people.
Where is Macarthur FC based?
Macarthur FC is headquartered in Regents Park, Australia, in the Oceania region.
How does Macarthur FC make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are memberships, corporate Sponsorship, merchandise Sales and merchandise - Kit Sales.
Who are Macarthur FC's main competitors?
Direct peers on record are Western Sydney Wanderers FC, Brisbane Roar FC, Melbourne City FC, Melbourne Victory, Perth Glory FC, Sydney FC, Adelaide United FC, Central Coast Mariners, Wellington Phoenix FC and Newcastle Jets.
Does Macarthur FC have an API?
No public API is recorded for Macarthur FC.
What industry is Macarthur FC in?
Macarthur FC's product category is Professional Sports Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues. Its NAICS code is 711211 and its SIC code is 7997.