What Sutton Golf Club does

Sutton Golf Club is a private members' golf club founded in 1890 at Cush Point, Sutton, Dublin 13, Ireland. It operates a championship 9-hole links course rated as Ireland's premier and most famous 9-hole layout, located on a constrained seaside peninsula beside Burrow Beach with views of Ireland's Eye. The course plays as 18 tees across 9 distinct holes, including three holes on Connor's Field, reclaimed land leased from Dublin City Council since 1971. The current clubhouse, opened in 2001, houses a restaurant and bar, a pro shop, and the Joe Carr Room displaying trophies and memorabilia of J.B. Carr, who won 40 major championships from the club.

The club's product offering spans golf memberships across multiple categories, visitor green fees, a pro shop run by PGA Club Professional Paddy Devine (stocking Cobra, Titleist, Callaway, Ping and TaylorMade, plus apparel and accessories), custom fitting and tuition with an indoor golf simulator, a restaurant and bar, and a wedding and event venue accommodating up to 110 guests. Junior golf is supported through a formal Safeguarding Policy, a Children's Officer, and a Designated Liaison Person. Underlying technology is light: ClubNet GolfGraffix handles online tee-time bookings for both visitors and members, while Master Scoreboard publishes competition results. The club has no mobile app and no public API.

Commercially, Sutton Golf Club runs a direct-to-consumer model targeting individual golfers, members, and event bookers through its own website and member referrals. Go-to-market relies on word-of-mouth, an active social events calendar, and the annual Annesley Williams Skoda 9H Matchplay Championship, hosted in partnership with the PGA of Ireland and various corporate sponsors. Revenue is generated through recurring membership subscriptions, one-time green fees, pro shop hardware sales, restaurant and bar spend, professional services (tuition, custom fitting), and event hosting fees. Pricing for memberships and green fees is not publicly disclosed and must be requested from General Manager Jim Kearney.

Name

Sutton Golf Club

Legal name

Sutton Golf Club

Website

https://suttongolfclub.org

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Sutton Golf Club is a private 9-hole links golf club in Sutton, Dublin 13, Ireland, founded in 1890. It serves members and visitors with golf, clubhouse dining, pro shop retail, PGA tuition and custom fitting, and a wedding and event venue.

Ownership category

akta.pro rank

Product category

Golf Club & Course Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf club membership
• Golf pro shop retail
• Golf tuition fitting
• Wedding event venue

Headquarters

HQ city

Sutton

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Golf Membership Subscriptions: Annual membership fees paid by club members across various membership categories. Details managed by General Manager Jim Kearney.
2. Green Fees: Fees charged to visitors for playing the 9-hole links course. Visitors can book tee times online.
3. Pro Shop Sales: The pro shop run by Club Professional Paddy Devine sells golf equipment, apparel, accessories, and offers services like re-gripping and club repair. Stocks leading brands including Cobra, Titleist, Callaway, Ping, and TaylorMade.
4. Restaurant and Bar: The clubhouse features a restaurant and bar serving members and visitors. The venue offers dining experiences with views of the Irish Sea.
5. Wedding and Event Hosting: The club hosts weddings and events for up to 110 guests, with contact through General Manager Jim Quinn.
6. Golf Tuition and Custom Fitting: Club Professional Paddy Devine offers golf lessons, custom fitting services, and uses a golf simulator for training. Services include individual coaching sessions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sutton Golf Club operates a historic 9-hole links golf course at Cush Point, Sutton, Dublin, founded in 1890, complemented by a clubhouse with restaurant and bar, a stocked pro shop run by a PGA professional, golf tuition and custom fitting services using a simulator, and a wedding and events venue for up to 110 guests. The club sells annual memberships, visitor green fees, golf equipment and apparel, food and beverage, coaching sessions, and event hosting.

Product overview

Sutton Golf Club operates as a traditional Irish golf club offering a single, unified product centered on its championship 9-hole links golf course (founded 1890), complemented by supporting facilities including a clubhouse with restaurant and bar, a pro shop with retail and custom fitting services, golf tuition from PGA professional Paddy Devine, and event spaces for weddings and social gatherings. The club also offers membership programs and maintains a junior golf development program.

Differentiator

Problem solved

Functional benefit

Products and services

• 9-Hole Links Golf Course Sutton Golf Club's premier 9-hole links course at Cush Point, rated as Ireland's finest 9-hole links course and one of Ireland's oldest, founded in 1890. Features 18 tees (9 holes played twice from different tee positions) with a links landscape including holes across Connor's Field on reclaimed land.
• Clubhouse Facilities Clubhouse, officially opened in 2001, featuring a restaurant and bar with views of the Irish Sea, the Joe Carr Room displaying trophies and memorabilia, and the pro shop.
• Pro Shop and Golf Retail Pro shop offering golf equipment from leading brands (Cobra, Titleist, Callaway, Ping, TaylorMade), apparel (Glenmuir, Rohnisch, Oxford Golf, Kartel, Under Armour), trollies and accessories. Services include re-gripping, re-shafting and club repair.
• Golf Tuition and Custom Fitting PGA Club Professional Paddy Devine provides golf coaching for all skill levels, custom fitting with demonstration clubs, and an indoor swing room with a golf simulator.
• Weddings and Events Venue Wedding and event venue hosting up to 110 guests with views of Burrow Beach and the North Dublin coastline, with catering by the club's dedicated catering team.
• Social Events Program Year-round calendar of social events including themed pub quiz nights, restaurant tasting menu evenings, nine and dine events on Friday evenings, summer BBQs on the terrace, and Santa visits before Christmas, combined with mixed team competitions.
• Golf Membership Various membership categories offering access to the 9-hole links course, clubhouse facilities, social events, and priority booking. Enquiries handled by General Manager Jim Kearney.
• Junior Golf Program Junior golf program with a Safeguarding Policy, Children's Officer and Designated Liaison Person to support safe development pathways for young members.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Annesley Williams SkodacoreGTM or Marketing PartnerMain sponsor of the Annesley Williams Skoda 9H Matchplay Championship, the only professional 9-hole matchplay event in Ireland and possibly the world. The tournament is hosted annually at Sutton Golf Club.
• McCartan's PharmaciesminorGTM or Marketing PartnerLead sponsor of the Annesley Williams Skoda 9H Matchplay Championship.
• Cassidy TravelminorGTM or Marketing PartnerLead sponsor of the Annesley Williams Skoda 9H Matchplay Championship.
• SavillsminorGTM or Marketing PartnerSponsor of the oncourse Pro-Am prizes at the Annesley Williams Skoda 9H Matchplay Championship.
• Challenge Medical IndemnityminorGTM or Marketing PartnerSupporting sponsor for Friday evening and Saturday social events at the tournament.
• The FerrymanminorGTM or Marketing PartnerSupporting sponsor for Friday evening and Saturday social events at the tournament.
• PGA of IrelandcoreStrategic or Co-development PartnerThe PGA of Ireland partners with Sutton Golf Club to host the Annesley Williams Skoda 9H Matchplay Championship, the only professional 9-hole matchplay event in Ireland.
• Dublin City CouncilcoreStrategic or Co-development PartnerThe club negotiated with Dublin City Council for a large plot of reclaimed land (previously a dump) and received a lease, enabling the development of three new holes opened in 1971.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Royal Dublin Golf Club: Historic Dublin links members' club that hosted Sutton's PGA Professional's early career. Closest comparable on course type, membership model, and Dublin catchment.
• The Island Golf Club: Private Irish members' golf club north of Dublin with a championship links course. Most directly comparable as a Dublin-area links members' club where Sutton's PGA Professional Paddy Devine began his career.
• Lahinch Golf Club: Iconic Irish links club on the west coast. Comparable as a heritage links members' club with major championship pedigree and a strong visitor green-fee business.
• Howth Golf Club: Dublin peninsula links club. Closely comparable as a small, historic North Dublin coastal links members' club with a similar catchment and event-led community programming.
• Portmarnock Golf Club: Premier historic Irish links club on Dublin's north coast. Comparable as a long-established Irish seaside links members' club competing for the same Dublin golfer and visitor market.
• Baltray (County Louth Golf Club): Irish links club on the east coast. Comparable as a championship-style Irish links members' club with a similar profile of competitive pedigree and visitor play.

Broad incumbents

• Royal County Down Golf Club: World-ranked championship Irish links club. Comparable as a heritage links members' club but operates at materially larger scale and global recognition, serving as an upper-bound benchmark.

Others

• PGA of Ireland: Governing body for PGA professionals in Ireland and Sutton's tournament partner. Comparable as the institutional counterpart enabling Sutton's flagship PGA matchplay event.
• ClubNet / GolfGraffix: Third-party tee-time booking and club management platform used by Sutton. Relevant as the technology peer underpinning Sutton's online member and visitor booking flow.

Regional players

• Corballis Links Golf Club: Public-pay links course near Dublin Airport. Comparable as a North Dublin links golf venue, though operating as a public-fee course rather than a members' club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sutton-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutton Golf Club