Sutton & Epsom RFC

What Sutton & Epsom RFC does

Sutton & Epsom RFC is an amateur, not-for-profit community rugby football club founded in 1881 and based at Cuddington Court, Rugby Lane, Cheam, Surrey (with additional pitches at Priest Hill, Ewell). It operates one of the largest amateur rugby memberships in England, with 40+ teams, 1,200 playing members and 1,800 social members across men's, women's, colts, junior (U12-U18) and mini (U5-U11) sections, including a full pathway of Youth Girls Squads. The club holds RFU Accreditation and Sport England Recognised status, competes in Regional 2 South East at 1st XV level, and is governed by an elected General Committee led by Chairman Ryan Reino, Director of Rugby Andrew Spooner and President John Hardy.

The club's core product is organised rugby participation, supported by a stack of membership tiers (Senior Men £320-350, U23 subsidised £180-200, Woman Player £285-310, Mini/Junior/Colts £140-200 with family caps at £280-540) administered through the RFU's Game Management System. There is no proprietary technology platform; digital operations rely on consumer SaaS — Mailchimp for email, Issuu for digital match programmes, Akuma Shops for merchandise, Calendly for the on-site Sports Therapy clinic, and TeamFeePay for summer camp bookings. The product surface also includes Walking Rugby, an annual Summer Camp (Reception to Year 10), a 200 Club lottery at £48/year with a £1,000 Magnum draw, club history book sales, and a clubhouse venue hire business for weddings, wakes, dinners and external clubs.

Revenue is generated from membership subscriptions, on-site bar sales, venue hire, local-business sponsorship (match-day programmes, website, clubhouse and player sponsorship at £300-350/season), the 200 Club lottery, merchandise, and periodic high-ticket fundraising events such as the City Lunch at Smith & Wollensky Covent Garden. Distribution is direct-to-consumer via club facilities and the RFU GMS portal; community-led go-to-market relies on local schools, open days, summer camps and word-of-mouth, with PR earned through BBC News, Epsom and Ewell Times, and the club's website and social channels (X, Instagram, Facebook, LinkedIn, Flickr).

Name

Sutton & Epsom RFC

Legal name

Sutton & Epsom Rugby Football Club

Website

https://suttonrugby.co.uk

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

Sutton & Epsom RFC is an amateur, not-for-profit community rugby club in Cheam, Surrey, founded in 1881, operating 40+ men's, women's, colts, junior and mini teams for 1,200 playing members and 1,800 social members, with revenue from memberships, venue hire, bar sales, local sponsorship and fundraising.

Ownership category

akta.pro rank

Product category

Amateur Community Rugby Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Amateur rugby club
• Community rugby programs
• Youth rugby development
• Rugby membership services
• Club venue hire

Headquarters

HQ city

Cheam, Surrey

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from playing and social members across all age groups and sections
2. Bar Sales: On-site bar generating revenue from members and visitors during matches and events
3. Club Hire: Venue hire for social functions including parties, dinners, weddings, wakes, and facilities for other clubs and societies
4. Sponsorship: Business partnerships with advertising on match day programmes, website, clubhouse, and kit sponsorship
5. 200 Club Lottery: Monthly and bonus cash prize draws with annual membership at £48
6. Club History Book Sales: Sale of illustrated club history book 'A Club For All Seasons' at £8.99

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Sutton & Epsom RFC is an amateur community rugby football club offering organised rugby participation for over 1,200 playing members across 40+ teams, including men's, women's, mini (U5-U11), junior (U12-U18), colts, and veterans sections. The club supplements its core rugby programmes with annual membership subscriptions, clubhouse and grounds venue hire, a 200 Club lottery, branded merchandise sales through an online shop, walking rugby sessions, summer camps, and an on-site sports therapy clinic.

Product overview

Sutton & Epsom RFC is an amateur community rugby club (founded 1881) offering a comprehensive range of rugby programs and club services. The club operates as a single unified offering centered on rugby participation, supported by membership programs, venue hire services, a club shop, digital content, and community engagement activities. The core product is organized rugby participation across all age groups (Minis U5-U11, Juniors U12-U18, Colts, and Seniors including men's and women's teams), supplemented by membership packages managed through RFU's Game Management System, venue hire for events, a club shop, digital match programmes, a 200 Club lottery, walking rugby sessions, summer camps, and sports therapy services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugby Participation Programs Organised rugby participation across all ages (U5 to Veterans) and both sexes, including senior men's teams (1st XV, Swallows, Swifts, U22s, Dodos, Extra Bs, Vets), women's teams (Women's 1st XV, Women's 2nd XV), and youth programs (Minis U5-U11, Juniors U12-U18, Colts). For amateur players of all standards.
• Club Membership Annual membership packages across categories including Senior Player (£320-350), U23/Women subsidised (£180-200), Woman Player (£285-310), Social Annual (£120), Social Life (£630 one-time), Kinder U5 (£140), Mini U7-U11 (£170), Junior U12-U16 (£200), and Colts U17-U18 (£165). Family caps and Parent Member additions available. All include free entry to 1st XV home league fixtures.
• Club Hire and Event Venue
• Club Shop
• 200 Club Lottery
• Walking Rugby
• Summer Rugby Camp Annual summer camp for children in Reception to Year 10, held Monday to Friday with drop-off at 9:00am and pick-up at 3:30pm. Breakfast and Late Club available. Bookings via TeamFeePay.
• Sports Therapy and Injury Clinic
• City Lunch Fundraiser Annual city fundraiser lunch event at Smith & Wollensky, Covent Garden. £110 per person includes reception drinks and three-course meal, hosted by David Flatman with guest Tom Shanklin. Individual tickets and tables of 15 available.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Wooden SpooncoreOthersCharity partner providing support for children and young people through rugby. Wooden Spoon is a rugby charity that funds projects supporting young people with physical disabilities or life-limiting conditions.
• Harlequins FCcoreStrategic or Co-development PartnerCommunity partnership in association with Harlequins FC, including Club Liaison Officer Helen Wilson to develop rugby at club and community level. The club runs development activities in partnership with Harlequins.
• Sport EnglandcoreOthersSport England has formally recognised the club as quality leaders. The club is an Inspired Facility accredited by Sport England.
• NESCOT (North East Surrey College of Technology)minorStrategic or Co-development PartnerPartnership to promote and assist with running of BTec courses. NESCOT provides additional pitches and car park for Surrey RFU development festivals.
• Ewell East StationminorOthersPriest Hill grounds are located right next to Ewell East Station (Southbound Platform exit), providing convenient access for players and spectators.
• RFU (Rugby Football Union)coreOthersGoverning body affiliation providing Game Management System (GMS) for membership management, safeguarding guidelines, coaching qualifications, insurance, and league administration.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rosslyn Park FC: Large amateur rugby club in southwest London operating 40+ teams across men's, women's, colts, and mini/junior sections from a significant clubhouse site. Comparable scale, governance model, and multi-stream revenue approach.
• Blackheath FC: One of the oldest rugby clubs in England (1858), operating a large community RFC with mini, junior, women's, and men's sections in Southeast London. Comparable heritage, breadth of age-group rugby, and community-led operating model.
• Richmond FC: Long-established amateur rugby club in southwest London with a large multi-section playing base (minis through seniors, men and women) and venue hire operations. Closely comparable community RFC structure serving a similar affluent London commuter catchment.
• Barnes RFC: Large amateur rugby club in southwest London with a strong mini and junior section, women's team, and multiple senior men's sides. Operates with a similar volunteer committee structure and venue hire for events.
• Cobham RFC: Surrey-based amateur rugby club offering mini, junior, and senior rugby with a community-led, volunteer-governed structure. Direct regional peer given both clubs compete in the same age-grade and adult leagues.
• Guilford RFC: Established amateur rugby club in Surrey operating a multi-section setup including colts, women, and a strong youth programme. Comparable in catchment and structure to Sutton & Epsom, and a league opponent at the colts level.
• Esher RFC: Surrey-based amateur rugby club fielding multiple men's, women's, and junior sides at a comparable level of community RFC operations. Close geographic and structural comparator within the same county.

Others

• Sport England: Non-departmental public body that has formally recognised Sutton & Epsom as a quality leader and Inspired Facility. Acts as a governing/funder relationship, not a competitor, but shapes funding access and accreditation standards.
• Harlequins FC: Professional Premiership Rugby club with which Sutton & Epsom has a formal community partnership. Not a direct competitor (paid professional players) but the strategic partner feeding development resources into the club.
• Akuma Rugby: Apparel partner hosting the Sutton & Epsom online club shop. A kit, merchandise, and e-commerce supplier to community rugby clubs rather than a peer in operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SuttonEpsomRFC
• Facebookfacebook.com/SuttonRugby
• LinkedInlinkedin.com/company/sutton-epsom-rfc
• Instagraminstagram.com/suttonrugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutton & Epsom RFC