Richmond Rugby
Richmond Rugby is a historic London community rugby club founded in 1861, operating 29 teams from age 3 to 70+ — including Champ Rugby senior sides, 600+ youth participants, and inclusive Walking and Touch programmes — funded through memberships, matchday, venue hire, camps, and sponsorships.
- Company typePrivate
- Founded1861
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Richmond Rugby does
Richmond Rugby is a historic English community rugby club founded in 1861, headquartered at the Richmond Athletic Ground in Surrey, and a founding club of the RFU. It operates 29 teams spanning age 3 to 70+, including four senior men's sides, two senior women's teams, a Colts/U22 squad, veterans ("The Heavies", formed 1971), youth and mini sections (600+ participants), plus inclusive formats such as Walking Rugby and Social Touch Rugby. The men's first XV competes in Champ Rugby (the second tier of English rugby union), finishing 5th in the 2025/26 season, while the Women's 1st XV achieved a historic double at Allianz Stadium and won nine honours at the 2026 Surrey Rugby Awards.
The club's commercial offering spans four-tier supporter memberships (Friends of Richmond/Platinum, Season Ticket/Gold, Supporter/Silver, Country/Bronze) managed through the TicketCo platform, with playing memberships and club operations handled on Pitchero. Supporting revenue streams include matchday hospitality, venue hire (rfcevents.co.uk), merchandise (tacklebag.co.uk, including a Blackeye Gin collaboration), summer and pre-season rugby camps for ages 5–16, a weekly club lottery, and Social Touch Rugby sessions at £5 per week. Technology infrastructure is provided entirely by third-party SaaS — Pitchero for website/membership/communications, TicketCo for ticketing and digital membership cards, with Facebook Login SSO and Google/Mapbox for venue mapping. No proprietary technology or AI capabilities are disclosed.
The go-to-market motion is event-driven and community-led, monetising matchdays, memberships, venue hire, camps, and a diversified sponsorship portfolio led by Premier Partners Fullers and Pepper Money, Shirt Sponsor K4 Security Services, and a January 2026 Nyetimber sparkling wine partnership. Customer segments span senior men, senior women, youth/micros, veterans, social participants, and remote supporters, producing a low-concentration revenue profile but one anchored in community participation rather than contracted enterprise demand.
Richmond Rugby firmographics
Firmographics- Name
- Richmond Rugby
- Legal name
- Richmond Rugby
- Website
- https://richmondfc.co.uk
- Company type
- Private
- Founded year
- 1861
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Richmond Rugby is a historic London community rugby club founded in 1861, operating 29 teams from age 3 to 70+ — including Champ Rugby senior sides, 600+ youth participants, and inclusive Walking and Touch programmes — funded through memberships, matchday, venue hire, camps, and sponsorships.
- Ownership category
- akta.pro rank
Richmond Rugby industry classification
Industry- Product category
- Community Rugby Club
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Rugby (Union & League) Leagues (MPAKAAAG), Club Sports Programs (EDALAIAB)
Keywords
Where Richmond Rugby is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Richmond Rugby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Supporter Memberships: Annual supporter memberships with multiple tiers (Platinum, Gold, Silver, Bronze) providing season tickets, hospitality, and exclusive benefits. Managed through TicketCo platform.
- Matchday Revenue: Revenue from match ticket sales for Champ Rugby fixtures at the Richmond Athletic Ground
- Rugby Camps: Summer camps and pre-season masterclasses for children ages 5-16, priced at £25-30 per day or £80-90 per full week
- Venue Hire: Hiring of the Richmond Athletic Ground facilities for events through rfcevents.co.uk
- Merchandise: Sale of club merchandise including apparel and exclusive products like Blackeye Gin collaboration
- Social Touch Rugby Sessions: Pay-as-you-go sessions at £5 per week for adult social touch rugby
- Club Lottery: Weekly lottery fundraising programme
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Friends of Richmond (Platinum) - Premium membership with season tickets, hospitality, exclusive benefits, player sponsorship |
| Subscription | Annual | Season Ticket Membership (Gold) - Entry to all home fixtures including pre-season and playoff matches |
| Subscription | Annual | Supporter Membership (Silver) - Flexible membership with discounted match tickets |
| Subscription | Annual | Country Membership (Bronze) - For supporters connecting from further afield |
| Unit Pricing | Pay-as-you-go | July Summer Camp - Per day option |
| Unit Pricing | Pay-as-you-go | July Summer Camp - Full week |
| Unit Pricing | Pay-as-you-go | Pre-Season Masterclass - Per day |
| Unit Pricing | Pay-as-you-go | Pre-Season Masterclass - Full week |
| Unit Pricing | Pay-as-you-go | Packed lunch add-on |
| Usage-based | Pay-as-you-go | Social Touch Rugby - Pay-as-you-go |
| One time/ perpetual license | One time/ perpetual license | Physical membership card |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Richmond Rugby product offering
Product offeringCore offering
Richmond Rugby is a community rugby club providing well-coached and medically supervised rugby opportunities for players of all ages, from age 3 to 70+, across 29 teams. The club offers tiered supporter memberships, matchday ticket sales, rugby camps, social touch and walking rugby sessions, venue hire, merchandise, and operates men's and women's teams competing in Champ Rugby and the Championship league.
Product overview
Richmond Rugby operates primarily as a community sports club rather than a technology product company. The club's digital presence is powered by the Pitchero club management platform, which provides the website, membership management, and ticketing infrastructure. The core offering consists of rugby playing opportunities across 29 teams (age 3 to 70+) and supporter memberships with four tiers. Supporting offerings include Summer Rugby Camps for youth development, Walking Rugby and Social Touch Rugby for inclusive non-contact variants, venue hire services, match hospitality, merchandise, and a club lottery for fundraising. The club competes in the Championship (Champ Rugby) for men's first XV and runs parallel women's rugby programs. Revenue streams center on membership fees (managed via TicketCo), matchday hospitality, venue hire, merchandise sales, and sponsorship partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- The Heavies: The veteran team of Richmond Rugby, formed in 1971, traditionally including former internationals and top-class rugby players over 35.
Products and services
- Supporter Memberships Annual supporter memberships in four tiers providing season tickets, hospitality, exclusive benefits, and discounted match tickets for individuals who want to support and attend Richmond Rugby home matches.
- Playing Memberships Playing memberships for the 2026/27 season providing senior and mini/youth players access to all club teams, training sessions, and match facilities at Richmond Athletic Ground.
- Summer Rugby Camps Rugby development camps for children ages 5-16 delivered by RFU Level 2 qualified, DBS-checked coaches, including a July Camp (£25/day or £90 full week) open to all children, not just Richmond members.
- Pre-Season Masterclass Camp Pre-season rugby masterclass camp for ages 5-16 featuring special guest coaches, priced at £30 per day or £80 full week, designed for players looking to take their game to the next level.
- Walking Rugby Program Low-impact rugby sessions held every Thursday 9:30am-11:30am for adults seeking fun, social, and inclusive rugby, with the group participating in festivals and competitive fixtures throughout the season.
- Social Touch Rugby Non-contact rugby sessions every Wednesday 7:00pm-8:30pm open to anyone aged 18+, priced at £5 per week or included with memberships, featuring a WhatsApp community group.
- Heavies (Veterans) Rugby Veterans rugby team formed in 1971 for players over 35, traditionally including former internationals and top-class players, offering fun high-level social rugby with regular fixtures.
- Venue Hire at Richmond Athletic Ground The Richmond Athletic Ground is available for venue hire for events, functions, and private bookings, managed through rfcevents.co.uk with facilities including the Murray Judd Bar for hospitality.
- Richmond Rugby Merchandise Official club merchandise including apparel, branded items, and exclusive collaborations such as the Richmond Rugby x Blackeye Gin 70cl Bottle (£35), available through the club shop and Tacklebag Teamwear partnership.
- Club Lottery Weekly fundraising lottery for club members that provides ongoing financial support to Richmond Rugby while offering members the chance to win prizes.
Quantifiable outcome
- Nine award haul at Surrey Rugby Awards 2026
- +2 more outcomes
Companies that use Richmond Rugby
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles3 records
Richmond Rugby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Richmond Rugby partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered sparkling wine partner, premier partner, shirt sponsor, club partner and partner.
- Nyetimbersparkling wine partnerNyetimber is the Official Sparkling Wine Partner of Richmond Rugby. Nyetimber serves sparkling wine by glass and bottle at the Richmond Athletic Ground. A magnum is presented to Player of the Match after every Men's and Women's first team game. Richmond is the first domestic rugby club to partner with Nyetimber following their landmark agreement with England Rugby. Both share pioneering spirit and commitment to championing women in sport.
- Fullerspremier partnerFullers serves as a Premier Partner of Richmond Rugby. Fullers is a brewery and pub company. Partnership provides sponsorship visibility and potential hospitality/beer supply relationship.
- Pepper Moneypremier partnerPepper Money is a mortgage lender serving as a Premier Partner of the club. Provides financial services sponsorship.
- K4 Security Servicesshirt sponsorK4 Security Services is the Shirt Sponsor for Richmond Rugby, providing security services sponsorship with logo on team shirts.
- Cellar Advisorclub partnerWine advisor partner providing expertise for the club's wine programme.
- Bentley Holmes Advisorsclub partnerAdvisory firm serving as a club partner.
- Brillioclub partnerTechnology/consulting firm serving as a club partner.
- Ellis Recruitment Groupclub partnerRecruitment services partner.
- Feltonsclub partnerLegal services partner.
- Gatoradeclub partnerSports drink brand providing hydration products for the club.
- Loopliclub partnerDigital/marketing technology partner.
- New Victoria Hospitalclub partnerMedical services partner providing healthcare support.
- Radnor Houseclub partnerEducational institution partner.
- Snellersclub partnerInsurance and commercial services partner.
- Stone Rowe Brewer LLPclub partnerLegal services partner.
- The Victoria Foundationclub partnerCharitable foundation partner supporting club initiatives.
- ZenKuchenclub partnerFood/beverage partner.
- Canterburyclub partnerSports apparel brand partner.
- Rhinoclub partnerRugby equipment brand partner.
- Tacklebag Teamwearclub partnerTeamwear and merchandise partner managing online store.
- The Legal PartnerspartnerLegal services partner.
- Spokeclub partnerApparel brand partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Richmond Rugby competitors and assessment
Company assessmentDirect peers
- Doncaster Knights: Doncaster Knights compete in the same RFU Championship (Champ Rugby) tier as Richmond Rugby, with a comparable community-club operating model centred on matchday, memberships, and sponsorship revenue.
- Rosslyn Park FC: Rosslyn Park is a London-based community rugby club with an extensive mini-to-veteran section pyramid, competing in the lower English rugby pyramid but sharing Richmond's community-club ethos and broad participation base.
- Ampthill RUFC: Ampthill is another Champ Rugby side with a comparable community-driven model and ambitions to scale through partnerships and matchday yield, providing direct second-tier rugby benchmarking for Richmond.
- Coventry Rugby: Coventry Rugby competes in the RFU Championship with a community-membership business model and venue-led matchday and hospitality revenue, directly comparable to Richmond's operating structure.
- Nottingham Rugby: Nottingham Rugby is a long-established Championship-level English rugby union club with a community- and membership-led operating model analogous to Richmond's structure.
- London Welsh RFC: London Welsh RFC is a London-area rugby club with a community and membership focus comparable to Richmond's, sharing the heritage-driven, member-funded operating ethos typical of large London amateur/semi-professional clubs.
- Bedford Blues: Bedford Blues are a long-established Champ Rugby club with a similar membership, hospitality, and community-development model to Richmond Rugby, competing in the same second-tier league.
- London Scottish FC: London Scottish FC is a Championship-level rugby union club that, like Richmond Rugby, plays in Champ Rugby and is based in the London area, with a similar community club structure and membership-led model.
Broad incumbents
- Saracens: Saracens is a Premiership Rugby club in north London with a comparable mini-and-youth development pyramid but operating at a substantially larger commercial scale than Richmond, anchoring the London rugby market.
- Harlequins: Harlequins is a Premiership Rugby club based in the London area, operating a far larger commercial and membership operation from the same catchment as Richmond, and serving as the dominant London rugby brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Richmond Rugby social profiles
Digital presenceRichmond Rugby compliance and trust
Trust signalCompliance1 record
Richmond Rugby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richmond Rugby leadership team
Management profileNumber of profiles
Profiles20 records
Richmond Rugby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richmond Rugby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richmond Rugby
What does Richmond Rugby do?
Richmond Rugby is a community rugby club providing well-coached and medically supervised rugby opportunities for players of all ages, from age 3 to 70+, across 29 teams. The club offers tiered supporter memberships, matchday ticket sales, rugby camps, social touch and walking rugby sessions, venue hire, merchandise, and operates men's and women's teams competing in Champ Rugby and the Championship league.
Is Richmond Rugby a public or private company?
Richmond Rugby is a private company. It is classified as management employee owned and is currently operating.
When was Richmond Rugby founded?
Richmond Rugby was founded in 1861. It employs 51 to 100 people.
Where is Richmond Rugby based?
Richmond Rugby is headquartered in London, United Kingdom, in the Europe region.
How does Richmond Rugby make money?
Seven revenue lines are on record. Supporter Memberships are the primary driver. The others are matchday Revenue, rugby Camps, venue Hire, merchandise, social Touch Rugby Sessions and club Lottery.
Who are Richmond Rugby's main competitors?
Direct peers on record are Doncaster Knights, Rosslyn Park FC, Ampthill RUFC, Coventry Rugby, Nottingham Rugby, London Welsh RFC, Bedford Blues and London Scottish FC. Broad incumbents are Saracens and Harlequins.
Does Richmond Rugby have an API?
No public API is recorded for Richmond Rugby.
What industry is Richmond Rugby in?
Richmond Rugby's product category is Community Rugby Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAAAG, Rugby (Union & League) Leagues. Its NAICS code is 711211 and its SIC code is 7997.