Suzie's

What Suzie's does

Suzie's Brand is a privately held organic snack CPG company founded in 1983 and headquartered in Huntington Beach, California, with East Coast fulfillment out of Somerset, New Jersey. The company manufactures and sells organic thin cakes (rice cakes), organic flatbreads, and organic saltine crackers made from internationally sourced ingredients, and has been a member of the Specialty Foods Association for over three decades.

The business operates an omnichannel go-to-market model: a direct-to-consumer e-commerce storefront built on Shopify, supplemented by Amazon, independent health food retailers, grocery chains, and club stores. DTC pricing is positioned at roughly $29.58-$37.79 per 6-pack, implying modest premium positioning within the natural and organic snack category. The 48-person organization is supported by a single publicly listed management contact ([email protected], 714-345-0155), consistent with a small, founder-influenced operator.

Suzie's generates revenue through wholesale and direct retail sales of branded packaged snacks; no licensing, foodservice, or B2B ingredient revenue streams are disclosed. There is no public indication of recent funding rounds, acquisitions, executive turnover, or AI/technology investments, and the company has not filed trademarks or patents identifiable in the input. The overall operating posture reflects a mature, category-specialized CPG with stable but undifferentiated competitive positioning in the organic rice cake and cracker segment.

Name

Suzie's

Legal name

Suzies Brand

Website

https://suziesgoodfood.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Suzie's is a privately held organic snack CPG founded in 1983, selling organic thin rice cakes, flatbreads, and saltine crackers to consumers via a Shopify DTC site, Amazon, health food stores, grocery chains, and club stores.

Ownership category

akta.pro rank

Product category

Healthy Snack Foods

NAICS

All Other Specialty Food Retailers (445298)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Pretzels & Salted Snacks (CRADABAI)

Keywords

• Organic snack foods
• Rice cakes
• Flatbread crackers
• Healthy snacking
• Ancient grains

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of organic crackers, thin cakes, and flatbreads through their e-commerce website. Products sold in multi-pack configurations (6-pack, 12-pack) at varying price points.
2. Retail Distribution: Wholesale distribution to health food stores, grocery chains, natural/specialty supermarkets, convenience stores, club stores, and Amazon.com marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Suzie's manufactures and sells organic, non-GMO snack products including thin rice cakes, organic saltine crackers, and ancient grain flatbreads sold in multi-pack (6-pack and 12-pack) configurations. The company sells direct-to-consumer through its e-commerce website suziesgoodfood.com with domestic U.S. shipping, and distributes wholesale through health food stores, grocery chains, specialty and natural supermarkets, convenience stores, club stores, and Amazon.com. Products are characterized as low-calorie, low-fat, cholesterol-free, with many gluten-free and vegan-friendly options.

Product overview

Suzie's is a health-focused food company offering a portfolio of organic, natural snack products organized into three main categories: Thin Cakes (award-winning rice cakes in various flavors including brown rice, corn, and multigrain), Crackers (organic saltine crackers with olive oil and rosemary flavors), and Flatbreads (ancient grain crackers made with Kamut, spelt, and multi-grain blends). The products are characterized by being low-calorie, low-fat, cholesterol-free, and many are gluten-free and non-GMO. Founded in 1983, the company sources ingredients globally and emphasizes healthy snacking alternatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Saltine Crackers with Olive Oil

Quantifiable outcome

• Only 15-18 calories per thin cake
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Specialty Foods AssociationcoreOthers35-year membership in the Specialty Foods Association, one of the longest-standing members. SFA is a trade association focused on shaping the future of food.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Simple Mills: Better-for-you cracker brand using almond flour and other alternative flours with a clean-label positioning. Direct overlap with Suzie's cracker and flatbread lines in natural/specialty grocery and DTC e-commerce, targeting similar health-conscious consumers.
• Mary's Gone Crackers: Organic, gluten-free cracker brand built on heritage/ancient grains (brown rice, quinoa, amaranth). Closely comparable to Suzie's in product form (crackers/flatbreads), ingredient philosophy (organic, gluten-free, allergen-friendly), and natural/specialty retail go-to-market.
• RW Garcia: Organic, gluten-free cracker and tortilla chip maker using ancient grains and clean-label ingredients. Comparable product portfolio (crackers/chips), ingredient philosophy, and natural foods retail positioning to Suzie's.
• Back to Nature: Cracker and snack brand positioned around natural, non-GMO, organic-friendly ingredients in mainstream grocery. Comparable product categories (crackers, savory snacks) and retail channels to Suzie's.
• Crunchmaster: Gluten-free cracker brand (rice-based, seed-based varieties) sold primarily through mainstream and natural grocery channels. Comparable product format (thin, crispy crackers), retail channel mix, and better-for-you positioning to Suzie's thin cakes and flatbreads.
• Late July Snacks: Organic cracker, chip, and snack brand with strong natural/grocery distribution and a heritage/organic ingredient story. Comparable product mix (organic crackers, savory snacks) and go-to-market footprint to Suzie's.
• Quinn Snacks: Premium, organic, allergen-friendly snack brand with strong DTC e-commerce and natural/specialty retail presence. Comparable better-for-you positioning, packaging/storytelling emphasis, and DTC-plus-retail GTM model to Suzie's.
• Lundberg Family Farms: Organic rice-based snack and grain brand, including rice cakes and rice crackers, sold across natural and mainstream grocery plus DTC. Directly comparable to Suzie's thin-cake line in product (rice cakes), farming heritage narrative, and organic positioning.

Broad incumbents

• Annie's Homegrown: Organic/natural snacks and baking brand owned by General Mills, with deep grocery distribution and a heritage organic narrative. Comparable category adjacency (organic crackers/snacks) but materially larger scale, distribution, and marketing spend than Suzie's.
• Kashi: Established better-for-you CPG brand owned by Kellanova with broad distribution across organic crackers, cereals, and snacks. Comparable clean-label/organic positioning but at significantly larger scale and broader portfolio breadth than Suzie's.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/suzie-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suzie's