St. Vincent de Paul Green Bay

What St. Vincent de Paul Green Bay does

St. Vincent de Paul Green Bay (SVdPGB) is a 501(c)(3) nonprofit charitable organization (EIN 39-1035429) operating as a local district council of the international Society of St. Vincent de Paul, founded in Green Bay, Wisconsin in 1957. The organization serves individuals and families in the greater Green Bay and Brown County area facing financial hardship, crisis, or instability, providing rental and utility assistance, emergency clothing, furniture, household items, transportation cost coverage, and college scholarships of up to $500. Its service model is delivered primarily through a network of Vincentian volunteers who conduct in-person home visits offering compassionate listening, prayer, and resource connection, supplemented by formal programs including an Immersion/Re-Entry program for returning citizens and Getting Ahead and Bridges out of Poverty workshops.

SVdPGB's economic engine is a network of four retail thrift locations — Main Street (1831 Main Street, relocated June 2026), West Side (940 Hansen Road, the largest), Howard (3816 Velp Avenue, remodeled 2025), and the Dig & Save weight-based outlet (920 Weise Street, relocated June 2025) — plus an e-commerce storefront on eBay for higher-value collectibles. Pricing is unit- or weight-based, with Dig & Save charging $1.49/lb for textiles, $0.90/lb for hard goods, and $0.65/lb for glassware and books, and individually priced furniture and specialty items at the other stores. The retail and donation operation is supported by a 15-person paid staff and a volunteer base contributing roughly 16,449 to 31,000+ hours annually, with intake, accounting, and Spanish-language capacity in-house.

In 2025, SVdPGB provided $1.1M in direct assistance to 6,324 people, distributed 34,643 clothing items, and was ranked #45 on the Forbes Top 100 Charities list. Revenue is generated through thrift store sales, e-commerce, financial donations (processed via Network for Good, including planned giving and employer matching), vehicle donations through CARS, furniture pickup services, and a merchandise donation pipeline across four drop-off locations. Technology adoption is limited to off-the-shelf SaaS (Network for Good, Volgistics, eBay) and standard social media channels; there is no proprietary technology platform or AI/ML capability. Governance sits with a small executive team led by Executive Director Bill Gosse, with Paul Ihlenfeldt as Director of Operations.

Name

St. Vincent de Paul Green Bay

Legal name

St. Vincent de Paul Green Bay

Website

https://svdpgb.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Vincent de Paul Green Bay is a 501(c)(3) nonprofit that provides emergency rental, utility, clothing, and furniture assistance, scholarships, and home-visit support to neighbors in need across greater Green Bay, Wisconsin, funded by four retail thrift stores, e-commerce sales, and donations.

Ownership category

akta.pro rank

Product category

Nonprofit Charitable Services

NAICS

Community Housing Services (62422), Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Community Centers & Neighborhood Support Services (BPAGAEAL), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Donation, Resale & Disposal Coordination (HSAFAAAK)

Keywords

• Thrift retail stores
• Emergency assistance services
• Nonprofit community support
• Donation acceptance programs
• Charitable resource programs

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Thrift Store Retail Sales: Revenue generated from four thrift store locations selling donated merchandise, including clothing, furniture, household items, and specialty Dig & Save outlet selling items by the pound.
2. E-commerce Sales: Higher-value collectible and specialty items sold through eBay, with proceeds supporting community programs. Generated over $1.1 million in assistance through rental, furniture, and clothing support.
3. Financial Donations: Direct financial contributions from individuals, employer matching programs, bequests through wills, retirement plan assets, and life insurance beneficiary designations.
4. Vehicle Donations: Partnership with CARS (Charitable Adult Rides & Services) to accept car donations, providing tax benefits to donors while generating operational support.
5. Scholarship Program: Provides scholarships up to $500 to Green Bay area students attending local colleges for tuition, books, fees, and testing. Students can apply up to 5 times.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

St. Vincent de Paul Green Bay operates four thrift stores (Main Street, West, Howard) and a Dig & Save outlet selling donated clothing, furniture, and household goods at affordable prices. The organization's Resource Center provides direct emergency assistance including rental help, utility aid, clothing, furniture, and transportation costs to neighbors in need. It also runs scholarship programs, Vincentian home visits, and community workshops (Getting Ahead, Bridges out of Poverty, Re-Entry).

Product overview

St. Vincent de Paul Green Bay operates a network of four retail thrift stores (Main Street, West, Howard) plus a Dig & Save discount warehouse store with shop-by-the-pound pricing. The organization provides emergency assistance through a Resource Center offering rental/utility help, emergency clothing, and furniture. Core services include Vincentian home visits, scholarship programs (up to $500 for college students), and workshops including Immersion/Re-Entry, Getting Ahead, and Bridges out of Poverty. E-commerce sales via eBay for higher-value items supplement funding. All operations support the mission of serving neighbors in need in the Green Bay community.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrift Stores (Main Street, West, Howard) Four retail thrift store locations offering affordable clothing, furniture, home décor, and household goods. Proceeds support local community assistance programs. Main Street features new mattresses in a bag; West is the largest retail location with name-brand fashion; Howard offers expanded clothing and furniture.
• Dig & Save Outlet Shop-by-the-pound discount warehouse store offering unbeatable deals on textiles ($1.49/lb), linens, hard goods ($0.90/lb), glassware ($0.65/lb), and books. Committed to sustainability by giving items second life before recycling.
• Resource Center Emergency Assistance Emergency assistance program offering home visits, rental assistance, utility help, transportation costs, emergency clothing, and furniture/household items. Neighbors in need can request help via phone or email for Vincentian home visits.
• Scholarship Program Educational financial assistance granting up to $500 to Green Bay area students in need attending local colleges. Funds used for tuition, books, fees, testing, and overdue tuition bills. Students can apply up to 5 times.
• Vincentian Home Visits Dedicated volunteer program where Vincentians travel in pairs to meet those in need at their residences — in homes, shelters, cars, or outdoors. They listen, assist with problem solving, connect people with resources, provide prayer and hope, and establish ongoing mentorship and support.
• Immersion/Re-Entry Program Program providing welcoming network of support and wrap-around services to returning citizens, their families and loved ones navigating challenges after incarceration. Assists in accessing resources for positive return to communities.
• Getting Ahead Workshop Kitchen table-style learning experience for those experiencing poverty. Investigates four causes of poverty and explores impact on life. Participants discover strengths, share experiences, and create individualized Future Story with help from trained facilitators, mentors, and peers. Duration: 18-20 weeks.
• Bridges out of Poverty Workshop Educational workshop helping participants see poverty through different lens. Covers Mental Models and behavior, Hidden Rules from different environments, and Tyranny of the Moment. Duration: 6 hours. Open to anyone who interacts with people.
• E-commerce Sales (eBay) Online sales of higher-value donated items (collectibles, specialty items) through eBay platform. Profits support St. Vincent de Paul assistance programs.
• Vehicle Donation Program Car donation program through partnership with CARS (Charitable Adult Rides & Services). Donors skip costs/hassles of selling, receive tax deduction, and donation is free. Supports local community assistance.

Quantifiable outcome

• 6,324 people supported in 2025
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Feed and Clothe My People of Door CountycoreStrategic or Co-development PartnerPartnership with Feed and Clothe My People of Sturgeon Bay to receive overflow products like clothes, shoes, linens. These items are given second life in SVdPGB stores, helping the community and keeping goods out of landfills.
• SchneidercoreGTM or Marketing PartnerCorporate partner that donated nearly 275 pairs of work footwear from 15 cities across the country. Boots distributed across East, West, and Howard thrift stores for sale.
• SchneiderminorGTM or Marketing PartnerCorporate volunteer group helped sort donated Halloween costumes at West side store.
• Charitable Adult Rides & Services (CARS)coreChannel Partner/ Reseller/ DistributorCARS is a 501(c)(3) nonprofit social enterprise that handles vehicle donations for nonprofits. Supports SVdPGB by processing car donations, providing free pickup, and tax benefits to donors.
• The Jane Movement & The Barbershop Hair SalonminorGTM or Marketing PartnerThe Jane Movement in partnership with The Barbershop Hair Salon recognizes team members who exemplify kindness and moral character. This quarter, employee Jeanett chose SVdPGB to receive a $1,500 donation.
• Resurrection Catholic ParishminorGTM or Marketing PartnerParish donation supporting the hygiene closet in the Resource Center, helping individuals and families receive necessary personal care items.
• Greater Green Bay Habitat for HumanityminorStrategic or Co-development PartnerCommunity partnership celebrating completion of 14 new homes in the Habitat Homestead Development. SVdPGB participates in community events and celebrations.
• BetterLifeminorGTM or Marketing PartnerCorporate volunteers helped sort Christmas clothing and decor at East side store, bringing excitement to the sales floor.
• Volunteer Center of Brown County (RSVP)coreGTM or Marketing PartnerRetired/Senior Volunteer Program (RSVP) partner providing benefits to volunteers age 55 and older who volunteer at SVdPGB.
• Chicago Mattress CompanyminorChannel Partner/ Reseller/ DistributorMattress supplier for West Side store, offering new mattresses available at the thrift location.
• ConstellationminorGTM or Marketing PartnerCorporate volunteer group that helped stock the Main Street thrift store during relocation period.
• Notre Dame High SchoolminorGTM or Marketing PartnerStudent volunteer groups assisting with stocking the relocated Main Street thrift store.
• St. Agnes ParishminorGTM or Marketing PartnerParish volunteer group contributing to Main Street store stocking efforts.
• WFRV Local 5minorGTM or Marketing PartnerLocal television station featuring SVdPGB Executive Director and Director of Operations on Newsmaker Sunday segment discussing mission and thrift store relocation.
• Scooter's CoffeeminorGTM or Marketing PartnerCommunity partner providing refreshments at the Main Street store grand opening celebration.
• Pick 'n SaveminorGTM or Marketing PartnerGrocery store neighbor that delivered cake, snacks, flowers, and bubbles for the Main Street grand opening celebration.
• Greater Green Bay ChamberminorGTM or Marketing PartnerConducted ribbon cutting ceremony at the Main Street store grand opening.
• De Pere CinemaminorGTM or Marketing PartnerPartner for Believe You Are Loved movie night event providing venue for community gathering.
• Northeast Wisconsin Technical College (NWTC)minorGTM or Marketing PartnerStudent support staff Gema Garcia and Faith Laatsch refer students to SVdPGB scholarship program.
• Syble Hopp SchoolminorGTM or Marketing PartnerSchool volunteer groups that help pull sale items with specific color tags and assist on sales floor.
• Our Lady of Lourdes Catholic SchoolminorGTM or Marketing PartnerStudents in 5th-8th grade learn about SVdPGB history, mission, and volunteer opportunities through Service Service Service class.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Catholic Charities of the Diocese of Green Bay: Diocesan social services agency offering emergency assistance, counseling, and housing support in the same footprint. Overlapping service lines (rent/utility help, family support) and shared faith-based donor base make it a close operational peer.
• Salvation Army of Greater Green Bay: Local Salvation Army chapter operating thrift stores, emergency assistance, and social services in the same Green Bay market. Competes for donated goods, volunteers, and donor dollars while serving similar client populations.
• Goodwill Industries of North Central Wisconsin: Regional Goodwill affiliate operating multiple thrift retail locations and workforce programs across North Central Wisconsin. Directly comparable retail + mission-driven nonprofit model serving overlapping donor and shopper bases.
• St. Vincent de Paul Milwaukee: Larger Wisconsin peer conference of the Society of St. Vincent de Paul, also funding assistance programs through thrift retail and donation pipelines. Provides a scaled benchmark for SVdPGB's potential regional operating scope.
• St. Vincent de Paul Appleton: Another Wisconsin conference of the same Society of St. Vincent de Paul, operating the same thrift-store-funded Vincentian home visit and emergency assistance model. Most directly comparable peer due to identical mission structure and operating playbook.

Broad incumbents

• Goodwill Industries International: National parent network of regional Goodwill affiliates that combine donated-goods retail with workforce development and mission programs. Provides the broader industry benchmark SVdPGB is measured against in thrift-funded social services.
• Society of St. Vincent de Paul (National Council): U.S. national umbrella of the same Vincentian organization SVdPGB belongs to. Comparable as the parent brand, fundraising structure, and operational framework governing all local conferences including SVdPGB.
• United Way of Brown County: Regional United Way affiliate funding and coordinating multiple social service agencies in the same market. Comparable as a community-level resource mobilizer with overlapping donor and partner networks.

Regional players

• St. Joseph's Food Program: Green Bay-area food pantry serving households facing food insecurity. Comparable mission segment (emergency basic-needs assistance) with overlapping client base but different service offering (food vs. housing/clothing).
• Habitat for Humanity of Greater Green Bay: Local housing-focused nonprofit operating in the same Green Bay service area and partnering with SVdPGB at community events. Comparable as a faith-adjacent housing assistance nonprofit but does not run thrift retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/svdpgb
• YouTubeyoutube.com/channel/UCoBxPISFMf1-MidSAdQkeIQ
• Facebookfacebook.com/SVDPGB
• LinkedInlinkedin.com/company/st-vincent-de-paul-green-bay
• Instagraminstagram.com/stvincentdepaul_gb
• TikToktiktok.com/@svdpgb

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Vincent de Paul Green Bay