Svenska Seglarförbundet

What Svenska Seglarförbundet does

Svenska Seglarf\u00f6rbundet (SSF) is Sweden's national sailing federation, founded in 1905 and headquartered in Stockholm with regional offices in G\u00f6teborg and Malm\u00f6. Operating as a non-profit specialidrottsf\u00f6rbund under Riksidrottsf\u00f6rbundet, SSF represents approximately 100,000 individual members organized across roughly 320 affiliated sailing clubs, 15 regional district associations, and approximately 60 class associations nationwide. Its mandate spans the full sailing lifecycle: discovering sailing through certified sailing schools (seglarskolor), developing skills via the Kunskapsarenan education platform and Seglarm\u00e4rken progression system, administering competition through Sailarena (the regatta calendar, registration, and licensing system) and the SRS handicap framework, supporting club operations through dedicated club consultants, and developing elite athletes from junior ranks to the SWE Sailing Team with Olympic preparation support from SOK's Topp och Talang program.

The federation's core technology stack includes Sailarena for competition management, Kunskapsarenan for education, M\u00e4tbrevsportalen for boat measurement certificates, the E-butiken web shop, and a federated website platform launched in December 2022. SSF also operates flagship events (Allsvenskan Segling, Junior SM, Seglingens M\u00e4stare, Women On Water, E-segling via Virtual Regatta), a youth outreach initiative called Blue Generation with Fryshuset and SOK, and the Arena Vattnet concept for municipal waterfront facility development. Strategy is guided by the Segling 2036 long-term roadmap.

SSF's revenue is derived from membership and affiliation fees from clubs, districts, and class associations, corporate partnerships structured across Main, Event, SWE Sailing Team, Sustainability, and Supplier tiers (including Svenska Sj\u00f6, Postkodlotteriet, PelleP, Robline, Ackert, NextLive), competition and education fees (capped at 500 SEK/day/participant under a post-pandemic subsidy), e-commerce sales, and a meaningful share of Postkodlotteriet's annual distribution of approximately 1 billion SEK across 59 beneficiary organizations. With 39 employees, SSF operates a lean central staff supported by a broad volunteer and district network.

Name

Svenska Seglarförbundet

Legal name

Svenska Seglarförbundet

Website

https://svensksegling.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Svenska Seglarf\u00f6rbundet is Sweden's national sailing federation, representing approximately 100,000 members across 320 clubs, 15 districts, and 60 class associations. It delivers certified sailing education, competition management, club support, and elite athlete development from beginner level to the Olympic SWE Sailing Team.

Ownership category

akta.pro rank

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)

akta.pro secondary industries

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Sports federation governance
• Sailing education programs
• Competition management
• Club support services
• Elite athlete development

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medlemsavgifter och föreningsavgifter: The federation generates revenue through membership fees from its ~320 affiliated clubs, which in turn represent approximately 100,000 individual members across Sweden. Affiliation fees from 15 district sailing associations and ~60 class associations also contribute to the revenue base.
2. Sponsorship och partnerskap: Corporate partnerships including Main Partners (Huvudpartner), Event Partners, SWE Sailing Team Partners, Sustainability Partners, and Supplier Partners (Leverantörspartner). Key partners include Postkodlotteriet (major funding), Svenska Sjö (event partner and team sponsor), PelleP, Robline, Ackert, and NextLive (live streaming).
3. Tävlings- och utbildningsavgifter: Revenue from event entry fees (e.g., Seglingens Mästare, Junior SM, Jr Cup, E-segling), training camps, instructor/coach education courses, and competition licenses. Educational courses are subsidized to no more than 500 kr per day/participant to support club recovery post-pandemic.
4. E-butiken (webbshop): E-commerce revenue from the federation's web shop selling sailing books, rule books, handbooks, sailing school materials, and merchandise.
5. Postkodlotteriet bidrag: Postkodlotteriet contributes approximately 1 billion SEK per year to its 59 beneficiary organizations, of which Svenska Seglarförbundet is one, providing substantial non-commercial funding for youth sailing development and sustainability projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Svenska Seglarförbundet is Sweden's national sailing federation, operating as a non-profit umbrella organization for approximately 320 sailing clubs serving around 100,000 individual members. It provides certified sailing education through a national network of sailing schools, manages, and licenses competitions through the Sailarena platform, runs club support services including consultant advice and grants, and develops elite athletes through the SWE Sailing Team. The federation also produces physical products (rule books, study materials) via its E-butiken web shop and operates measurement and handicap systems for the sport.

Product overview

Svenska Seglarförbundet operates as Sweden's national sailing federation offering a comprehensive suite of services including sailing education through Kunskapsarenan and certified sailing schools, competition management via Sailarena and event series (Allsvenskan Segling, Junior SM, Seglingens Mästare), e-sailing championships through Virtual Regatta, boat measurement services via Mätbrevsportalen, and an e-commerce platform for sailing materials. The federation also runs youth development programs (Blue Generation, U25), supports elite sailing through SWE Sailing Team, and maintains sustainability initiatives including Arena Vattnet for facility development and Schysst Segling for fair play. Strategic planning is guided by the Segling 2036 initiative. The organization connects approximately 100,000 members across 320 clubs through its digital platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Sweden is the most decorated summer Olympic sailing nation per capita
• +4 more outcomes

Named customers4 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Svenska SjöcoreGTM or Marketing Partner · 1 January 2023Svenska Sjö (boat people's insurance company, owned by Swedish non-profit boat organizations including Seglarförbundet) deepened its partnership with the federation in January 2023. Became event partner at major regattas (Allsvenskan, Women on Water, Seglingens Mästare) and official supplier to SWE Sailing Team, sponsoring annual boat premiums for two boats per crew. Over 50,000 boat owners insure with Svenska Sjö.
• PellePminorGTM or Marketing PartnerPelleP produces functional clothing designed for active life, including technical sea and ski clothing. Serves as a partner to Seglarförbundet, providing clothing suitable for sailing activities and competitions.
• RoblineminorGTM or Marketing PartnerRobline, a brand within the TEUFELBERGER group, positions itself as the professional rope choice. Success built through direct feedback from top sailors in various classes, providing high-quality rope for both professional and hobby sailors.
• AckertminorGTM or Marketing PartnerAckert Reklam AB produces advertising materials specializing in large format and print since 1982, including roll-ups, banners, boat graphics, and more. Manufactures in-house in Göteborg/Mölndal for highest quality without intermediaries.
• NextLivecoreTechnology or IntegrationNextLive is Seglarförbundet's official partner for live streaming of events and meetings. Produces live broadcasts of Allsvenskan Segling, Seglingens Mästare, and hybrid meetings. Company is based in Västerås but ready to produce events anywhere in Sweden or internationally. Specialized in delivering innovative and seamless live streaming solutions for sports events and professional conferences.
• FryshusetcoreStrategic or Co-development PartnerFryshuset collaborates with Seglarförbundet on the Blue Generation project, which aims to reach new target groups and create more pathways into sailing. Blue Generation operates in Fisksätra and Östersund, engaging over 90 children and youth in activities in 2026.
• Sveriges Olympiska Kommitté (SOK)coreStrategic or Co-development PartnerSOK supports Seglarförbundet's elite sailors through the Topp och Talang program. Four Nacra 17 sailors (Emil Järudd/Hanna Jonsson and Ida Svensson/Marcus Dackhammar) were admitted to the program from January 2023. Total of 9 sailors in the program as of 2022. SOK also provides elite sports support including sports psychology and sports medicine.
• Svenska SkidförbundetminorStrategic or Co-development PartnerCollaborates with Seglarförbundet on the Blue Generation project alongside Fryshuset and SOK, aiming to broaden access to sailing for new demographics.
• SeapaxminorGTM or Marketing PartnerSeapax is a maritime safety company offering a range of products including life jackets, drysuits, waterproof cases, and safety equipment. Member clubs receive 15% discount using code SSF2022. Partnership aims to promote maritime safety awareness among Swedish sailors.
• Stiftelsen Skota HemcoreStrategic or Co-development PartnerStiftelsen Skota Hem collaborates with Seglarförbundet on para sailing development, including hosting the Para Nordic Sailing Championship at KSSS and supporting Swedish para sailors' participation in international competitions. Emma Hallén serves as the foundation's representative on the Para World Sailing Committee.
• Arena Vattnet (collaboration with other water sports)coreStrategic or Co-development PartnerArena Vattnet is a collaborative platform between Seglarförbundet and other water sports to develop the concept of multifunctional waterfront facilities. Working with SKR (Sveriges Kommuner och Regioner) to increase municipal understanding of water sports needs. Includes support materials for clubs and municipalities applying for facility grants.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Riksidrottsförbundet: Swedish Sports Confederation, the parent umbrella of which Svenska Seglarförbundet is a member federation. Provides cross-sport funding, policy framework, and shared services (e.g., previously hosted federation websites).
• World Sailing: International governing body for the sport of sailing. Operates globally as the umbrella organization under which Svenska Seglarförbundet and other national federations sit, setting rules, class standards, and Olympic pathways.

Direct peers

• Deutscher Segler-Verband: Germany's national sailing federation. Directly comparable as a European national federation with similar responsibilities for training, club support, competition licensing, and elite development.
• Fédération Française de Voile: France's national sailing federation. Direct peer in organizing sailing schools (École Française de Voile analog), national regattas, club affiliations, and Olympic team management.
• US Sailing: US national sailing federation. Comparable role in sanctioning competitions, certifying sailing schools, supporting member clubs, and managing national teams across a large member base.
• Australian Sailing: Australia's national sailing federation. Comparable in managing national team programs (Olympic), club affiliations, and certified sailing school frameworks.
• Norges Seilforbund: Norway's national sailing federation. Nordic peer with parallel structure to Svenska Seglarförbundet for club support, training, and elite sailing.
• Royal Yachting Association: The UK's national sailing federation. Most directly comparable to Svenska Seglarförbundet as a non-profit national governing body for sailing with certified training, competition management, club support, and elite team programs.
• Suomen Purjehdus ja Veneily: Finland's national sailing and boating federation. Nordic peer with comparable club-based federation model and certified training infrastructure.
• Dansk Sejlunion: Denmark's national sailing federation. Closest Nordic peer with very similar mandate around club support, certified training, and competition administration, making it the most direct regional comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/swedishesailing
• Facebookfacebook.com/SvenskaSeglarforbundet
• LinkedInlinkedin.com/company/svenska-seglarforbundet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Seglarförbundet