Svizra27

What Svizra27 does

Verein Svizra27 is a Swiss non-profit association (Verein) founded on 6 June 2017 to organize a national exhibition (Landesausstellung) planned for 2027 across Northwestern Switzerland. The project brings together actors from society, economy, culture, and politics around the unifying theme "experiencing the future playfully, shaping the future together" and is intended to function as a national dialogue on Switzerland's future, strengthening cohesion across linguistic and cultural regions. The organization is headquartered in Aarau, Switzerland, operates with five employees, and is led by a co-presidium comprising Kurt Schmid and former Swiss Federal Council member Doris Leuthard.

The exhibition's core product is a decentralized visitor experience spanning ten physical locations and eleven thematic stations across Northwestern Switzerland, connected by rivers and travel routes into a single experiential journey. Core offerings include the "Raumzeitkapseln" (Space-time Capsules) at each location, where visitors encounter possible futures on specific topics such as nutrition, environment, mobility, and social cohesion; a central "Forum Basel" for co-creating and shaping the future; and the "Spiel der Ideen" (Game of Ideas) as an interactive participation format. The artistic concept was developed by competition winners Fabienne Hoelzel and Claudia Meier, selected in November 2021. Content is distributed through a multilingual short film series (German, French, Italian, Romansh, English), the project website, social channels (Facebook, X, LinkedIn, YouTube), newsletters, and earned media.

Revenue is sourced from two principal streams: political and financial support from Swiss cantons, municipalities, and the federal government, and corporate sponsorship from a named cohort of nine "Pioniere" — AMAG, Baloise, Brack, HEBA, Kantonalbanken, Planzer, Primeo Energie, SV Group, and Swisscom. On 2 April 2025 the organization publicly confirmed it had secured financing for the application phase; the feasibility study had been presented in Basel on 18 January 2024. Three principal constituencies are addressed: Swiss cantons and municipalities (hosting venues and providing political support), the general public (visitors and participants), and corporate sponsors (financial and strategic partners). Federal recognition and co-funding remain contested as of December 2025.

Name

Svizra27

Legal name

Verein Svizra27

Website

https://svizra27.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Verein Svizra27 is a Swiss non-profit association founded in 2017 to organize a decentralized national exhibition planned for 2027 across Northwestern Switzerland. It serves cantons, municipalities, the public, and corporate sponsors around themes of national cohesion and future societal challenges.

Ownership category

akta.pro rank

Product category

Cultural Events & Public Exhibitions

NAICS

Convention and Trade Show Organizers (561920), Arts, Entertainment, and Recreation (71), Business Associations (813910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• National exhibition planning
• Swiss cultural events
• Civic engagement programs
• Exhibition concept design
• Public association services

Headquarters

HQ city

Aarau

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government funding and political support: Svizra27 operates as a Verein (association) organizing a Swiss national exhibition. The project relies on political support from cantons and municipalities, as well as federal government engagement. Financial commitments have been secured for the application phase.
2. Corporate sponsorship: Corporate partners (Pioniere) provide financial and in-kind support for the exhibition project. The homepage lists multiple sponsor categories including AMAG, Baloise, Brack, HEBA, Kantonalbanken, Planzer, Primeo Energie, SV Group, and Swisscom.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Svizra27 is a Swiss non-profit association (Verein) organizing a national exhibition (Landesausstellung) planned for 2027 in Northwestern Switzerland. The exhibition is decentralized across ten physical locations presenting eleven thematic experience spaces (Raumzeitkapseln) on topics such as nutrition, environment, mobility, and social cohesion, connected via rivers and travel routes, with a central participatory Forum in Basel and an interactive "Spiel der Ideen" (Game of Ideas) participation format.

Product overview

Svizra27 is a decentralized national exhibition (Landesausstellung) project planned for 2027 in Northwestern Switzerland. Rather than a unified product, it comprises multiple interconnected offerings: thematic 'Raumzeitkapseln' (space-time capsules) distributed across ten locations where visitors experience possible futures on specific topics, a central 'Forum' in Basel for co-creating and shaping the future, and the 'Spiel der Ideen' (Game of Ideas) as an interactive participation format. The eleven thematic stations are connected by rivers, creating an experiential journey across urban and rural spaces. The exhibition concept centers on 'Experiencing the future playfully, shaping the future together' as its unifying theme.

Differentiator

Problem solved

Functional benefit

Products and services

• Landesausstellung (National Exhibition) 2027 A decentralized Swiss national exhibition spanning Northwestern Switzerland, connecting eleven thematic stations via rivers and travel routes to form a cohesive experiential journey across urban and rural spaces. Targeted at the general Swiss public.
• Raumzeitkapseln (Space-time Capsules) Thematic experience spaces distributed across ten locations in Northwestern Switzerland where visitors encounter possible futures on specific topics such as nutrition, environment, mobility, and social cohesion. Targeted at exhibition visitors.
• Forum Basel Central participatory forum hosted in Basel (with two alternative locations prepared) where visitors actively shape and plan the future through dialogue and collaborative formats. Targeted at exhibition visitors.
• Spiel der Ideen (Game of Ideas) An interactive participation format within the national exhibition where visitors engage with the "Game of Ideas" to actively contribute to discussions and shape the exhibition experience. Targeted at exhibition visitors.

Quantifiable outcome

• 11 topics across 10 locations in northwestern Switzerland, connected by rivers into an experiential space

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Fabienne Hoelzel and Claudia Meier (Winning Team)coreStrategic or Co-development Partner · 15 November 2021The winning team of the Svizra27 design competition, selected from 10 project ideas to develop the artistic concept for the national exhibition.
• Expo.01/02minorStrategic or Co-development Partner · 11 June 2019Previous Swiss national exhibition initiative that was considered as a potential collaboration or comparison case for Svizra27.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Expomobilia AG: Swiss market leader in exhibition stand design and build-out, including country pavilions. Directly comparable as a Swiss exhibition-build specialist and likely vendor for Svizra27's 10 decentralized venues, sharing the same exhibition-format vocabulary.
• Expo 64 (Lausanne National Exhibition): 1964 Swiss national exhibition in Lausanne. As a prior Landesausstellung, it is directly comparable to Svizra27 in its one-shot national-event format designed to foster national cohesion, providing historical reference for the current project.
• Fondation Expo.01/02: Foundation that managed the legacy of Expo.02. Svizra27 explicitly published a 'Bericht Expo.01/02' in September 2025 as a strategic reference, making this entity a directly comparable governance and lessons-learned peer.
• Expo.02 (Neuchâtel National Exhibition): Most recent Swiss national exhibition (2002), covering five sites around Lake Neuchâtel. Svizra27 explicitly references Expo.02 in its communications as a comparison case and source of lessons, making it the closest historical peer in scope, format, and national-civic mission.

Others

• Lausanne Olympic Museum / Olympic Capital initiatives: Comparable as a Swiss civic-event flagship drawing visitors and political attention; useful peer for understanding how Switzerland mobilizes national-scale public events, even though the underlying format (sports heritage) differs from Svizra27.

Broad incumbents

• Gottlieb Duttweiler Institute (GDI): Swiss think-tank and event organizer running major public-facing forums and exhibitions on future-of-Switzerland themes. Comparable as a Swiss organizer of civic dialogue and large-scale public events, though narrower in thematic focus than Svizra27's national scope.
• MCH Group / Messe Schweiz: Swiss trade-fair and exhibition organizer (Art Basel, Swissbau, etc.). Comparable in operating exhibitions and venues in Switzerland, but serves commercial trade shows rather than civic/national exhibitions; useful for understanding venue and exhibition operations at Swiss scale.

Emerging players

• Museum für Gestaltung Zürich: Major Swiss design museum producing public exhibitions and participation formats. Comparable in delivering themed, multi-format public exhibitions with strong curatorial identity, similar to Svizra27's Raumzeitkapseln and Forum concepts.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/Svizra27
• YouTubeyoutube.com/channel/UCVl0z1wlpoixuOXcbWxxulw
• Facebookfacebook.com/Svizra27
• LinkedInlinkedin.com/company/svizra27

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svizra27