SVMM

What SVMM does

SVMM (Sport Vereniging Maarn Maarsbergen) is a member-owned amateur football association founded in 1947 and headquartered at Sportpark Buurtsteeg, Buurtsteeg 9, 3951 LL Maarn, Utrecht, Netherlands. It serves the Maarn and Maarsbergen communities by fielding youth, senior men's, senior women's, recreational, and 35+ veteran teams that compete in KNVB (Royal Dutch Football Association) leagues on Saturdays. The club is governed by a volunteer board — chaired by Gerd de Kruif with Nicolien van den Brom as secretary and Julian Feringa as treasurer — and has approximately 14 governance/operational roles supporting teams across age tiers JO7 through JO19 (including girls' teams MO11 and MO15) and senior Heren 1/2/3 plus women's and 35+ squads.

The club's commercial activity is structured around membership subscriptions (€99-€244 per season depending on category for 2024-2025), multi-tier local sponsorships (Westbroek ICT advies as main sponsor; Witsgroep as sub-sponsor; Edin Dental Academy and De Kleurenwaaier as three-year clothing sponsors from season 2023-2024; Club van 100 group; Rabobank; BOSA government subsidy), Hummel-branded merchandise sold through the member webshop (Van den Berg Sport / Sport 2000), canteen sales during matchdays, and event/tournament fees (including the annual BGT dart tournament and youth tournaments). Pricing is subscription-recurring for dues and sponsorship, and transaction-fee based for merchandise, canteen, and events. Season runs July 1 to May 31, with payment options for single or monthly installments and scholarships available for members with financial difficulties.

SVMM's technology footprint is limited to operational SaaS: Sportlink Services for member and team administration and NIKKI for fee collection (replacing ClubCollect for cost efficiency). Marketing is community-led via the svmm.nl website, Facebook (@svmm1947), Instagram (@svmm1947), and an emailed newsletter, supplemented by word-of-mouth, trial-training opportunities, and joint events with peer local clubs (LTV Maarn, MHC Maarn). The organization has invested in facility improvements including a new artificial turf field (operational ~September 20) and a full canteen renovation supported by the BOSA subsidy.

Name

SVMM

Legal name

Sport Vereniging Maarn Maarsbergen

Website

https://svmm.nl

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

SVMM (Sport Vereniging Maarn Maarsbergen) is a member-owned amateur football club founded in 1947 in Maarn, Netherlands, operating youth, senior, women's, and 35+ teams in KNVB leagues and serving the Maarn and Maarsbergen local community through structured training, match play, and club events.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Amateur football club
• Youth football programs
• Club membership services
• Recreational sports league
• Community sports association

Headquarters

HQ city

Maarn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees collected from players across all age categories. Fees are collected via NIKKI payment system. Season runs July 1 to May 31.
2. Sponsoring: Revenue from main sponsor (Westbroek ICT advies), sub-sponsors (Witsgroep), and clothing sponsors (Edin Dental Academy, De Kleurenwaaier). Also includes advertising opportunities such as narrowcasting, scoreboard, and field signage.
3. Merchandise Sales: Sales of Hummel-branded club clothing through the member webshop (Van den Berg Sport / Sport 2000). Additional accessories and clothing available for purchase.
4. Canteen/Kantine Operations: The club operates a canteen that generates revenue through sales of food and beverages during matches and events.
5. Events and Tournaments: Revenue from organizing youth tournaments, the annual BGT dart tournament, and other club events. JO16/JO17 participated in international Oostende Open tournament.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SVMM is a member-owned amateur football club that organizes football teams and training across all age groups from mini-pupils (JO7) through juniors (JO19), senior men's and women's teams, recreational players, and 35+ veterans. Members receive access to structured training sessions, weekly matches in KNVB-affiliated Saturday leagues, clubhouse facilities, and a member-only Hummel merchandise webshop. Revenue is generated through tiered annual membership dues, sponsorships, canteen operations, and tournament participation.

Product overview

SVMM (Sport Vereniging Maarn Maarsbergen) is an amateur football club offering organized sports participation rather than a technology product. The club operates multiple senior and youth football teams participating in KNVB competitions. Membership provides access to training programs, match facilities, and club activities. The organization also offers sponsorship packages as a revenue-generating service for local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership (Lidmaatschap)
• Senior Football Teams (Senioren)
• Youth Football Teams (Jeugd)
• Training Program
• Hummel Club Merchandise (Clubkleding en Merchandise)
• Sponsorship Packages (Sponsoring)
• Canteen Services (Kantine)
• Events and Tournaments

Quantifiable outcome

• JO15-1 and 35+1 became winter champions
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered primary, secondary and core.

• Edin Dental AcademyprimaryGTM or Marketing Partner · 1 January 2023Clothing sponsor for youth underclass (JO7-JO12) for 3 years starting from season 2023-2024. Logo on chest and back of team shirts.
• De KleurenwaaierprimaryGTM or Marketing Partner · 1 January 2023Clothing sponsor for youth underclass (JO7-JO12) for 3 years starting from season 2023-2024. Logo on chest and back of team shirts.
• Westbroek ICT adviesprimaryGTM or Marketing PartnerMain/head sponsor of SVMM. Logo displayed prominently on club materials and website.
• WitsgroepsecondaryGTM or Marketing PartnerSub-sponsor of SVMM.
• Sportlink ServicescoreTechnology or IntegrationProvides member management, team administration, and match scheduling software used by SVMM.
• NIKKIcoreTechnology or IntegrationPayment service provider for membership fee collection, replacing ClubCollect for cost efficiency.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• KNVB (Royal Dutch Football Association): Governing body that SVMM is affiliated with. Provides league structure, referee certification, and coaching courses (e.g., KNVB examiner certification of 9 SVMM referees) — the macro context within which SVMM operates.

Direct peers

• SV Spakenburg: Large amateur Dutch football club also competing in KNVB amateur leagues. Directly comparable as a community-based amateur football association with similar membership, sponsorship, and volunteer-driven revenue model.
• ASWH: Amateur football club based in Hendrik-Ido-Ambacht. Comparable community-based club with KNVB league participation, sponsorship revenue, and youth-to-senior pathway.
• IJsselmeervogels: Amateur football club from Spakenburg area in KNVB Topklasse/Tweede Divisie. Similar community-based governance, sponsorship-driven revenue, and youth development pipeline.
• Quick Boys: Amateur football club from Katwijk competing in KNVB Saturday leagues. Comparable structure of multi-age youth teams, senior squads, and member dues funding.
• BVV Barendrecht: Amateur club competing in KNVB lower divisions. Analogous small-community football association with sponsorship, canteen, and membership revenue.
• FC Lisse: Amateur Dutch football club competing in KNVB leagues. Operates the same volunteer-governed, membership-funded model with youth and senior teams.
• HBS Craeyenhout: Historic amateur football club in The Hague. Similar member-owned association structure with KNVB participation and local community sponsorship base.
• Jodan Boys: Amateur football club in Gouda competing in KNVB leagues. Same member-funded, community-rooted amateur football model with youth development focus.

Others

• Sportlink: Dutch sports administration software provider used by SVMM for member management, team scheduling, and match administration. Adjacent enabling technology rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=3HmNDdYwXog
• Facebookfacebook.com/svmm1947
• Instagraminstagram.com/svmm1947
• LinkedInlinkedin.com/company/svmm

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SVMM