Swasthya Plus Network
Swasthya Plus Network is a Bhubaneswar-based for-profit social enterprise operating 16 language YouTube channels that deliver free, expert-led health explainer videos to South Asian audiences, monetized through digital advertising and SBCC consulting services for global health institutions.
- Company typePrivate
- Founded2019
- HeadquartersBhubaneswar, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Swasthya Plus Network does
Swasthya Plus Network is a Bhubaneswar-headquartered, for-profit social enterprise founded in June 2019 that operates a multi-lingual health media platform serving South Asian audiences. Its core product is a Health Literacy Content Platform that produces and distributes expert-led health explainer videos across 16 YouTube language channels (Odia, Hindi, Bangla, Telugu, Marathi, Tamil, Punjabi, Urdu, Gujarati, Kannada, Assamese, Hinglish, Malayalam, Maithili, Nepali, and English), supplemented by Facebook, X, and Instagram distribution and vernacular-language newsletters. Content is contributed by a network of 2,000+ vetted health professionals and is free to end consumers, with the platform reaching 1,353,248+ subscribers and 226,192,096+ lifetime video views. The underlying technology is a multi-lingual video content production workflow, operated virtually from Bhubaneswar since March 2021 with a 14-person team.
The company operates a dual revenue model. On the consumer side, it monetizes free, open-access content through digital advertising on YouTube and social media, plus host-advertising campaigns for brand partners. On the institutional side, it sells Social and Behaviour Change Communication (SBCC) consulting services and runs multi-stakeholder public health campaigns (e.g., stroke awareness tied to World Stroke Day 2023, menstrual hygiene youth programs in 2024–2025) with named partners including IFI Foundation, OdishaLIVE, ICMR Regional Medical Research Centre, Indian Public Health Association, Public Health Foundation of India, Apollo Hospitals, CARE Hospitals, and Kalinga Hospital. Customers include Rama Devi Women's University and Berhampur University for youth engagement programs, and Apollo Hospitals as an associate campaign partner.
The company is bootstrapped — explicitly self-described as "Bootstrapped & Relentless" with no disclosed external equity funding, no parent company, and no subsidiaries. Its ownership is founder-led, with Sidharth Rath serving as Founder & CEO and concurrently as Executive Director of IFI Foundation, a related non-profit. The team of approximately 14 includes co-founder Sitansu Sekhar Sutar (Strategy & New Initiatives), a Director of Content, content associates, and video editors, supporting a content-led go-to-market that relies on free distribution through owned YouTube channels and event-driven public health awareness campaigns.
Swasthya Plus Network firmographics
Firmographics- Name
- Swasthya Plus Network
- Legal name
- Swasthya Plus Network
- Website
- https://swasthyaplus.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swasthya Plus Network is a Bhubaneswar-based for-profit social enterprise operating 16 language YouTube channels that deliver free, expert-led health explainer videos to South Asian audiences, monetized through digital advertising and SBCC consulting services for global health institutions.
- Ownership category
- akta.pro rank
Swasthya Plus Network industry classification
Industry- Product category
- Digital Health Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Health Services (8000), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)
- akta.pro secondary industries
- Social & Behavior Change Communication (SBCC) for Nutrition (BPADAJAK), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
Keywords
Where Swasthya Plus Network is headquartered
LocationHeadquarters
- HQ city
- Bhubaneswar
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Swasthya Plus Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Advertising: Content integrated with digital advertising on YouTube and other social platforms, plus host advertising campaigns for brand partners
- SBCC Consulting & Services: Social and Behaviour Change Communication interventions and campaigns for world-leading institutions, supporting global community with multi-lingual health messaging platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free content for all users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Swasthya Plus Network product offering
Product offeringCore offering
Swasthya Plus Network is a health media company that produces and distributes expert-verified health explainer videos across 16 Indian languages through 16 dedicated YouTube channels and additional social media platforms (Facebook, X, Instagram), reaching 1,353,248+ subscribers and 226,192,096+ lifetime views. Content is created with 2,000+ vetted health experts and made freely available to general audiences in South Asia. The company also offers Social and Behaviour Change Communication (SBCC) consulting and campaign services to global institutions and NGOs.
Product overview
Swasthya Plus Network is a for-profit social enterprise operating a multi-language health media platform with 16 YouTube channels (Odia, Hindi, Bangla, Telugu, Marathi, Tamil, Punjabi, Urdu, Gujarati, Kannada, Assamese, Hinglish, Malayalam, Maithili, Nepali, and English). The core product is the Health Literacy Content Platform that creates and distributes expert-led health explainer videos free of charge across YouTube and social media platforms. Additional revenue-generating services include SBCC (Social and Behaviour Change Communication) consulting for global institutions. The company operates on a bootstrapped model, funding content operations through digital advertising and SBCC consulting services.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Literacy Content Platform (Swasthya Plus multi-language YouTube network) Multi-language health information platform providing free, reliable, and engaging health explainer videos featuring vetted doctors and health experts. Delivered through 16 language-specific YouTube channels and companion social media accounts (Facebook, X, Instagram), targeting general audiences across South Asia with health literacy content on common ailments, preventive health, and behavior change.
- SBCC Consulting Services Social and Behaviour Change Communication (SBCC) consulting and campaign services delivered to world-leading institutions, NGOs, hospitals, and universities. Engagements include co-developed multi-lingual public health campaigns (stroke awareness, menstrual hygiene, adolescent health) using Swasthya Plus's vernacular distribution platform across 16 languages.
Quantifiable outcome
- 1,353,248+ subscribers and 226,192,096+ lifetime views
- +1 more outcomes
Companies that use Swasthya Plus Network
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Swasthya Plus Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Swasthya Plus Network partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- IFI FoundationcoreIFI Foundation, a non-profit launched in India in 2023 and member of World Stroke Organization, partners with Swasthya Plus Network for public health awareness campaigns. Swasthya Plus serves as the digital media platform for campaign content dissemination across 10+ social platforms. Sidharth Rath serves as Campaign Director.
- OdishaLIVEcoreOdishaLIVE, led by veteran mediaperson Nilambar Rath, collaborates with Swasthya Plus Network as co-host for public health campaigns including stroke awareness and menstrual hygiene initiatives. Nilambar Rath serves as Campaign Chair for stroke awareness.
- Kalinga Hospital BhubaneswarminorKalinga Hospital Bhubaneswar joined as Associate Partner for menstrual hygiene campaign, providing medical expertise with Dr. Kusum Dash speaking on menstrual health and hygiene.
- Paradeep Phosphates LimitedminorParadeep Phosphates Limited supported the 'Let's Talk Periods' campaign as Associate Partner for youth engagement at Berhampur University.
- Apollo Hospitals BhubaneswarminorApollo Hospitals Bhubaneswar joined as Associate Partner for stroke awareness public health initiative, supporting youth awareness program at Rama Devi Women's University.
- ICMR Regional Medical Research Centre, BhubaneswarcoreIndian Council of Medical Research Regional Medical Research Centre serves as knowledge partner for stroke awareness campaign, enriching programs with research backing.
- Indian Public Health Association (IPHA)coreIPHA serves as knowledge partner for stroke awareness initiatives, contributing public health expertise.
- Public Health Foundation of India (PHFI)corePHFI contributes as knowledge partner for stroke awareness campaign, supporting technical depth of public health programs.
- CARE HospitalsminorNational level super-specialty healthcare chain joined as partner for stroke awareness initiative.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Swasthya Plus Network competitors and assessment
Company assessmentDirect peers
- Boldsky: India-based health and lifestyle digital publisher with video content on YouTube and social. Overlaps with Swasthya Plus in producing health explainer video for Indian audiences.
- Healthshots: India-focused women's health and wellness content platform producing articles and video across social platforms. Comparable in language and audience overlap with Swasthya Plus's regional health video strategy.
- TheHealthSite: Indian consumer health content site owned by ZMCL, producing health articles, video, and explainers. Directly comparable as an India-focused digital health media brand targeting mass-market consumers.
- OnlyMyHealth: India-based digital health information platform producing multi-format health content (articles, video) for Indian consumers. Closely comparable in product (consumer health media) and market (India), though less focused on regional-language video distribution.
Emerging players
- Josh Talks: India-based regional-language content and live-events platform producing short-form video across Hindi and other Indic languages. Comparable distribution model (regional-language YouTube-first) but focused on motivation/lifestyle rather than health.
- The Better India: India-based multi-lingual impact media platform producing positive stories, explainers, and awareness content in English and regional languages. Comparable in mission-driven, multi-lingual digital content distribution philosophy, though not health-specialized.
Broad incumbents
- Medscape: Global medical news, clinical information, and education platform for healthcare professionals. Comparable as a health-focused media brand with strong expert content ties, though oriented to clinicians rather than mass-market consumers.
- NDTV Doctor: Health vertical of India's NDTV news network, producing health articles, expert videos, and awareness campaigns. Overlaps with Swasthya Plus on India-focused expert-led health video and behavior-change content.
- Healthline: Major US-based consumer health content publisher producing evidence-based health articles, video, and newsletters. Comparable core offering (trusted health media for consumers) at significantly greater scale and English-language focus.
- WebMD: One of the largest global consumer health information platforms, operating a broad portfolio of health content, tools, and advertising. Comparable as a health information publisher; significantly larger and English-first, but beginning to invest in localization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Swasthya Plus Network social profiles
Digital presenceSwasthya Plus Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swasthya Plus Network leadership team
Management profileNumber of profiles
Profiles10 records
Swasthya Plus Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swasthya Plus Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swasthya Plus Network
What does Swasthya Plus Network do?
Swasthya Plus Network is a health media company that produces and distributes expert-verified health explainer videos across 16 Indian languages through 16 dedicated YouTube channels and additional social media platforms (Facebook, X, Instagram), reaching 1,353,248+ subscribers and 226,192,096+ lifetime views. Content is created with 2,000+ vetted health experts and made freely available to general audiences in South Asia. The company also offers Social and Behaviour Change Communication (SBCC) consulting and campaign services to global institutions and NGOs.
Is Swasthya Plus Network a public or private company?
Swasthya Plus Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swasthya Plus Network founded?
Swasthya Plus Network was founded in 2019. It employs 11 to 50 people.
Where is Swasthya Plus Network based?
Swasthya Plus Network is headquartered in Bhubaneswar, India, in the Asia region.
How does Swasthya Plus Network make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are SBCC Consulting & Services.
Who are Swasthya Plus Network's main competitors?
Direct peers on record are Boldsky, Healthshots, TheHealthSite and OnlyMyHealth. Emerging players are Josh Talks and The Better India. Broad incumbents are Medscape, NDTV Doctor, Healthline and WebMD.
Does Swasthya Plus Network have an API?
No public API is recorded for Swasthya Plus Network.
What industry is Swasthya Plus Network in?
Swasthya Plus Network's product category is Digital Health Media. Its primary akta.pro industry code is BPADAIAL, Community Health, Health Promotion & Behavior Change (SBCC), with a secondary code of BPADAJAK, Social & Behavior Change Communication (SBCC) for Nutrition. Its NAICS code is 51621 and its SIC code is 8000.