What SOUTHWEST DIAGNOSTIC IMAGING CENTER does

Southwest Diagnostic Imaging Center (SWDIC) is a privately held, freestanding outpatient diagnostic imaging center founded in 1985 and located on the Texas Health Dallas Hospital campus in Dallas, Texas. The 25,000 square foot facility operates as a single-location provider serving patients across the Dallas-Fort Worth metroplex, including Flower Mound, and is ACR-accredited as an Imaging Center of Excellence across all six modalities (MRI, Mammography, CT, Ultrasound, Breast Ultrasound, and PET-CT). The center's leadership team is led by CEO Danny de la Torre, supported by directors of Marketing & Sales, Revenue Cycle, Imaging Services, Business Services, Human Resources, and Information Technologies.

SWDIC's service portfolio spans MRI (four scanners including two 3 Tesla Skyra and Vida systems and large-bore machines accommodating patients up to 550 lbs), CT (three machines including 64-slice GE scanners), 3D and digital mammography with FDA-approved Invenia ABUS for dense breast tissue, DEXA bone density, ultrasound with ultrasound-guided biopsy and thyroid FNA, digital X-ray, fluoroscopy, and PET/CT (including a Siemens Biograph mCT40 Flow). Technology partnerships include Royal Solutions Group for the patient portal and physician MD Referral Portal and RoyalPay for online bill pay, with PACS for image archival and interpretation.

The business model is fee-for-service diagnostic imaging billed to insurers and patients, supplemented by self-pay rates and CareCredit financing. Go-to-market combines physician referrals (primary GTM, via the MD Referral Portal) with direct-to-consumer self-serve scheduling for screening mammograms and DEXA. A related entity, Southwest Diagnostic Center for Molecular Imaging (SWDCMI), was opened in 2015 as the outpatient imaging arm of the Texas Health Presbyterian Hospital Dallas Cancer Center, extending the franchise into oncology imaging.

Name

SOUTHWEST DIAGNOSTIC IMAGING CENTER

Legal name

Southwest Diagnostic Imaging Center

Website

https://swdic.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Southwest Diagnostic Imaging Center is a privately held, ACR-accredited freestanding outpatient diagnostic imaging center in Dallas, TX, serving patients and referring physicians with MRI, CT, PET/CT, mammography, ultrasound, and X-ray services from its Texas Health Dallas campus location.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD)

Keywords

• Diagnostic imaging services
• Outpatient radiology center
• Mri ct scanning
• Mammography imaging services
• Medical imaging diagnostics

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Diagnostic Imaging Services: Fee-for-service diagnostic imaging procedures billed to patients and/or their insurance providers. Services include MRI, CT scans, mammography, ultrasound, X-ray, PET/CT, DEXA, and fluoroscopy. Accepts various insurance plans and offers self-pay rates for uninsured patients.
2. Professional Services: Radiologist interpretation services for imaging exams. Reports sent to referring physicians typically within 48 hours. STAT calls directly to physicians for urgent cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Southwest Diagnostic Imaging Center (SWDIC) is a freestanding outpatient diagnostic imaging center providing MRI, CT, mammography, ultrasound, X-ray, PET/CT, DEXA bone density, fluoroscopy, and related radiology services. Located on the Texas Health Dallas Hospital campus in a 25,000 square foot ACR-accredited facility, the center has been serving North Texas since 1985 with advanced imaging technology and same-day appointment availability.

Product overview

Southwest Diagnostic Imaging Center (SWDIC) is a freestanding outpatient imaging center offering a comprehensive portfolio of diagnostic imaging services. The center provides MRI (including 3T), CT, 3D mammography, automated breast ultrasound (ABUS), DEXA bone density, ultrasound, X-ray, fluoroscopy, PET/CT, and specialized breast imaging. The facility features 4 MRI scanners (including 3 Tesla Skyra and Vida), 3 CT machines, 1 PET/CT scanner, 5 digital X-ray rooms, 5 ultrasound machines, 2 digital mammography rooms, and 1 DEXA table. Services also include thyroid FNA analysis, cardiac CT scans, and breast MRI with MRI-guided biopsies. The center operates as part of the Texas Health Dallas Hospital campus and is ACR-accredited as an Imaging Center of Excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI (Magnetic Resonance Imaging) Advanced MRI imaging services using 3 Tesla (Skyra and Vida) and large bore MRI machines accommodating patients up to 550 lbs. Used for neurology, orthopedic, cardiology, breast, and prostate imaging applications, with mild sedation available for claustrophobic patients.
• CT Scan (Computed Tomography) Diagnostic CT imaging using two 64-slice GE CT scanners offering less scan time and reduced radiation exposure. Most CT scans take approximately 5-10 minutes once the patient is on the table.
• 3D Mammography / Digital Mammography Digital mammography services for breast cancer screening and diagnosis using state-of-the-art 3D technology in two dedicated digital mammography rooms.
• Automated Breast Ultrasound (ABUS) FDA-approved Invenia ABUS screening system for women with dense breast tissue, used in conjunction with mammography to increase breast cancer detection by 35%.
• DEXA Bone Density Scan Bone density testing using DEXA technology to measure Bone Mineral Density (BMD) for osteoporosis detection and bone health assessment. Available for self-scheduling via patient portal without a doctor's order.
• Ultrasound Imaging Comprehensive ultrasound services using advanced sono machines with real-time imaging capabilities across five machines, serving a wide variety of diagnostic applications from prenatal to geriatric care.
• Thyroid FNA (Fine Needle Aspiration) Thyroid fine needle aspiration analysis performed under ultrasound guidance to collect tissue samples for biopsy and cancer diagnosis.
• X-ray Imaging Digital X-ray services for diagnosing fractures, infections, and various medical conditions. Five digital X-ray rooms available with walk-in access Monday-Friday from 7:00 a.m. to 4:30 p.m.
• Fluoroscopy Real-time imaging technology that shows body organs in motion on a computer screen, used for various diagnostic and interventional procedures.
• PET/CT (Positron Emission Tomography) PET/CT molecular imaging for cancer detection, heart conditions, and neurological disorder diagnosis. Includes Siemens Biograph mCT40 Flow continuous motion system, with one PET/CT scanner at SWDIC and additional capacity through SWDCMI.
• Heart Scan / Cardiac CT Cardiac CT scan evaluating coronary artery health by measuring calcified plaque buildup. Takes 10 minutes and provides a coronary calcium score (0-400) to assess heart attack risk.
• Breast MRI Dedicated breast MRI for patients with breast cancer diagnosis, high-risk individuals, or those with suspected breast cancer. Also offers MRI-guided breast biopsies.
• Ultrasound-Guided Breast Biopsy Minimally invasive biopsy procedure using ultrasound imaging to guide needle placement for accurate diagnosis of breast tissue abnormalities.

Quantifiable outcome

• 35% increase in breast cancer detection when ABUS is used in conjunction with mammography for women with dense breasts
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Texas Health Presbyterian Hospital Dallas Cancer CentercoreStrategic or Co-development Partner · 29 January 2015SWDCMI (Southwest Diagnostic Center for Molecular Imaging) is the outpatient imaging arm for the new Texas Health Presbyterian Hospital Dallas Cancer Center. Includes state-of-the-art imaging technology for oncology patients with radiologist interpreting area and oncologist consultation access. Located in close proximity on the cancer center campus.
• Royal Solutions GroupcoreTechnology or IntegrationProvides patient portal and physician referral portal platforms for SWDIC. Patient portal enables online scheduling for screening mammograms and DEXA, access to imaging results, and online bill pay. MD referral portal for physician scheduling and exam forms.
• American College of Radiology (ACR)coreStrategic or Co-development PartnerACR awards accreditations through peer-reviewed evaluation for high practice standards. SWDIC is designated as an Imaging Center of Excellence in all 6 modalities. ACR gold seal indicates commitment to safest and best quality care.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RadNet: Largest US outpatient imaging operator with hundreds of centers across multiple states. Comparable to SWDIC in core modality offering and freestanding outpatient model, but operates at broader scale with technology/AI investments unavailable to a single-site center.
• Texas Health Resources: Regional hospital system that hosts SWDIC on its Dallas campus and partners with SWDCMI for oncology imaging. While not a direct competitor of SWDIC's freestanding center, its broader outpatient imaging strategy and employed-physician network shapes referral flow and competitive dynamics in DFW.

Direct peers

• RAYUS Radiology (formerly Center for Diagnostic Imaging): National freestanding outpatient imaging network offering MRI, CT, PET/CT, mammography, and other modalities. Directly comparable to SWDIC's full-modality outpatient model, including specialty imaging partnerships with hospital systems.
• SimonMed Imaging: Large outpatient imaging operator with a national footprint of freestanding centers offering MRI, CT, mammography, ultrasound, and X-ray. Comparable to SWDIC in physician-referral-driven model, advanced technology stack, and ACR-accredited quality mark.
• Envision Radiology: Freestanding outpatient imaging provider offering MRI, CT, X-ray, ultrasound, and mammography in a multi-state footprint. Comparable to SWDIC in modality breadth, physician referral-driven model, and outpatient imaging accreditation posture.
• American Health Imaging: Multi-state operator of freestanding outpatient imaging centers with MRI, CT, ultrasound, X-ray, and mammography. Competes with SWDIC on outpatient service mix, payor contracting, and ACR-accredited quality positioning.
• Outpatient Imaging Affiliates: Operates and partners with hospital-based outpatient imaging centers, including freestanding modalities, with a focus on joint-venture imaging partnerships. Comparable to SWDIC's hospital co-location partnership model and outpatient service stack.
• Solis Mammography: Specialty outpatient breast imaging provider with dedicated mammography, ABUS, and breast diagnostics across Texas and other states. Directly comparable to SWDIC's women's health and breast imaging franchise, including competitive overlap in the Dallas market.
• Akumin: National outpatient imaging and radiation oncology provider operating fixed-site centers offering MRI, CT, PET/CT, ultrasound, X-ray, and mammography. Comparable to SWDIC in outpatient modality breadth and accreditation-driven referral model.
• Touchstone Medical Imaging (US Radiology Specialists): Operates a network of freestanding outpatient imaging centers across multiple states including Texas, offering MRI, CT, mammography, ultrasound, and X-ray on a physician-referral and self-serve model directly comparable to SWDIC's service mix and GTM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/124659230926247
• LinkedInlinkedin.com/company/southwest-diagnostic-imaging-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTHWEST DIAGNOSTIC IMAGING CENTER