SweetWater 420 Fest
SweetWater 420 Fest is an annual multi-day outdoor music festival in Atlanta, Georgia, produced by SweetWater Brewing Company (a Tilray Brands subsidiary), serving craft beer enthusiasts and cannabis-culture consumers through live music, craft beer, and waterway-protection cause programming.
- Company typePrivate
- Founded2003
- HeadquartersAtlanta, Georgia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SweetWater 420 Fest does
SweetWater 420 Fest is an annual multi-day outdoor music festival produced by SweetWater Brewing Company and held in Atlanta, Georgia. The event features live performances across multiple stages, craft beer from the parent brewery, and a distinct environmental activism thread built around waterway protection. Operationally, the festival runs on a lean core team of five employees and relies on event production partner Rival Entertainment for execution; ticket distribution is conducted directly through the festival's website.
The festival's positioning blends craft beer heritage with cannabis-culture branding (the "420" name) and an environmental mission executed through long-standing partnerships with Waterkeeper Alliance (a global waterway protection network operating in 46 countries) and Chattahoochee Riverkeeper (a local Atlanta-area water protection organization). SweetWater Brewing Company, the producing entity, is a subsidiary of Tilray Brands, Inc., a publicly traded Toronto-headquartered cannabis and consumer packaged goods conglomerate, which situates the festival within a diversified parent portfolio with cross-portfolio distribution and marketing leverage. Marketing is conducted primarily through organic social channels — Facebook, Instagram, X, TikTok, YouTube — and email, targeting consumers in the Southeast US.
The business has no software products, API offerings, AI/ML capabilities, app, or recurring technology platform; all operations are event-based and seasonal. Revenue mechanics derive from ticket sales, on-site beverage sales, and implicit sponsorship activity, but no pricing, attendance, or revenue figures are publicly disclosed. The festival is confirmed operating with a scheduled 2027 edition at a new venue (Shirley Clark Franklin Park), following a 2025 edition at Pullman Yards.
SweetWater 420 Fest firmographics
Firmographics- Name
- SweetWater 420 Fest
- Legal name
- SweetWater Brewing Company
- Website
- https://sweetwater420fest.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SweetWater 420 Fest is an annual multi-day outdoor music festival in Atlanta, Georgia, produced by SweetWater Brewing Company (a Tilray Brands subsidiary), serving craft beer enthusiasts and cannabis-culture consumers through live music, craft beer, and waterway-protection cause programming.
- Ownership category
- akta.pro rank
SweetWater 420 Fest industry classification
Industry- Product category
- Music Festivals and Live Entertainment
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)
- akta.pro secondary industry
- Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where SweetWater 420 Fest is headquartered
LocationHeadquarters
- HQ city
- Atlanta, Georgia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SweetWater 420 Fest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Distribution channels1 record
Marketing channels7 records
SweetWater 420 Fest product offering
Product offeringCore offering
SweetWater 420 Fest produces and operates a two-day annual outdoor music festival in Atlanta, Georgia, featuring live performances by multiple bands across multiple stages. The event is paired with craft beer offerings tied to SweetWater Brewing Company and an environmental activism program raising funds and awareness for waterway protection through partnerships with Waterkeeper Alliance and Chattahoochee Riverkeeper.
Product overview
SweetWater 420 Fest is a single annual music festival event (not a software product or platform). The festival operates as a two-day event featuring live music performances across multiple stages. The company also maintains an environmental partnership program with Waterkeeper Alliance for cause-related marketing initiatives. There are no software products, modules, or technology platform offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- SweetWater 420 Fest An annual two-day outdoor music festival held in Atlanta, Georgia, featuring live performances across multiple stages. Produced by SweetWater Brewing Company (a subsidiary of Tilray Brands, Inc.) and supported through partnerships with Waterkeeper Alliance and Chattahoochee Riverkeeper. Targeted at individual attendees seeking live music, craft beer, and environmental cause engagement.
Companies that use SweetWater 420 Fest
Customer profileSegments1 record
Ideal customer profiles1 record
SweetWater 420 Fest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SweetWater 420 Fest partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Waterkeeper AlliancecoreWaterkeeper Alliance is a worldwide network of environmental organizations founded in 1999 that works to protect bodies of water around the United States and the world. By December 2019, the group had grown to 350 members in 46 countries. SweetWater has been partnering with Waterkeeper Alliance for over a decade to raise funds and awareness for water protection causes.
- Chattahoochee RiverkeepercoreLocal environmental partner working to protect the Chattahoochee River. SweetWater has been partnering with Chattahoochee Riverkeeper for more than a decade as part of their commitment to water conservation, since good water is essential to making good beer.
- Rival EntertainmentminorEvent production company that handles production for SweetWater 420 Fest.
- Tilray Brands, Inc.coreGlobal cannabis and consumer packaged goods company that owns SweetWater Brewing Company and produces the SweetWater 420 Fest. Headquartered in Toronto, Ontario.
Recent moves6 records
Expansion highlights2 records
SweetWater 420 Fest competitors and assessment
Company assessmentBroad incumbents
- Coachella Valley Music and Arts Festival: The largest and most influential US music festival; comparable in core business model (annual ticketed music event) but operating at a national/international scale that dwarfs regional festivals like SweetWater 420 Fest and sets the competitive ceiling on attendee expectations.
- Live Nation Entertainment: The world's largest live entertainment company and operator/promoter of dozens of US festivals; comparable as the dominant incumbent in the same industry, controlling artist access, venue relationships, and sponsor pipelines that directly shape SweetWater 420 Fest's operating environment.
- Lollapalooza: Iconic US multi-day music festival serving a comparable young-adult audience with a similar broad-genre lineup and ticketed format, but operating at vastly larger scale and brand recognition that defines the category SweetWater 420 Fest competes within.
Direct peers
- Firefly Music Festival: Multi-day US music festival with a similar community-oriented, mid-size format and broad-genre programming targeting adult festival-goers — directly comparable in business model and attendee profile.
- Bonnaroo Music Festival: Long-running multi-day US music festival with a similarly broad-genre, adult-leaning audience and on-site camping/community format; comparable in business model (annual ticketed event) though larger in scale.
- Outside Lands Music Festival: San Francisco-based music festival notable for its integrated food, wine, and craft beverage programming — a directly comparable model to SweetWater 420 Fest's beer-and-music positioning, both leveraging local beverage culture as a core differentiator.
- Austin City Limits Music Festival: Major multi-weekend US music festival with a similar broad-genre, adult audience and ticketed-event format, operating at a meaningfully larger scale but the same core business.
- Hangout Music Festival: Beachfront multi-stage music festival in Gulf Shores, Alabama with a comparable regional Southeast draw, mid-size capacity, and adult music-and-lifestyle audience overlapping with SweetWater 420 Fest's attendees.
- Governors Ball Music Festival: Annual multi-day music festival serving a major US metro (New York) with a comparable broad-genre, young-adult attendee profile and single-weekend ticketed event business model.
- Shaky Knees Music Festival: Atlanta-based indie/alternative rock music festival operating in the same city and serving a comparable mid-size, adult music-enthusiast audience — the most direct geographic and format competitor to SweetWater 420 Fest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SweetWater 420 Fest social profiles
Digital presenceSweetWater 420 Fest financial estimates
Financial estimateRevenue estimate
Valuation estimate
SweetWater 420 Fest leadership team
Management profileNumber of profiles
SweetWater 420 Fest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SweetWater 420 Fest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SweetWater 420 Fest
What does SweetWater 420 Fest do?
SweetWater 420 Fest produces and operates a two-day annual outdoor music festival in Atlanta, Georgia, featuring live performances by multiple bands across multiple stages. The event is paired with craft beer offerings tied to SweetWater Brewing Company and an environmental activism program raising funds and awareness for waterway protection through partnerships with Waterkeeper Alliance and Chattahoochee Riverkeeper.
Is SweetWater 420 Fest a public or private company?
SweetWater 420 Fest is a private company. It is classified as corporate owned and is currently operating.
When was SweetWater 420 Fest founded?
SweetWater 420 Fest was founded in 2003. It employs 1 to 10 people.
Where is SweetWater 420 Fest based?
SweetWater 420 Fest is headquartered in Atlanta, Georgia, United States, in the North America region.
Who are SweetWater 420 Fest's main competitors?
Broad incumbents on record are Coachella Valley Music and Arts Festival, Live Nation Entertainment and Lollapalooza. Direct peers are Firefly Music Festival, Bonnaroo Music Festival, Outside Lands Music Festival, Austin City Limits Music Festival, Hangout Music Festival, Governors Ball Music Festival and Shaky Knees Music Festival.
Does SweetWater 420 Fest have an API?
No public API is recorded for SweetWater 420 Fest.
What industry is SweetWater 420 Fest in?
SweetWater 420 Fest's product category is Music Festivals and Live Entertainment. Its primary akta.pro industry code is MPAGAEAF, Food, Drink & Culinary Community Festivals (Community-Led), with a secondary code of THAJAGAE, Beer, Brewery & Craft Beverage Tastings. Its SIC code is 7900.