South West Football League

Name

South West Football League

Legal name

South West Football League

Website

https://swfl.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Amateur Sports League

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Rules, Officiating & Referee Associations (Officials/umpires bodies) (MPAKAFAK)

Keywords

• Community football league
• Amateur Australian rules football
• Regional football competition
• Country football championships
• Club football administration

Headquarters

HQ city

Bunbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

South West Football League organizes and administers competitive Australian Rules Football across four grades (League, Reserves, Colts under-18, and Women's) for 10 member clubs in the South West region of Western Australia. The league provides governance frameworks, by-laws, umpire development and accreditation, representative Country Championship teams, awards and honour rolls, and a Hall of Fame, supported by the PlayHQ digital platform for fixtures, live scoring, and statistics.

Product overview

The South West Football League is a community Australian rules football league in Western Australia, not a technology company with product offerings. The website serves as an information portal for the league, providing match results, club information, fixtures, awards, and league administration details. It does not offer technology products, software, or SaaS services.

Differentiator

Problem solved

Functional benefit

Products and services

• SWFL League Competition The senior men's Australian Rules Football competition and top grade of the SWFL season, featuring all 10 member clubs competing across the home-and-away season and finals series. Available to regional football clubs in South West Western Australia.
• SWFL Reserves Competition The second-grade reserves Australian Rules Football competition run alongside the senior League grade, providing additional playing opportunities and development pathway for member clubs' players.
• SWFL Colts Competition (Under-18) The under-18 Colts Australian Rules Football competition forming the youth development pathway in the SWFL structure, sponsored by Get Careers. SWFL has won the Country Championship Colts competition 17 times.
• SWFL Women's Competition The women's Australian Rules Football competition integrated into the SWFL structure, providing female participation opportunities and an honour roll within the league.
• Country Championship Representative Teams Representative teams fielded by SWFL to compete in the regional Country Championships, with the Colts representative team having won 17 titles and the League team having won 21 Division 1 titles since inception.
• Umpire Development and Accreditation Program Umpire recruitment, training, accreditation, appointments, and statistics management covering all SWFL matches and grades, with grand final umpire records maintained.
• SWFL Hall of Fame Recognition program inducting distinguished contributors to SWFL football, with 9 inaugural members inducted in 2015, preserving league heritage and honouring individual achievements.
• SWFL Netball Competition The South West Netball Football League competition administered alongside SWFL, with fixtures, results, ladders, rules and regulations, constitution, clearance forms, and overage player requests.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered primary, core and minor.

• Dale Alcock Homes South WestprimaryGTM or Marketing Partner · 1 January 2026Naming rights sponsor for the South West Football League premiership season. Provides major financial support and brand visibility across all league communications, uniforms, and match coverage.
• Get CareerscoreGTM or Marketing PartnerEmployment services company sponsoring the league's Colts competition. Supports youth pathway development through career opportunities alongside football.
• Sports Entertainment Network (SEN)coreGTM or Marketing PartnerRadio network providing broadcast coverage through SEN Spirit 621am and 1494am. Delivers match commentary and league news to regional audiences.
• TronoxminorGTM or Marketing PartnerMining company providing sponsorship support to the league.
• Solahart South WestcoreGTM or Marketing PartnerSolar energy company and long-time sponsor extending over a decade of financial support as lead Naming Sponsor for SWFL reserves competition.
• Bunbury KIAminorGTM or Marketing PartnerLocal automotive dealership providing vehicle sponsorship.
• AlcoaminorGTM or Marketing PartnerAluminum company with Australian operations supporting regional football.
• Nexus (Bunbury)minorGTM or Marketing PartnerLocal business providing sponsorship support.
• Nutrien AgprimaryGTM or Marketing PartnerAgricultural company sponsoring the Country Championships and season naming rights. Major supporter of regional football and agricultural community connection.
• Office of Road Safety (ORS)coreGTM or Marketing PartnerGovernment road safety body partnering with SWFL and WA Country League on safety messaging campaigns including 'Belt Up' initiatives targeting young male drivers.
• WAFL (West Australian Football League)minorStrategic or Co-development PartnerHosting WAFL matches at Hands Oval (e.g., Swan Districts vs East Perth) as part of commitment to taking games to regional areas. Features AFL-listed players and community engagement activities.
• PlayHQcoreTechnology or IntegrationDigital platform used for fixtures, live scoring, results, and statistics management across all SWFL matches and grades.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Northern Territory Football League (NTFL): Regional Australian rules football league in the Northern Territory. Comparable to SWFL as a geographically distinct regional league running multi-grade community football, although operating in a different territory.

Broad incumbents

• AFL (Australian Football League): National top-tier professional Australian rules football league. Comparable to SWFL as the apex of the same sport's pyramid, governing the rules, pathways, and broadcast economics that regional leagues like SWFL feed into.
• West Australian Football League (WAFL): State-level professional Australian rules football league in WA that sits above SWFL in the player pathway. Directly comparable as the parent competition tier SWFL feeds into and whose matches SWFL hosts at Hands Oval.
• Victorian Football League (VFL): State-level second-tier professional Australian rules football league in Victoria. Comparable to SWFL as a regional/state-level league organiser, although operating at a higher professional tier than SWFL.

Direct peers

• Avon Football Association: Regional amateur Australian rules football association covering the Avon region in the WA Wheatbelt. Comparable to SWFL as another WA country league organising community football across multiple grades.
• Great Northern Football League: Regional amateur Australian rules football league covering the Great Northern region of WA. Comparable as a WA regional league running multi-grade competitions with similar sponsorship and club structures to SWFL.
• Mortlock Football League: Regional amateur Australian rules football league in the Mortlock region of WA's central wheatbelt. Comparable as a peer WA regional league running community football with similar governance and sponsorship models.
• Goldfields Football League: Regional amateur Australian rules football league in the Goldfields region of WA. Comparable as a peer WA regional league with multi-grade football competition and country championship participation.
• Peel Football League: Regional amateur Australian rules football league operating in the Peel region of WA. Directly comparable as another WA country league running multi-grade senior football with club membership structures.
• Esperance District Football Association: Regional amateur Australian rules football association in Esperance, WA. Comparable to SWFL as a peer WA regional league with similar club-based, multi-grade competition structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/south-west-football-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South West Football League