Świat Kwiatów

What Świat Kwiatów does

Świat Kwiatów is a privately operated Polish online gardening portal founded in 2005, headquartered in Strzelin with a contact presence in Warsaw. It serves Polish-speaking home gardeners and plant enthusiasts through a content-led platform built around a comprehensive plant encyclopedia covering garden flowers, perennials, annuals, grasses, bulbs, climbers, trees and shrubs, potted plants, cacti, herbs, vegetables, and fruits. The platform combines reference content with practical gardening guides (lawns, orchids, roses, balconies, ponds, pest and disease management), a user-contributed photo gallery, blogs, a discussion forum, a horticulture company directory, and a plant identification service. The registered user base is reported at 8,687+ profiles, with community engagement measured in thousands of votes on topical polls.

The underlying technology is a multi-subdomain web content platform (swiatkwiatow.pl, galeria.swiatkwiatow.pl, sklep.swiatkwiatow.pl, forum.swiatkwiatow.pl, katalog.swiatkwiatow.pl) using a community-driven content model rather than proprietary software. The product surface includes an integrated online shop selling bulbs, seeds, plants, and gardening supplies, operated via the wholly-owned subsidiary Sklep ogrodniczy (SwiatKwiatow.pl). The platform has no disclosed API, SDK, mobile app, or AI capabilities.

The business model is hybrid: free, SEO-driven content and community features drive top-of-funnel traffic, while monetization flows through the e-commerce shop and a newsletter-driven discount mechanism (10 PLN off purchases over 100 PLN). The go-to-market is domestic Poland only, with marketing executed via content/encyclopedia pages, forums, user galleries, social share buttons, and a B2B company directory. The company employs 6 people and does not publicly disclose revenue, funding, or ownership.

Name

Świat Kwiatów

Legal name

Świat Kwiatów

Website

https://swiatkwiatow.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Świat Kwiatów is a privately operated Polish online gardening portal founded in 2005, serving home gardeners with a plant encyclopedia, cultivation guides, community forum, photo gallery, plant identification service, and an integrated e-commerce shop selling bulbs, seeds, and supplies.

Ownership category

akta.pro rank

Product category

Online Gardening Portal

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYCRAIAIAB

Plants, Seeds & Nursery Retail (Garden Centers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Gardening encyclopedia
• Online garden shop
• Plant identification
• Gardening community forum
• Horticulture content portal

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-commerce / Online Store: Operates an online gardening shop (sklep.swiatkwiatow.pl) selling bulbs, seeds, plants, and gardening supplies. Revenue generated through product sales to home gardeners.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

Świat Kwiatów is a Polish online gardening portal that publishes a comprehensive plant encyclopedia, gardening guides, and user-contributed content (blogs, forums, photo gallery), and operates an associated online garden shop selling bulbs, seeds, plants, and gardening supplies to home gardeners. The platform combines a reference library of ornamental and edible plants with community features and a small e-commerce storefront serving Polish-speaking hobby gardeners.

Product overview

Świat Kwiatów is a Polish online gardening portal offering a comprehensive plant encyclopedia, gardening advice guides, user-contributed flower gallery, gardening community forums and blogs, a company directory for horticulture businesses, an online garden shop, and plant identification services. The platform covers various plant categories including garden flowers, perennials, annuals, bulbs, climbers, trees, shrubs, cacti, herbs, vegetables, and fruits, providing cultivation guidance, pest management, and landscaping advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Encyklopedia roślin (Plant Encyclopedia)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Mr. Grow It / Seed Shopping Networks: Online gardening communities and content hubs for hobbyists — emerging niche player pattern matching Świat Kwiatów's community-plus-information model at smaller scale.

Direct peers

• Ogrodowisko.pl: Polish-language gardening portal combining encyclopedia, forum, and community features — the closest direct competitor to Świat Kwiatów in the Polish home-gardener content market.
• Park Seed: Direct-to-consumer seed and plant retailer with educational growing content — comparable vertical commerce + advisory content model for home gardeners.
• Bluestone Perennials: Online perennial plant nursery with rich plant information pages and gardening guidance — comparable e-commerce-led content model targeting dedicated home gardeners.
• Burpee: Heritage seed and plant retailer with extensive gardening content and growing guides — comparable commerce-plus-content positioning for hobby gardeners.
• Zielony Ogród: Polish online gardening magazine and guide publishing practical advice for hobby gardeners — directly comparable content-driven model targeting the same Polish audience.
• PoradnikOgrodniczy.pl: Polish gardening advice portal with categorized guides, plant articles, and community features — competes for the same Polish-language gardening search and audience.

Broad incumbents

• Houzz: Global home/garden platform combining inspiration photo galleries, community, professional directory, and product marketplace — adjacent integrated model with directory and commerce components.
• The Spruce: Large-scale English-language home and garden content site with integrated commerce and a plant/gardening vertical — comparable content-to-commerce model at much larger scale.
• Gardeners' World: BBC-affiliated gardening brand with deep plant encyclopedia, how-to guides, and active community — analogous authority-style content platform for home gardeners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%C5%9Bwiat-kwiat%C3%B3w

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Świat Kwiatów