Swim 4 All
- Company typePrivate
- Founded2010
- HeadquartersWerribee, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Swim 4 All firmographics
Firmographics- Name
- Swim 4 All
- Legal name
- Swim4All
- Website
- https://swim4all.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Swim 4 All industry classification
Industry- Product category
- Swimming Lessons / Aquatic Education
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
- akta.pro secondary industry
- Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where Swim 4 All is headquartered
LocationHeadquarters
- HQ city
- Werribee
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Swim 4 All business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Swimming Lessons: Revenue generated from private and group swimming lessons. Standard lessons are 30 minutes in duration. Classes include parent and baby, toddler, pre-school, school age group, squad sessions, and private classes for additional needs swimmers and adults. Offered 7 days a week at Werribee, weekends at Murrumbeena.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard 30-minute swimming lessons |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Swim 4 All product offering
Product offeringCore offering
Swim 4 All is a swim school operating two physical locations in Victoria, Australia, delivering private and group swimming lessons to mainstream swimmers and children with additional needs such as autism, intellectual disabilities, cerebral palsy, ADD, ADHD, and Down syndrome. Lessons follow a proprietary 10-level Learn to Swim Program and a 6-level Squad Program, with classes supported by an online Swimmer Management Portal for bookings, progress tracking, and payments. NDIS funding is accepted for many additional-needs clients.
Product overview
Swim 4 All is a swim school offering a comprehensive suite of swimming lesson programs across two locations in Victoria, Australia (Werribee and Murrumbeena). The core offering consists of a 10-level Learn to Swim Program and a 6-level Squad Program for mainstream swimmers, complemented by private classes for swimmers with additional needs including autism, intellectual disabilities, and other special needs. The company also provides parent and baby classes, toddler and pre-school classes, school-age group classes, and adult private lessons. All programs are supported by a proprietary Swimmer Management Portal for online class management, progress tracking, and payments. Lessons are 30 minutes for group and private classes, with squad classes running 60 minutes.
Differentiator
Problem solved
Functional benefit
Products and services
- Swim 4 All Learn to Swim Program A 10-level Learn to Swim program covering water safety and swimming skills, delivered as 30-minute group and private lessons for mainstream swimmers with continuous online progress tracking.
- Swim 4 All Squad Program A 6-level squad program for mainstream swimmers who have progressed beyond the learn-to-swim levels, offering advanced training and competitive stroke development in 60-minute squad sessions.
- Private Classes for Swimmers with Additional Needs Private swimming lessons tailored for children with autism, intellectual disabilities, cerebral palsy, ADD, ADHD, Down syndrome, and other special needs, with disability-trained teachers and NDIS funding accepted, available at Werribee and Murrumbeena.
- Parent and Baby Classes Swimming classes for babies and toddlers under 3 years with parent participation in the water, offered daily at the Werribee facility.
- Group Classes Small group 30-minute swimming lessons for toddler, pre-school, and school-age children with a maximum of 4 students per class, available 7 days a week at Werribee and weekends at Murrumbeena.
- Adult Private Classes Private 30-minute swimming lessons for adults offered at Werribee, designed as the fastest and most economical way for adults to learn to swim or improve their skills.
Companies that use Swim 4 All
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Swim 4 All technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Swim 4 All partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AustSwimcoreAustSwim is the national swimming teachers' association that provides teacher training and certification. All Swim 4 All teachers are AustSwim qualified. The partnership provides teacher qualification pathways and ongoing professional development support.
- Swim AustraliacoreSwim Australia is another national swimming instructor certification body. All Swim 4 All teachers are Swim Australia qualified, providing an alternative certification pathway to ensure teacher competency.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Swim 4 All competitors and assessment
Company assessmentDirect peers
- Kingswim: Multi-site Australian swim school specialising in babies, children and adults across Victoria and other states. Highly comparable in product mix (parent-and-baby through squad), facility-based service model, and target customer.
- Splash Swim School: Australian swim school providing group and private lessons for children across multiple locations. Comparable service model (subscription recurring swim instruction) and target customer segments.
- State Swim: Western Australian swim school chain with multiple locations offering structured learn-to-swim and squad programs. Comparable as a regional multi-site swim school operator with similar subscription and curriculum model.
- Aquatic Achievers: Australian swim school with multiple sites delivering learn-to-swim and squad lessons to children. Comparable structured-curriculum model and family-focused customer base.
- Carlile Swimming: Long-established Australian swim school with multiple Sydney locations running squad and learn-to-swim programs. Comparable as a multi-site learn-to-swim operator with structured curriculum and competitive squad pathways serving families and children.
- Rackley Swimming: Large Queensland-based swim school with multiple centres offering learn-to-swim and squad programs. Comparable in subscription-recurring swim-instruction model, multi-site footprint, and structured curriculum approach for children.
- JUMP! Swim Schools: Multi-site Australian swim-school franchise offering group and private lessons for children. Comparable in product (learn-to-swim curriculum), target market (families and children), and recurring subscription model, though with broader geographic reach and franchise structure.
Broad incumbents
- Belgravia Leisure: Large Australian leisure and aquatic facility operator managing pools and swim-school services across many venues. Comparable as an aquatic-services incumbent but operating at much larger scale with broader facility-management mandate.
- BlueFit: Larger Australian operator of aquatic, fitness and leisure facilities including learn-to-swim programs. Comparable as a multi-site aquatic-services provider but with a much broader portfolio beyond swim instruction alone.
Regional players
- Aquabliss Swim School: Smaller multi-site Australian swim school offering learn-to-swim classes for children in regional markets. Comparable product and customer base but typically operating outside Victoria where Swim 4 All is anchored.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Swim 4 All social profiles
Digital presenceSwim 4 All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swim 4 All leadership team
Management profileNumber of profiles
Profiles1 record
Swim 4 All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swim 4 All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swim 4 All
What does Swim 4 All do?
Swim 4 All is a swim school operating two physical locations in Victoria, Australia, delivering private and group swimming lessons to mainstream swimmers and children with additional needs such as autism, intellectual disabilities, cerebral palsy, ADD, ADHD, and Down syndrome. Lessons follow a proprietary 10-level Learn to Swim Program and a 6-level Squad Program, with classes supported by an online Swimmer Management Portal for bookings, progress tracking, and payments. NDIS funding is accepted for many additional-needs clients.
Is Swim 4 All a public or private company?
Swim 4 All is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swim 4 All founded?
Swim 4 All was founded in 2010. It employs 11 to 50 people.
Where is Swim 4 All based?
Swim 4 All is headquartered in Werribee, Australia, in the Oceania region.
How does Swim 4 All make money?
One revenue line is on record: swimming Lessons.
Who are Swim 4 All's main competitors?
Direct peers on record are Kingswim, Splash Swim School, State Swim, Aquatic Achievers, Carlile Swimming, Rackley Swimming and JUMP! Swim Schools. Broad incumbents are Belgravia Leisure and BlueFit. Aquabliss Swim School is listed as a regional player.
Does Swim 4 All have an API?
No public API is recorded for Swim 4 All.
What industry is Swim 4 All in?
Swim 4 All's product category is Swimming Lessons / Aquatic Education. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of MPAKAEAF, Aquatic Centers & Swimming Facilities. Its NAICS code is 61162 and its SIC code is 7997.