SWINDON 105.5
SWINDON 105.5 is a not-for-profit Swindon community radio station broadcasting 24/7 across FM, DAB+, online streaming, smart speakers, and mobile apps to approximately 250,000 listeners, funded by local SMB advertising, sponsorship, donations, community lottery, and training services.
- Company typePrivate
- Founded-
- HeadquartersSwindon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SWINDON 105.5 does
SWINDON 105.5 (legal entity: Swindon Community Radio, Companies House Registration No. 5811275) is a not-for-profit community radio station headquartered at Barrington Close, Liden, Swindon, Wiltshire, UK. The station broadcasts 24 hours per day across FM, DAB+, online streaming, smart speakers (Alexa, Google Home), and native mobile applications for iOS and Android, reaching up to approximately 250,000 listeners across Swindon, surrounding areas, North Wiltshire, and Marlborough. It has been in continuous operation for over 14 years.
The station's core product is community-oriented local radio, with revenue generated through a mix of advertising sales, programme sponsorship, listener donations, the Swindon Community Lottery fundraising channel, and paid training services for aspiring broadcasters. Beyond linear broadcasting, SWINDON 105.5 offers podcast production (recording, editing, publishing), training and volunteering programmes targeted at young people and people with disabilities, and operates a DAB multiplex that enables other community and niche services to broadcast on its infrastructure for a fee. Audience and advertiser outreach is community-led via social media, local events (e.g., Wroughton Carnival), and partnerships with local organisations and SMBs across sectors including legal services, funeral services, leisure, retail, and youth services. Recognitions include the Pride of Swindon Team Award (2021/22) and Disability Confident Employer status.
The business model is a multi-stream community-radio operating model rather than a venture-scalable commercial model: revenue is intentionally diversified across small-value local SMB advertising, sponsorship, donations, lottery, and training rather than anchored on a single customer or investor. The technology stack is conventional community-radio infrastructure with a wide distribution footprint; no proprietary AI/ML capability is evidenced. The station is small (9 employees), operationally mature, and is extending its reach via DAB+ to Marlborough and via digital channels rather than pursuing rapid headcount or revenue scale-up.
SWINDON 105.5 firmographics
Firmographics- Name
- SWINDON 105.5
- Legal name
- Swindon Community Radio
- Website
- https://swindon1055.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SWINDON 105.5 is a not-for-profit Swindon community radio station broadcasting 24/7 across FM, DAB+, online streaming, smart speakers, and mobile apps to approximately 250,000 listeners, funded by local SMB advertising, sponsorship, donations, community lottery, and training services.
- Ownership category
- akta.pro rank
SWINDON 105.5 industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)
- akta.pro secondary industries
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where SWINDON 105.5 is headquartered
LocationHeadquarters
- HQ city
- Swindon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SWINDON 105.5 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advertising: Radio advertisements played at scheduled intervals (junctions around the top of the hour). The station produces high-quality adverts regularly played throughout the day, with advertiser logos featured on the website and social media posts.
- Programme Sponsorship: Sponsorship packages where adverts are played at the start and end of chosen programmes, with occasional features throughout the week's playlist.
- Donations: Not-for-profit community radio accepting donations from individuals to support 24/7 broadcasting operations.
- Community Lottery: Swindon Community Lottery partnership where players support the station and other local causes, with prizes up to £25,000.
- Training Services: Training and placement programmes for individuals of all ages and abilities, including work and school placements.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
SWINDON 105.5 product offering
Product offeringCore offering
SWINDON 105.5 is a not-for-profit community radio station that broadcasts 24/7 local news, music, entertainment, and events coverage across FM, DAB+ digital radio, online streaming, smart speakers, and mobile apps to approximately 250,000 listeners in Swindon, North Wiltshire, and Marlborough. The station also sells radio advertising and programme sponsorship to local businesses, provides podcast recording and production services to the community, and runs training and placement programmes for aspiring broadcasters and people with disabilities.
Product overview
SWINDON 105.5 is a community radio station operating as a not-for-profit organisation based in Swindon, Wiltshire, England. The station delivers local broadcasting across multiple platforms including FM, DAB, online streaming, smart speakers, and mobile applications, reaching approximately 250,000 listeners in Swindon, surrounding areas, and parts of North Wiltshire including Marlborough via DAB. Core offerings include live radio programming (accessible via Listen Live and Broadcast.Radio player), on-demand podcasts (radio-podcasts), advertising and sponsorship services for businesses (advertise page), and community engagement initiatives including training and volunteering opportunities (training-and-placements). The station also operates a community lottery (swindonlottery.co.uk) as a fundraising mechanism to support 24/7 broadcasting operations.
Differentiator
Problem solved
Functional benefit
Products and services
- SWINDON 105.5 Radio Broadcasting 24/7 community radio broadcasting service delivering local news, music, sports, arts, and events coverage to approximately 250,000 listeners across Swindon, surrounding areas, and parts of North Wiltshire, including Marlborough via DAB+. Distributed across FM, DAB+ digital radio, online streaming, smart speakers (Alexa, Google Home), and mobile applications.
- Radio Podcasts On-demand podcast content featuring station shows, interviews, and catch-up programming available for streaming on the station's podcast platform.
- Advertising and Sponsorship Services Radio advertising spots and programme sponsorship packages sold to local businesses and organisations. Includes advert production, scheduled airtime at top-of-hour junctions, sponsorship mentions at programme start/end, and complementary promotion via website logo placement and social media posts.
- Training and Placements Broadcasting training, volunteering, and work placement programmes for individuals of all ages and abilities, including school students and people with disabilities seeking media career development.
- Podcast Recording Services Studio-based podcast recording, editing, and publishing service branded 'We Help. You Record. We Edit. You Publish.', offering community members access to radio station-grade production facilities.
Companies that use SWINDON 105.5
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SWINDON 105.5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SWINDON 105.5 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Swindon Community LotterycorePartnership with Swindon Community Lottery where players can support SWINDON 105.5 and other local causes. The lottery offers prizes up to £25,000 and provides a fundraising channel for the community radio station.
- Wroughton CarnivalminorAnnual community partnership where SWINDON 105.5 supports, attends, and compères the staging of Wroughton Carnival every year.
- Kingdom Youth ServicesminorLocal youth services organisation advertising on SWINDON 105.5.
- Dignity FuneralsminorFuneral services provider advertising on SWINDON 105.5.
- OLS SolicitorsminorLocal law firm advertising on SWINDON 105.5.
- Imagine CruisingminorTravel company advertising on SWINDON 105.5.
- County JewellersminorLocal jewellery retailer with branches in Royal Wootton Bassett, Marlborough, and Calne, advertising on SWINDON 105.5.
- Wrag Barn Golf Clubminor18-hole golf course near Swindon, Wiltshire, advertising on SWINDON 105.5.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SWINDON 105.5 competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
SWINDON 105.5 social profiles
Digital presenceSWINDON 105.5 compliance and trust
Trust signalCompliance1 record
SWINDON 105.5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWINDON 105.5 leadership team
Management profileNumber of profiles
SWINDON 105.5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWINDON 105.5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWINDON 105.5
What does SWINDON 105.5 do?
SWINDON 105.5 is a not-for-profit community radio station that broadcasts 24/7 local news, music, entertainment, and events coverage across FM, DAB+ digital radio, online streaming, smart speakers, and mobile apps to approximately 250,000 listeners in Swindon, North Wiltshire, and Marlborough. The station also sells radio advertising and programme sponsorship to local businesses, provides podcast recording and production services to the community, and runs training and placement programmes for aspiring broadcasters and people with disabilities.
Is SWINDON 105.5 a public or private company?
SWINDON 105.5 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SWINDON 105.5 founded?
SWINDON 105.5 was founded in -1. It employs 1 to 10 people.
Where is SWINDON 105.5 based?
SWINDON 105.5 is headquartered in Swindon, United Kingdom, in the Europe region.
How does SWINDON 105.5 make money?
Five revenue lines are on record. Advertising is the primary driver. The others are programme Sponsorship, donations, community Lottery and training Services.
Does SWINDON 105.5 have an API?
No public API is recorded for SWINDON 105.5.
What industry is SWINDON 105.5 in?
SWINDON 105.5's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM), with a secondary code of MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio). Its NAICS code is 51611 and its SIC code is 4832.