Swissbake - Headquarters
Swissbake is a Singapore-based artisanal bakery brand founded in 2003, operating under Commonwealth Concepts Pte Ltd. It sells halal-certified, preservative-free European-style breads, viennoisseries, and pastries through 100+ supermarkets, an owned café, and D2C delivery, serving health-conscious Singapore consumers and event customers.
- Company typePrivate
- Founded2003
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Swissbake - Headquarters does
Swissbake is a Singapore-based artisanal bakery brand founded in 2003, operating under Commonwealth Concepts Pte Ltd, a subsidiary of the diversified Commonwealth Capital group. The company produces European-style gourmet breads, viennoisseries, cakes, and pastries using Swiss and German-inspired Bäckerei and Konditorei methods, with a 'naturally fresh' positioning that emphasizes no added preservatives, no artificial coloring, and halal certification. Its product portfolio includes the flagship Abend Brot high-protein, low-carbohydrate bread developed with Dr. Detlef Pape, alongside a range of supermarket loaves and a café menu of sandwiches, grain bowls, salads, and sweet treats.
The business operates a multi-channel B2C distribution model: retail shelf presence in over 100 Singapore supermarkets including NTUC FairPrice, FairPrice Finest, Cold Storage, CS Fresh, Market Place, Amazon Fresh, and RedMart; owned café outlets under the Swissbake Café banner (currently anchored at Raffles Hospital, Bugis); direct e-commerce delivery via the Portopantry platform; and catering/party-pack orders via Oddle. The brand also participates in the TriplePlus loyalty program, a cross-brand rewards ecosystem that spans 10+ Commonwealth Concepts F&B brands.
Swissbake targets health-conscious Singapore consumers, café diners in office and hospital locations, and event/catering customers. The company is a private, non-listed entity with 14 employees, no disclosed funding rounds, and no M&A activity. Its growth strategy centers on café expansion, product-line innovation (notably the functional Abend Brot), and digital infrastructure upgrades through the TriplePlus app relaunch, all within a geographically contained Singapore-only footprint.
Swissbake - Headquarters firmographics
Firmographics- Name
- Swissbake - Headquarters
- Legal name
- Commonwealth Concepts Pte Ltd
- Website
- https://swissbake.com.sg
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swissbake is a Singapore-based artisanal bakery brand founded in 2003, operating under Commonwealth Concepts Pte Ltd. It sells halal-certified, preservative-free European-style breads, viennoisseries, and pastries through 100+ supermarkets, an owned café, and D2C delivery, serving health-conscious Singapore consumers and event customers.
- Ownership category
- akta.pro rank
Swissbake - Headquarters industry classification
Industry- Product category
- Artisanal Bakery
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Swissbake - Headquarters is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Swissbake - Headquarters business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Bread Sales: Sale of fresh-baked artisanal breads and loaves through supermarket chains and online marketplaces
- Café Dining: In-café sales of sandwiches, grain bowls, salads, and baked goods at Swissbake Café outlets
- Catering & Party Packs: Pre-packaged sandwiches, cakes, and pastries for events ordered through Oddle platform
- Online Delivery: Direct-to-consumer delivery of breads, meats, and gourmet ingredients through Portopantry e-commerce platform
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Swissbake - Headquarters product offering
Product offeringCore offering
Swissbake is an artisanal bakery that produces and sells European-style gourmet breads, viennoisseries, cakes, and pastries inspired by traditional Swiss and German Bäckerei and Konditorei. Products are halal-certified, made from natural ingredients without added preservatives or artificial colouring, and include the flagship Abend Brot high-protein, low-carbohydrate bread. Offerings reach consumers through supermarket retail, owned café outlets, online delivery via Portopantry, and catering party packs ordered through Oddle.
Product overview
Swissbake is an artisanal bakery established in 2003, inspired by Swiss and German Bäckerei and Konditorei traditions. The company offers a portfolio of naturally fresh European-style gourmet breads (including flagship Abend Brot high-protein bread), viennoisseries, cakes, and pastries through three main channels: supermarket retail (available at Cold Storage, NTUC FairPrice, FairPrice Finest, Amazon Fresh, RedMart), Swissbake Cafe outlets (formerly Kraftwich), and online ordering via Portopantry. The brand philosophy is 'naturally fresh' with halal certification, no added preservatives, and no artificial colouring. Swissbake also participates in the TriplePlus cross-brand loyalty program managed by parent company Commonwealth Concepts.
Differentiator
Problem solved
Functional benefit
Companies that use Swissbake - Headquarters
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Swissbake - Headquarters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Swissbake - Headquarters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Commonwealth Concepts Pte LtdcoreParent company of Swissbake, providing corporate branding, operational support, and the TriplePlus loyalty program ecosystem that includes Swissbake and other dining brands like Bedrock, Fat Cow, Kinki, PastaMania, and The Marmalade Pantry.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Swissbake - Headquarters competitors and assessment
Company assessmentDirect peers
- Delifrance: French-style bakery and café chain operating across Singapore and Southeast Asia. Comparable to Swissbake on European-style artisanal breads and bakery-café hybrid format, though with broader regional footprint.
- Toast Box: Singapore bakery-café chain known for traditional kopi, kaya toast, and bakery items. Comparable to Swissbake Café on the bakery-café format, particularly within the Commonwealth Capital group's competitive set.
- Cedele: Singapore bakery-café chain with a strong wholesome, clean-label positioning and bakery-plus-café format similar to Swissbake Café. Targets health-conscious urban consumers with breads, sandwiches, and salads.
- Polar Puffs & Cakes: Singapore heritage bakery specializing in breads, puffs, and cakes, sold through retail outlets and supermarket counters. Directly competes with Swissbake in the daily fresh bakery category in Singapore.
- Bakery Cuisine: Singapore-based traditional bakery chain offering breads, pastries, and mooncakes through retail outlets and supermarkets. Directly comparable on packaged bakery retail and Singapore market focus.
- BreadTalk: Singapore-headquartered bakery chain offering artisanal breads, pastries, and buns through retail outlets and cafés across Asia. Closest direct comparable to Swissbake in terms of product range, supermarket and café distribution, and Singapore market positioning.
- Four Leaves: Japanese-style bakery chain with deep presence in Singapore supermarkets and own retail stores. Comparable to Swissbake on the packaged retail bread and bakery product side, with similar supermarket channel exposure.
Emerging players
- Janice Wong Singapore: Singapore pastry chef brand with cafés offering desserts, chocolates, and artisanal baked goods. Adjacent peer to Swissbake on the premium dessert/bakery café positioning in Singapore.
- Starter's Lab: Singapore-based artisan bakery and café specializing in sourdough and craft breads. Comparable to Swissbake on the artisanal, naturally-leavened bread niche, though operating at smaller scale and a different price tier.
Broad incumbents
- Gardenia Bakeries: Regional large-scale bread manufacturer dominating mass-market packaged bread across Southeast Asia. Competes with Swissbake at the lower-priced packaged bread end of the supermarket shelf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Swissbake - Headquarters social profiles
Digital presenceSwissbake - Headquarters compliance and trust
Trust signalCompliance1 record
Swissbake - Headquarters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swissbake - Headquarters leadership team
Management profileNumber of profiles
Swissbake - Headquarters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swissbake - Headquarters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swissbake - Headquarters
What does Swissbake - Headquarters do?
Swissbake is an artisanal bakery that produces and sells European-style gourmet breads, viennoisseries, cakes, and pastries inspired by traditional Swiss and German Bäckerei and Konditorei. Products are halal-certified, made from natural ingredients without added preservatives or artificial colouring, and include the flagship Abend Brot high-protein, low-carbohydrate bread. Offerings reach consumers through supermarket retail, owned café outlets, online delivery via Portopantry, and catering party packs ordered through Oddle.
Is Swissbake - Headquarters a public or private company?
Swissbake - Headquarters is a private company. It is classified as corporate owned and is currently operating.
When was Swissbake - Headquarters founded?
Swissbake - Headquarters was founded in 2003. It employs 11 to 50 people.
Where is Swissbake - Headquarters based?
Swissbake - Headquarters is headquartered in Singapore, Singapore, in the Asia region.
How does Swissbake - Headquarters make money?
Four revenue lines are on record. Retail Bread Sales are the primary driver. The others are café Dining, catering & Party Packs and online Delivery.
Who are Swissbake - Headquarters's main competitors?
Direct peers on record are Delifrance, Toast Box, Cedele, Polar Puffs & Cakes, Bakery Cuisine, BreadTalk and Four Leaves. Emerging players are Janice Wong Singapore and Starter's Lab. Gardenia Bakeries is listed as a broad incumbent.
Does Swissbake - Headquarters have an API?
No public API is recorded for Swissbake - Headquarters.
What industry is Swissbake - Headquarters in?
Swissbake - Headquarters's product category is Artisanal Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly). Its NAICS code is 311811 and its SIC code is 2050.