Swiss HR Academy
Swiss HR Academy is a Zürich-based joint venture between HR Campus and HWZ that delivers in-person and online HR seminars, customized corporate training, and SAS certification programs with ETCS credits to HR professionals and corporate HR departments across Switzerland.
- Company typePrivate
- Founded2019
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Swiss HR Academy does
Swiss HR Academy is a Zürich-based professional education provider, founded in 2019 as a joint venture between HR Campus (a leading Swiss HR solutions provider) and HWZ Hochschule für Wirtschaft Zürich (a major Swiss business school with approximately 2,500 students and 800 practicing lecturers). The company delivers continuing education and customized training programs to HR professionals, corporate HR departments, and HR leaders, operating from the HWZ campus near Zürich main station with course delivery in German, French, and English. There is no proprietary technology platform; the offering is a curated catalog of in-person and online seminars spanning Swiss employment law, change management, digital HR, AI in HR, recruiting, generation management, and HR software (UKG, SAP SuccessFactors, Polypoint PEP).
The core products are three revenue streams: open-enrollment public seminars (CHF 490–2,900 per seat depending on duration and intensity), customized B2B corporate training delivered at client premises, and the Short Advanced Studies (SAS) modular certification program, which awards 3 ETCS credits through the HWZ Academy partnership upon completion of three seminars within two years. Distribution relies on a website registration funnel, a LinkedIn presence, an email newsletter, and an annual presence at HR Festival europe organized by media partner HR Today. B2B corporate training is sold via direct, quote-based outreach managed by the leadership team.
The business model is asset-light professional services revenue: low fixed costs supported by an elastic referral network of 600+ practicing HR specialists who serve as instructors, modest headcount of 8 employees, and diversified revenue across many small individual transactions and a smaller book of corporate training contracts. Ownership is structurally stable as a JV between two Swiss institutional partners, with no external venture or private equity investment disclosed. The company is led by Managing Directors Dr. Daniel C. Schmid and Linard Barth, supported by a small operations and marketing team.
Swiss HR Academy firmographics
Firmographics- Name
- Swiss HR Academy
- Legal name
- Swiss HR Academy
- Website
- https://swisshracademy.ch
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swiss HR Academy is a Zürich-based joint venture between HR Campus and HWZ that delivers in-person and online HR seminars, customized corporate training, and SAS certification programs with ETCS credits to HR professionals and corporate HR departments across Switzerland.
- Ownership category
- akta.pro rank
Swiss HR Academy industry classification
Industry- Product category
- Professional HR Education and Training
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)
- akta.pro secondary industries
- Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN), HRIS, Payroll & HR Operations Systems Training (EDABAIAI), Human Resources Certification Prep (SHRM, HRCI) (EDANAIAK), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)
Keywords
Where Swiss HR Academy is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Swiss HR Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Public Seminar Fees: Revenue from individual HR professionals attending public seminars and courses. Fees vary by course length and content, ranging from half-day seminars to multi-day intensive programs.
- B2B Corporate Training: Customized in-company training programs tailored to specific organizational needs. Companies request quotes for customized training sessions delivered in German, French, or English.
- Short Advanced Studies (SAS) Programs: Modular certification programs consisting of three seminars within two years, with optional ETCS credits through HWZ Academy partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard seminar fee for 1-day programs |
| One time/ perpetual license | Pay-as-you-go | 2-day seminar programs |
| One time/ perpetual license | Pay-as-you-go | Half-day seminar programs |
| One time/ perpetual license | Pay-as-you-go | 3-day intensive coaching programs with accommodation |
| One time/ perpetual license | Pay-as-you-go | 2-day UKG HRSD SuperUser training |
| One time/ perpetual license | Pay-as-you-go | English seminar programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Swiss HR Academy product offering
Product offeringCore offering
Swiss HR Academy is a Swiss HR continuing education provider that delivers public seminars (online and in-person at HWZ Zürich), customized in-company corporate training, and modular Short Advanced Studies (SAS) certification programs with optional ETCS credits through HWZ Academy. Training topics include Swiss employment law, change management, digital HR, AI in HR, recruiting, and HR software tools such as UKG, SAP SuccessFactors, and Polypoint PEP, delivered in German, French, and English by a referral pool of 600+ practicing specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Public HR Seminars Open-enrollment seminars on HR topics such as change management, coaching, digital HR, AI in HR, recruiting, generation management, employment law, and HR administration. Delivered in German, French, and English at HWZ Zürich and online, for individual HR professionals seeking continuing education.
- B2B Corporate Training (Firmentrainings) Customized in-company HR training programs including Talent-Fit (recruitment), Tool-Fit (HR software training for UKG, SAP SuccessFactors, Polypoint PEP), and Learning Journeys for HR teams. Delivered at client premises or HWZ in German, French, or English with quote-based pricing.
- Short Advanced Studies (SAS) Certification Programs Modular certification programs consisting of three selectable seminars within two years, with optional 3 ETCS credits awarded through HWZ Academy upon successful performance assessment. Designed for HR managers and leaders seeking advanced certification and strategic HR leadership development.
- Leadership Bootcamps Intensive 3-day bootcamp-style programs for managers and executives covering topics such as Beyond Leadership Activation and Positive Leadership. Includes individual coaching sessions and optional hotel accommodation package, priced at CHF 2,900 plus accommodation.
- UKG HRSD SuperUser Training 2-day specialized training program for HR professionals seeking to become certified SuperUsers of UKG HR Service Delivery (HRSD), priced at CHF 1,890.
Quantifiable outcome
- 3 ETCS credits upon successful SAS completion with performance assessment
Companies that use Swiss HR Academy
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Swiss HR Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swiss HR Academy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HWZ Hochschule für Wirtschaft ZürichcoreHWZ is a key strategic partner providing the academic framework and venue for Swiss HR Academy. HWZ has approximately 2,500 students and 800 practicing lecturers. Swiss HR Academy seminars take place at HWZ facilities near Zürich main station. The partnership enables SAS certification with ETCS credits through HWZ Academy.
- HR CampuscoreHR Campus is the other joint venture partner, described as the leading provider of HR solutions in Switzerland. They make people happier and companies more successful through a people-centered work culture. HR Campus contributes to the practical relevance and industry connection of Swiss HR Academy's offerings.
- HR TodayminorHR Today is a media partner providing marketing visibility through HR Festival europe event and ongoing news coverage. Swiss HR Academy has a presence at HR Festival and benefits from HR Today's industry platform.
- HR CosmosminorHR Cosmos is part of the knowledge ecosystem accessed through the Swiss HR Academy partnership, providing additional HR content and industry insights.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Swiss HR Academy competitors and assessment
Company assessmentBroad incumbents
- SHRM (Society for Human Resource Management): Global HR professional association offering SHRM-CP/SHRM-SCP certification prep, learning content, and continuing education. Direct overlap with Swiss HR Academy's HR certification and CE offerings, though at much larger global scale and without the Switzerland-specific legal/regulatory focus.
- ATD (Association for Talent Development): Global professional association for talent development practitioners offering certifications (CPTD, APTD) and learning programs. Comparable in serving HR/L&D professionals with continuing education, but at global rather than Swiss-localized scale.
- HRCI (HR Certification Institute): Leading global HR certification body offering PHR/SPHR/GPHR credentials and exam prep. Comparable to Swiss HR Academy in that it provides certification pathways for HR professionals, but operates at international scale rather than as a Swiss-localized provider.
Direct peers
- HR Campus: JV parent of Swiss HR Academy and Switzerland's leading HR solutions provider (software, consulting). Adjacent peer in the Swiss HR ecosystem — could expand into the education space more directly, but currently focused on HR software implementation and consulting.
- HWZ Hochschule für Wirtschaft Zürich: Swiss part-time business school and JV parent of Swiss HR Academy. Overlaps with the academy's executive/SAS programs, and shares the same venue and academic framework; also a potential competitor for executive HR education programs at HWZ itself.
- Kalaidos Fachhochschule: Swiss private university of applied sciences offering continuing education and professional development programs, including HR-focused modules. Comparable in scale, target audience, and Swiss market positioning.
- ZHAW School of Management and Law: Major Swiss university of applied sciences offering executive education and HR-related continuing education programs. Direct competitor in the Swiss German market for HR management training, with similar target audience of working HR professionals.
- Dale Carnegie Training Switzerland: Established international corporate training provider with a Swiss presence, covering leadership, communication, and management development. Overlaps with the academy's leadership, coaching, and manager development seminar offerings for Swiss corporate clients.
Regional players
- HR Today: Leading Swiss HR media brand and marketing partner of Swiss HR Academy, organizing HR Festival europe. Adjacent peer in the Swiss HR ecosystem — covers industry news, events, and increasingly learning content for HR professionals, with potential to enter the training market directly.
Emerging players
- LinkedIn Learning: Self-paced online professional development platform with broad HR-related course catalog. Indirect competitor for individual HR professionals seeking flexible, lower-cost learning — but lacks the instructor-led, Switzerland-specific, and certification-bearing credentials.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Swiss HR Academy social profiles
Digital presenceSwiss HR Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swiss HR Academy leadership team
Management profileNumber of profiles
Profiles4 records
Swiss HR Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swiss HR Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swiss HR Academy
What does Swiss HR Academy do?
Swiss HR Academy is a Swiss HR continuing education provider that delivers public seminars (online and in-person at HWZ Zürich), customized in-company corporate training, and modular Short Advanced Studies (SAS) certification programs with optional ETCS credits through HWZ Academy. Training topics include Swiss employment law, change management, digital HR, AI in HR, recruiting, and HR software tools such as UKG, SAP SuccessFactors, and Polypoint PEP, delivered in German, French, and English by a referral pool of 600+ practicing specialists.
Is Swiss HR Academy a public or private company?
Swiss HR Academy is a private company. It is classified as corporate owned and is currently operating.
When was Swiss HR Academy founded?
Swiss HR Academy was founded in 2019. It employs 1 to 10 people.
Where is Swiss HR Academy based?
Swiss HR Academy is headquartered in Zürich, Switzerland, in the Europe region.
How does Swiss HR Academy make money?
Three revenue lines are on record. Public Seminar Fees are the primary driver. The others are B2B Corporate Training and short Advanced Studies (SAS) Programs.
Who are Swiss HR Academy's main competitors?
Broad incumbents on record are SHRM (Society for Human Resource Management), ATD (Association for Talent Development) and HRCI (HR Certification Institute). Direct peers are HR Campus, HWZ Hochschule für Wirtschaft Zürich, Kalaidos Fachhochschule, ZHAW School of Management and Law and Dale Carnegie Training Switzerland. HR Today is listed as a regional player. LinkedIn Learning is listed as an emerging player.
Does Swiss HR Academy have an API?
No public API is recorded for Swiss HR Academy.
What industry is Swiss HR Academy in?
Swiss HR Academy's product category is Professional HR Education and Training. Its primary akta.pro industry code is EDAAANAE, Human Resources (HR) & Talent (SHRM/HRCI) Certifications, with a secondary code of EDAAALAN, Human Resources & Talent (SHRM/HRCI Recertification). Its NAICS code is 61143 and its SIC code is 8200.