What HR Today does

HR Today, published by ALMA Medien AG (a privately held Swiss Aktiengesellschaft headquartered in Zürich), is a vertical media and business platform serving HR professionals in Switzerland since 1998. The core product is a bilingual (German and French) HR professional journal published six times per year with a combined circulation of approximately 6,600–7,600 copies per issue, complemented by the daily online portal hrtoday.ch (containing over 2,000 specialist articles) and the annual flagship event HR FESTIVAL europe, which spans 15,000 m² across four halls, features 200+ exhibitors and attracts 6,500+ visitors. Supporting products include the HR Today Podcast, a mobile app, a research service in collaboration with von Rundstedt and FHNW, the Swiss HR Academy training program, a job board integrated with jobs.ch/jobup.ch, and the annual Swiss HR Award competition.

The company operates a multi-sided revenue model: recurring individual and firm-level annual memberships (serving 5,000+ members), event-driven revenue from HR FESTIVAL europe and smaller workshops (HR Factory, HR Drinks, webinars), advertising and sponsorship across print and digital, transactional job board postings at 850 CHF per listing, and professional services revenue from the Swiss HR Academy. Customer segments are HR professionals and managers on the demand side and HR service providers (vendors, consultancies, software firms, staffing agencies) on the supply side. The platform reaches 15,000+ HR professionals across Switzerland, with concentrated reach in German-speaking Switzerland and growing presence in the French-speaking Romandie region.

Distribution is omnichannel: hrtoday.ch (web portal and self-serve content), the print magazine, the epaper via PressMatrix, the mobile app, the weekly newsletter, LinkedIn/Twitter/Xing/Instagram/Facebook social channels, and the in-person festival/workshop circuit. Strategic partnerships include jobs.ch and jobup.ch for job distribution, Swissstaffing as an industry association partner, FHNW for research, and HR Vaud, HR Campus, and Fondation Rezonance for events. The company is led by Geschäftsleiterin (Managing Director) Lea Maurer, with Daniel Thüler and Marc Benninger serving as Chefredaktoren of the German and French editions respectively. ALMA Medien AG was incorporated in 2013, took over jobindex media ag's products and services in 2017, and operates with 11–50 employees.

Name

HR Today

Legal name

ALMA Medien AG

Website

https://hrtoday.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

HR Today is a Swiss vertical media platform for HR professionals, published by ALMA Medien AG in Zürich since 1998. It operates a bilingual (German/French) magazine, daily portal hrtoday.ch, membership program, job board, and the annual HR FESTIVAL europe event, reaching 15,000+ HR practitioners and 5,000+ members.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership providing unlimited online access to hrtoday.ch, the HR Today App, 6 print/digital magazines per year, exclusive partner event invitations, networking events, expert talks, HR TECH CLUB access, exclusive webinars (4x per year), and preferential pricing on events. Memberships run for 12 months ending December 31 and auto-renew unless cancelled 30 days prior.
2. Job Board / Classified Advertising: HR job postings published on the platform. Job postings on jobup.ch with HR Today inclusion are priced at 850 CHF. The platform drives significant traffic to job listings serving HR professionals across Switzerland.
3. Event Revenue: Revenue from HR FESTIVAL europe (largest HR event in Switzerland), HR Factory workshops, webinars, HR Drinks networking events, and various partner events. Pricing varies by event type and format.
4. Advertising / Sponsorship: Display advertising and sponsored content within the magazine and on the website. The platform reaches over 15,000 HR professionals regularly, providing high-quality advertising environment for HR service providers.
5. Academy / Training Revenue: Swiss HR Academy offerings including seminars and professional development programs for HR practitioners. Cancellation policy: free up to 30 days before seminar, 50% fee 14-30 days before, full fee if later.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

HR Today is a Swiss HR professional media platform operating a print magazine (German since 1998, French since 2001, 6x/year), a bilingual daily web portal (hrtoday.ch) with over 2,000 specialist articles, the HR FESTIVAL europe annual event, and a subscription membership program. It serves as the leading information, networking, and professional development hub for HR practitioners and HR service providers across Switzerland.

Product overview

HR Today is a comprehensive Swiss HR media and business platform operated by ALMA Medien AG, offering a multi-product portfolio centered around its core magazine publication (German since 1998, French since 2001), the hrtoday.ch online portal with daily HR news and over 2,000 specialized articles, and the flagship HR FESTIVAL europe event spanning 15,000 m² with international speakers and 200+ exhibitors. The platform supplements these core offerings with complementary services including the HR Today Podcast, Swiss HR Award, HR Today Research studies, and the Swiss HR Academy for professional development. A membership program provides subscribers with integrated access to all digital properties, the mobile app, exclusive webinars, Expert Talks, HR TECH CLUB, and networking events including HR Factory workshops.

Differentiator

Problem solved

Functional benefit

Brands

• HR FESTIVAL europe: The largest HR event in Switzerland, held across 15,000 m² with international speakers, 100 interactive workshops, and over 200 service providers from the European HR industry.
• hrtoday.ch
• HR Today App
• Swiss HR Academy

Products and services

• HR Today Magazine Print HR journal published 6x per year in both German and French, providing comprehensive background reports, practical guides, and case studies for HR professionals across Switzerland.
• hrtoday.ch Web Portal

Quantifiable outcome

• More than 15,000 HR professionals regularly engaged with HR Today publications and platforms
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SwissstaffingcoreStrategic or Co-development PartnerSwissstaffing is listed as a partner of HR Today. Swissstaffing is the Swiss staffing and placement industry association, representing temporary work agencies in Switzerland. The partnership supports mutual objectives in promoting professional standards in workforce solutions and HR practices.
• jobs.chcoreChannel Partner/ Reseller/ Distributorjobs.ch is listed as a partner providing job listing integration with the HR Today platform. HR Today provides job board services with job postings automatically appearing on both platforms.
• jobup.chcoreChannel Partner/ Reseller/ Distributorjobup.ch is listed as a partner in the French-language version, providing job listing integration with HR Today. HR positions posted on jobup.ch are automatically displayed on HR Today.
• FSEA/SVEBminorStrategic or Co-development PartnerFSEA (Swiss Federation for Adult Learning) is listed as a partner organization. HR Today supports the Forum Romand 2026 on continuous training culture.
• La Fabrique de l'Agilité (FABLAG)minorStrategic or Co-development PartnerFABLAG is a Romand network bringing together more than 100 member organizations and 12 partner communities committed to positive evolution of work through organizational agility. HR Today collaborates on HR Factory workshops.
• ASCI (Association Suisse de Communication Interne)minorStrategic or Co-development PartnerSwiss Association for Internal Communication partners with HR Today on collaborative workshops addressing organizational change and HR challenges.
• Fondation RezonanceminorStrategic or Co-development PartnerFondation Rezonance develops management innovation programs including the 'License to Lead' parcours. HR Today supports their management innovation events and workshops.
• SDT Geneva CenterminorStrategic or Co-development PartnerSDT Geneva Center promotes Self-Determination Theory applications in organizations. HR Today supports their pre-conference events on motivation systems.
• Fill me BottleminorOthersSustainability partner for HR FESTIVAL europe 2026, providing 2,000 reusable glass bottles and water dispensers to reduce environmental impact of the event.
• zeugnis.chminorGTM or Marketing Partnerzeugnis.ch provides a certificate generator for employment references. HR Today members receive a first free certificate as a membership benefit.
• von RundstedtminorStrategic or Co-development Partnervon Rundstedt is a HR consultancy that collaborates with HR Today on the annual HR research study, providing expertise on workforce and career topics.
• HR VaudminorStrategic or Co-development PartnerHR Vaud is the professional HR association in Vaud, Switzerland. HR Today partners with them for events including the MRHC master program launch.
• HR CampusminorStrategic or Co-development PartnerHR Campus is a Swiss HR training and consulting firm that collaborates on HR research and events including the HR Experience Campus Romandie.
• ABACUS ResearchminorGTM or Marketing PartnerABACUS Research is a Swiss software company specializing in business software solutions. Listed as sponsor of HR Today content related to candidate journey optimization.
• FHNW (Fachhochschule Nordwestschweiz)minorStrategic or Co-development PartnerFHNW conducts the annual HR trend study on AI in HRM in collaboration with HR Today, exploring HR as driver and enabler of AI in organizations.
• jobup.chcoreChannel Partner/ Reseller/ Distributorjobup.ch is listed as a partner in the French-language HR Today version for HR job postings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Personalwirtschaft: Personalwirtschaft is a leading German-language HR trade magazine and online platform covering HR management, labor law, and talent topics. It is comparable to HR Today as a specialist HR media brand serving German-speaking HR professionals via print, digital, and events.
• Haufe: Haufe is a large German media and software group whose HR division publishes HR-focused content, online services, and professional information for the DACH HR market. It is the closest direct peer given the German-language, Switzerland-relevant B2B HR media positioning and overlapping subscription/online product model.
• personalmagazin: personalmagazin is a long-standing German HR management magazine with a strong digital and event presence targeting HR decision-makers. It competes for the same German-speaking HR professional audience as HR Today and offers a directly comparable editorial-plus-events business model.
• HRM Magazine: HRM Magazine is a long-established UK HR trade publication serving HR professionals and vendors with editorial content, events, and awards. It is comparable in business model (B2B HR media, magazine, events, awards) but operates in the UK rather than Switzerland.

Regional players

• HR Swiss: HR Swiss is the national HR association in Switzerland, providing HR professionals with networking, events, and training. It overlaps with HR Today in serving the Swiss HR community through events and content but as an association rather than a commercial media company.
• JobCloud: JobCloud operates leading Swiss job boards including jobs.ch and jobup.ch, which HR Today integrates with for its HR job board offering. It is comparable as a Switzerland-based HR-relevant digital media and recruitment advertising business.
• Swissstaffing: Swissstaffing is the Swiss staffing industry association, already a partner of HR Today. It is comparable as a Switzerland-only HR-related membership organization that brings together staffing firms and HR decision-makers through events, content, and advocacy.

Broad incumbents

• NZZ (Neue Zürcher Zeitung): NZZ is a major Swiss German-language media company with business, management, and HR-relevant editorial coverage plus events and subscription products. It overlaps with HR Today as a Switzerland-based subscription media brand serving professional decision-makers.
• CIPD (Chartered Institute of Personnel and Development): CIPD is the professional body for HR and people development in the UK, combining membership, content publishing, training, and conferences. Its content-and-community positioning overlaps with HR Today but at significantly greater scale and a different geography.
• SHRM (Society for Human Resource Management): SHRM is the largest US HR membership organization, offering HR professionals content, certification, conferences, and advocacy. It is comparable in the membership-plus-content-plus-events model but at a much larger scale and with a US, not Swiss, focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hrtoday_ch
• Facebookfacebook.com/hrtoday.ch
• LinkedInlinkedin.com/company/hr-today
• Instagraminstagram.com/hrtoday.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Today