Name

Switch Plus - Apple Premium Reseller

Website

https://switchpluseg.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Switch Plus is an authorized Apple Premium Reseller founded in 1998, operating a ~100-person retail business in New Cairo City, Egypt that sells Apple hardware and accessories to Egyptian consumers under the Switch Plus brand.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Switch Plus is an authorized Apple Premium Reseller operating in Egypt, retailing Apple-branded consumer electronics such as iPhone, Mac, iPad, Apple Watch, and Apple TV, along with related Apple accessories. The company delivers the brand's standard premium retail experience, including product demonstration, sales, and authorized post-sales support for individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Consumer Electronics Retail Authorized retail sale of Apple-branded consumer electronics such as iPhone, Mac, iPad, Apple Watch, and Apple TV to individual consumers in Egypt, supported by the Apple Premium Reseller brand standard.
• Apple Accessories Retail Retail sale of Apple-branded and compatible accessories for iPhone, Mac, iPad, Apple Watch, and Apple TV, offered to individual consumers in the same authorized retail environment.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• iStore Egypt: iStore is an authorized Apple Premium Reseller operating across multiple MENA markets including Egypt, offering the same Apple hardware, accessories, and services mix as Switch Plus and competing directly for the same premium Apple customer in Cairo.
• CompuMe: CompuMe is an Egyptian consumer-electronics retailer selling Apple and other major brands, with overlapping physical retail presence and customer base to Switch Plus in the Cairo market.
• 2B: 2B is a major Egyptian consumer-electronics retailer that carries Apple products alongside other brands, competing with Switch Plus for the same Egyptian electronics shoppers but on a broader multi-brand assortment.
• iCentre: iCentre is another long-running Apple Premium Reseller in Egypt and the wider MENA region, directly comparable to Switch Plus in product mix, target customer (premium Apple buyer), and authorized-reseller business model.

Regional players

• Jacky's Electronics: Jacky's Electronics is a long-established UAE-based consumer-electronics retailer carrying Apple and other brands. Comparable to Switch Plus as a long-tenured MENA consumer-electronics retailer, though focused on the UAE rather than Egypt.
• Sharaf DG: Sharaf DG is a major UAE-based consumer-electronics retailer with broad Apple assortment; a relevant regional peer for Switch Plus given the cross-border MENA consumer-electronics retail dynamic, though it does not directly compete inside Egypt.
• Jumbo Electronics: Jumbo Electronics is a major UAE consumer-electronics chain offering Apple products; comparable to Switch Plus as an established MENA multi-store consumer-electronics retailer with Apple as a key line, but operating in a different geography.

Broad incumbents

• Virgin Megastore MENA: Virgin Megastore operates large-format electronics and entertainment retail stores across MENA including Egypt, carrying Apple products as part of a broader assortment — overlapping with Switch Plus in Apple hardware and accessories but not Apple-specialized.
• Emax: Emax is one of the largest consumer-electronics retailers in the GCC and broader MENA, offering Apple products alongside other brands at scale — a relevant peer on regional retail footprint and Apple-channel positioning.
• B.TECH: B.TECH is one of the largest consumer-electronics retail chains in Egypt, offering a wide assortment including Apple products. It competes with Switch Plus on physical retail presence and Egyptian consumer electronics share, though it is not Apple-specialized.

Market position

Customer concentration

• LinkedInlinkedin.com/company/switchplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switch Plus - Apple Premium Reseller