Name

iCentre

Legal name

iCentre-Hungary Kft.

Website

https://icentre.hu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Apple Hardware Sales: Revenue from selling Apple products (iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV) as an authorized reseller. Products sold at retail prices with occasional promotional discounts.
2. Accessories Sales: Revenue from third-party accessories including cases, chargers, cables, screen protectors, and audio accessories from brands like PanzerGlass, BURGA, Speck, elago, NOMAD, and Apple-branded accessories.
3. Repair and Service: Official Apple service center providing warranty and out-of-warranty repairs for iPhone, iPad, iPod, iMac, MacBook, Mac mini, Beats, and Apple Watch devices using genuine Apple parts.
4. Device Insurance and Trade-in: Device insurance (Készülékbiztosítás), device trade-in programs (Készülékbeszámítás, SmartRenew), and corporate device trade-in services.
5. Installment Financing: Partnership with Cofidis for installment payment plans offering 0% APR financing options, and BNPL services through Instacash for flexible payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

iCentre is an official Apple Authorized Reseller and Service Provider in Hungary, selling the full Apple hardware lineup (Mac, iPhone, iPad, Apple Watch, Apple TV, AirPods) and accessories through 8 physical retail stores across Hungary and the icentre.hu e-commerce site. The offering is supplemented by an official Apple warranty/out-of-warranty repair service, certified pre-owned devices (ReSmart), trade-in/upgrade programs (SmartRenew), device insurance, installment financing (Cofidis, Instacash), a corporate solutions program for businesses, the iCentre+ loyalty program, and a student discount program.

Product overview

iCentre is an Apple authorized reseller (viszonteladó) operating in Hungary, offering the complete Apple product portfolio through five Budapest retail locations and online. The core offering consists of Mac computers (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio), iPhone smartphones (iPhone 17e, iPhone Air, iPhone 17 Pro/Pro Max, iPhone 16 series, iPhone 15 series), iPad tablets (iPad Air with M3/M4, iPad Pro, iPad mini, standard iPad), Apple Watch wearables (Series 11, Ultra 3, SE 3), Apple TV streaming devices, and AirPods audio products (AirPods Pro 3, AirPods 4, AirPods Max). The accessory portfolio includes Apple Pencil, screen protectors, cases, chargers, cables, and AirTag trackers. Services complement the hardware with an official Apple service center, device insurance, trade-in programs (SmartRenew, Készülékbeszámítás), installment payment options, corporate/B2B solutions (device management, corporate financing, insurance), student discounts, loyalty program (iCentre+), gift cards, and a certified pre-owned device program (ReSmart).

Differentiator

Problem solved

Functional benefit

Brands

• ReSmart: Refurbished/pre-owned Apple device program
• iCentre+
• SmartRenew
• iCentreCare

Products and services

• Mac Apple desktop and laptop computers including MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio, sold as an authorized Apple reseller to consumers, students, and businesses in Hungary.
• iPhone Apple smartphones including iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, iPhone 16 series, and iPhone 15 series, sold to individual consumers, students, and corporate customers in Hungary.
• iPad Apple tablets including iPad Air (with M3 and M4 chips), iPad Pro, iPad mini, and standard iPad generations, sold to consumers, students, and businesses in Hungary.
• Apple Watch Apple smartwatches including Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and Apple Watch Cellular models, sold as an authorized Apple reseller.
• Apple TV Apple TV 4K streaming device and TV box with 4K support, plus Apple TV Remote, sold to Hungarian consumers.
• AirPods Apple wireless earbuds and headphones including AirPods Pro (3rd generation), AirPods (4th generation), AirPods Max 2, and AirPods Max 2024, sold as an authorized Apple reseller.
• Apple Accessories (Kiegészítők) Apple-branded and third-party accessories including cases, screen protectors, chargers, cables, AirTag, adapters, peripherals, and Apple Pencil digital styluses (Pro, 2nd gen, 1st gen, USB-C), from brands such as Apple, PanzerGlass, BURGA, Speck, elago, and NOMAD.
• AppleCare Apple's extended warranty and support service providing extended coverage and technical support for Apple devices, sold alongside hardware purchases.
• ReSmart (Certified Pre-Owned Apple Devices) Refurbished/pre-owned Apple devices program offering certified pre-owned iPhones and other Apple products at reduced prices, e.g., iPhone 16 Plus 128GB refurbished at 289,990 Ft.
• SmartRenew Trade-In Program Device trade-in and upgrade program (Készülékbeszámítás) allowing customers to exchange their current devices for credit toward new Apple products.
• Készülékbiztosítás (Device Insurance) Device insurance service (Készülékbiztosítás) protecting Apple devices against damage, theft, and other unforeseen events, sold to individual consumers and corporate customers.
• Official Apple Service (Hivatalos Apple Szerviz) Official Apple-authorized repair service providing warranty and out-of-warranty repairs for iPhone, iPad, iPod, iMac, MacBook, Mac mini, Beats, and Apple Watch using genuine Apple parts.
• Szervizfutár (Repair Courier Service) Courier pickup and delivery service (Szervizfutár szolgáltatás) that collects damaged Apple devices and returns them to customers after service at the official Apple service center.
• Részletfizetés (0% APR Installment Financing) 0% THM (APR) installment payment option through Cofidis partner, with 4-36 month terms, available for purchasing Apple products, applied online in approximately 7 minutes.
• Áruhitel (Consumer Credit Facility) Credit facility (Áruhitel) for purchasing Apple products through partner financing providers with flexible terms, complementing the 0% APR installment option.
• Vállalati megoldások (Corporate Solutions Program) Business solutions program (Vállalati megoldások) including device management (Eszközmenedzsment), corporate financing (Vállalati finanszírozás), corporate trade-in (Vállalati készülékbeszámítás), corporate device insurance (Vállalati készülékbiztosítás), and a dedicated corporate contact channel, tailored for organizations procuring Apple device fleets.
• iCentre+ Loyalty Program (Hűségprogram) Customer loyalty program (iCentre+ Hűségprogram) where members earn points on purchases and receive exclusive benefits, designed to drive repeat purchases and customer retention.
• Ajándékkártya (Gift Card) Gift cards (Ajándékkártya) available for purchase, allowing recipients to select their own Apple products.
• Diákkedvezmény (Student Discount Program) Year-round student discount program (Diákkedvezmény) offering reduced prices on Apple products (e.g., 7% off MacBook Neo 2026, 6% off iPad Air 13" M4) for verified students.

Quantifiable outcome

• Nearly 30 years of official Apple service experience
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ApplecoreChannel Partner/ Reseller/ DistributorOfficial Apple authorized reseller in Hungary for iPhone, Mac, iPad, Apple Watch, and related products. Also operates as an official Apple service center performing warranty and out-of-warranty repairs according to Apple's international standards using genuine Apple parts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Apple Inc. Apple is the manufacturer and increasingly direct retailer of the products iCentre resells. Apple's growing online direct sales, and any future physical Apple Store in Hungary, represent both the supplier and the most consequential competitive incumbent for iCentre.
• MediaMarkt Hungary: MediaMarkt is a large pan-European consumer electronics retailer with significant Hungarian retail footprint. It carries Apple products alongside many other brands, competing with iCentre on price, assortment, and store network scale.
• ALZA.hu: ALZA is one of the largest online and omnichannel electronics retailers in Central Europe, with a major Hungarian presence selling Apple products alongside a very wide assortment. It is a major competitive pressure point for iCentre's online and store channels.
• Euronics Hungary: Euronics is a broad-line electronics retail group with Hungarian operations selling consumer electronics including Apple products. It competes with iCentre as a multi-brand alternative, leveraging wider assortment and scale advantages.

Direct peers

• mStore: mStore is an Apple Authorized Reseller operating in Hungary (and other CEE markets), offering the full Apple lineup, accessories, and trade-in services. It directly competes with iCentre for Hungarian Apple customers across both retail and online channels.
• iSolution: iSolution is a Hungarian Apple Authorized Reseller and Service Provider offering Apple hardware, accessories, and authorized repairs. It is a direct competitor to iCentre in the Hungarian Apple channel with similar product and service positioning.
• Dream Computer (Dream Store): Dream Store is a long-standing Apple Premium Reseller in Hungary selling iPhone, Mac, iPad, Apple Watch, and accessories. It competes head-to-head with iCentre in the same Hungarian retail and online Apple channel.
• iSTYLE: iSTYLE is an Apple Premium Reseller and Authorized Service Provider with a strong presence across Central and Eastern Europe, including Hungary. It is the closest direct comparable to iCentre given shared Apple-authorized reseller status, full Apple product range, and service center operations in the same geography.

Regional players

• Notebook.hu: Notebook.hu is a Hungary-focused laptop and consumer electronics retailer carrying Apple Mac and related products. It is a regional online and omnichannel competitor overlapping with iCentre on Mac and accessory sales in the same Hungarian market.
• aqua.hu: aqua.hu is a Hungarian online and physical electronics retailer selling laptops, tablets, smartphones, and accessories. It competes with iCentre on Apple and adjacent devices within Hungary, primarily through pricing-driven online channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/icentreapr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCentre