VisitSydsjælland-Møn A/S

What VisitSydsjælland-Møn A/S does

VisitSydsjælland-Møn A/S (VISM) is the official destination management organization (DMO) for the Sydsjælland and Møn region of southern Denmark. Founded on March 30, 2015, the company is jointly owned by four municipalities — Næstved (38%), Vordingborg (38%), Faxe (12%), and Stevns (12%) — and operates as a non-profit public-private partnership governed by a board chaired by the Mayor of Næstved. VISM coordinates destination branding, visitor information, tourism marketing, and stakeholder development across the four-municipality territory, which includes two UNESCO World Heritage sites (Møns Klint and Stevns Klint), the Camønoen hiking trail, multiple cycling routes, and proximity to Copenhagen.

VISM's product surface centers on the multilingual sydsjaellandmoen.dk / southzealand-mon.com / sudseeland-mon.de tourism portal (Danish, English, German), supplemented by the Møn mobile app (iOS/Android) with maps and route content, embeddable cycling route widgets powered by the third-party Naviki platform, and a professionally curated image database hosted on Skyfish for partner marketing use. Additional offerings include a partnership program for local tourism operators (accommodations, attractions, restaurants, activity providers) providing tailored marketing, press coverage, and workshops; press and media services; the 'Feriepiloterne' influencer network; and the annual Total Turisme industry conference.

The business model is dominated by annual municipal contributions totaling approximately 10.78 million DKK in 2026 (Næstved 4,015,442 DKK; Vordingborg 4,001,503 DKK; Faxe 1,380,464 DKK; Stevns 1,380,464 DKK). Secondary revenue comes from individually negotiated partnership programs whose pricing is not publicly disclosed. VISM employs approximately 19 staff across headquarters in Næstved and a regional office in Vordingborg. Customer-facing segments include domestic Danish tourists, German tourists (a primary international market positioned via the SMA-Z alliance and the upcoming Femern Bælt connection), and Dutch tourists; commercial customers are a long tail of SMB tourism operators. The organization participates in the SMA-Z strategic alliance with four other Sjælland/Øerne DMOs, co-markets with VisitDenmark, and secures project co-funding from the European Sustainable Development Fund (ERST) and Realdania.

Name

VisitSydsjælland-Møn A/S

Legal name

VisitSydsjælland-Møn A/S

Website

https://sydsjaellandmoen.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

VisitSydsjælland-Møn A/S is the official Danish destination management organization (DMO) for the Sydsjælland & Møn region, jointly owned by four municipalities. It markets the destination to domestic and international visitors (Germany, Netherlands) via a multilingual portal, mobile app, cycling widgets, and partnership programs, serving tourism operators and end consumers.

Ownership category

akta.pro rank

Product category

Destination Management Services

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)

Keywords

• Destination management
• Tourism marketing
• Travel information portal
• Tourism partnership programs
• Regional destination promotion

Headquarters

HQ city

Næstved

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Municipal Contributions: VISM is funded by annual municipal contributions from four partner municipalities: Næstved, Vordingborg, Faxe, and Stevns. Total 2026 contributions amount to approximately 10,778,000 DKK. This constitutes the primary and near-exclusive source of operating revenue.
2. Partnership Programs: VISM offers premium partnership programs to tourism operators who seek additional visibility and marketing exposure beyond the general destination marketing. Partners receive tailored marketing plans, press coverage, workshops, and brand-aligned campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

VisitSydsjælland-Møn A/S is the official destination management organization (DMO) for the Sydsjælland and Møn region in Denmark. It operates a multilingual tourism portal (sydsjaellandmoen.dk) that aggregates accommodations, attractions, events, dining, hiking and cycling routes, and trip-planning tools. It also delivers the Møn mobile app, a partner image database, embeddable cycling route widgets, press/media services, and customized partnership programs for local tourism operators.

Product overview

VisitSydsjælland-Møn A/S operates as the official Destination Management Organization (DMO) for the Sydsjælland & Møn region. The core offering consists of the sydsjaellandmoen.dk tourism portal, which aggregates experiences, accommodations, events, and trip planning tools. Supporting products include the MØN mobile app (iOS/Android), an image database hosted on Skyfish for partner marketing use, and embeddable cycling route widgets powered by Naviki. Additional services cover press/media relations and partnership programs for tourism industry stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Sydsjælland & Møn Tourism Portal The official destination marketing website (sydsjaellandmoen.dk) serving as the primary digital platform for tourism information, experience discovery, accommodation booking references, event listings, and trip planning tools for visitors to the Sydsjælland and Møn region. Available in Danish, English and German.
• Møn Mobile App Mobile application for iOS and Android providing access to experiences, accommodations, hiking routes, cycling routes, and a smart map feature for navigation on Møn island.
• Partner Image Database Professional photography library hosted on Skyfish that tourism industry partners can download and use for marketing purposes, with usage terms and photographer credits.
• Cycling Route Widgets Embeddable widgets for cycling routes that partner websites (hotels and tourism operators) can integrate to display routes with pop-up viewing and GPX file downloads.
• Tourism Partnership Program Customized marketing partnership plans for tourism businesses offering tailored marketing plans, press coverage, workshops, brochure distribution, consulting, and brand-aligned campaigns.
• Press and Media Services Press and media services for Danish and international media, including press tour organization, press spokesperson contacts, press releases, image database access, and a corporate newsletter for the tourism industry.

Quantifiable outcome

• Møn was listed by The New York Times in '52 Places to Go in 2026', significantly raising international awareness.
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Næstved MunicipalitycoreStrategic or Co-development Partner · 30 March 2015Næstved Municipality holds 38% ownership in VisitSydsjælland-Møn A/S and provides the largest municipal contribution (4,015,442 DKK in 2026). The municipality is home to the primary headquarters and is led by Mayor Kenneth Sørensen as VISM's board chairman.
• Vordingborg MunicipalitycoreStrategic or Co-development PartnerVordingborg Municipality holds 38% ownership in VisitSydsjælland-Møn A/S and contributes 4,001,503 DKK in 2026. The municipality hosts VISM's regional office and is home to key attractions including Møns Klint (UNESCO World Heritage) and the GeoCenter.
• Faxe MunicipalitycoreStrategic or Co-development PartnerFaxe Municipality holds 12% ownership in VisitSydsjælland-Møn A/S and contributes 1,380,464 DKK in 2026. The municipality encompasses key attractions including Faxe Kalkbrud and Faxe Ladeplads.
• Stevns MunicipalitycoreStrategic or Co-development PartnerStevns Municipality holds 12% ownership in VisitSydsjælland-Møn A/S and contributes 1,380,464 DKK in 2026. The municipality is home to Stevns Klint (UNESCO World Heritage) and FORT - A Cold War Experience.
• SMA-Z Strategic Tourism AlliancecoreStrategic or Co-development PartnerThe SMA-Z alliance unites 5 Sjælland and Øerne destinations (Sydsjælland & Møn, Fjordlandet, Nordsjælland, Destination Sjælland, and VisitLolland-Falster) in a coordinated marketing effort targeting German tourists through the 'Dänische Østsee Inseln' brand and 'Ørlaub' campaign.
• VisitDenmarkcoreGTM or Marketing PartnerVisitDenmark co-develops and co-finances international marketing campaigns including the SMA-Z 'Dänische Østsee Inseln' brand targeting the German market.
• Danish Kyst og NaturturismecoreGTM or Marketing PartnerDanish Kyst og Naturturisme co-develops the 'Dänische Østsee Inseln' brand and marketing campaigns for the German market within the SMA-Z alliance.
• Erhvervshus SjællandcoreGTM or Marketing PartnerErhvervshus Sjælland co-finances and co-develops the SMA-Z marketing initiatives and sustainability programs targeting tourism businesses on Sjælland.
• Erhvervshus HovedstadencoreGTM or Marketing PartnerErhvervshus Hovedstaden co-finances and co-develops the SMA-Z marketing initiatives targeting tourism businesses in the Greater Copenhagen area.
• Destination SjællandcoreStrategic or Co-development PartnerVISM collaborates with Destination Sjælland on the 'Vild med Natur' sustainable outdoor experience development project, spanning both organizations' territories.
• Danish Nature Agency (Naturstyrelsen)coreStrategic or Co-development PartnerNaturstyrelsen is a key partner in the UNESCO World Heritage management for Møns Klint and in the 'Vild med Natur' sustainable outdoor development project.
• Danmarks Turismeerhverv (DKNT)minorStrategic or Co-development PartnerDKNT (Danish Tourism Industry Association) is a project partner in VISM-led initiatives such as 'Vild med Natur' and the strategic physical development plan.
• VisitLolland-FalsterminorStrategic or Co-development PartnerVISM collaborates with VisitLolland-Falster on international marketing and harbor revitalization projects under the SMA-Z alliance framework.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VisitNordjylland: Regional DMO for North Jutland operating with the same municipality-funded destination marketing structure. Comparable in mission, business model, and customer segments (families, nature enthusiasts, cultural tourists), serving as a useful benchmark for Danish regional DMO operations outside the Sjælland cluster.
• Wonderful Copenhagen: Denmark's capital-region DMO, operating with a similar non-profit destination-marketing model but at significantly larger scale. Directly comparable in function (official regional DMO with B2B partnerships and international marketing) and operates the same partner-of-VisitDenmark model that VISM uses.
• Destination Sjælland: Regional DMO for central Sjælland and partner in the SMA-Z alliance and the 'Vild med Natur' project. Operates with a similar municipality-supported destination marketing model covering overlapping Sjælland territory, making it the most directly comparable Danish DMO peer to VISM.
• VisitNordsjælland: Regional DMO for North Sjælland and SMA-Z alliance member alongside VISM. Similar size, model, and focus on family/nature tourism with proximity to Copenhagen, providing direct comparability for VISM's product positioning and target-market mix.
• VisitFjordlandet: Regional DMO covering fjordlandet and SMA-Z alliance partner. Targets the same Danish/German tourist segments with similar destination marketing tools and partnership models, providing direct comparability on size, structure, and target audience.
• VisitLolland-Falster: Regional DMO for Lolland-Falster and fellow SMA-Z alliance member. Collaborates with VISM on harbor revitalization and international marketing. Same municipality-funded DMO model serving a neighboring Danish coastal destination with similar scale and target markets.

Broad incumbents

• VisitDenmark: National DMO for Denmark and a direct co-marketing partner of VISM through the SMA-Z alliance. Operates broader national-level campaigns across all Danish regions, overlapping VISM's German-market focus but at much larger scale and broader geographic scope.

Regional players

• Tourismus-Agentur Schleswig-Holstein: State-level DMO for the German state bordering Denmark directly opposite VISM's territory across the Femern Bælt. Operates a similar publicly funded regional destination-marketing model and is VISM's primary German-market adjacency/comparator as the Femern Bælt tunnel comes online.

Others

• Dansk Kyst- og Naturturisme: National industry umbrella organization for Danish coastal and nature tourism. Co-develops the 'Dänische Ostsee Inseln' brand with VISM under the SMA-Z alliance. Not a direct DMO peer, but a closely aligned ecosystem partner shaping the broader Danish coastal-tourism marketing framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/visitsydsjaelllandmoen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisitSydsjælland-Møn A/S