What Synergic Technologies does

Synergic Technologies is a New Zealand-based supply chain and technology consultancy that combines senior supply chain expertise with Industry 4.0 technology implementation. Founded in 2017 and headquartered in Auckland, the company operates as a systems integrator rather than a software vendor, deploying partner platforms alongside its own proprietary methodologies across eight capability areas: supply chain consulting, RFID and visibility, integrated business planning (S&OP/IBP), environmental monitoring, inventory optimisation, AI and intelligent automation, machine vision, and IT solutions. The proprietary "Stringent" inventory optimisation methodology and the codified ALIGN→PILOT→SCALE-UP consulting framework underpin every engagement, with deployments delivered across more than 200 supply chain reviews in New Zealand.

The company's core technology stack is partner-led: RFID and machine vision through authorised Zebra Technologies credentials (Aurora vision platform with deep learning), environmental monitoring through Dickson OCEAView with wireless data loggers and 3D temperature mapping, load optimisation through MagicLogic (an EasyPost company), demand planning through Cauself for mid-market FMCG, and enterprise S&OP through Infor. AI capabilities span four tiers from $5,000 NZD Kickstart workshops to $1,000,000+ custom agentic AI production deployments, relying on third-party paid-tier AI models and Dell AI infrastructure. Integrated IT managed services are delivered through the wholly owned Deus Ex brand acquired in 2017.

The business model is professional services-led with elements of managed services and hardware resale, operating on quote-based project pricing across multi-month transformation programmes. The go-to-market is direct enterprise field sales concentrated in New Zealand, with early Australian expansion via Cauself and MagicLogic partnerships. Customers span pharmaceutical, healthcare, food and beverage, logistics, manufacturing, primary sector, and construction, including Douglas Pharmaceuticals, Medifab, NZ Post, Toyota, Goodman Fielder, Restaurant Brands, and Open Country Dairy. Revenue and funding figures are not publicly disclosed.

Name

Synergic Technologies

Legal name

Synergic Technologies Limited

Website

https://synergictechnologies.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Synergic Technologies is a New Zealand-based supply chain and technology consultancy that integrates Industry 4.0 technologies (RFID, machine vision, environmental monitoring, AI) with proprietary supply chain methodologies for enterprise and mid-market customers across pharmaceutical, food and beverage, logistics, and manufacturing sectors in New Zealand.

Ownership category

akta.pro rank

Product category

Supply Chain Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (5415)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cost Reduction & Working Capital Optimization (BPAHAHAL)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Data, Analytics & AI Consulting (BPAHAEAF), Strategy & IT Advisory (BPAEAAAA)

Keywords

• Supply chain consulting
• Inventory optimisation services
• RFID implementation services
• Environmental monitoring systems
• Machine vision solutions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Supply Chain Consulting Services: Strategy, planning, and delivery consulting engagements covering S&OP, demand planning, inventory optimisation, cold chain, and general supply chain maturity assessments. engagements range from standalone diagnostics to multi-month transformation programmes.
2. Technology Implementation Services: Implementation, configuration, integration, and ongoing support for partner technology platforms including Zebra RFID and machine vision, Dickson environmental monitoring, MagicLogic load optimisation, Cauself demand planning, and Infor supply chain planning. Includes training and change management.
3. IT Solutions and Managed Services: Strategic IT advisory, CIO/CTO-level guidance, security and architecture reviews, managed IT services including helpdesk, SOE management, device deployment, and hardware procurement. Delivered through Deus Ex heritage capability.
4. Environmental Monitoring Solutions: Design, installation, configuration, and support of Dickson monitoring systems. Includes 3D temperature mapping services using Dickson Mapping Suite. Environmental monitoring engagements typically range from $20K to $100K+ depending on monitoring points and complexity.
5. AI and Intelligent Automation Services: AI readiness assessments, AI kickstart workshops, AI-augmented project delivery, and custom agentic AI system design and deployment. Ranges from $5,000 NZD workshops to $1,000,000+ for full production AI deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Synergic Technologies is a New Zealand-based consultancy and systems integrator that delivers supply chain consulting combined with Industry 4.0 technology implementation. Core services span supply chain strategy and S&OP consulting, proprietary inventory optimisation (Stringent methodology), RFID visibility solutions (Zebra partner), machine vision quality inspection (Zebra Aurora), environmental monitoring for regulated industries (Dickson OCEAView), load and pack optimisation (MagicLogic), and AI and intelligent automation services including agentic AI builds. Engagements follow an ALIGN → PILOT → SCALE-UP methodology reverse-engineered from customer business outcomes.

Product overview

Synergic Technologies is a New Zealand supply chain and technology consultancy and solutions business offering a portfolio of consulting services and technology solutions built around Industry 4.0 outcomes. The core offering spans supply chain consulting (S&OP, inventory optimisation, cold chain assurance), technology solutions (RFID via Zebra Technologies, machine vision via Zebra Aurora, environmental monitoring via Dickson OCEAView, and load optimisation via MagicLogic), and AI & intelligent automation. Its proprietary Stringent methodology underpins inventory optimisation engagements, while Cauself (partner platform) addresses mid-market FMCG demand planning and trade promotion management. The company operates a three-step ALIGN → PILOT → SCALE-UP consulting methodology across all engagements. The portfolio is not a single unified software product but rather a combination of consulting-led services, proprietary methodologies, and authorised partner technology platforms — each targeted at specific supply chain and operational problems across food, pharmaceutical, healthcare, logistics, manufacturing, and primary sector industries in New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Chain Consulting Supply chain consulting covering strategy, planning, and delivery — including maturity assessment, S&OP, warehouse design, network optimisation, and cold chain consulting. 200+ supply chain reviews delivered across New Zealand across food and beverage, manufacturing, healthcare, logistics, construction, and primary sector industries.
• Inventory Optimisation (Stringent) Proprietary inventory optimisation methodology covering strategic alignment, portfolio segmentation, replenishment policy, and operational settings, producing ERP-ready parameters for any system. Delivered across 7+ New Zealand businesses with engagements typically delivering 17–48% reduction in working capital demand. Phases include iAS (6–8 weeks) and iPARS (6–8 weeks).
• S&OP and Demand Planning Sales & Operations Planning and Integrated Business Planning consulting and implementation aligning demand, supply, and financial plans. Delivered across 16+ New Zealand businesses. Supports growing businesses via structured processes and proprietary tools, mid-market FMCG via the Cauself platform, and enterprise via Infor.
• RFID and Visibility Solutions RFID solution design and implementation as an authorised Zebra Technologies partner in New Zealand. Complete solutions from proof of concept through to production deployment, engineered for 97%+ read rates in live environments compared to ~70% typical for barcode processes. Combines Zebra RFID hardware with site assessment, middleware configuration, ERP integration, and ongoing support.
• Environmental Monitoring (Dickson OCEAView) Compliance-grade environmental monitoring via Dickson's OCEAView platform, including wireless data loggers (LoRaWAN and Bluetooth), real-time dashboards, alerting, and compliance reporting. Monitors temperature (including ultra-low -80°C and cryogenic -196°C), humidity, CO2, and differential pressure. Addresses 21 CFR Part 11, EU Annex 11, and ALCOA+ data integrity requirements. Includes 3D temperature mapping via Dickson's Mapping Suite.
• Machine Vision (Zebra Aurora) Automated quality inspection and machine vision solutions via certified Zebra Technologies partnership. Built on Zebra Aurora platform with smart cameras for barcode reading, OCR, quality inspection, robot guidance, and 3D/deep learning. Covers industrial barcode scanning (from $20K), large item tracking (from $50K), and manufacturing QA (from $60K+).
• Load and Pack Optimisation (MagicLogic) Load optimisation via MagicLogic (an EasyPost company) as authorised NZ and Australia partner. Two products: BlackBox (API-based automated high-volume load optimisation integrated with WMS/ERP via API) and Cube-IQ (interactive desktop/web application for hands-on 3D visual load planning). Covers cartonisation, palletisation, and container/truck loading with MagicLogic's 3,387 installations across 51 countries.
• AI and Intelligent Automation AI strategy, readiness assessment, AI-augmented project delivery, and custom agentic AI system build. Four service lines: AI Kickstart ($5,000 NZD fixed), Assess and Govern ($25,000–$50,000 NZD), Deliver with AI (25–50% of traditional project cost), and Build Custom AI (from $50,000 NZD POC, from $1,000,000 NZD production). Custom AI covers digital twins, predictive maintenance, and condition monitoring.
• IT Solutions and Support IT strategy, data architecture, managed IT services, and IT advisory functioning as virtual CIO/CTO for growing businesses. Services include IT maturity assessment (from $5,000 NZD), strategic IT advisory (~$6,000/month), standard operating environment, helpdesk and support, security and architecture review, data and BI (master data management, ETL/ELT, API integration, Power BI), and managed IT services.
• Cold Chain Monitoring and Assurance Cold chain consulting and assurance combining supply chain expertise with Dickson monitoring technology and RFID tracking. Covers cold chain process design, risk assessment, compliance framework alignment (Medsafe, PIC/S, FDA 21 CFR Part 11, NZ Food Act, MPI, FSANZ, WHO GDP), monitoring strategy, RFID cold chain tracking, and 3D temperature mapping.
• Cauself Demand Planning and Trade Promotion Management Implementation Implementation and consulting services for the Cauself integrated analytics platform covering Revenue Growth Management, Trade Promotion Management, Demand Planning (driver-based causal modelling), and Integrated Business Planning. Designed for $50M–$500M FMCG/CPG businesses, with implementations typically taking 8–13 weeks.

Quantifiable outcome

• 97%+ RFID production read rates vs ~70% from barcode-based processes
• +11 more outcomes

Named customers39 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Zebra TechnologiescoreTechnology or IntegrationAuthorised Zebra Technologies implementation partner for RFID and Camera Vision solutions in New Zealand. Certified as Zebra Industrial Automation System Integrator with RFID Specialist and Machine Vision Specialist credentials. Designs and delivers complete solutions from site assessment and hardware selection through to middleware configuration, ERP integration, and ongoing support. Achieves 97%+ production read rates in RFID deployments.
• DicksoncoreTechnology or IntegrationNew Zealand delivery partner for Dickson's environmental monitoring solutions including wireless data loggers, LoRaWAN gateways, and OCEAView cloud platform. Designs, installs, configures, and supports Dickson monitoring systems for pharmaceutical manufacturers, hospitals, food processors, and cold chain operators across New Zealand with full regulatory compliance and validated calibration. Also delivers Dickson's OCEAView platform and ISO 17025 calibration services.
• InforcoreTechnology or IntegrationPartner with Infor to bring their S&OP, demand planning, supply planning, and warehouse management capabilities to New Zealand. Provides local consulting, change management, and integration expertise that global vendors cannot deliver alone. Serves enterprise-scale supply chain planning customers ($500M+ revenue).
• CauselfcoreTechnology or IntegrationAuthorised implementation and consulting partner for Cauself in New Zealand and Australia. Cauself is a purpose-built demand planning and trade promotion management platform for consumer goods companies. Synergic delivers implementations for mid-market FMCG and CPG businesses (turnover $50M-$500M) with typical implementation timelines of 8–13 weeks.
• MagicLogic (an EasyPost company)coreTechnology or IntegrationAuthorised MagicLogic partner for New Zealand and Australia. Configures, integrates, and supports MagicLogic's load optimisation platform covering cartonisation, palletisation, and container/truck loading. MagicLogic has over 25 years in market with 3,387 installations across 51 countries and is used by 49 of the world's 100 largest companies. Synergic provides local configuration, integration, training, and ongoing support.
• NZTE (New Zealand Trade and Enterprise)strategicStrategic or Co-development PartnerTeam members engage with NZTE as supply chain advisors. Dave Christie serves as expert industry advisor to government agencies including NZTE and MOT. Noël Thomson manages the Infor vendor relationship and engages with NZTE as a supply chain advisor. Advisory Panel member for University of Auckland's Centre for Supply Chain Management.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BCI Global: Supply chain strategy and design consulting firm focused on network design, sourcing, and supply chain transformation. Comparable peer as a specialist consultancy operating in similar value-chain re-engineering work; useful for benchmarking Synergic's network optimisation and S&OP engagements.
• St. Onge Company: US-based supply chain and logistics consultancy covering warehouse design, network optimisation, material handling, and automation. Comparable as a pure-play supply chain consulting specialist with proprietary methodologies and engineering-led delivery; relevant peer for the supply-chain-consulting arm of Synergic.
• Tompkins Ventures: Supply chain and operations consultancy focused on integrated supply chain strategy, fulfilment, and technology enablement. Comparable peer due to combined consulting + technology-adjacent offering and similar mid-market-to-enterprise client profile.
• Peak Technologies: RFID, barcode, machine vision, and mobility solutions integrator in North America. Comparable peer as a systems-integration firm for the same Zebra-class technology stack Synergic deploys; useful proxy for what a scaled-up RFID/integrator business looks like.
• Chainalytics (a TPG portfolio company): Supply chain consulting firm offering procurement, inventory optimisation, network design, and transportation services. Directly comparable on consulting services mix and on the inventory optimisation practice in particular; a useful peer for sizing and benchmarking Synergic's Stringent-led engagements.
• Logistics Bureau: Australia- and APAC-focused supply chain and logistics consulting firm delivering S&OP, inventory optimisation, warehouse design, and freight optimisation. Closest direct peer to Synergic given overlapping services, APAC focus, and SME-to-mid-market positioning; competes for similar consulting mandates across the Tasman.

Broad incumbents

• Accenture (Supply Chain & Operations Practice): Global consulting giant with a large supply chain, manufacturing, and Industry 4.0 practice. Represents the broad incumbent that competes (and partners) with specialist consultancies on enterprise supply chain transformations; relevant as the upper bound on the addressable market.
• Cognizant (Manufacturing & Logistics): Global IT services and consulting firm with a dedicated manufacturing, logistics, and supply chain practice. Comparable as a broad incumbent offering systems integration plus consulting in adjacent verticals; useful benchmark for Synergic's IT Solutions and managed services arm.
• Zebra Technologies: Global RFID, barcode, and machine vision vendor that Synergic is an authorised implementation partner of. Zebra is the upstream technology supplier for Synergic's RFID and Aurora machine vision lines; comparison is relevant because any shift in Zebra's channel or direct-sales strategy directly affects Synergic's economics.

Emerging players

• o9 Solutions: AI-native integrated business planning and supply chain planning platform serving large enterprises. Comparable peer because Cauself (one of Synergic's partner platforms) targets a similar mid-market demand-planning niche, and because o9 represents the kind of platform-led competitor that could compress Synergic's services-heavy planning practice over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/synergictechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergic Technologies