MagicLogic Optimization
MagicLogic Optimization builds proprietary load-planning, cartonization, and palletization software (Cube-IQ, Stack-IQ, BlackBox) used by manufacturers, retailers, 3PLs, and logistics professionals across 51 countries to reduce shipping costs and maximize container utilization.
- Company typePrivate
- Founded1995
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MagicLogic Optimization does
MagicLogic Optimization Inc. is a Vancouver-headquartered, privately held software company founded in 1995 that builds load-planning and container-optimization software for shippers, manufacturers, retailers, 3PLs, and logistics service providers. Its four-product suite — Cube-IQ (desktop load planning), Cube-IQ Web (cloud/browser-based planning), Stack-IQ (palletization and bay truck loading for beverage, food, and CPG verticals), and BlackBox (an embedded Windows-service API engine) — is built on a proprietary, in-house optimization algorithm that handles containerization, cartonization, mixed palletization, axle-weight compliance, dimensional-weight pricing, and 3D visualization. BlackBox exposes REST+JSON, SOAP+XML, and direct TCP integrations and ships with prebuilt plug-ins for SAP, Microsoft Dynamics, Infor, NetSuite, Manhattan, Koerber, and Blue Yonder WMS/ERP platforms.
The company sells exclusively through custom, quote-based enterprise contracts (subscription or perpetual licensing) paired with professional services for onboarding, and supplements direct enterprise sales with a global reseller and OEM/embedded channel spanning Scandinavia, Turkey, Vietnam, Hong Kong, New Zealand, China, the UK, and North America. MagicLogic reports 3,000+ customer installations across 51 countries and lists Honeywell, Nestle, P&G, Siemens, Starbucks, Johnson & Johnson, Lidl, The Home Depot, Roche, and True Manufacturing among its enterprise users, with documented customer outcomes including up to 25-40% reductions in shipping costs, 80% reductions in overboxing, and 30-35% reductions in carton material usage. The firm has been privately held since founding, appointed Tim Smith as CEO in 2019, and was acquired by EasyPost (Simpler Postage, Inc.) in 2024; it has maintained 23+ consecutive years of Inbound Logistics Top 100 Logistics IT Provider recognition.
MagicLogic Optimization firmographics
Firmographics- Name
- MagicLogic Optimization
- Legal name
- MagicLogic Optimization Inc.
- Website
- https://magiclogic.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MagicLogic Optimization builds proprietary load-planning, cartonization, and palletization software (Cube-IQ, Stack-IQ, BlackBox) used by manufacturers, retailers, 3PLs, and logistics professionals across 51 countries to reduce shipping costs and maximize container utilization.
- Ownership category
- akta.pro rank
MagicLogic Optimization industry classification
Industry- Product category
- Load Planning and Logistics Optimization Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Support Activities for Transportation (488)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)
- akta.pro secondary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where MagicLogic Optimization is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
MagicLogic Optimization business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing: Subscription and perpetual licensing for Cube-IQ, Cube-IQ Web, Stack-IQ, and BlackBox products. MagicLogic does not provide off-the-shelf products but delivers complete services tailored to specific customer requirements.
- Professional Services: Implementation, onboarding, and support services to help customers integrate MagicLogic solutions into their business operations and database systems
- Developer Licensing: Special licensing programs for developers and integrators to embed MagicLogic load planning and optimization services as integral parts of other systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise solutions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
MagicLogic Optimization product offering
Product offeringCore offering
MagicLogic develops and sells load planning and optimization software for logistics operations. The product suite includes Cube-IQ (desktop), Cube-IQ Web (cloud), Stack-IQ (palletization), and BlackBox (API integration) — all built on a proprietary algorithm engine that performs containerization, cartonization, mixed palletization, and truck loading optimization. The software integrates with major WMS, TMS, and ERP systems including SAP, Microsoft Dynamics, Infor, NetSuite, Manhattan, Koerber, and Blue Yonder.
Product overview
MagicLogic Optimization offers a suite of four interconnected load planning and optimization products: Cube-IQ (desktop), Cube-IQ Web (cloud-based browser/tablet access), Stack-IQ (palletization-focused), and BlackBox (API/integration engine). The products share a common optimization algorithm engine developed in-house and offer 3D visualization, multi-modal shipping support, and seamless integration with WMS, TMS, ERP, and robotics systems. Cube-IQ and Cube-IQ Web provide interactive planning interfaces for logistics professionals, while BlackBox enables automated, high-speed optimization embedded within enterprise systems, and Stack-IQ specializes in pallet and bay truck optimization for specific industry verticals.
Differentiator
Problem solved
Functional benefit
Brands
- Cube-IQ: Desktop load planning software for logistics professionals providing powerful, interactive load planning on desktop workstations.
- Cube-IQ Web
- Stack-IQ
- BlackBox
Products and services
- Cube-IQ Desktop load planning software providing interactive, graphical load planning with drag-and-drop functionality, 3D visualization, and advanced optimization algorithms for freight cubing, truck loading, and container optimization. Designed for logistics professionals needing powerful desktop workstations for load planning operations.
- Cube-IQ Web Cloud-based load planning solution accessible via browser, tablet, or smartphone, offering the same optimization capabilities as Cube-IQ with real-time access and cross-location collaboration.
- Stack-IQ Intelligent palletization and bay truck loading solution with intuitive UI, designed for beverage distributors, food distributors, and CPG retailers to optimize pallet stacking and truck loading with robotics integration. Connects effortlessly with ERP, WMS, TMS, and warehouse robotics systems for unified logistics management.
- BlackBox High-speed API-based load optimization service (Windows service) providing cartonization, mixed palletization, truck loading, and container optimization through REST+JSON, SOAP+XML, and direct TCP connections for seamless WMS/ERP integration. Processes near real-time responses for use during checkout, pick, carton selection, and fulfillment.
Quantifiable outcome
- Reduce transportation costs by up to 25%
- +6 more outcomes
Companies that use MagicLogic Optimization
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
MagicLogic Optimization technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature8 records
MagicLogic Optimization partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, historical, regional and core.
- EasyPostflagshipMagicLogic became part of the EasyPost family in 2024, merging their innovative logistics solutions with EasyPost's comprehensive shipping platform. Terms of Service reference EasyPost/Simpler Postage, Inc.
- HighJumphistoricalFirst partnership established in 2002, representing early integration partner for MagicLogic solutions.
- Soco SystemregionalReseller and agent for MagicLogic products providing local support in Scandinavia and Denmark. Located at Helgeshøj Allé 16 D DK - 2630 Taastrup.
- Buton e-Business SolutionsregionalReseller and agent providing MagicLogic support and services in Turkey, Istanbul.
- A&C International Service and Trading Co., LtdregionalReseller and agent providing MagicLogic support in Vietnam, Hanoi. Located at 7th Floor, Zen Tower, 12 Khuat Duy Tien Street.
- In-ConceptregionalReseller and agent for MagicLogic products in Hong Kong. Located at Room 32, 2/F, Shing Yip Industrial Building, 19-21 Shing Yip Street, Kwun Tong.
- Synergic TechnologiesregionalReseller and agent providing MagicLogic support in New Zealand. Located at Level 2, 26 Hobson Street, Central Business District, Auckland.
- vtradexregionalReseller and agent providing MagicLogic products in China. Located at F7, 1# Modern Logistics Plaza, No.448 Hongcao Rd., Xuhui, Shanghai.
- Koerber Group (Supply Chain Solutions)coreStrategic partner providing MagicLogic integration in USA and China. Koerber Group is a major supply chain software provider.
- Open Sky Group (JDA Gold Partners)coreJDA Gold Partners providing MagicLogic solutions in North America and Australasia.
- SAPcoreSAP integration partner - BlackBox SOAP Services compatible with SAP WMS/ERP systems.
- Microsoft DynamicscoreMicrosoft Dynamics integration partner - BlackBox compatible with Dynamics WMS/ERP systems.
- InforcoreInfor integration partner - BlackBox REST+JSON Services compatible with Infor WMS/ERP systems.
- NetSuitecoreNetSuite integration partner - BlackBox REST+JSON Services compatible with NetSuite ERP systems.
- Manhattan AssociatescoreManhattan integration partner - BlackBox REST+JSON Services compatible with Manhattan WMS systems.
- Blue YondercoreBlue Yonder integration partner - BlackBox SOAP Services compatible with Blue Yonder supply chain solutions.
- KoerbercoreKoerber integration partner - BlackBox SOAP Services compatible with Koerber WMS/ERP systems.
Scale indicators10 records
Recent moves8 records
MagicLogic Optimization competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MagicLogic Optimization social profiles
Digital presenceMagicLogic Optimization financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagicLogic Optimization leadership team
Management profileNumber of profiles
Profiles1 record
MagicLogic Optimization funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagicLogic Optimization M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagicLogic Optimization
What does MagicLogic Optimization do?
MagicLogic develops and sells load planning and optimization software for logistics operations. The product suite includes Cube-IQ (desktop), Cube-IQ Web (cloud), Stack-IQ (palletization), and BlackBox (API integration) — all built on a proprietary algorithm engine that performs containerization, cartonization, mixed palletization, and truck loading optimization. The software integrates with major WMS, TMS, and ERP systems including SAP, Microsoft Dynamics, Infor, NetSuite, Manhattan, Koerber, and Blue Yonder.
Is MagicLogic Optimization a public or private company?
MagicLogic Optimization is a private company. It is classified as corporate owned and is currently operating.
When was MagicLogic Optimization founded?
MagicLogic Optimization was founded in 1995. It employs 11 to 50 people.
Where is MagicLogic Optimization based?
MagicLogic Optimization is headquartered in Vancouver, Canada, in the North America region.
How does MagicLogic Optimization make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are professional Services and developer Licensing.
Does MagicLogic Optimization have an API?
Yes. MagicLogic offers REST+JSON and SOAP+XML APIs through its BlackBox product for high-speed cartonization, palletization, truck loading, and load optimization. The APIs are designed for developer-friendly integration and support direct TCP connections. Available to developers and integrators who can contact MagicLogic Sales for evaluation versions and developer licenses. The BlackBox SOAP interface is compatible with SAP, Dynamics, Koerber, Blue Yonder, Infor, NetSuite, and Manhattan WMS/ERP systems. Documentation available at https://downloads.magiclogic.com/Help/REST/. Developer documentation is at downloads.magiclogic.com/Help/REST.
What industry is MagicLogic Optimization in?
MagicLogic Optimization's product category is Load Planning and Logistics Optimization Software. Its primary akta.pro industry code is TLAEAKAL, AI/ML Decision Intelligence & Automated Recommendations, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 54151 and its SIC code is 7372.