聚英--中国组织发展引领者

What 聚英--中国组织发展引领者 does

聚英 (Juying OD / Synergyworks) is a Beijing-headquartered Organization Development (OD) consulting and education platform operating across China and selectively internationally. The company is structured around four business pillars: 聚英OD教育 (OD Education), 聚英OD咨询 (OD Consulting), 寰球OD互联网社区 (Global OD Internet Community), and 聚英OD研究院 (OD Research Institute). Its intellectual foundation is the proprietary "Sixth-Generation Organization Theory" (第六代组织理论) developed by founder Dr. Tang Rongming (唐荣明), which the company claims integrates 70+ years of global OD methodology.

The product surface is anchored by a five-tier GMF OD certification program (Yellow, Orange, Blue, Red, and Black Belt) delivered through a Youzan-powered e-commerce storefront for direct online purchase, complemented by enterprise consulting engagements focused on organizational transformation and the 绩效增长系统解决方案 (Performance Growth System Solution). Distribution is digital-first via WeChat service and subscription accounts, with strategic affiliations providing legitimacy: the Global Management Federation (GMF) as the certifying body, the International Society of Organization Development (ISODC) as the international standards partner, and GSU University in Silicon Valley for academic course delivery. The company maintains offices in Beijing (headquarters), Silicon Valley, and three China regional centers (North, East, South).

The business model blends one-time certification fees, B2B professional services consulting engagements, and likely subscription-based community membership revenue. The firm claims 1000+ cumulative enterprise clients served across 12 countries, 3000+ training sessions delivered, and self-reported outcome metrics including 36.3% average client revenue growth and 99.7% customer satisfaction. Current stated headcount is 11 employees, materially below the company's stated 2020 plan of 100 staff. Revenue, pricing, and funding data are not publicly disclosed.

Name

聚英--中国组织发展引领者

Legal name

寰宇聚英（北京）科技有限公司

Website

https://synergyworks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

聚英 is a Beijing-based Organization Development (OD) consulting and education platform serving enterprise clients with proprietary methodology, a five-tier GMF OD certification program sold online, and transformation consulting delivered across China and 12 countries.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Organizational Development (OD) Training (EDABAIAJ)

Keywords

• Organization development consulting
• OD certification training
• Performance growth consulting
• Executive education programs
• Management consulting services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. OD Education & Certification: GMF OD certification programs sold through Youzan e-commerce storefront, including Yellow Belt, Orange Belt, Blue Belt, Red Belt, and Black Belt certification levels. One-time course fees per certification level.
2. OD Consulting Services: Performance growth system solutions and organization transformation consulting engagements for enterprise clients. B2B professional services delivery.
3. OD Community Membership: 寰球OD互联网社区 (Global OD Internet Community) platform likely generates revenue through membership subscriptions or freemium community access.
4. OD Research & Thought Leadership: 聚英OD研究院 produces research, frameworks, and methodologies that reinforce brand authority and support premium pricing of education and consulting services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

聚英OD is an Organization Development (OD) consulting and education company that sells a five-tier GMF OD certification program (Yellow, Orange, Blue, Red, Blue-Red, and Black Belts), delivers enterprise OD consulting for organizational transformation, and offers a Performance Growth System Solution. All offerings are built on the proprietary Sixth-Generation Organization Theory (第六代组织理论) developed by founder Dr. Tang Rongming, and are delivered via a Youzan-powered storefront and direct consulting engagements.

Product overview

聚英OD is a group-style ecological platform dedicated to leading the Organization Development (OD) industry globally. The company offers a unified portfolio of products and services centered around its proprietary Sixth Generation Organization Theory (第六代组织理论), integrating over 70 years of global OD methodology. The core product line includes five levels of GMF OD Certification programs (Yellow Belt, Blue Belt, Red Belt, Blue-Red Belt, and Black Belt), which function as a progressive credentialing ladder for OD professionals. These certification programs are complemented by professional consulting services (聚英OD咨询) and the Performance Growth System Solution (绩效增长系统解决方案), which apply the OD methodology to drive measurable business outcomes. The company also operates a Global OD Internet Community platform and an OD Research Institute, while offering academic OD courses through its partnership with GSU University in Silicon Valley. Together, these offerings provide a comprehensive ecosystem for OD education, consulting, research, and professional community development.

Differentiator

Problem solved

Functional benefit

Brands

• GMF OD认证: Organization Development certification programs in multiple levels (Yellow Belt, Orange Belt, Blue Belt, Red Belt, Blue-Red Belt, Black Belt) offered through the GMF Federation partnership.
• GSU大学
• 寰球OD互联网社区
• 聚英OD研究院
• 绩效增长系统

Products and services

• GMF OD Yellow Belt Certification (GMF OD黄带认证) Entry-level certification in the GMF OD framework, introducing foundational Organization Development concepts and methodologies for professionals beginning their OD learning path. Sold through the company's Youzan storefront.
• GMF OD Orange Belt Certification (GMF OD橙带认证)
• GMF OD Blue Belt Certification (GMF OD蓝带认证)
• GMF OD Red Belt Certification (GMF OD红带认证)
• GMF OD Blue-Red Belt Certification (GMF OD蓝红带认证)
• GMF OD Black Belt Certification (GMF OD黑带认证)
• 聚英OD Consulting (Juying OD Consulting)
• Performance Growth System Solution (绩效增长系统解决方案)
• About 聚英 (关于聚英) corporate introduction page

Quantifiable outcome

• 99.7% customer satisfaction rate
• +7 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and secondary.

• GMF Federation (Global Management Federation)coreStrategic or Co-development PartnerGMF Federation is the certifying body for the GMF OD certification program (Yellow, Orange, Blue, Red, Black Belt levels). 聚英 is the authorized provider and promoter of GMF OD certifications in China. The partnership provides legitimacy to the certification programs and cross-referral through the GMF official website (gmfederation.org.cn).
• ISODC (International Society of Organization Development)coreStrategic or Co-development PartnerInternational Society of Organization Development is the global professional body for OD practitioners. 聚英 is associated with ISODC China operations (isodc.org.cn), positioning itself as the Chinese representative and promoter of international OD standards and methodologies.
• GSU University (美国GSU大学)secondaryStrategic or Co-development PartnerGSU University in Silicon Valley, USA is partnered with 聚英 for the delivery of OD academic courses. The partnership supports international credibility and provides a US academic credential pathway for OD program graduates.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company (Organization Practice): Global strategy and organizational consulting incumbent; comparable to Juying in serving enterprise organization transformation mandates, though at materially larger scale and broader scope.
• Egon Zehnder: Global executive search and leadership advisory firm with an organization and leadership development practice; comparable to Juying in its focus on leadership and organizational transformation at the enterprise level.
• McKinsey & Company (Organization Practice): Global management consulting incumbent with a dedicated Organization practice serving transformation engagements at the largest enterprises — a comparable buyer-of-mind category for Juying's enterprise OD consulting work.
• Korn Ferry: Global organizational consulting and talent management firm with an established Organization Strategy practice; overlaps Juying's enterprise OD consulting and leadership development work, but operates at far larger scale across broader HR services.

Direct peers

• Development Dimensions International (DDI): Global leadership development and OD training company serving large enterprises with proprietary methodologies and certification programs — closely comparable to Juying's methodology-driven, certification-led model.
• Center for Creative Leadership (CCL): US-headquartered leadership and organization development training and research provider with a global delivery network — directly comparable in scope to Juying's combination of OD certification, research institute, and enterprise consulting.
• FranklinCovey: Global corporate training and certification company with tiered methodologies and a strong international footprint; directly comparable to Juying's GMF OD certification ladder and enterprise transformation offerings.
• Dale Carnegie Training: Global corporate training franchise with a multi-tier, certified-trainer model; comparable to Juying in its tiered certification structure, global country footprint, and B2B enterprise training motion.
• Hejun Consulting (和君咨询): One of China's largest domestic management consulting and corporate training groups, directly comparable to Juying as a China-based provider of enterprise transformation consulting and executive education — and explicitly listed as a partner link on Juying's website.

Emerging players

• Zhuge Liang Consulting (诸葛咨询): China-based management consulting and corporate training provider; comparable to Juying as a domestic Chinese player in the same enterprise training and transformation category, competing for similar mid-to-large enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E8%81%9A%E8%8B%B1od%E5%A4%A7%E5%AD%A6

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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