Synetam-Union des fabricants d'équipements & d'ustensiles pour la restauration & les arts culinaires

What Synetam-Union des fabricants d'équipements & d'ustensiles pour la restauration & les arts culinaires does

Synetam is a French professional union (syndicat professionnel) organized under the French Law of 1884, representing 87 manufacturers of professional foodservice equipment, utensils, tableware, cookware, and smoke ducts. It is headquartered in Courbevoie, France, and is governed by a board composed of representatives from its member companies, with Pierre Marcel (Tournus Equipement) as Chairman and André-Pierre Doucet as General Manager. The organization operates as a non-profit trade association funded primarily by membership dues and provides a portfolio of member-facing services.

Its core product offering consists of several branded platforms and programs. Synetam After Sales® is the first multi-manufacturer digital platform for technical documentation and 100% manufacturer-certified original spare parts, available 24/7 via web and native iOS/Android apps, initially launched with eight manufacturers in February 2024. Synetam Achats® is a centralized procurement center that delivers an average of 27% savings to members on general expenses and professional supplies. Synetam Avantages® is a mutualized employee-benefits program, and Observatoire Synetam® is a market intelligence service providing quarterly sales statistics and monthly trend surveys. Additional products include VALO RESTO PRO® (an environmental label and end-of-life recycling program operated with eco-organism Ecologic), the Trophées VALO RESTO PRO® awards, BIM approved by Synetam® certification, and the Charte Synetam blanchisserie® quality charter.

The union's business model rests on recurring membership fees from 87 member manufacturers, supplemented by service margins and trade-related revenue. Members are predominantly French SMEs and French subsidiaries of international manufacturers with a combined turnover of €1.5 billion and 7,000 employees. Synetam distributes its value through a mix of digital platforms (Synetam After Sales®, Synetam Achats®), collective trade show pavilions (Sirha Lyon, Ambiente Frankfurt, Host Milan, FHA Singapore, Host Dubai), and regulatory/standardization engagement through FIM-Mecallians, EFCEM, FEC, and ECA. Its customers are its member manufacturers, while secondary users of Synetam After Sales® include installers, distributors, design offices, maintainers, and operators in the broader foodservice equipment sector.

Name

Synetam-Union des fabricants d'équipements & d'ustensiles pour la restauration & les arts culinaires

Legal name

Synetam – Union des fabricants d'équipements et d'ustensiles pour la restauration et les arts culinaires

Website

https://synetam.fr

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

1–10 employees

Short description

Synetam is a French professional union under the Law of 1884 representing 87 manufacturers of foodservice equipment, utensils, and smoke ducts. It provides member services including the multi-manufacturer Synetam After Sales® spare-parts platform, group purchasing (Synetam Achats®), and the VALO RESTO PRO® environmental program.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)

Keywords

• Professional kitchen equipment
• Foodservice manufacturing union
• Catering equipment manufacturers
• Industry trade association
• Professional cookware utensils

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Synetam operates as a professional union under French Law of 1884, funded by membership fees from 87 manufacturers in the foodservice equipment industry.
2. Group Purchasing Services (Synetam Achats®): Centralized procurement center offering group purchasing power to members and affiliated companies for general expenses and professional supplies, delivering average savings of 27%.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Synetam is a French professional union representing 87 manufacturers of professional kitchen equipment, utensils, tableware, cutlery, and smoke ducts. It operates member services including the Synetam After Sales® multi-manufacturer digital platform for certified spare parts, Synetam Achats® group purchasing (27% average savings), Synetam Avantages® employee benefits, Observatoire Synetam® market intelligence, quality certifications (BIM, Charte blanchisserie), the VALO RESTO PRO® environmental recycling program (with Ecologic), and the Trophées VALO RESTO PRO® sustainability awards.

Product overview

Synetam is a professional union (not a single product company) representing 87 French manufacturers of professional equipment and utensils for catering, culinary arts, and smoke ducts. The union provides member services through several branded platforms and programs: Synetam After Sales® (a multi-manufacturer digital platform for technical documentation and certified spare parts, accessible via web and mobile app), Synetam Achats® (centralized procurement center), Synetam Avantages® (mutualized employee benefits), and Observatoire Synetam® des marchés (market intelligence). The union also operates the VALO RESTO PRO® environmental label and recycling program (in partnership with ECOLOGIC), BIM approved by Synetam® certification, quality charters, and organizes the Trophées VALO RESTO PRO® awards at Sirha Lyon. Member manufacturers collectively cover product categories including Art de la table (tableware), Articles culinaires (cookware), Coutellerie (cutlery), Équipements de cuisson (cooking equipment), Réfrigération (refrigeration), Ventilation, Blanchisserie (laundry), Manutention (handling), Distribution, Préparation (preparation equipment), Conduits de fumée (smoke ducts), Bar/Cafeteria/Office equipment, and Équipements techniques (special equipment).

Differentiator

Problem solved

Functional benefit

Brands

• Synetam Achats®: Centralized procurement platform for member manufacturers offering savings on general expenses and professional supplies
• Synetam Avantages®
• Synetam After Sales®
• VALO RESTO PRO®
• Observatoire Synetam®

Products and services

• Synetam After Sales® The first multi-manufacturer digital platform for technical documentation and sales of 100% manufacturer-certified original spare parts. Available 24/7 on web, accessible via computers, tablets, and smartphones, with multi-manufacturer carts and orders supported.
• Synetam After Sales® Mobile App Native mobile application for iOS and Android providing access to the Synetam After Sales® platform, enabling technicians to access technical documentation and order spare parts on-site.
• Synetam Achats® Free centralized procurement center for Synetam members offering access to suppliers in general expenses and professional supplies, reportedly generating average savings of 27%.
• Synetam Avantages® Exclusive employee benefits service for Synetam members, providing access to a mutualized employee committee (Comité d'entreprise) with advantages for member companies' staff.
• Observatoire Synetam® des marchés Market observatory providing members with detailed quarterly sales statistics by profession and geographic areas, monthly market trend surveys, and ongoing relationships with large retailers.
• BIM approved by Synetam® BIM (Building Information Modeling) certification for Synetam member manufacturers, establishing professional rules and quality standards.
• Charte Synetam blanchisserie® Quality charter for Synetam members operating in the laundry equipment sector.
• VALO RESTO PRO® Environmental label and program initiated by Synetam in partnership with ECOLOGIC for collecting and recycling end-of-life professional kitchen equipment (DEEE and DEA). Operated by eco-organism ECOLOGIC, recognized by the French state. 2022 results: 43,069t placed on market, 14,774t collected, 34% return rate.
• Trophées VALO RESTO PRO® Awards recognizing 'Best Environmental Initiatives' in the professional kitchen equipment sector, covering energy performance, equipment recycling, food waste reduction, bio-waste management, training, and waste collection performance. Ceremony held at Sirha Lyon trade show.
• Stand Synetam sur Ambiente Collective Synetam pavilion at Ambiente trade show in Frankfurt, promoting French manufacturers in international markets.

Quantifiable outcome

• Average 27% savings through Synetam Achats® group purchasing
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• GRDFcoreStrategic or Co-development Partner · 1 January 2014Technical partnership with GRDF (main natural gas distributor in France) since 2014 to jointly conduct complementary actions for professional natural gas cooking equipment. Four collaboration areas: Standardization, Maintenance (Preventive Maintenance Guide), Training, and Innovation (green gases).
• Sirha Food (GL events)flagshipStrategic or Co-development PartnerPartnership agreement with GL events to promote Sirha Food trade shows ecosystem. Synetam assists in retaining manufacturers at Sirha Lyon, fosters development of Sirha Europain, shares vision of restaurant and food markets with partners, and creates added value for exhibitors and visitors. 60% of Synetam members exhibit at Sirha Lyon.
• EcologiccoreStrategic or Co-development PartnerEco-organism partnership for VALO RESTO PRO® environmental device and label. Ecologic is state-approved to manage end-of-life professional kitchen equipment through DEA and DEEE waste streams. 2022 results: 43,069t placed on market, 14,774t collected, 34% return rate.
• FIM-Mecallians (Fédération des Industries Mécaniques)coreOthersSynetam is a member of FIM-Mecallians, connecting it to powerful network of influence including European representations and ad hoc alliances.
• EFCEM (European Federation of Catering Equipment Manufacturers)minorOthersEuropean federation membership representing catering equipment manufacturers at EU level.
• FEC (Federation of the European Cookware, Cutlery and Houseware industries)minorOthersEuropean federation membership for cookware, cutlery, and houseware industries.
• ECA (European Chimneys Association)minorOthersEuropean chimneys association membership for smoke duct manufacturers.
• CETIMcoreStrategic or Co-development PartnerInitiating collective interest R&D projects via CETIM including steel food contact, corrosion, refrigerants, energy performance, thermal insulation, and maintenance research.
• Mon Restau Responsable®minorOthersPartnership for responsible restaurant initiative promoting sustainable practices in the foodservice industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CEDA (Catering Equipment Distributors Association): UK trade association for the catering equipment supply chain, including distributors, manufacturers, and service companies. Operates in an adjacent commercial foodservice equipment ecosystem with comparable member service and training/standards offerings.
• EFCEM (European Federation of Catering Equipment Manufacturers): European-level federation for catering equipment manufacturers. Synetam is already a member, and EFCEM serves a structurally identical role at EU level — representing the same manufacturer category for lobbying, standards, and international promotion.
• NAFEM (North American Association of Food Equipment Manufacturers): US-based trade association for foodservice equipment manufacturers, the most direct international analogue to Synetam. Both organizations represent manufacturers of commercial kitchen equipment, run member services, and engage in advocacy and trade show partnerships (e.g., NAFEM with FCSI/HostMilano-style events).
• HKI (Industrieverband Hauswirtschaft und Küchen): German industry association for kitchen technology, large kitchen appliances, and housekeeping equipment. Functionally analogous to Synetam, representing German foodservice equipment manufacturers with member services and standards work, making it the closest national peer in Europe.

Emerging players

• FCSI (Foodservice Consultants Society International): Global professional society for foodservice consultants and design professionals. Adjacent rather than competing: FCSI represents the consultant/design-office segment that Synetam's members sell into, and the two ecosystems intersect at foodservice equipment specification projects.
• CATRA (Cutlery and Allied Trades Research Association): UK-based research and trade body for the cutlery and allied trades industry. Partial overlap with Synetam's cutlery/culinary utensils category (members include Jean Dubost, Opinel, Déglon), with similar standards and certification functions but a narrower product scope.

Regional players

• FIM-Mecallians (Fédération des Industries Mécaniques et Transformatrices de Métaux): French mechanical industries federation of which Synetam is a member. Broader scope than Synetam (covers all mechanical/transformed-metal industries in France), but operates the same French industry-association model with lobbying, statistics, and member services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Synetam
• LinkedInlinkedin.com/company/synetam
• Instagraminstagram.com/macuisine_synetam

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synetam-Union des fabricants d'équipements & d'ustensiles pour la restauration & les arts culinaires