Sirha Food

What Sirha Food does

Sirha Food is a digital media and content platform that serves as the editorial and audience hub for a portfolio of food service and hospitality events operated by its parent, GL events Exhibitions S.A., a privately held French Société Anonyme headquartered at 59 Quai Rambaud, 69002 Lyon, France. The platform publishes editorial content categorized into six topical verticals — Cuisines, Cultures, Economies, Futurs, Natures, and Idées — along with a podcast series (Sirha Food Podcasts) featuring food industry leaders, chefs, and innovators. Sirha Food is bilingual (French/English) and maintains owned social channels on LinkedIn, Instagram, Facebook, TikTok, and Twitter.

The platform's commercial logic is event-driven rather than subscription- or SaaS-driven. Its content supports nine interlocking sub-brands that correspond to live trade shows and competitions: Sirha Lyon (the flagship, held at Eurexpo), Sirha Europain / Bake & Snack (bakery and snacks, Paris Porte de Versailles), Bocuse d'Or (international culinary competition), Coupe du Monde de la Pâtisserie / World Pastry Cup (international pastry competition), Sirha Omnivore (innovation platform), Sirha Méditerranée (Marseille Chanot), Sirha Budapest (Central and Eastern Europe), Sirha Arabia (Middle East), Egast, and Smahrt Toulouse (Toulouse). The flagship Sirha Lyon 2023 edition attracted nearly 210,000 professionals over five days. No public pricing, paywall, or subscription product is offered on the media platform itself.

Sirha Food has 101–250 employees, is wholly owned by GL events Exhibitions S.A., which is itself a subsidiary of the GL events Group (a diversified events and exhibitions conglomerate), and operates under the legal entity GL events Exhibitions S.A. (Lyon company registration number 380 552 976, registered capital €7,623,648). The Publication Director and General Manager of the owning entity is Philippe Pasquet. As a content and media subsidiary within a larger corporate group, detailed ownership percentages, investor composition, and standalone financials are not disclosed. There are no public funding rounds, M&A activity, regulatory actions, or AI/ML capabilities described in the available source material.

Name

Sirha Food

Legal name

GL events Exhibitions S.A

Website

https://sirhafood.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Sirha Food is a French digital media platform owned by GL events Exhibitions that publishes editorial content and podcasts covering food service and hospitality events. It supports a portfolio of nine culinary competition and trade show brands, including Bocuse d'Or and Sirha Lyon, serving chefs, restaurateurs, and hospitality professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Ecosystem: Sirha Food serves as the digital media arm of GL events Exhibitions, supporting a portfolio of food service events including Sirha Lyon, Bocuse d'Or, Pastry World Cup, Sirha Europain, Sirha Omnivore, and regional events in Budapest, Méditerranée, Arabia, Egast, and Smahrt Toulouse.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sirha Food is a digital media platform operated by GL events Exhibitions that publishes editorial content, articles, podcasts, and news covering the food service and hospitality industry. It serves as the media hub for an ecosystem of nine branded trade shows and culinary competitions, including Sirha Lyon, Sirha Europain (Bake & Snack), Bocuse d'Or, World Pastry Cup, Sirha Omnivore, Sirha Méditerranée, Sirha Budapest, Sirha Arabia, Egast, and Smahrt Toulouse, reaching food service professionals, chefs, and hospitality industry stakeholders globally.

Product overview

Sirha Food is a content portal operated by GL events Exhibitions that serves as the media hub for a portfolio of food service and hospitality events and brands. The portfolio includes Sirha Lyon (major international trade show in Lyon), Sirha Europain (baking and pastry trade show in Paris), Sirha Bocuse d'Or (prestigious culinary competition), Sirha World Pastry Cup (international pastry competition), Sirha Omnivore (innovation platform), Sirha Méditerranée (Mediterranean trade show in Marseille), Sirha Budapest (Central/Eastern Europe), Smahrt Toulouse, Sirha Arabia, and Egast. The portal also produces a podcast series. The events span from January 2026 through January 2027 across multiple European cities including Paris, Lyon, Toulouse, Marseille, and Budapest.

Differentiator

Problem solved

Functional benefit

Products and services

• Sirha Food Content Portal Digital media platform publishing editorial articles, podcasts, and news covering gastronomy, food trends, and the hospitality industry across the Sirha ecosystem of brands.
• Sirha Lyon Major international food service and hospitality trade show held at Eurexpo in Lyon, featuring competitions, exhibitions, and professional networking. Nearly 210,000 professionals attended the 2023 edition over 5 days.
• Sirha Europain (Bake & Snack) Trade show dedicated to baking, pastries, and snacks, held in Paris Porte de Versailles.
• Bocuse d'Or Prestigious Bocuse d'Or international culinary competition, one of the most renowned cooking contests globally.
• World Pastry Cup (Coupe du Monde de la Pâtisserie) International pastry competition bringing together the world's best pastry chefs to compete.
• Sirha Omnivore Platform and event series dedicated to showcasing innovation and trends in the food industry.
• Sirha Méditerranée Trade show focused on Mediterranean food and hospitality, held at Marseille Chanot.
• Sirha Budapest Food service and hospitality trade show serving Central and Eastern Europe.
• Smahrt Toulouse Professional trade show event held at MEETT in Toulouse, focused on the food industry.
• Sirha Arabia Trade show covering the Arabian Peninsula region for food and hospitality professionals.
• Egast Trade show event for the food service and hospitality industry.
• Sirha Food Podcasts Podcast series featuring interviews and discussions with food industry professionals, chefs, and innovators.

Quantifiable outcome

• Nearly 210,000 professionals engaged with Sirha Lyon 2023 event

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GL events ExhibitionscoreOthersSirha Food is a digital media platform owned and operated by GL events Exhibitions S.A., a leading events company based in Lyon, France. GL events Exhibitions organizes the portfolio of food service events that form the Sirha ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: Messe Frankfurt is a major global trade fair organizer that hosts food and hospitality events. It competes for exhibitor budgets, attendee attention, and media partnerships in the same food service ecosystem as Sirha Food.
• Informa Markets: Informa Markets organizes Anuga, Speciality Food Festival, and numerous other food-related B2B exhibitions. As a broad incumbent in food service events, it competes with Sirha for global brand exhibitors and content partnerships.
• Reed Exhibitions: Reed Exhibitions is one of the world's largest event organizers with a broad portfolio including food and hospitality events. It competes with GL events Exhibitions for venue partnerships, sponsor relationships, and content ecosystem breadth.
• Bon Appétit: Bon Appétit is a major food media brand with editorial, video, and event properties. It competes with Sirha Food for culinary content audience attention and for food brand sponsorship and event partnerships.
• Eater: Eater is a leading digital food media brand covering restaurants, chefs, and food culture. It is comparable to Sirha Food's content portal as a digital destination for food service professionals and enthusiasts.

Direct peers

• Anuga: Anuga, organized by Koelnmesse in Cologne, is the world's largest food and beverage trade fair. It is a direct competitor for global food service brand visibility and exhibitor spend, comparable in scale and prestige to Sirha Lyon.
• Speciality Food Festival by Gulfood: Gulfood's Speciality Food Festival in Dubai is a comparable food service trade show targeting the Middle East region, directly overlapping with Sirha Arabia's addressable audience and exhibitor pool.
• SIAL Paris: SIAL Paris is one of the world's largest food industry exhibitions, held biennially in Paris. It directly competes with Sirha Lyon for exhibitor mindshare, attendee traffic, and food service professional engagement across Europe.
• HOSTMilano: HOSTMilano is the leading international hospitality exhibition, focused on the Ho.Re.Ca. foodservice equipment and hospitality segments. It overlaps with Sirha's audience of hospitality professionals and competes for sponsorship and content partnership dollars.

Emerging players

• Gault&Millau: Gault&Millau is a restaurant guide and food media brand with strong European (especially French) authority. It overlaps with Sirha Food's audience of chefs, restaurateurs, and hospitality professionals, and shares the European culinary authority positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SirhaFood
• Facebookfacebook.com/sirhafood
• LinkedInlinkedin.com/company/sirha-food
• Instagraminstagram.com/sirhafood
• TikToktiktok.com/@sirhafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirha Food