S'YOUNG INTERNATIONAL
S'YOUNG International is a Shanghai-headquartered, publicly listed digital platform that operates the pioneering "CP" (China Partner) model, providing overseas beauty brands with end-to-end brand management, omni-channel distribution, KOL marketing, and supply chain services for entry and growth in China.
- Company typePrivate
- Founded-
- HeadquartersShanghai, China
- Headcount101–250
- GTM typeB2B
- OfferingServices
What S'YOUNG INTERNATIONAL does
S'YOUNG International (水羊国际) is a Shanghai-headquartered, publicly listed digital-driven beauty brand management platform that operates the pioneering "CP" (China Partner) model, providing overseas beauty brands with end-to-end market entry and growth services in China. The company positions itself as a full-lifecycle partner covering brand positioning, product strategy, marketing, omni-channel distribution, and supply chain management, contracting with overseas brands on 3-, 5-, and 10-year business plans. S'YOUNG serves 30+ international beauty brands across fragrance, skincare, cosmetics, and haircare categories, sourced from 15 countries including the US, France, Italy, Japan, Korea, and Finland. Named partner brands include Amouage, KIKO Milano, EviDenS de Beauté, Fenty Beauty, DS Laboratories, Lumene, Dr. Ci:Labo, Nescens, and Pier Augé.
The company's core technology stack comprises seven proprietary digital systems: a KOL Management System with a 250,000+ influencer database, a Customer Service System for consumer feedback analysis, a Channel Management System supporting both general trade and cross-border modes, a Membership Management System with "One ID" integration, a Data Analysis System, a Supply Chain Management System, and an Intelligent Warehouse & Logistics System with smart picking robots achieving a 0.005% picking error rate. This technology infrastructure underwrites an omni-channel distribution network spanning 100% online platform coverage (Tmall Global, JD.com, Douyin, Xiaohongshu) and 6,000+ offline retail touchpoints including SKP, Galeries Lafayette, Sephora, Rosewood, and Joyce Beauty, backed by 20 warehouse and logistics centers covering 140 million population with a 95% 48-hour delivery rate across China.
S'YOUNG generates revenue through managed brand partnership services under the CP model, with pricing negotiated on a multi-year contract basis customized to each brand's stage and needs. Beyond the core CP service, the company operates additional lines including proprietary brands, an in-house MCN ("S'YOUNG New Media") for content and live commerce, the S'YOUNG City flagship campus in Changsha hosting brand events and the Global Brand Festival, and the TingTing Foundation for CSR. Founder Ting Ting serves as Chairman while Marshall Chen (木象) leads as Co-founder and CEO, with the company recognized through awards including WWD BeautyInc Top 100 (2022), Tmall Global Five-Star Service Provider (2021), and Tmall Global Beauty Golden Star Award (FY2026).
S'YOUNG INTERNATIONAL firmographics
Firmographics- Name
- S'YOUNG INTERNATIONAL
- Legal name
- S'YOUNG International
- Website
- https://syoungintl.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- S'YOUNG International is a Shanghai-headquartered, publicly listed digital platform that operates the pioneering "CP" (China Partner) model, providing overseas beauty brands with end-to-end brand management, omni-channel distribution, KOL marketing, and supply chain services for entry and growth in China.
- Ownership category
- akta.pro rank
S'YOUNG INTERNATIONAL industry classification
Industry- Product category
- Beauty Brand Management Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)
- akta.pro secondary industry
- International DTC & Brand.com (Global Shipping) (CRAFAJAB)
Keywords
Where S'YOUNG INTERNATIONAL is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
S'YOUNG INTERNATIONAL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Brand Partnership Services: S'YOUNG International generates revenue through comprehensive brand partnership services as a China Partner (CP), providing overseas beauty brands with full lifecycle brand management, marketing, channel operations, and supply chain solutions in the Chinese market. Revenue is derived from service fees and potentially margin on product sales through their distribution network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized partnership packages |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
S'YOUNG INTERNATIONAL product offering
Product offeringCore offering
S'YOUNG International operates as a China Partner (CP) for overseas beauty brands, providing end-to-end brand management, marketing, channel distribution, and supply chain services for international beauty companies entering the Chinese market. The company delivers all-dimension, omni-channel, full-lifecycle solutions spanning brand positioning, product strategy, digital marketing, e-commerce operations, offline retail placement, and logistics fulfillment, supported by six proprietary digital platforms.
Product overview
S'YOUNG International operates as a digital-driven open platform for global beauty brands entering the Chinese market, providing a comprehensive 'CP' (China Partner) model with full-lifecycle solutions. The company's core offering includes brand positioning and management, product strategy including hit product incubation, omni-channel distribution (online and offline), marketing through its in-house MCN and KOL systems, and supply chain management. Their technology infrastructure comprises six proprietary digital systems: KOL Marketing Platform, Customer Service System, Channel Management System, Membership Management System, Data Insights System, and Supply Chain Management System. The company manages a portfolio of 30+ international beauty brands including Amouage, EvidenS de Beauté, KIKO Milano, Lumene, Fenty Beauty, DS Laboratories, Nescens, and others across fragrance, skincare, makeup, and haircare categories. S'YOUNG also operates S'YOUNG City in Changsha as their flagship facility and runs the TingTing Foundation for CSR activities.
Differentiator
Problem solved
Functional benefit
Brands
- TingTing Foundation: Private charity foundation founded by S'YOUNG's founder Ting Ting, focused on education, rural revitalisation in Hunan, and disaster relief. Programs include 'Three Awards - One Project': Ting Ting Growth Award, Ting Ting Teacher Award, Tingting Principal Award, and Ting Ting School Uniform Project.
- S'YOUNG新媒体 (S'YOUNG New Media)
Products and services
- S'YOUNG CP (China Partner) Model Platform
- S'YOUNG New Media (MCN)
Quantifiable outcome
- Lumene: Successful Nordic brand positioning established with immersive shopping experience and brand story
- +4 more outcomes
Companies that use S'YOUNG INTERNATIONAL
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
S'YOUNG INTERNATIONAL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
S'YOUNG INTERNATIONAL partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- NescensminorSwiss anti-aging brand. S'YOUNG co-hosted inaugural brand ceremony in Changsha. Partnership leverages S'YOUNG's market expertise to help brand establish stronghold and bring innovative anti-aging products to Chinese consumers.
- DS LaboratoriescoreUS dermatological brand entered Chinese market in 2021. S'YOUNG positioned brand as scalp health solution leveraging science-backed innovation. Brand achieved #2 position in TikTok haircare category globally. Partnership emphasizes education-driven strategy and patient capital investment.
- AmouagecoreOmani luxury perfume house partnered with S'YOUNG in 2020 to enter Chinese market. Launched flagship store on Tmall Global in August 2021 and opened first physical pop-up boutique at Shanghai's Zhangyuan in December 2023. Partnership focuses on brand building and luxury positioning.
- KIKO MilanocoreItalian cosmetics brand with 8+ year partnership. S'YOUNG developed successful powder franchise strategy, building hero SKUs to consistently rank top 3 on Tmall. Partnership exemplifies systematic brand building approach.
- EviDenS de BeautécoreFrench-Japanese luxury skincare brand. S'YOUNG expanded retail to SKP Beijing and Galeries Lafayette, selected aligned KOLs. Average transaction value increased from RMB 100 to RMB 2000, establishing high-end positioning.
- LumenecoreFinnish skincare brand positioned as Nordic natural beauty. S'YOUNG created immersive Nordic shopping experience with distinctive unboxing and brand storytelling. Successful brand DNA establishment.
- Fenty BeautycoreLVMH-owned brand. S'YOUNG initiated Douyin cross-border business during 2023 NYFW with top KOL Nico. Generated 40 million cumulative Douyin exposure and #1 cross-border beauty store ranking.
- Lord & BerryminorItalian professional backstage makeup brand entered China in 2019. S'YOUNG positioned brand around long-lasting foundation quality for Chinese consumers with oily skin. Leveraged KOL marketing targeting beauty experts and fashion show professionals.
- Pier AugéminorFrench skincare brand faced cash flow challenges. S'YOUNG provided deeper partnership support including one-time purchase of Chinese business, minority stake acquisition, long-term purchasing commitment, and advance payments.
- Björn AxénminorSwedish professional haircare brand featured at Luxury Hair Care Grand Ceremony. Brand showcased fashion haircare positioning and premium products with founder Johan Hellström presenting market strategy.
- oolaboominorDutch organic haircare brand showcased at Luxury Hair Care Grand Ceremony. Positioned around natural ingredients connecting inner and outer beauty. Founders shared brand philosophy and product development.
- 3LABminorKorean skincare brand. 3LAB partnered with Beijing SKPS SELECT BEAUTY for spring private event themed The Ultimate Beauty That Defies Time. Founder Erica Chung shared brand story and skincare philosophy.
- mesoesteticminorSpanish skincare brand. S'YOUNG hosted exclusive private event in Shanghai launching Radiance DNA Antiaging Elixir. Partnership focuses on science-driven skincare solutions for Chinese consumers.
- Dr. Ci:LabocoreJapanese skincare brand. S'YOUNG developed successful 377 product line. Brand achieved operational excellence awards and strong market position on Tmall Global.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
S'YOUNG INTERNATIONAL competitors and assessment
Company assessmentBroad incumbents
- Estée Lauder Companies: Global beauty conglomerate with a large portfolio of prestige brands and direct China operations. Represents a competitor that increasingly builds in-house Chinese market capabilities, partially overlapping with S'YOUNG's premium brand management space.
- Sephora (LVMH): Global multi-brand beauty retailer under LVMH with significant presence in China. Comparable to S'YOUNG's offline retail distribution network and multi-brand beauty retail model for premium and niche beauty brands.
- Tmall Global (Alibaba): Alibaba's cross-border e-commerce platform that hosts S'YOUNG's flagship stores for brand partners. As China's dominant cross-border marketplace and ecosystem owner, it overlaps with S'YOUNG's channel distribution and brand-services capabilities at a much larger scale.
- Watsons (A.S. Watson Group): Asia's leading health and beauty retailer with operations across 14 Asian and European markets. Comparable to S'YOUNG's mass-market offline retail partnerships and brand distribution for international beauty brands in Asia.
- BlueFocus: Large Chinese marketing and communications services group providing advertising, digital marketing, and brand management across multiple verticals. Comparable to S'YOUNG's marketing services and brand management capabilities for international brands operating in China.
Direct peers
- Yami (亚米): Cross-border e-commerce platform specializing in overseas consumer brands, including beauty, entering the Chinese market. Directly comparable to S'YOUNG's cross-border distribution and marketing model for international brands targeting Chinese consumers.
- Sa Sa International: Hong Kong-listed cross-border beauty retailer operating in Greater China and Asia. Comparable in offering access to overseas beauty brands for regional consumers through omnichannel retail and brand-building expertise.
- StrawberryNET: Online cross-border beauty retailer offering discounted international beauty brands across Asia. Comparable to S'YOUNG's cross-border e-commerce distribution model for overseas beauty brands targeting Chinese consumers.
Emerging players
- Parklu: Chinese KOL/influencer marketing platform providing data-driven influencer discovery and campaign management. Overlaps with S'YOUNG's KOL management system and influencer marketing capabilities for beauty brands in China.
- Ruhnn (如涵): Chinese KOL/influencer MCN that incubates and operates influencer-led brands. Comparable to S'YOUNG's in-house MCN (S'YOUNG New Media) and KOL marketing capabilities for beauty brands targeting Chinese consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
S'YOUNG INTERNATIONAL social profiles
Digital presenceS'YOUNG INTERNATIONAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
S'YOUNG INTERNATIONAL leadership team
Management profileNumber of profiles
Profiles2 records
S'YOUNG INTERNATIONAL subsidiaries and ownership
Company hierarchySubsidiaries1 record
S'YOUNG INTERNATIONAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S'YOUNG INTERNATIONAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S'YOUNG INTERNATIONAL
What does S'YOUNG INTERNATIONAL do?
S'YOUNG International operates as a China Partner (CP) for overseas beauty brands, providing end-to-end brand management, marketing, channel distribution, and supply chain services for international beauty companies entering the Chinese market. The company delivers all-dimension, omni-channel, full-lifecycle solutions spanning brand positioning, product strategy, digital marketing, e-commerce operations, offline retail placement, and logistics fulfillment, supported by six proprietary digital platforms.
Is S'YOUNG INTERNATIONAL a public or private company?
S'YOUNG INTERNATIONAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was S'YOUNG INTERNATIONAL founded?
S'YOUNG INTERNATIONAL was founded in -1. It employs 101 to 250 people.
Where is S'YOUNG INTERNATIONAL based?
S'YOUNG INTERNATIONAL is headquartered in Shanghai, China, in the Asia region.
How does S'YOUNG INTERNATIONAL make money?
One revenue line is on record: brand Partnership Services.
Who are S'YOUNG INTERNATIONAL's main competitors?
Broad incumbents on record are Estée Lauder Companies, Sephora (LVMH), Tmall Global (Alibaba), Watsons (A.S. Watson Group) and BlueFocus. Direct peers are Yami (亚米), Sa Sa International and StrawberryNET. Emerging players are Parklu and Ruhnn (如涵).
Does S'YOUNG INTERNATIONAL have an API?
No public API is recorded for S'YOUNG INTERNATIONAL.
What industry is S'YOUNG INTERNATIONAL in?
S'YOUNG INTERNATIONAL's product category is Beauty Brand Management Services. Its primary akta.pro industry code is CRADANAD, Personal Fragrances (Perfume, Cologne, Body Sprays), with a secondary code of CRAFAJAB, International DTC & Brand.com (Global Shipping). Its NAICS code is 5418 and its SIC code is 7311.