Lumene Holding Oy

What Lumene Holding Oy does

Lumene Holding Oy, operating as Lumene Group, is a Finnish beauty company headquartered in Espoo that develops, manufactures, and distributes skincare, color cosmetics, body care, and hair care products under four brands: LUMENE (the flagship Nordic beauty brand, market leader in Finland since 1973), CUTRIN (professional hair care), IDA WARG Beauty (Swedish beauty brand acquired in December 2023), and Promise (Finnish salon-exclusive hair care acquired in 2025). The group sells into more than 28 international markets across the Nordics, DACH, the UK, and North America.

Lumene Group operates an integrated R&D-to-production model at its 13,500 sqm Espoo campus, producing more than 17 million product units annually and manufacturing over 80% of its portfolio in-house. Its technical differentiation is built on "Nordic Bio-Science," combining locally sourced Nordic botanicals (wild berries, cloudberry, lingonberry, bilberry, birch, pine, spruce, heather, oat, meadowsweet) with proprietary extraction and formulation methods, including a patented lingonberry phenolic fraction extraction developed with the University of Oulu, the Glow Barrier Boost Technology used in IDA WARG Beauty, and over 30 upcycled ingredients sourced from food and forest industry sidestreams. Packaging follows a 5R (Reduce, Reuse, Recyclable, Recycled, Renewable) framework and the group has achieved 64% material circularity against a global average of 6.9%.

The business model is sales-led and multi-channel: branded retail partnerships (Rossmann, 2,300 stores in Germany; Müller, 600+ stores in DACH; Finnish chains K-Citymarket, Prisma, Sokos, Stockmann), direct e-commerce (lumene.com), an Espoo factory outlet, a Helsinki Airport concept store, the CUTRIN and Promise professional salon channel, and travel retail via TFWA Cannes. The group is privately held, with Nordic growth investor Verdane as majority owner since October 2021 and Swedish listed investment company Creades as a minority owner from 2025. In FY2025 the group reported record net sales of EUR 102 million (up 7% overall and 10% internationally) and EBITDA of EUR 12 million.

Name

Lumene Holding Oy

Legal name

Lumene Oy

Website

https://lumenegroup.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Lumene Group is a Finnish beauty company that develops and manufactures Nordic skincare, color cosmetics, and hair care products across four brands (LUMENE, CUTRIN, IDA WARG Beauty, Promise), selling through retail, e-commerce, salon, and travel retail channels in more than 28 international markets.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Nordic beauty products
• Skincare manufacturing
• Professional haircare
• Color cosmetics
• Upcycled ingredient cosmetics

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beauty Products Sales: Revenue generated from sale of skincare, makeup, haircare, and body care products across four brands (LUMENE, CUTRIN, IDA WARG Beauty, Promise) through retail and direct channels. Net sales of EUR 102 million in 2025 with 7% overall growth.
2. Professional Salon Products: Professional hair care products sold to salons through CUTRIN and Promise brands, including colouring, bleaching, perming products and salon-exclusive professional ranges.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

Lumene Group develops and manufactures Nordic skincare, makeup, colour cosmetics, body care, self-tanning, and haircare products under four brands — LUMENE, CUTRIN, IDA WARG Beauty, and Promise. Over 80% of products are produced in-house at the company's 13,500 sqm Espoo facility in Finland, with formulations built on naturally derived, upcycled Nordic ingredients (wild berries, cloudberry, bilberry, lingonberry, pine, spruce, birch) and ISO 22716 cGMP manufacturing standards. Distribution is omnichannel across retailers, e-commerce (lumene.com), professional salon partner networks for the CUTRIN and Promise brands, and travel retail.

Product overview

Lumene Group is a Finnish beauty company operating four distinct brands: LUMENE (core Nordic beauty brand with skincare, makeup, and hair care), CUTRIN (professional hair care), IDA WARG Beauty (Swedish beauty brand acquired in 2023), and Promise (Finnish salon-exclusive hair care acquired in 2025). The company develops and manufactures over 80% of products in-house at Espoo, Finland facilities, producing more than 17 million items annually. The portfolio spans skincare, color cosmetics, hair care, and body care categories with focus on Nordic natural ingredients, upcycling, and circular beauty principles.

Differentiator

Problem solved

Functional benefit

Brands

• LUMENE: Leading Nordic beauty brand specializing in high-performing, award-winning skincare, face makeup, colour cosmetics, and hair care products. Committed to sustainability with focus on circularity, formulating products with vegan and naturally derived Nordic ingredients combined with expert skincare science.
• CUTRIN
• IDA WARG Beauty
• Promise

Products and services

• LUMENE brand Leading Nordic beauty brand specialising in high-performing, award-winning skincare, face makeup, colour cosmetics, and hair care products with vegan and naturally derived Nordic ingredients; targeted at beauty-conscious consumers across the Nordics, DACH, UK, and North America.
• CUTRIN brand Professional hair care brand that pioneers Nordic bio-science in co-creation with hairdressers; offers professional hair care ranges with gentle, natural, weightless formulations suitable for fine hair and sensitive scalps, plus salon-exclusive colouring/bleaching/perming products sold via the salon partner network and to consumers.
• IDA WARG Beauty brand Modern Swedish beauty brand focused on well-being with high-quality, playful products; offers self-tanning products, hair care, skincare, makeup, and nourishing body care featuring Glow Barrier Boost Technology with ceramides and antioxidant-rich strawberry extract; always 100% vegan.
• Promise brand Salon-exclusive professional hair care range crafted for exceptional performance with bold, award-winning design; offers hair care and styling products including moisture, repair, and targeted treatments available only at professional salons.
• Bio-based moisturizer jar Bio-based, biodegradable packaging innovation for LUMENE skincare, made from Finnish forest industry sidestreams in partnership with Sulapac, intended to advance packaging circularity beyond product formulations.

Quantifiable outcome

• Material circularity at 64% vs 6.9% global average
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RossmanncoreChannel Partner/ Reseller/ Distributor · 26 June 2026Major retail partnership for IDA WARG Beauty distribution across 2,300 Rossmann stores nationwide in Germany. The brand is now available in approximately 3,000 stores total in Germany following this partnership.
• MüllercoreChannel Partner/ Reseller/ Distributor · 26 March 2026600+ Müller stores across Germany and Austria for IDA WARG Beauty hair care and styling products. This marks the brand's first broad brick-and-mortar rollout in the DACH region.
• MIELI Mental Health FinlandminorStrategic or Co-development Partner · 1 January 2024Long-term partnership supporting mental health work in Finland through Green Ribbon campaign. LUMENE donated €20,000 in 2026 and €15,000 in 2024. Partnership includes support for Sekasin chat service for young people.
• University of Oulu (MITY)coreStrategic or Co-development Partner · 1 January 2009Joint research collaboration started in 2009 for utilizing lingonberry sidestream material from berry industry. Developed patented method for extracting phenolic fractions from lingonberry peel material used in LUMENE products.
• Finnish Association for Nature Conservation (FANC)minorStrategic or Co-development PartnerLumene Group funds wetland restoration projects through FANC. Wetlands are the biggest permanent carbon storages and essential parts of biodiversity in Finland.
• Espoo Girls' House (Loisto Settlement)minorStrategic or Co-development PartnerNearly 10-year partnership providing resources, support, and safe space for women and girls. LUMENE provides financial support, product donations, beauty workshops, and outreach trips.
• Helsinki PrideminorStrategic or Co-development PartnerLUMENE is official Support Partner for sixth consecutive year; IDA WARG Beauty joined for second time in 2026. Partnership supports Pride movement goals for LGBTQIA+ rights and inclusion.
• Stockholm PrideminorStrategic or Co-development PartnerLUMENE and IDA WARG Beauty are official Parade Supporters of Stockholm Pride 2025, the largest Pride festival in the Nordics.
• B Lab / B Corp Beauty CoalitioncoreStrategic or Co-development PartnerMember of B Corp community (9,000+ businesses in 96 countries) and B Corp Beauty Coalition to drive transformation in beauty industry and elevate sustainability standards.
• Metsä Board and Van GenechtenminorStrategic or Co-development PartnerPackaging innovation partnership for LUMENE's 2024 Advent Calendar that won Carton of the Year award. Metsä Board provided carton materials, Van Genechten handled manufacturing.
• Kotimaanapu (Charity Finland)minorOthersLaptop donation partnership: Lumene Group donated 54 used laptops to support remote studies of young people in Finland.
• UNICEFminorOthersDonated €100,000 through UNICEF to support children and families of Ukraine following Russian attack in February 2022.

Scale indicators14 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Isadora (MAKE UP STORE / Isadora): Swedish color cosmetics and beauty brand with similar Nordic heritage, mass-premium positioning, and broad European retail distribution across department stores and pharmacies comparable to LUMENE.
• Weleda: Swiss natural cosmetics company with strong sustainability credentials, in-house production, and similar positioning across natural skincare, body care, and professional ranges with global retail distribution.
• Caudalie: French natural beauty brand specializing in vinotherapy-based skincare with similar natural-ingredient scientific positioning, mid-premium pricing, and European retail distribution comparable to Lumene's LUMENE brand.
• Oriflame Cosmetics: Swiss-based multi-brand beauty company with Nordic roots, comparable to Lumene in size range, multi-category skincare/makeup portfolio, and European market focus. Operates via direct selling model, differing from Lumene's retail-led approach.
• Lush Cosmetics: UK-based natural and ethical beauty brand with strong sustainability positioning, B Corp-like credentials, in-house production, and similar premium-natural positioning across skincare, haircare, and body care categories.
• Dr. Hauschka: German natural cosmetics brand with similar natural-ingredient positioning, in-house production, professional spa channel presence, and premium pricing across skincare and body care categories.
• IDUN Minerals: Swedish mineral-based skincare and makeup brand with similar Nordic heritage, naturally-derived ingredient positioning, and Sweden/Nordics retail distribution.

Broad incumbents

• Wella Company: Global professional haircare major competing with CUTRIN in salon channels with brands like Wella Professionals, Nioxin, and Sebastian; serves as relevant comparable for the professional salon segment.
• Beiersdorf: German personal care major (NIVEA, Eucerin, La Prairie) with comparable skincare focus, strong European retail distribution, and far larger scale; competes with LUMENE in mass and premium skincare categories.
• Henkel (Schwarzkopf): Global consumer goods major with Schwarzkopf professional haircare portfolio that competes directly with CUTRIN in professional salon channels, plus broader beauty/personal care portfolio dwarfing Lumene's scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@lumenebeauty
• Facebookfi-fi.facebook.com/Lumenefinland
• LinkedInlinkedin.com/company/lumene-group
• Instagraminstagram.com/lumene
• TikToktiktok.com/@lumenebeauty?lang=fi-FI

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumene Holding Oy