HERITAGE DENTAL ASSOCIATES

What HERITAGE DENTAL ASSOCIATES does

Heritage Dental Associates is an independent, single-location dental practice operating at 1747 S Heritage Ln, Ste A1 in Syracuse, Utah. The practice is staffed by three dentists — Dr. Adam Clarke, Dr. Andrew Nield, and Dr. Alan Wilding — alongside a team of dental hygienists, dental assistants, and front office staff. It serves patients aged 3 and older across Syracuse and the broader Davis County area, including Clinton, Roy, Ogden, Layton, West Point, and Farmington.

The practice offers a comprehensive dental service catalog organized into General & Family Dentistry (cleanings, fillings, sealants, digital X-rays, Curodont enamel regeneration, night guards, oral hygiene care, sports mouth guards), Cosmetic Dentistry (veneers, ceramic crowns, bonding, bridges, implants, dentures, Invisalign, teeth whitening), specialty All-On-4 implant-supported full-arch restoration, and Emergency Dentistry. Core technology comprises digital radiography, the Curodont Curolox peptide-based enamel regeneration platform, and the Neurality online appointment scheduling system. The practice is recognized as a Utah's Top Rated Local Award recipient.

Heritage Dental Associates generates revenue primarily through fee-for-service dental procedures, supplemented by an in-house Clerri Membership Plan that offers affordable care without traditional insurance deductibles or annual maximums. The practice is in-network with 12 major dental insurance providers (Aetna, Cigna, Delta Dental, MetLife, Select Health, United Healthcare, and others) and partners with CareCredit and iCreditWorks for patient financing. Patient acquisition runs through direct-to-consumer channels: the practice website, Google/Yelp/Facebook reviews, LocaliQ digital retargeting, and community referrals. The practice is privately held with no parent company, no funding rounds, and no disclosed institutional ownership.

Name

HERITAGE DENTAL ASSOCIATES

Legal name

Heritage Dental Associates

Website

https://syracusedentistutah.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heritage Dental Associates is an independent single-location dental practice in Syracuse, Utah, staffed by three dentists and serving families and individuals across Davis County with general, cosmetic, restorative, and emergency dental services.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Family dental care
• Cosmetic dentistry
• Dental implants
• Emergency dental care

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Service Fees: Fee-for-service dental care where patients pay for individual procedures and treatments. Revenue generated from comprehensive dental services including preventive care, restorative treatments, cosmetic procedures, and emergency dentistry. The practice accepts insurance and offers financing options.
2. Clerri Membership Plan: In-house dental membership plan offering affordable dental care without traditional insurance. No deductibles, waiting periods, annual maximums, denials of claims, or pre-approvals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Heritage Dental Associates is a single-location private dental practice in Syracuse, Utah providing comprehensive dental services for patients aged 3 and older. The practice delivers preventive, restorative, cosmetic, emergency, and implant dentistry — including general and family dentistry (cleanings, fillings, sealants, digital X-rays, Curodont enamel regeneration, night guards, oral hygiene, sports mouth guards), cosmetic dentistry (crowns, bonding, bridges, implants, veneers, dentures, Invisalign, teeth whitening), All-On-4 implant-supported dentures, and emergency dentistry.

Product overview

Heritage Dental Associates operates as a single-location dental practice offering a unified suite of dental services organized into two main categories: General & Family Dentistry (preventive, restorative, and diagnostic services) and Cosmetic Dentistry (aesthetic and elective treatments). The practice also provides specialized services including All-On-4 dental implants and Emergency Dentistry. Core preventive offerings include dental cleanings, digital X-rays, sealants, and oral hygiene care. Restorative services encompass fillings, crowns, bridges, dentures, and dental implants. Cosmetic treatments include teeth whitening, veneers, bonding, and Invisalign clear aligners. The practice notably offers Curodont enamel regeneration for early cavity treatment without drilling. Patients can book appointments online through the Neurality platform and access financing through CareCredit and iCreditWorks integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• General & Family Dentistry Comprehensive dental care for patients aged 3 and older, including routine checkups, cleanings, and preventive treatments, offered at the Syracuse, Utah practice.
• Dental Cleanings Professional teeth cleaning services to remove plaque and tartar buildup, prevent cavities and gum disease, and maintain optimal oral health for patients.
• Dental Fillings Restoration services to repair teeth damaged by decay, using amalgam or composite filling materials.
• Dental Sealants Protective coatings applied to chewing surfaces of teeth to prevent cavities, particularly beneficial for children.
• Digital X-Rays Advanced diagnostic imaging using digital radiography for accurate diagnoses with reduced radiation exposure compared to traditional film X-rays.
• Curodont Enamel Regeneration Innovative peptide-guided enamel regeneration treatment using Curolox technology to reverse early-stage tooth decay without drilling, needles, or fillings.
• Night Guards Custom-fitted oral appliances for treating bruxism (teeth grinding and clenching) to protect teeth during sleep.
• Oral Hygiene Care Professional oral hygiene services including cleanings, examinations, and personalized home care guidance for maintaining dental health.
• Sports Mouth Guards Custom-made athletic mouth guards designed to protect teeth during sports and physical activities.
• Cosmetic Dentistry Aesthetic dental treatments including teeth whitening, veneers, and bonding to enhance the appearance of smiles.
• Ceramic Dental Crowns Tooth-shaped caps made of ceramic material that cover damaged teeth to restore shape, size, strength, and appearance.
• Composite Dental Bonding Conservative cosmetic treatment using tooth-colored composite resin to repair chips, cracks, gaps, or discoloration.
• Dental Bridges Fixed dental restorations that replace one or more missing teeth by anchoring to adjacent natural teeth or implants.
• Dental Implants Surgically placed titanium implant posts that replace missing tooth roots, topped with crowns, bridges, or dentures for permanent tooth replacement.
• Dental Veneers Thin porcelain or resin shells bonded to the front of teeth to correct imperfections such as gaps, stains, chips, or misshapen teeth.
• Dentures Removable oral appliances that replace missing teeth, available as complete dentures (full arch) or partial dentures (multiple teeth).
• Invisalign Clear plastic aligner system for orthodontic treatment to straighten teeth discreetly without traditional braces, typically worn 12-18 months.
• Teeth Whitening One-hour in-office professional teeth whitening treatment using whitening agents activated by special light to brighten smiles.
• All-On-4 Implants Implant-supported full arch tooth replacement using four to six dental implants to support a complete set of fixed replacement teeth.
• Emergency Dentistry Urgent dental care for emergencies including severe toothaches, broken or knocked-out teeth, lost fillings or crowns, and dental abscesses, with same-day appointments available.
• Clerri Membership Plan In-house dental membership plan offering affordable dental care without traditional insurance, with no deductibles, waiting periods, annual maximums, denials of claims, or pre-approvals.

Quantifiable outcome

• State-of-the-art technology for accurate, efficient care with same-day emergency appointments available
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Clerri (Kleer)coreOthersProvides the Clerri Membership Plan offered by Heritage Dental Associates as an alternative to traditional dental insurance. No deductibles, waiting periods, annual maximums, denials of claims, or pre-approvals.
• NeuralitycoreTechnology or IntegrationOnline appointment scheduling platform provider enabling patients to book dental appointments online through a dedicated scheduling link.
• LocaliQminorGTM or Marketing PartnerDigital advertising and marketing technology provider with retargeting capabilities to show advertisements to potential patients when they visit other websites.
• Insurance Providers (Aetna, Cigna, Delta Dental, etc.)coreChannel Partner/ Reseller/ DistributorMultiple dental insurance providers including Aetna PPO/DMO, Cigna PPO/DMO, Dental Select (Platinum and Gold), Delta Dental PPO/Premier, DMBA, EMI, GEHA, MetLife, PEHP, Select Health, United Concordia, United Healthcare. Practice acts as in-network provider accepting these insurance plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aspen Dental Management: One of the largest DSOs in the U.S. operating hundreds of Aspen Dental-branded offices delivering general, restorative, and cosmetic dentistry – comparable service mix to Heritage but at vastly greater scale with central marketing, procurement, and payer leverage.
• Comfort Dental: Franchise-branded dental chain offering general dentistry, orthodontics, and implants across multiple states – comparable service menu to Heritage including preventive, restorative, cosmetic, and emergency care, with broader geographic footprint.
• Mortenson Dental Partners: Large DSO operating affiliated general and specialty dental practices – similar comprehensive service model and family-patient focus, with materially greater scale and geographic reach than Heritage.
• Pacific Dental Services: Large DSO supporting general and specialty dental practices with comprehensive services including implants and cosmetic dentistry – directly comparable service offering and target patient base, with the scale and infrastructure advantages Heritage lacks.
• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of dentists across general and specialty practices – directly comparable general/cosmetic/restorative service offering and patient segments to Heritage, but operating at multi-state scale.
• Western Dental: Multi-state dental group offering general, cosmetic, orthodontic, and specialty services – comparable comprehensive service portfolio and broad patient demographic targeting to Heritage, though at much larger scale.
• InterDent / Dental Care Alliance: Multi-state DSO supporting general and specialty dental offices with similar service offerings to Heritage – directly comparable patient base and clinical menu, with the structural advantages of a large support organization.

Emerging players

• Kool Smiles (Benevis): Multi-state dental support organization focused on family and pediatric dentistry with strong insurance/Medicaid footprint – partial overlap with Heritage's families-with-children segment and general dentistry service menu.

Direct peers

• Affordable Dentures & Implants: National chain focused on dentures, implants, and extractions – overlaps with Heritage's denture, implant, and All-On-4 service lines and shares a value-oriented, multi-service general dentistry positioning.

Others

• Gen4 Dental Partners: Heritage's careers page is hosted on Gen4 Dental's domain, suggesting an emerging administrative/back-office affiliation. Gen4 partners with and supports dental practices – adjacent rather than directly competitive, and a potential signal of future consolidation interest in Heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heritagedentalassociates
• LinkedInlinkedin.com/company/heritage-dental-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERITAGE DENTAL ASSOCIATES