SZLACHETNA PACZKA

What SZLACHETNA PACZKA does

Szlachetna Paczka (Noble Package) is one of Poland's largest social programs, operated by Stowarzyszenie WIOSNA, a non-profit organization founded in 2001 and headquartered in Kraków. The organization connects individual donors with families in need across 600+ regions in Poland through a proprietary online database containing anonymized descriptions of families, enabling donors to browse and select specific families to support with customized gift packages. In the 2025 (25th) edition, the program helped 19,955 families with 84,120,914 PLN in total assistance value, engaged 13,102 volunteers, and connected 719,010 people. The organization also operates a sister program, Akademia Przyszłości (Future Academy), which supports children with low self-esteem through weekly tutoring and mentorship.

The organization's technology stack is centered on the Rodzina Database (an online system connecting donors with families in need), a volunteer management system, and an e-learning platform for volunteer training. A Remote Volunteering System enables online volunteer roles including content specialists, auditors, and recruiters. Distribution occurs through three primary channels: (1) a self-serve website platform where individual donors browse and select families, (2) direct enterprise sales through corporate partner programs (BNP Paribas, Allegro, Deloitte, InPost, Biedronka, T-Mobile, Kompania Piwowarska, Kuehne+Nagel), and (3) event-driven seasonal campaigns culminating in Weekend Cudów (Weekend of Miracles) in December. The organization holds 83% brand recognition among Poles (KANTAR March 2022 study), making it the most recognized charitable giving brand in Poland.

The organization's revenue model is based on three streams: individual donations (one-time or monthly recurring, suggested amounts of 50-220 PLN), corporate partnerships (financial and volunteer support in exchange for CSR/ESG benefits), and Polish 1.5% income tax designations (KRS: 0000050905). As a non-profit, Szlachetna Paczka does not charge for services; donor contributions are voluntary. Additional revenue diversification includes the Gra Paczka charitable gaming initiative (raised 344,000+ PLN in 2025), a BPme loyalty program partnership with bp, and a publishing partnership with Wydawnictwo Świat Książki. The customer base spans individual donors (long-tail mass market), corporate partners (enterprise tier), and beneficiary families (vertical), with the volunteer network of 13,000+ acting as the operational backbone.

Name

SZLACHETNA PACZKA

Legal name

Stowarzyszenie WIOSNA

Website

https://szlachetnapaczka.pl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Szlachetna Paczka, operated by Stowarzyszenie WIOSNA, is one of Poland's largest charitable social programs, connecting donors with families in need through an online database and 13,000+ volunteer network across 600+ Polish regions. Founded in 2001, it helped 19,955 families in its 2025 edition.

Ownership category

akta.pro rank

Product category

Charitable Social Programs

NAICS

Grantmaking and Giving Services (8132), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Community Foundations (BPAGAKAB)

Keywords

• Charitable social programs
• Family assistance programs
• Corporate employee volunteering
• Donor matching services
• Poverty alleviation programs

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time or recurring donations from individual donors (Darczyńcy). Donors can contribute specific amounts (suggested 50-220 PLN) or choose their own amount to support families.
2. Corporate Partnerships: Financial and volunteer support from corporate partners. Companies pay to participate in employee volunteer programs and receive CSR/ESG benefits.
3. 1.5% Tax Donation: Polish taxpayers can donate 1.5% of their income tax to the organization (OPP - Public Benefit Organization). KRS: 0000050905

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Szlachetna Paczka is a charitable social program that connects individual donors with families in material and psychological need across Poland. Donors browse an online database of anonymized families, select one, and prepare customized gift packages tailored to each family's specific needs. The program is supported by a network of over 13,000 volunteers operating in 600+ Polish regions, and operates alongside a sister program (Akademia Przyszłości) supporting children with low self-esteem.

Product overview

Szlachetna Paczka is a charitable social program operated by Stowarzyszenie WIOSNA. The core offering consists of Szlachetna Paczka (the main gift-giving program connecting donors with families in need) and its sister program Akademia Przyszłości (supporting children with low self-esteem through tutoring). Additional offerings include Wolontariat pracowniczy (corporate employee volunteering programs), Wolontariat zdalny (remote volunteering opportunities), and Gra Paczka (gaming community fundraising initiative). The organization facilitates material and mental assistance to families through a network of volunteers across Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Szlachetna Paczka (Noble Package) Program
• Akademia Przyszłości (Future Academy)
• Wolontariat Pracowniczy (Corporate Employee Volunteering)
• Wolontariat Zdalny (Remote Volunteering)
• Gra Paczka (Charitable Gaming Initiative)

Quantifiable outcome

• 84,120,914 PLN total assistance value in 2025
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• BNP Paribas (Bank BNP Paribas)coreStrategic or Co-development PartnerStrategic partner since 2018 - largest corporate volunteer program in Szlachetna Paczka history. 2,185 employee volunteers helped 136 families in 2025. Bank provides financial support and employee volunteering opportunities, gains ESG reporting material and employer branding benefits.
• AllegrocoreStrategic or Co-development PartnerCorporate partner with employee volunteer program. 850 volunteers helped 36 families. Allegro Foundation provides financial support. Collaboration includes Szlachetny Koszyk (Noble Basket) campaign.
• Deloitte (Fundacja Deloitte Polska)coreStrategic or Co-development PartnerLong-term partner since 2021 with employee volunteer program. 993 employees participated, helping 40 families with Foundation support. Deloitte professionals contribute expertise and volunteering.
• InPostminorStrategic or Co-development PartnerCorporate partner with employee volunteer program. Helped 50 families with 749 boxes worth 182,300 PLN. 1,146 people from InPost community engaged. Company provides financial and operational support.
• Kompania PiwowarskaminorStrategic or Co-development PartnerPartner since 2016 with employee volunteer program. 1,700 volunteers helped 57 families in 2022. Over 6,000 boxes packed total. Company supports with financial resources and employee engagement.
• Kuehne+NagelminorStrategic or Co-development PartnerLogistics company partner since 2021 with employee volunteer program. Employees prepare gift packages in their locations across Poland. Helped 11 families in 2022.
• BiedronkaminorStrategic or Co-development PartnerRetail partner with employee volunteer program. 658 employee volunteers helped 32 families in 2025.
• T-MobileminorStrategic or Co-development PartnerTelecommunications partner with employee volunteer program. 667 employee volunteers helped 58 families in 2025.
• TVN and TVN24minorGTM or Marketing PartnerMedia patrons providing press coverage and visibility for the Szlachetna Paczka program.
• RMF.fmminorGTM or Marketing PartnerMedia patron - radio station providing coverage for Szlachetna Paczka activities.
• Onet.plminorGTM or Marketing PartnerMedia patron - news portal providing coverage for Szlachetna Paczka activities.
• bp (BPme partnership)minorGTM or Marketing PartnerFuel station chain partnership through BPme loyalty program. Szlachetne kubki (Noble Cups) initiative and points donations.
• Wydawnictwo Świat KsiążkiminorGTM or Marketing PartnerPublishing house partnership - 'Klasycznie ze Szlachetną Paczką' campaign where 3-10 PLN from each classic literature purchase supported the program.
• RabenminorGTM or Marketing PartnerLogistics company partner mentioned in case study about connecting business efficiency with real social impact.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wielka Orkiestra Świątecznej Pomocy (WOŚP): Poland's largest and most iconic annual charity, with a comparable mass-volunteer, media-driven, single-event model that also raises tens of millions of PLN annually. Directly comparable in scale, brand recognition, and reliance on a peak giving moment.
• Caritas Polska: Polish branch of the international Caritas network, providing social assistance, family support, and large-scale volunteer-driven charity. Comparable in mission (poverty relief), donor/membership base, and parish-style volunteer network.
• Polski Czerwony Krzyż (Polish Red Cross): National humanitarian organization operating a parallel volunteer, donor, and emergency aid infrastructure across Poland. Comparable in operating model, donor base, and volunteer-driven service delivery.
• Federacja Polskich Banków Żywności (Food Bank Federation): National federation that distributes food and essentials to families in need via a network of regional banks and volunteers. Directly comparable in mission, volunteer infrastructure, and last-mile delivery to vulnerable families.

Broad incumbents

• United Way Worldwide: Global federated giving network that channels corporate and individual donations to community needs. Closest international analogue to Szlachetna Paczka's model of connecting donors with verified families in need through a coordinated volunteer backbone.
• Fundacja Dajemy Dzieciom Siłę (formerly Fundacja Dzieci Niczyje): Established Polish NGO focused on child welfare, including protection and family support. Comparable as a major domestic nonprofit with corporate partnerships and 1.5% tax revenue, serving overlapping beneficiary populations.
• Habitat for Humanity Poland: Polish affiliate of Habitat for Humanity, addressing material poverty through housing and family support with a strong volunteer component. Comparable in mission (poverty relief), reliance on corporate partners, and use of volunteer labor.

Emerging players

• Fundacja Siepomaga: Leading Polish online crowdfunding platform for charitable causes targeting individual donors. Overlaps with Szlachetna Paczka on direct-to-consumer fundraising and family support, but competes primarily through digital rather than volunteer-driven delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/szlachetnapaczk
• YouTubeyoutube.com/channel/UCvGAB68zmhmXWGUo-nhmbZg
• Facebookfacebook.com/szlachetna.paczka
• LinkedInlinkedin.com/company/szlachetna-paczka
• Instagraminstagram.com/szlachetnapaczka
• TikToktiktok.com/@szlachetnapaczka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SZLACHETNA PACZKA