T24 - Xtrem Triathlon

What T24 - Xtrem Triathlon does

T24 - Xtrem Triathlon, operated by Sport et Partage SAS (Paris-registered SAS, founded 2020), organizes 24-hour continuous-format extreme triathlon events at five locations across France and Luxembourg. The core product is a 24-hour race combining swimming, cycling, and running loops, scored via a proprietary point system (1km swim = 15 points, 1km bike = 1 point, 1km run = 4 points, with bonus points for fastest segments) and available in individual or relay formats of 2 to 6 team members. The event format emphasizes a festival-like atmosphere with on-site massage, music, and social activities, distinguishing it from conventional time-based triathlons. Supporting infrastructure includes a native iOS/Android app for live GPS tracking and rankings, GPX route integration with Strava and OpenRunner, registration via the Klikego platform, and training plans delivered through the OPENTRI partnership (8,200+ member community).

The business generates revenue primarily through event registration fees (€178–€538 per participant depending on relay format and registration timing window), supplemented by merchandise sales (€4–€90 per item), corporate team-building packages (Pack Confort at €450, Emplacement Confort at €150), wetsuit rental services (€150 deposit), FFTri Experience License fees (€10), and optional dossard insurance (€19). Customer segments span individual extreme-endurance athletes, amateur relay teams, corporate groups (BMW cited as testimonial), sports clubs (10% group discount for 10+ members), and first-time triathlon participants. Distribution is direct-to-consumer via online registration, an official T24 online shop, and a small enterprise sales channel handled through a dedicated corporate relations contact. The team is lean (approximately 10–13 core organizers, led by founder Charles Gallant), and the brand has been recognized as "Best New Triathlon of France" by Trimax Magazine (2023) and holds the Label Triathlon Durable sustainability certification from FFTri (April 2022).

Name

T24 - Xtrem Triathlon

Legal name

Sport et Partage

Website

https://t24-xtremtriathlon.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

T24 - Xtrem Triathlon, operated by Sport et Partage SAS, organizes 24-hour continuous-format endurance triathlon events at five locations across France and Luxembourg. It serves individual athletes, amateur relay teams, corporate groups, and sports clubs with a proprietary point-based scoring system.

Ownership category

akta.pro rank

Product category

Endurance Sports Events

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industries

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Endurance triathlon events
• 24-hour triathlon racing
• Relay triathlon formats
• Corporate team building sports
• Athletic merchandise and rentals

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Event Registration Fees: Primary revenue stream from participant registration fees ranging from €178-538 per person depending on relay format and timing. Registration fees vary by challenge type (individual, relay by 2/3/4/5/6) and registration period (early bird to standard pricing).
2. Merchandise and Equipment Sales: T24 branded merchandise shop selling triathlon apparel (sweatshirts €40, t-shirts €15, caps €15-25), equipment (wetsuits, cycling kits from €55, water bottles €9, backpacks €35), and accessories. Equipment rental services for wetsuits with €150 deposit.
3. Corporate Team Packages: Enterprise-focused packages offering comprehensive services including equipment rental (wetsuits, bikes), training plans, massage services, dedicated village access, team photography, and medal for finishers. Additional revenue from Pack Confort (€450) and Comfort Location (€150) site rentals.
4. Experience License Fees: Additional €10 fee for non-licensed participants requiring FFTRI Experience License for competition eligibility.
5. Dossard Insurance: Optional €19 insurance allowing cancellation, deferral, or replacement under specified conditions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

T24 organizes 24-hour continuous extreme triathlon events at five locations across France (Île de Ré, Breizh/Carantec, Mont-Blanc Passy, Bormes les Mimosas) and Luxembourg (Weiswampach). Participants compete individually or in relay teams of 2, 3, 4, 5, or 6 members, accumulating points across multiple loops in swimming (1 km = 15 pts), cycling (1 km = 1 pt), and running (1 km = 4 pts) over 24 hours. The offering is complemented by wetsuit rental, training plans, a mobile tracking app, branded merchandise, and dedicated corporate team-building packages.

Product overview

T24 - Xtrem Triathlon organizes 24-hour extreme triathlon events held at five locations across France (Île de Ré, Breizh/Carantec, Mont-Blanc Passy, Bormes les Mimosas) and Luxembourg. The core product is the T24 triathlon race where participants compete individually or in relay teams of 2-6 members, accumulating points through multiple loops in swimming (1km), cycling (15-21km per loop), and running (4.5-6km per loop) over 24 hours. The offering is supported by a companion mobile app for live tracking, training plans provided through the Opentri partnership, a merchandise shop, wetsuit rental service, comfort packages, corporate team-building packages, and a video coaching library.

Differentiator

Problem solved

Functional benefit

Products and services

• T24 Triathlon Events 24-hour extreme triathlon races at five locations across France and Luxembourg, with individual or relay (2, 3, 4, 5, or 6 members) participation accumulating points across swimming (1 km = 15 pts), cycling (1 km = 1 pt), and running (1 km = 4 pts) loops over 24 hours.
• T24 Mobile Application Official iOS and Android companion app for T24 events delivering live race tracking, real-time rankings, point bonus notifications, practical information, and race-day alerts.
• Wetsuit Rental Service Rental of triathlon wetsuits (Dare2Swim, Dare2Tri Mach, Orcas, Sailfish Vibrant, Zone3) with €150 deposit refunded on return; reservation deadline is the Monday before each event.
• T24 Merchandise Shop E-commerce storefront selling T24-branded apparel, accessories, and equipment: swim caps (€6), water bottles (€9), foldable cups (€4), caps (€15-25), backpacks (€35), technical t-shirts (€15), sweatshirts (€40), cycling sets (from €55), waterproof jackets (€39), tri suits (€90), Pente Douce socks (€22), and neck gaiters (€9).
• Enterprise Team Building Packages Customized B2B corporate packages for companies participating as relay teams, including wetsuit and bike rental, personalized race t-shirts, training plans, massage services, dedicated village space, meals, professional photography, and finisher medals.
• Athlete Pack Standard participant package included with race registration, providing race bib, timing chip, technical race t-shirt, swimming cap, training plan, 24-hour refreshments, physiotherapy massages, bike repair workshop access, and finisher medal.
• T24 Luxembourg Event 24-hour triathlon event held at the lakes of Weiswampach in Luxembourg Ardennes, scheduled May 29-30, 2027, marking the company's first event outside France and fifth overall location.

Quantifiable outcome

• Accessible to beginners with relay formats allowing first triathlon experiences
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FFTri (Fédération Française de Triathlon)coreStrategic or Co-development PartnerOfficial federation partnership providing event sanctioning, arbitration services, and the Label Triathlon Durable certification. FFTri oversees competition rules and licensing requirements for all T24 events.
• OPENTRIcoreStrategic or Co-development PartnerOfficial training partner offering 15% lifetime discount on coaching services to T24 participants. OPENTRI is France's first triathlon-dedicated platform with 8200+ community members, providing personalized training plans and expert coaching.
• City of CarantecminorStrategic or Co-development PartnerHost municipality for T24 Breizh event, providing venue access and local promotion.
• City of PassyminorStrategic or Co-development PartnerHost municipality for T24 Mont-Blanc Passy event, providing venue access and local support.
• City of Bormes-les-MimosasminorStrategic or Co-development PartnerHost municipality for T24 Bormes les Mimosas event, providing venue access and local promotion.
• City of Les Portes-en-RéminorStrategic or Co-development PartnerHost municipality for T24 Île de Ré event, providing venue access at Plage de la Loge.
• Administration Communale de WeiswampachminorStrategic or Co-development PartnerHost municipality for T24 Luxembourg event at the lakes of Weiswampach in Ardennes luxembourgeoises.
• Anatura Hotel LuxembourgminorGTM or Marketing PartnerLuxembourg hotel partner featured in T24 Luxembourg promotional content, offering accommodation options near event venue.
• Pente Douce (Sock Manufacturer)minorGTM or Marketing PartnerFrench sock manufacturer producing T24-branded performance socks made from recycled polyamide, sold through the T24 shop.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ironman: The dominant global organizer of long-distance triathlons (Ironman, Ironman 70.3). Directly comparable as an endurance multisport event operator serving amateur and corporate participants, with a far larger global footprint and brand recognition than T24.
• Decathlon: Mass-market sporting goods retailer with in-house triathlon and endurance brands (Tribord, Van Rysel, Kiprun). Comparable as an adjacent ecosystem participant — serves T24's participant base with equipment and apparel, and is a potential merchandise or partnership channel.

Direct peers

• Spartan Race: Global endurance/obstacle event brand with a community-led, festival-style format explicitly targeting amateur and corporate teams. Closely comparable to T24's 'endurance + community + corporate' positioning and pricing-tier structure.
• Tough Mudder: Organizer of endurance obstacle events with team-based formats, strong corporate team-building segment, and a community-oriented brand voice. Highly comparable to T24 in targeting amateur teams and B2B wellness customers.
• Challenge Family: Global long-distance triathlon series (Challenge Roth, Challenge Almere, etc.) operating in similar territory to T24 — long-format endurance triathlons with relay and individual formats across multiple European venues.
• XTERRA: Organizer of off-road triathlon and endurance events with multiple global venues. Comparable to T24 in multi-discipline format and event-portfolio approach, including age-group and relay participation models.

Others

• OPENTRI: T24's official training partner and France's first triathlon-dedicated online coaching platform with 8,200+ community members. Compares as an ecosystem participant providing training monetization and the participant funnel into T24 events.
• Klikego: Online registration platform used by T24 for event sign-ups. Compares as an enabling technology/infrastructure partner in the French endurance event ecosystem.

Regional players

• Embrunman: Legendary French long-distance triathlon in the Hautes-Alpes. Comparable to T24 as a French endurance triathlon event competing for the same participant pool and season.
• Alpe d'Huez Triathlon: Major French long-distance triathlon held in the Alps. Comparable to T24 as a French triathlon event operation but is a single-venue race without T24's multi-city portfolio or relay format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DanhHh2CAS7
• LinkedInlinkedin.com/company/t24-xtrem-triathlon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T24 - Xtrem Triathlon