T4 UK
T4 UK Franchise Ltd operates the UK franchise of Taiwanese bubble tea brand T4 Tea For You, running 57+ retail stores across England, Scotland and Wales alongside direct online ordering and Deliveroo delivery, serving general consumers and tea enthusiasts seeking authentic Taiwanese bubble tea.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What T4 UK does
T4 UK Franchise Ltd operates the United Kingdom franchise of the Taiwanese bubble tea brand T4 Tea For You, established in 2018 and headquartered in London (company number 11690119). The business runs a franchise-based bubble tea retail operation with 57+ stores across England, Scotland, and Wales, concentrated in high-traffic locations such as Westfield shopping centres, major city centres, and transport hubs. The product offering centres on signature Taiwanese teas and bubble teas, including the flagship Elegant Lady Rose Tea (whose proprietary rose nectar requires over 1,000 roses for 1cc of essence with 360 hours of aging), Jadeite Royal Tea from Shippuden, Nantou, the 90-minute Real KungfuTea braising technique for tapioca pearls, Perilla Plum Tea, Passion Fruit Green Tea, and Peppermint Milk Tea.
The business model is franchise-led: independent franchisees operate individual retail storefronts while the corporate entity provides brand, recipes, and supply specifications. Revenue is generated through franchise royalties/fees, retail beverage sales at franchise locations, direct online orders via order.t4.co.uk, and third-party delivery orders routed through Deliveroo. The customer base is horizontal, targeting general consumers seeking authentic Taiwanese bubble tea experiences alongside a secondary segment of tea enthusiasts valuing traditional Taiwanese craftsmanship. The company is privately held and founder-led, with a notably lean corporate team of 8 employees supporting a 57+ store network, and markets primarily through organic social channels (Facebook, Instagram, LinkedIn) and its corporate website.
T4 UK firmographics
Firmographics- Name
- T4 UK
- Legal name
- T4 UK Franchise Ltd
- Website
- https://t4.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- T4 UK Franchise Ltd operates the UK franchise of Taiwanese bubble tea brand T4 Tea For You, running 57+ retail stores across England, Scotland and Wales alongside direct online ordering and Deliveroo delivery, serving general consumers and tea enthusiasts seeking authentic Taiwanese bubble tea.
- Ownership category
- akta.pro rank
T4 UK industry classification
Industry- Product category
- Bubble Tea & Specialty Beverages
- akta.pro primary industry
- Bubble Tea (Boba) Shops (THAFAKAC)
- akta.pro secondary industry
- Milk Tea & Flavored Tea Beverage Shops (Non-Boba) (THAFAKAI)
Keywords
Where T4 UK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
T4 UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Retail Store Sales: Physical retail sales of bubble tea and beverages through franchise stores across the UK. Customers purchase drinks at store locations.
- Online Ordering: Direct online orders placed through order.t4.co.uk for delivery.
- Third-party Delivery: Orders placed through Deliveroo platform for delivery to customers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
T4 UK product offering
Product offeringCore offering
T4 UK operates a franchise-based bubble tea retail business in the United Kingdom, selling authentic Taiwanese-style teas, milk teas, and specialty beverages through 57+ franchise-operated stores plus direct online ordering and Deliveroo delivery. The company sources premium Taiwanese ingredients including Jadeite Royal Tea from Nantou and uses traditional techniques such as 90-minute KungfuTea braising of tapioca pearls. Core menu items include the best-selling Elegant Lady Rose Tea, Perilla Plum Tea, Passion Fruit Green Tea, and Peppermint Milk Tea.
Product overview
T4 UK operates as a bubble tea franchise offering a unified menu of Taiwanese-inspired beverages and teas. The core product portfolio centers on signature milk teas, fruit teas, and specialty drinks including the flagship Elegant Lady Rose Tea, Perilla Plum Tea, Passion Fruit Green Tea, and Peppermint Milk Tea. The company sources premium ingredients including Jadeite Royal Tea from Taiwan and manufactures signature components like tapioca pearls using traditional 90-minute braising techniques. Products are distributed through company-owned and franchise stores across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Elegant Lady Rose Tea The company's flagship and best-selling beverage featuring Jadeite Royal Tea infused with exclusive rose nectar, requiring over a thousand roses to extract 1cc of essence with natural rose petals. Targeted at consumers seeking premium Taiwanese tea experiences.
- Perilla Plum Tea Traditional Taiwanese beverage using perilla plums brewed with traditional skills and techniques, featuring fresh plum flavor matured through multiple brewing processes. Targeted at consumers seeking authentic traditional tea flavors.
- Passion Fruit Green Tea Green tea blended with natural passion fruit pulp harvested when fruits mature and fall naturally from the tree, with extra-care growing on hammocks to develop full flavor. Targeted at consumers seeking fruit-infused tea.
- Peppermint Milk Tea Signature milk tea combining peppermint and milk tea to create a chocolate-like flavor, described as the magical milk tea. Targeted at consumers seeking unique flavored milk tea experiences.
- 90-Minute Real KungfuTea Premium milk tea featuring tapioca pearls produced using an exclusive 90-minute braising technique with ISO standard safety-guaranteed pearls from a long-established factory. Targeted at consumers seeking high-quality bubble tea with signature pearls.
Quantifiable outcome
- Elegant Lady Rose Tea - More than a million cups sold
Companies that use T4 UK
Customer profileSegments2 records
Ideal customer profiles2 records
T4 UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
T4 UK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeliveroosupportingT4 UK partners with Deliveroo for third-party delivery services, allowing customers to order bubble tea for home delivery through the Deliveroo platform. This extends T4's reach beyond physical store locations.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
T4 UK competitors and assessment
Company assessmentDirect peers
- Tiger Sugar: Premium brown-sugar boba specialist with global footprint including UK stores. Direct competitor in the bubble tea category with a strong premium/craft positioning similar to T4 UK's hero-SKU strategy.
- Gong Cha: Taiwanese-origin bubble tea chain with established UK presence and franchise model. Directly competes with T4 UK on authentic Taiwanese positioning, milk tea and fruit tea menu, and shopping center locations.
- Happy Lemon: Global Taiwanese-origin bubble tea and tea beverage chain with UK presence. Competes with T4 UK on milk teas, fruit teas, and a similar price-point positioning.
- Kung Fu Tea: Taiwanese-founded bubble tea chain with a craft/martial-arts brand identity. Highly comparable to T4 UK given overlapping 'KungfuTea' branding, Taiwanese authenticity story, and similar menu emphasis on premium milk teas and pearls.
- CoCo Bubble Tea: Major international bubble tea chain competing in the UK with a franchise/store model and a broad milk tea, fruit tea and specialty menu comparable to T4 UK.
- Bubbleology: UK-headquartered bubble tea chain with multiple high-street and shopping center locations. Direct competitor to T4 UK in the UK market with similar target demographic and franchise/company-operated hybrid model.
- Chatime: One of the largest international bubble tea chains with a significant UK store footprint. Directly competes with T4 UK in the same product category, customer demographic, and franchise-based retail model.
- Xing Fu Tang: Premium Taiwanese bubble tea brand known for fresh tapioca pearls. Direct competitor to T4 UK's 90-minute KungfuTea positioning with a craft/authentic narrative.
- Mooboo: UK-based bubble tea chain with multiple stores. Comparable to T4 UK in product offering, customer demographic, and UK franchise/store model.
Emerging players
- Lollicup (Fresh Tea): US-based bubble tea and specialty beverage brand with growing international presence. Comparable product line and franchise ambitions, though with less UK market penetration than T4 UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
T4 UK social profiles
Digital presenceT4 UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
T4 UK leadership team
Management profileNumber of profiles
Profiles1 record
T4 UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T4 UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T4 UK
What does T4 UK do?
T4 UK operates a franchise-based bubble tea retail business in the United Kingdom, selling authentic Taiwanese-style teas, milk teas, and specialty beverages through 57+ franchise-operated stores plus direct online ordering and Deliveroo delivery. The company sources premium Taiwanese ingredients including Jadeite Royal Tea from Nantou and uses traditional techniques such as 90-minute KungfuTea braising of tapioca pearls. Core menu items include the best-selling Elegant Lady Rose Tea, Perilla Plum Tea, Passion Fruit Green Tea, and Peppermint Milk Tea.
Is T4 UK a public or private company?
T4 UK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was T4 UK founded?
T4 UK was founded in 2018. It employs 1 to 10 people.
Where is T4 UK based?
T4 UK is headquartered in London, United Kingdom, in the Europe region.
How does T4 UK make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are online Ordering and third-party Delivery.
Who are T4 UK's main competitors?
Direct peers on record are Tiger Sugar, Gong Cha, Happy Lemon, Kung Fu Tea, CoCo Bubble Tea, Bubbleology, Chatime, Xing Fu Tang and Mooboo. Lollicup (Fresh Tea) is listed as an emerging player.
Does T4 UK have an API?
No public API is recorded for T4 UK.
What industry is T4 UK in?
T4 UK's product category is Bubble Tea & Specialty Beverages. Its primary akta.pro industry code is THAFAKAC, Bubble Tea (Boba) Shops, with a secondary code of THAFAKAI, Milk Tea & Flavored Tea Beverage Shops (Non-Boba).