Direct Linen Textiles International Ltd

What Direct Linen Textiles International Ltd does

Direct Linen Textiles International Ltd, trading as Direct Linen, is a UK-based manufacturer and direct-to-consumer supplier of made-to-order table linens, founded in 2007 and headquartered at a factory in Manchester. The company produces custom tablecloths, napkins, table runners, chair covers, table skirting, placemats, and adjacent soft-goods (tarpaulins, sofa covers, cushions, bath linen, fabric-by-the-metre, aprons, hats, banners) in over 150 colours and patterns across roughly 13 fabric collections, including the proprietary Spectra Plain (cotton-feel spun-polyester at 330cm width) and Damask Rose weaves. It holds two granted patents plus one pending on linen-related plastic products manufactured via in-house 3D printing, and operates online sizing calculators and configurators for made-to-measure orders.

The business monetises through unit pricing with volume tiers (1–6 vs 7+ units), a loyalty programme offering up to 15% discount at £1,250+ six-month spend, and complementary services such as logo printing and artwork design. Distribution is entirely e-commerce via three regional storefronts — tablecloths.co.uk (UK), tablecloths.ie (Ireland), and tableclothsWorld.com (continental Europe) — localised with regional pricing and supported by ParcelForce, UPS, and FedEx logistics. The customer mix spans named enterprise accounts (Tesco, Boots, Amazon, NHS, Cow & Gate, JLL) alongside a long tail of SMB hospitality, education, public-sector, corporate-events, and home-dining buyers, all served by a 9-person team operating from a stated low-cost Manchester base.

Operationally, the company combines its own manufacturing facility with digital configurators and a multi-carrier fulfilment stack, allowing it to position as a price-aggressive bespoke alternative to larger textile distributors while maintaining a small fixed-cost structure. The 3D-printing IP programme and ongoing patent activity indicate modest R&D investment aimed at adjacent plastic-product accessories rather than core fabric manufacturing.

Name

Direct Linen Textiles International Ltd

Legal name

Direct Linen Textiles International Ltd

Website

https://tablecloths.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Direct Linen is a Manchester-based, 9-person manufacturer and DTC supplier of made-to-order table linens — tablecloths, napkins, chair covers, and runners — sold in 150+ colours via UK, Irish, and European e-commerce storefronts to hospitality, enterprise, and consumer buyers.

Ownership category

akta.pro rank

Product category

Custom Table Linen Manufacturing

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners) (IMAOAKAF)

akta.pro secondary industries

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Custom table linens
• Made-to-order tablecloths
• Logo printed linen
• Table protector products
• Fabric by the metre

Headquarters

HQ city

Manchester, Lancashire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Table Linen Product Sales: Core revenue from manufacturing and selling table linens including tablecloths, napkins, table runners, placemats, chair covers, and sashes. Products are made-to-order with custom sizing, colours, and finishes. Revenue generated through direct online sales to businesses and consumers.
2. Logo Printing Services: Custom logo printing on tablecloths, exhibition tablecloths, table runners, and napkins for branding purposes. Includes artwork and design services.
3. Fabric Per Metre Sales: Sale of fabrics by the metre including tablecloth fabric, curtain fabric, clothing fabric, upholstery fabrics, and celebration fabric.
4. Table Protector Products: Sale of TableShield and Table Guardian table protectors in various sizes and colours.
5. Bath & Bed Linen: Sale of bath linen products including towels and kitchen linen such as glass cloths and kitchen cloths.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Direct Linen manufactures and supplies made-to-order table linen products from its Manchester factory, including tablecloths, napkins, table runners, placemats, chair covers, table skirting, and table protectors. Products are offered in over 150 colours and patterns across proprietary fabric collections such as Spectra Plain, Damask Rose, Gingham, Heather, and Plain Polycotton, with finishing options including overlocking, hemming, scallop, and binding tape. The company also provides logo printing and artwork services for branded exhibition and event table linens, fabric by the metre, and complementary home textiles such as bath linens, sofa covers, cushions, and tarpaulins.

Product overview

Direct Linen Textiles International Ltd operates as a manufacturer and supplier of quality table linen products from their factory in Manchester, UK. Their core product portfolio centers on table linens including tablecloths, napkins, table runners, table skirting, placemats, chair covers, and table protectors. The company offers both standard fabric collections (Spectra Plain, Gingham, Damask Rose, Heather, Ivy Leaf, Plain Polycotton, Velvet, Plain Satin, Vasiliko) and specialty materials (Water Repellent, Oilcloth, Leatherette, Polyester Fire Retardant, Greek Satin Chevron). Their products are available as made-to-order items in over 150 colours and patterns, with customization services including logo printing on tablecloths, runners, napkins, and chair covers. The company also provides complementary products such as sofa covers, cushions, bath and bed linens, and tarpaulins. All table linens are produced at their Manchester factory with made-to-measure capabilities and various finishing options (overlock, hem, scallop, binding-tape). The company holds two granted patents with a third pending, demonstrating innovation in their manufacturing processes.

Differentiator

Problem solved

Functional benefit

Brands

• Tablecloths: Primary product category and brand for table linen including tablecloths, napkins, and chair covers
• Direct Linen

Products and services

• Custom-Made Tablecloths

Quantifiable outcome

• Standard delivery within 7 working days
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• ParcelForcecoreOthersPrimary courier service used for delivery of all orders. ParcelForce collects chairs/chair covers for custom sizing process. Provides trackable delivery service with 24-hour mainland UK delivery, 48-hour highlands and islands, and 3-4 day international service.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LinenMe: Direct peer offering made-to-measure linen home textiles including tablecloths, napkins, and runners. Competes head-to-head with Direct Linen in the custom-size linen category and uses a similar DTC e-commerce model with online ordering and bespoke sizing.
• Eclipse Mill (Textile Studio): UK-based textile manufacturer and supplier offering custom table linen and event textiles. Overlaps with Direct Linen in custom manufacturing and B2B hospitality supply.
• Magic Linen: Direct-to-consumer linen home textile brand selling tablecloths, napkins, and bedding. Comparable in DTC custom-linen positioning, though more focused on European/US consumers than UK hospitality.
• Barth & Dreyfuss: Commercial linen supplier serving hospitality and events sectors with table linen, napkins, and skirting. Comparable in B2B hospitality focus though traditionally a wholesaler rather than DTC manufacturer.

Regional players

• Premier Table Linens: UK-based supplier of tablecloths, napkins, and hospitality linens with focus on restaurants and event venues. Comparable in hospitality vertical and product mix, though likely less emphasis on custom sizing and DTC.

Broad incumbents

• Wayfair: Major online home goods marketplace carrying table linens from hundreds of brands. Competes with Direct Linen as a discovery and purchase channel for table linen consumers but operates as a broad marketplace rather than a manufacturer.
• Williams Sonoma: Large multi-brand home goods retailer offering premium table linens under Williams Sonoma, Pottery Barn, and West Elm. Comparable in retail table linen category but operates at far larger scale with broader home furnishings portfolio.

Emerging players

• Society of Wonders: Smaller DTC linen home textiles brand offering table linens and home accessories. Comparable in product category and DTC focus but with narrower brand identity and limited customisation depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/direct-linen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Linen Textiles International Ltd